• 패션비즈니스
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• 제12권6호
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• pp.124-137
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• 2008

The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

• 한국식품조리과학회지
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• 제28권6호
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• pp.721-729
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• 2012

This paper aimed to investigate the influence of consumer lifestyle on consumer selection of bakery cafe attributes. Data were collected through a self-administered questionnaire by 403 random consumers between the ages 20s and 30s in several bakery cafes in Seoul and Gyonggi area. Different methods of statistical analysis had been used such as frequency analysis, factor analysis, k-means clustering analysis, cross tabulation, one way ANOVA and Duncan's multiple range test with SPSS for Window 13.0 package. First, when analyzing the 16 questions of comsumer lifestyles, four factors were extracted: 'dining out-oriented factor', 'achievement-oriented factor', 'brand-oriented factor', and 'health-oriented factor'. Second, the respondents were divided into three groups by k-means cluster analysis: no interest group, dining-out & value oriented group, and health-brand oriented group. Third, consumer's bakery cafe attributes were categorized into five factors including 'food', 'convenience and image', 'store promotion', 'positive dining experience', and 'menu & merchandises'. Finally when analyzing the differences in the selection of bakery cafe attributes according to consumer's lifestyles, it showed a significant differences.

• 한국식생활문화학회지
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• 제33권2호
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• pp.112-124
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• 2018

Despite the rapid increase in the number of foreign students, there has been a lack of research to help them adapt to Korean food culture and develop healthy eating habits. This study examined the dietary habits and problems of foreign students studying in universities of Korea. Although 97.0% of the 604 people surveyed live in dormitories, the visiting rate of the school cafeteria was low. In addition, only 30.2% of them ate three meals a day, and the frequency of eating midnight snack and convenience store foods was high. International students were positive about experiencing new Korean food, but food satisfaction in Korea was not high because of the difficulties in food selection due to religious problems and maladjustment to Korean sauces and seasonings. Information on Korean eating habits was obtained mainly from other foreign students from the same country (49.5%) and the Internet (33.8%), and there was very little interaction with Korean students at meals. The ratio of subjects who ate halal foods was 33.3%, and they were shown to have difficulty obtaining halal foods in Korea. Therefore, based on the results of this study, a support program should be developed in order to improve the dietary habits of international students.

• 경영과학
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• 제24권2호
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• pp.177-196
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• 2007

For better predictions and classifications in customer recommendation, this study proposes an integrative model that efficiently combines the currently-in-use statistical and artificial intelligence models. In particular, by integrating the models such as Association Rule, Frequency Matrix, and Rule Induction, this study suggests an integrative prediction model. Integrated models consist of four models: ASFM model which combines Association Rule(A) and Frequency Matrix(B), ASRI model which combines Association Rule(A) and Rule Induction(C), FMRI model which combines Frequency Matrix(B) and Rule Induction(C), and ASFMRI model which combines Association Rule(A), Frequency Matrix(B), and Rule Induction(C). The data set for the tests is collected from a convenience store G, which is the number one in its brand in S. Korea. This data set contains sales information on customer transactions from September 1, 2005 to December 7, 2005. About 1,000 transactions are selected for a specific item. Using this data set. it suggests an integrated model predicting whether a customer buys or not buys a specific product for target marketing strategy. The performance of integrated model is compared with that of other models. The results from the experiments show that the performance of integrated model is superior to that of all other models such as Association Rule, Frequency Matrix, and Rule Induction.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2004년도 ICEIC The International Conference on Electronics Informations and Communications
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• pp.405-409
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• 2004

The Pocket PC has become more popular in market because of the advantages of its small size and convenience for regular customers. Pocket PC is a mobile device so that we can receive the benefits of shared data over a wireless network. Enabling us to transmit data to a central location, simply messaging from one point to the next, its ability to share information across a wireless platform is becoming central to our communication needs. However, using Windows CE - an embedded operating system, as well as being designed for mobile users, there are many limitations to memory and speed of arithmetic operations on Pocket PC. As a result, developers have to deal with many difficulties in managing information storage when developing applications, especially Geography Information System (GIS) applications. In this paper, we propose some efficient methods to store GIS data and to increase the speed of displaying maps in GIS applications developed on Pocket PC and Windows CE 3.0.

