• Knowledge Management Research
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• v.22 no.2
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• pp.77-93
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• 2021

In order to continue to grow in response to the rapidly changing industrial environments, companies must retain technological innovation capabilities and enhance market competitiveness. When competition is intensifying for creating new businesses and developing new products through technology commercialization, creating and utilizing technology convergence performance is an important means to create new competitiveness. However, there has been a lack of effort to systematically understand the level of technology convergence performance of the enterprise and to understand its relationship with management performance. In this paper, we develop a new analytical index by segmenting the technology convergence into patent variety, balance and disparity using patented IPC code information based on the concepts presented in existing diversity studies. In addition, 4,522 patents granted for three years between 2013 and 2015 by 219 KOSDAQ companies belonging to the domestic ICT convergence industry were analyzed to demonstrate that the level of technology convergence performance is positively related to sales growth rate in 2016.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.163-168
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• 2017

This study empirically examines the differences in attitude and memory effect according to the product knowledge (high knowledge / low knowledge) and temporal distance (near future / far future) in the new product preannouncing strategy of companies through Facebook Respectively. Experiments were conducted by inserting the experiment into a virtual web browser using Facebook 's actual brand fan page and then connecting the experiment to the experimental banner site. As a result of research, when preannouncing new products are released in the near future, low knowledge consumers have made judgments of purchasing decisions because GRM judgments are more favorable than property information (ARM) judgments, but preannouncing is a new product At the time of launch, highly-knowledgeable consumers had a positive effect on the property information (ARM) judgment of the product rather than the comprehensive information (GRM) judgment. In addition, when preannouncing was introduced in the near future, the attitudes of the products between the low-knowledge consumers and the high-knowledge consumers were all positive, but when the new products were launched in the distant future, Product attitude was negative.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.88-99
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• 2008

This study aims to analyze product samples of convergence of fashion and technology, as convergence is a major trend in the age of digital paradigm, and to propose desirable directions of development for technology convergence in fashion design in the future. With bibliographic research as well as internet search of the cases of development and commercialization of convergence of fashion and technology from the 1960s, when wearable computers were first introduced as an early development form of convergence, to the present, it becomes possible to classify these cases into three groups: functionally oriented one, aesthetically oriented one, and one that combines function and aesthetics. The pros and cons of each group of these cases are discussed and an evolutionary trend is observed from the earlier stage of convergence with functionally oriented cases which tried to achieve specific purposes of the time to the later stage of convergence with emphasis on both function and aesthetics which reflects the sensitivity of the general wearers. When three groups are plotted in the positioning map with one axis of function-aesthetics and the other of industry-fashion designer, however, all three are located outside of the two axes, suggesting these elements are not very well combined. In order for the products of the fashion-technology convergence in the future to receive favorable response from the consumers, it is necessary for the fashion industry to develop a close collaboration with companies of digital technology and the convergence products not only will have to provide functional benefits of the new technology but also to satisfy the aesthetic demands of the wearers.

• Journal of Convergence Society for SMB
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• v.1 no.1
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• pp.19-28
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• 2011

In today and near future, most of the commercially manufactured IT products will be evolved into software convergence product. Recently, the embedded software products is called as 'Software Convergence Products.' This phenomenon does not simply show the trendy fashion, but has the seriously implication that the functionalities of IT product is accomplished and evolved via software technology, not via mechanical nor electrical means. It will become true that the quality of the convergence product is dominantly governed by the software it uses. Meanwhile, we are facing with the threatening fact that software defects in the mass products will requires tremendous amounts of cost proportional to the quantity of the product. We can remind ourselves of the disasters that have been already happened, such as Automotive recalls, Smart-phone recalls, and others. In software engineering, there have been large amount of work done in software quality improvement for the past couple of decades. Software process improvement, and testings are the representative ones. But we are facing with limitations of those traditional approaches in current convergence industry; exponentially increasing software sizes and rapid changes in software technology. In this paper, we analyze the characteristics of the software convergence industry, the limitations of the traditional Software quality improvement approaches. We suggest a new approaches in software quality improvement in different angles of thought and philosophy.

