• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.491-502
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• 2022

Voice technology allows consumers to make purchases through smart devices, and the interest in voice-driven conversational commerce has significantly expanded. In this study, we explored the continuance use intention of voice commerce, and the adoption of a value-attitude-behavior model. An online survey was conducted on 360 individuals who used an artificial intelligence assistant device in a voice commerce environment. We used Amos 23.0 and SPSS 25.0 for descriptive, confirmatory, and structural equation modeling analyses. These results indicated that functional value was the highest influencing variable on satisfaction of voice commerce, while social, emotional, and epistemic values significantly influenced it as well. Additionally, satisfaction of voice commerce significantly influenced the continuance use intention of voice commerce. These findings could help us understand the characteristics of voice commerce users and the diversity value in voice commerce environment.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.5
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• pp.1396-1412
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• 2023

Conversation modeling is an important and challenging task in the field of natural language processing because it is a key component promoting the development of automated humanmachine conversation. Most recent research concerning conversation modeling focuses only on the current utterance (considered as the current question) to generate a response, and thus fails to capture the conversation's logic from its beginning. Some studies concatenate the current question with previous conversation sentences and use it as input for response generation. Another approach is to use an encoder to store all previous utterances. Each time a new question is encountered, the encoder is updated and used to generate the response. Our approach in this paper differs from previous studies in that we explicitly separate the encoding of the question from the encoding of its context. This results in different encoding models for the question and the context, capturing the specificity of each. In this way, we have access to the entire context when generating the response. To this end, we propose a deep neural network-based model, called the Context Model, to encode previous utterances' information and combine it with the current question. This approach satisfies the need for context information while keeping the different roles of the current question and its context separate while generating a response. We investigate two approaches for representing the context: Long short-term memory and Convolutional neural network. Experiments show that our Context Model outperforms a baseline model on both ConvAI2 Dataset and a collected dataset of conversational English.

• Journal of Fashion Business
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• v.27 no.3
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• pp.50-62
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• 2023

The e-commerce fashion market has experienced a remarkable growth, leading to an overwhelming availability of shared information and numerous choices for users. In light of this, chatbots have emerged as a promising technological solution to enhance personalized services in this context. This study aimed to develop user-product attributes for a chatbot-based personalized fashion recommendation service using big data text mining techniques. To accomplish this, over one million consumer reviews from Coupang, an e-commerce platform, were collected and analyzed using frequency analyses to identify the upper-level attributes of users and products. Attribute terms were then assigned to each user-product attribute, including user body shape (body proportion, BMI), user needs (functional, expressive, aesthetic), user TPO (time, place, occasion), product design elements (fit, color, material, detail), product size (label, measurement), and product care (laundry, maintenance). The classification of user-product attributes was found to be applicable to the knowledge graph of the Conversational Path Reasoning model. A testing environment was established to evaluate the usefulness of attributes based on real e-commerce users and purchased product information. This study is significant in proposing a new research methodology in the field of Fashion Informatics for constructing the knowledge base of a chatbot based on text mining analysis. The proposed research methodology is expected to enhance fashion technology and improve personalized fashion recommendation service and user experience with a chatbot in the e-commerce market.

• Asia pacific journal of information systems
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• v.33 no.4
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• pp.1058-1092
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• 2023

This study investigates the perception and adoption of ChatGPT (a large language model (LLM)-based chatbot created by OpenAI) among Korean users and assesses its potential as the next disruptive innovation. Drawing on previous literature, the study proposes perceived intelligence and perceived anthropomorphism as key differentiating factors of ChatGPT from earlier AI-based chatbots. Four individual motives (i.e., perceived usefulness, ease of use, enjoyment, and trust) and two societal motives (social influence and AI anxiety) were identified as antecedents of ChatGPT acceptance. A survey was conducted within two Korean online communities related to artificial intelligence, the findings of which confirm that ChatGPT is being used for both utilitarian and hedonic purposes, and that perceived usefulness and enjoyment positively impact the behavioral intention to adopt the chatbot. However, unlike prior expectations, perceived ease-of-use was not shown to exert significant influence on behavioral intention. Moreover, trust was not found to be a significant influencer to behavioral intention, and while social influence played a substantial role in adoption intention and perceived usefulness, AI anxiety did not show a significant effect. The study confirmed that perceived intelligence and perceived anthropomorphism are constructs that influence the individual factors that influence behavioral intention to adopt and highlights the need for future research to deconstruct and explore the factors that make ChatGPT "enjoyable" and "easy to use" and to better understand its potential as a disruptive technology. Service developers and LLM providers are advised to design user-centric applications, focus on user-friendliness, acknowledge that building trust takes time, and recognize the role of social influence in adoption.

• Korean Journal of Artificial Intelligence
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• v.11 no.4
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• pp.9-13
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• 2023

In this study, we explored the potential of integrating interactive AI callbot technology into the medical consultation domain as part of a broader service development initiative. Aimed at enhancing patient satisfaction, the AI callbot was designed to efficiently address queries from hospitals' primary users, especially the elderly and those using phone services. By incorporating an AI-driven callbot into the hospital's customer service center, routine tasks such as appointment modifications and cancellations were efficiently managed by the AI Callbot Agent. On the other hand, tasks requiring more detailed attention or specialization were addressed by Human Agents, ensuring a balanced and collaborative approach. The deep learning model for voice recognition for this study was based on the Transformer model and fine-tuned to fit the medical field using a pre-trained model. Existing recording files were converted into learning data to perform SSL(self-supervised learning) Model was implemented. The ANN (Artificial neural network) neural network model was used to analyze voice signals and interpret them as text, and after actual application, the intent was enriched through reinforcement learning to continuously improve accuracy. In the case of TTS(Text To Speech), the Transformer model was applied to Text Analysis, Acoustic model, and Vocoder, and Google's Natural Language API was applied to recognize intent. As the research progresses, there are challenges to solve, such as interconnection issues between various EMR providers, problems with doctor's time slots, problems with two or more hospital appointments, and problems with patient use. However, there are specialized problems that are easy to make reservations. Implementation of the callbot service in hospitals appears to be applicable immediately.

