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http://dx.doi.org/10.5392/JKCA.2019.19.11.558

Effects of AI Speaker Users' Usage Motivations and Perception of Relationship Type with AI Speaker on Enjoyment  

Jang, Yei-Beech (아주대학교 문화콘텐츠학과)
Publication Information
The Journal of the Korea Contents Association / v.19, no.11, 2019 , pp. 558-566 More about this Journal
Abstract
Artificial intelligent (AI) smart speaker sales have increased rapidly, and AI technology has become more pervasive in our daily lives. This study explored motivations for smart speaker use and examined how motivation and relationship type with AI speakers affect enjoyment. Smart speaker use is primarily motivated by conversational, trend-leading, efficient, and entertaining factors. Among these four, trend-leading, efficient, and entertaining factors positively influenced users' enjoyment. However, among the three types of relationship with AI speakers, only the assistant/helper type affected enjoyment. The results of the current study provide practical implications for future directions in AI speaker interaction design.
Keywords
AI Speaker; Motivation; Relationship Type with AI Speaker; Enjoyment;
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Times Cited By KSCI : 2  (Citation Analysis)
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