• 디지털융복합연구
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• 제12권10호
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• pp.329-335
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• 2014

핸드폰과 무선망의 보급이 보편화되면서 사용자가 이동 중 또는 병원이 아닌 외부에서 무선통신망을 이용하여 의료영상을 조회하고자 하는 요구가 급속히 늘어나고 있다. 이에 본 논문은 모바일 PACS 플랫폼을 개발하여 스마트폰을 사용하는 의사와 환자가 원하는 의료영상을 저장 검색 조회 전송할 수 있는 시스템을 설계하고자 한다. 제안한 시스템은 병원의 PACS 서버로부터 환자의 DICOM 영상을 조회하고, 이를 스마트폰 표준에 맞도록 변환한 후, 영상을 전송할 수 있는 모바일 기반 PACS 플랫폼이다. 이를 위해 PACS와 mPACS 그리고 사용자 간에 이루어지는 데이터 전송에 대한 플랫폼을 설계하였고, PACS 서버에 존재하는 DICOM 영상을 스마트폰에서 디스플레이하기 위한 DICOM 변환과정을 제안하였다.

• Human Ecology Research
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• 제53권6호
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• pp.619-628
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• 2015

Baby boomers who have rebuilt the Korean economy over the last half a century are now transitioning into a silver generation who are over 65 years of age. New silver consumers are qualitatively and quantitatively different from the previous generation and are considered to be 'the single most consumption-leading generation.' The number of new silver consumers using department stores and traditional markets has increased. SPSS ver. 21.0 was used with the methods of frequency analysis, t-test, one-way analysis of variance (ANOVA), device master record test, and regression analysis. This research studies consumer satisfaction of new silver consumers on department stores and traditional markets among retailing. The improvement of the parking environment is the most urgent issue for traditional markets because the long-term assessments of parking areas indicate that it is necessary to provide improved convenience for consumers. Salesman satisfaction has improved and consumer satisfaction ranks salesman satisfaction high for traditional markets; however, price satisfaction is low and the distribution system should be improved to supply products at a lower price. Salesman and price satisfaction should be improved at depart stores. Traditional markets should also promote consumer satisfaction through consistent management to make consumers trust information in regards to quality control and production and distribution; in addition, department stores should increase consumer satisfaction by maintaining store systems such as product diversification and display, cleanness, and atmosphere.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.65-74
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• 2012

A barcode is a representative means of cognition. It is either printed on the package of a product or attached to it as a sticker. It is used for the fast cognition of a product at a store. It is considerably cheap to make a barcode. Also, it is possible to read it fast by using a barcode reader. Because of such convenience provided by the barcode, a new system using the barcode as a means of settling payments like a currency or a credit card has been developed. However, due to its characteristics, it is easy to reduplicate, forge or falsify a barcode easily. Therefore, this study focuses on the case of applying the system using barcodes as a means of settling payments without providing solutions for the potential weaknesses. Also, this study suggests various points to consider regarding the creation of safe barcodes as one of the related measures, while providing various methods using additional means of certification other than the one of using barcodes in addition to the way of applying complexity with barcode numbers. Throughout this study, it will be possible to safely establish and operate the payment-settlement system using barcodes.

• 한국정보통신학회논문지
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• 제11권4호
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• pp.745-753
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• 2007

웹 서비스는 분산 컴퓨팅의 차세대 주자로 인터넷 상에서 표준 기술을 통해서 이용될 수 있는 모든 비즈니스 처리를 의미하는 분산 솔루션이다. 웹 서비스는 웹 인터페이스를 통해서 기능을 수행한다. 본 논문에서는 이러한 웹 서비스 절차를 단축시켰다. WSDL을 저장하기 위한 데이터 베이스로 WSDL Repository를 이용하였다. 서비스 제공자가 서비스를 등록할 때 서비스에 대한 정보를 UDDI Registry에 저장하게 하고, 이 때 WSDL을 같이 전송하도록 구현했다. WSDL Repository는 WSDL 뿐만 아니라 웹 서비스에 대한 서비스 정보를 갖고 있는 UDDI도 저장한다. UDDI Registry에 저장된 서비스에 대한 정보와 WSDL의 연결은 UDDI에서 데이터 필드로 구성했다.

• 유통과학연구
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• 제19권10호
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• pp.5-15
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• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.