• Journal of Fashion Business
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• v.25 no.4
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• CDE review
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• v.3 no.2
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• pp.41-44
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• 1997

Web을 위한 에이전트를 구축하거나 구입할 때, 우리는 그 에이전트가 가능한 한 잘 수행하기를 바란다. 이는 점점 에이전트가 Web의 정보 자원들 뿐만 아니라 거기에서 운영되는 다른 에이전트들을 이용할 수 있어야 함을 의미한다. 그리고 멀지 않아 대단히 많은 에이전트들이 존재할 것이다. 정보적으로 혼란한 Web으로부터 진화할 것으로 보이는 계산구조는 사용자, 서비스, 그리고 데이터 자원들을 대표하는 무수한 에이전트들로 구성된다. 이러한 구조에서의 전형적인 사용 패턴으로, 자원 에이전트는 서비스들에 광고하고, 사용자 에이전트는 이러한 서비스를 이용하여 자원 에이전트를 찾아 필요한 정보에 대해 질의하는 것이다. 서로 다른 사용자들을 대표하는 에이전트들이 정보를 찾고 융합하는데 협력할 수도 있으나, 상품과 자원을 위해 경쟁할 수도 있다. 유사하게 서비스 에이전트들은 사용자, 자원, 그리고 다른 서비스 에이전트들과 협력하거나 경쟁할 수 있다. 그들이 협력자이건 경쟁자이건 간에, 에이전트들은 목적을 갖고 상호작용해야만 한다. 대부분의 의도적인 상호작용은 - 정보를 알려주거나, 질의하거나, 또는 속이기 위하여 - 에이전트들이 서로 대화하는 것을 필요로 한다. 그리고 이해 가능한 대화를 위해서는 서로가 이해할 수 있는 언어가 필요하다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.427-729
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• 2003

인터넷의 사용이 보편화됨에 따라 빠르게 변화하는 사용자의 요구를 만족시킴과 동시에 편리하고 유용한 서비스를 제공하기 위하여 사용자와 자연스럽게 의사소통할 수 있는 대화형 에이전트의 연구가 활발히 진행되고 있다. 그러나 현재 상용되고 있는 대부분의 대화형 에이전트들은 도메인 제한적 정보만을 제공하는 경향이 있어 도메인 변경의 경우 스크립트에서부터 새롭게 설계해야 하는 이중 부담을 겪고 있다. 본 논문에서는 스크립트 설계자가 특별한 사전 지식 없이도 간단한 입력 절차만 거쳐 자동으로 스크립트를 재구성할 수 있는 스크립트 인터페이스 구현에 초점을 맞춘다. 이 때 자연어로 입력되는 사용자 질의의 다양한 어휘들을 자동으로 대표 언어로 변환시킬 수 있도록 온톨로지 개념을 도입하여 동의어 사전을 구축함으로써 시스템의 효율성을 극대화한다. 또한 질의에 대한 다양한 답변 생성을 가능하게 하며, 실제 의류 사이트를 안내하는 대화형 에이전트를 구현하여 적용해 봄으로써 그 가능성을 알아본다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.8
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• pp.4270-4284
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• 2019

This study presents a reference model (RM) and the architecture of a cognitive health advisor (CHA) that integrates information with ambient intelligence. By controlling the information using the CHA platform, the reference model can provide various ambient intelligent solutions to a user. Herein, a novel approach to a CHA RM based on evolutional cyber-physical systems is proposed. The objective of the CHA RM is to improve personal health by managing data integration from many devices as well as conduct a new feedback cycle, which includes training and consulting to improve quality of life. The RM can provide an overview of the basis for implementing concrete software architectures. The proposed RM provides a standardized clarification for developers and service designers in the design and implementation process. The CHA RM provides a new approach to developing a digital healthcare model that includes integrated systems, subsystems, and components. New features for chatbots and feedback functions set the position of the conversational interface system to improve human health by integrating information, analytics, and decisions and feedback as an advisor on the CHA platform.