• Journal of Industrial Convergence
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• v.5 no.2
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• pp.3-19
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• 2007

Salesperson behavior with respect to selling orientation-customer satisfaction(SOCO) is shown to influence customer satisfaction with the salesperson, dealer, product and manufacturer in of new car purchasers. The influence of selling behaviors on product satisfaction has significant implications for manufacturers in their efforts to enhance market acceptance. Strategies to enhance product satisfaction via salesperson behaviors are discussed.

• Journal of the Korean Society of Industry Convergence
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• v.22 no.6
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• pp.673-680
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• 2019

This study investigates the validity of applying new carbon nanotube (CNT, Carbon Nano Tube) surface heaters, which are applied in combination with various products, to the vessel's materials, and proposes the commercializable products accordingly. In order to actually apply a CNT surface heating system technology to the ship's equipment for the first time in Korea, we carried out the interview of experts in the technology field and the due diligence of the shipyard, and presented the technology road map for the selected three items. Finally, for "Heating System of Ship Fuel Tank" with the highest commercialization potential, we proposed a conceptual diagram to enable the final development of the product through the product analysis.

• IE interfaces
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• v.19 no.2
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• pp.140-152
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• 2006

Today, many companies realize that the effort to develop new products / services faster that customers want and continue to purchase is crucial for their survival. As the service sector is rapidly growing, one of the challenges faced by the service industries is the lack of effective methodologies for new service development. This paper proposes a systematic framework for developing new service concepts, with an emphasis on generating innovative, convergence-type service concepts from the customer‘s perspective. The framework consists of three phases-identification of customer needs (Phase I), extraction of new service opportunities (Phase II), and generation of new service concepts (Phase III). The proposed framework is demonstrated through a case study in the telecommunications industry. In the case study, a survey was conducted on ten customers to identify the latent customer needs; 61 new service opportunities were extracted; and 129 new service concepts were generated.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.163-168
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• 2021

Unlike in the past, profit-making companies use design thinking to solve their customers' essential needs rather than just solving problems in a conventional way. Design syncing is a creative strategy to solve problems by using designers' senses and methods in the process of design. Design thinking is a new way of thinking for designers to design their own ways and solve problems. In other words, design thinking can solve complex problems in a new and creative way. In order to realize the necessary functions, an aggregation of relevant elements in accordance with the new law can create an innovative design. Additionally, if a convergence system is applied that is organized and regularly functional to accomplish the functions of different kinds, design-thinking outcomes can make the necessary functions more specific. Through our research, we would like to explore the differential features of design and discuss the direction of design for consumer needs through a case analysis of design thinking with creative convergence system. We would like to propose competitive design product development and creative design thinking through case analysis such as products and systems with design thinking applied. We hope that this research will help businesses and individuals who make design thinking a problem.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.3
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• pp.204-211
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• 2013

In this article, we propose a typology of industry convergences which encourages to invent new types of products and services through combining technologies across industries and identifying success factors of convergence industries which were resulted by industry convergences. In detail, the proposed typology of industry convergences is analyzed based on three viewpoints such as academic areas that provide the knowledge of convergence technologies, industry structures for the existing markets, and user experiences used for improving user friendliness. Such viewpoints can not only be considered as the sources for convergence industries but also be closely related with success factors of convergence industries. Based on the typology and the success factors of convergence industries, we suggest the implications about policies for the domestic industry convergence. It is expected that the results of this article can be widely applied to further activate industry convergences to overcome the recent global economic downturn.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.127-135
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• 2020

Busan is a world-class tourist city representing Korea, and more professional storytelling is needed in the development and promotion of products. The purpose of this study is to convey the image of Busan using storytelling techniques to foreigners, and then examine the correlation between the intention of purchase and oral intention of the related tourist souvenirs. A survey of 162 foreigners was conducted. The results showed that storytelling exposure and visiting experience on tourist sites and the design of tourist products have a certain correlation between the intention of purchase and oral intentions. Attractive souvenir design, visiting experience in the region and storytelling in the area involved are expected to contribute positively to the revisit of foreign tourists and the attraction of potential tourists. This study is meaningful in that it provides a new direction for promoting Busan tourism products, and in the future, the district will conduct additional verification for tourism cities other than Busan to verify the research hypothesis extensively.