• The Journal of the Acoustical Society of Korea
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• v.25 no.2
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• pp.88-95
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• 2006

In this Paper. a method for improving the performance of automatic speech recognition (ASR) system for conversational speech is proposed. which mainly focuses on increasing the robustness against the rapidly speaking utterances. The proposed method doesn't require an additional speech recognition task to represent speaking rate quantitatively. Energy distribution for special bands is employed to detect the vowel regions, the number of vowels Per unit second is then computed as speaking rate. To improve the Performance for fast speech. in the pervious methods. a sequence of the feature vectors is expanded by a given scaling factor, which is computed by a ratio between the standard phoneme duration and the measured one. However, in the method proposed herein. utterances are classified by their speaking rates. and the scaling factor is determined individually for each class. In this procedure, a maximum likelihood criterion is employed. By the results from the ASR experiments devised for the 10-digits mobile phone number. it is confirmed that the overall error rate was reduced by $17.8\%$ when the proposed method is employed

• Knowledge Management Research
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• v.24 no.4
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• pp.153-176
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• 2023

Generative AI, especially conversational AI like ChatGPT, has recently gained traction as a technological alternative for automating customer service. However, there is still a lack of research on whether current generative AI technologies can effectively replace traditional human managers in customer service automation, and whether they are advantageous in some situations and disadvantageous in others, depending on the conditions and environment. To answer the question, "Can generative AI replace human managers in customer service activities?", this study conducted experiments and surveys on customer online reviews of a food delivery platform. We applied the perspective of the elaboration likelihood model to generate hypotheses about whether there is a difference between positive and negative online reviews, and analyzed whether the hypotheses were supported. The analysis results indicate that for positive reviews, generative AI can effectively replace human managers. However, for negative reviews, complete replacement is challenging, and human managerial intervention is considered more desirable. The results of this study can provide valuable practical insights for organizations looking to automate customer service using generative AI.

• Journal of IKEEE
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• v.28 no.1
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• pp.53-64
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• 2024

With the advancement of NLP(Natural Language Processing) models, conversational AI such as ChatGPT is becoming increasingly popular. To enhance processing speed and reduce power consumption, it is important to implement the Transformer algorithm, which forms the basis of the latest natural language processing models, in hardware. In particular, the multi-head attention and feed-forward network, which analyze the relationships between different words in a sentence through matrix multiplication, are the most computationally intensive core algorithms in the Transformer. In this paper, we propose a new variable systolic array based on the number of input words to enhance matrix multiplication speed. Quantization maintains Transformer accuracy, boosting memory efficiency and speed. For evaluation purposes, this paper verifies the clock cycles required in multi-head attention and feed-forward network and compares the performance with other multipliers.

• Journal of Practical Engineering Education
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• v.16 no.4
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• pp.513-520
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• 2024

This study investigates the changes in teachers' roles as the impact of AI on school education expands. Traditionally, teachers have been responsible for core aspects of classroom instruction, curriculum development, assessment, and feedback. AI can automate these processes, particularly enhancing efficiency through personalized learning. AI also supports complex classroom management tasks such as student tracking, behavior detection, and group activity analysis using integrated camera and microphone systems. However, AI struggles to automate aspects of counseling and interpersonal communication, which are crucial in student life guidance. While direct conversational replacement by AI is challenging, AI can assist teachers by providing data-driven insights and pre-conversation resources. Key competencies required for teachers in the AI era include expertise in advanced instructional methods, dataset analysis, personalized learning facilitation, student and parent counseling, and AI digital literacy. Teachers should collaborate with AI to emphasize creativity, adjust personalized learning paths based on AI-generated datasets, and focus on areas less amenable to AI automation, such as individualized learning and counseling. Essential skills include AI digital literacy and proficiency in understanding and managing student data.

• Information Systems Review
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• v.26 no.1
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• pp.119-149
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• 2024

This study investigates the antecedents and mechanisms influencing trust and behavioral intentions formation towards new AI chatbots, such as ChatGPT, as travel information searching services. Analyzing the roles of variables such as familiarity, novelty, personal innovativeness, information quality and perceived anthropomorphism, the research elucidates the impact of these factors on users' cognitive and affective trust, ultimately affecting their intention to adopt information and sustain the use of the AI chatbot. Results indicate that perceived familiarity and information quality positively influence both cognitive and affective trust, whereas perceived novelty contributes positively only to cognitive trust. Additionally, the personal innovativeness of new AI chatbot users was found to weaken the effect of familiarity on perceived trust, while the perceived level of anthropomorphism of the chatbot amplified the effects of novelty and familiarity on cognitive trust. These findings underscore the importance of considering factors such as familiarity, personal innovativeness, information quality and anthropomorphism in the design and implementation of AI chatbots, affecting trust and behavioral intention.