• Smart Media Journal
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• v.11 no.6
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• pp.51-63
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• 2022

Metaverse provides a simulated environment where a large number of users can participate in various activities. In order for Metaverse to be sustainable, it is necessary to study ethics that can be applied to a Metaverse service platform. In this paper, Metaverse ethics and the rules for applying to the platform are explored. And, in order to judge the ethicality of avatar actions in social Metaverse, the identity, interaction, and relationship of an avatar are investigated. Then, an action-based audit approach to avatar interactions (e.g., dialogues, gestures, facial expressions) is introduced in two cases that an avatar enters a digital world and that an avatar requests the auditing to subjects, e.g., avatars controlled by human users, artificial intelligence (AI) avatars (e.g., as conversational bots), and virtual objects. Pseudocodes for performing the two cases in a system are presented and they are examined based on the description of the avatars' actions.

• Journal of the Korean Institute of Telematics and Electronics
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• v.24 no.3
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• pp.425-432
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• 1987

The microprogram is the key technology of the implementation of the processor's control unit. But the coding and testing it is the most tedious process in the developing a new computer system. We developed the conversational micro architecture simulator(C-MAS) in order to use it as a microprogram development tool and a run time analyzer of the microprogram. We discuss the hardware description language(HDL) for a smulation, the design constraints of the C-MAS, and the user interface of it in this paper. We used the C language as the description language, and developed it on the berkeley UNIX4.2.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.215-218
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• 2008

최근 개인의 업무 능률 향상을 위해 일정 관리를 대행해주는 지능형 에이전트에 대한 연구가 진행중이다. 사용자는 쉽고 친숙한 인터페이스 환경을 제공하며 유연하고 풍부한 의사전달 과정인 대화를 보다 선호하게 되는데, 본 논문에서는 CAML를 사용하여 효율적인 대화 스크립트 설계 방법을 제안한다. 스크립트 설계 시, 예외처리에 시간이 많이 소요 되는 등 기존 연구에서의 문제점을 해결하기 위해 스크립트는 도메인 분석, 대화흐름 설계, 대화로그 수집 및 대화 스크립트 생성, 외부 함수 정의, 실제 일정관리에이전트에서의 적용의 단계를 거쳐 생성되며, 생성된 스크립트는 실제 대화 에이전트를 통해 일정관리의 기능을 수행한다. 10명의 사용자를 대상으로 비교 평가를 통해 제안하는 스크립트 설계방법이 우수함을 보였고, 사람 간 대화와의 유사성 역시 높음을 보였다.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.467-474
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• 2011

Auditory and language train for the hearing-impaired is an essential course improving conversational capability with non-deaf and accompanying the financial burden and the physical fatigue of parents or a teacher. To reduce these problems, web-based training contents have been developed. But these contents have been developed without consideration of individual difference such as various levels of residual hearing and the learning capability of hearing-impaired. Therefore, it is important that appropriate training progress for each hearing-impaired should be designed by evaluating and analyzing the personal status, residual hearing, learning capability and training achievement. This paper suggests auditory and language training service model for the hearing-impaired, which is planning and managing an auditory and learning training based on personal evaluation. In addition, this paper suggests a design method for a serious game content planing based on this service model.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.558-566
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• 2019

Artificial intelligent (AI) smart speaker sales have increased rapidly, and AI technology has become more pervasive in our daily lives. This study explored motivations for smart speaker use and examined how motivation and relationship type with AI speakers affect enjoyment. Smart speaker use is primarily motivated by conversational, trend-leading, efficient, and entertaining factors. Among these four, trend-leading, efficient, and entertaining factors positively influenced users' enjoyment. However, among the three types of relationship with AI speakers, only the assistant/helper type affected enjoyment. The results of the current study provide practical implications for future directions in AI speaker interaction design.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.23 no.4
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• pp.873-892
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• 1998

In this paper, we propose an architecture of multimedia communication terminal that can e used in broadband ISDN environments. To design and implement the multimedia communication terminal, we analyzed the structure of multimedia terminals and the types of services which is recommended by public and private standard or ganization, such as ITU-T, Digital Audio-Visual Council(davic) and ATM Forum. The multifunctional communication terminal designed in this paper could allow inter-working between existing communication terminals on the heterogeneousnetwork and accept current and advanced multimedia communication application flexible. An implemented terminal is consisted of the multimedia processing board and the ATm interface board that is installed in PCI bus on personal computer. The integrated service multimedia communication terminal that is implemented supports retrieval, distributive and conversational communication service simultaneously. And then we performaned functional module test according to the individual communication services.