• Title/Summary/Keyword: continued use intention

Search Result 101, Processing Time 0.037 seconds

The Influence of Health Apps Efficacy, Satisfaction and Continued Use Intention on Wearable Device Adoption: A Convergence Perspective (헬스 앱의 효능감과 만족도, 지속적 사용의도가 웨어러블 기기의 수용에 미치는 효과: 융복합적 관점)

  • Park, Dong-Jin;Choi, Joung-Hwa;Kim, Do-Jin
    • Journal of Digital Convergence
    • /
    • v.13 no.7
    • /
    • pp.137-145
    • /
    • 2015
  • Mobile's health care and diagnostic capabilities are accepted as the most innovative sectors, and the combination with wearable device is being predicted as the future's most promising industries. However, the level of consumer acceptance and utilization is still insufficient compared to the development of technology. This study explores the use intention of wearable device based on previous studies about health apps. In particular, health-related use efficacy of the app, app use intention and app satisfaction are analyzed through a structural equation model. The use of health-related apps revealed that there is a statistically significant relationship with the use of the wearable device. The results suggest that the importance of app use efficacy, satisfaction, apps use should be considered for the successful diffusion of wearable health devices.

An In-depth Investigation into the Influence of Chatbot Usability and Age on Continuous Intention to Use: A Comprehensive Study

  • Manigandan L.;Sivakumar Alur
    • Asia pacific journal of information systems
    • /
    • v.34 no.1
    • /
    • pp.351-371
    • /
    • 2024
  • This study aims to assess the impact of chatbot usability and demographics on continuous intention to use across different sectors. The research employed Braun's Bot Usability Scale (BUS11) to measure chatbot usability, focusing on accessibility, quality, conversation quality, privacy risk, and response time. A total of 187 participants completed a survey as part of this study. Variance-based SEM was utilized to examine relationships and test hypotheses. This study contributes to the ongoing discourse on chatbot adoption and user behaviour. It enhances the understanding of chatbot usability, highlighting the role of age in continued intention to use chatbots. The findings suggest that different age groups may possess specific preferences and expectations regarding chatbot usability. These differing preferences can influence their intention to continue using this technology. The study reveals that chatbot usability significantly impacts continuous intention to use and that age moderates the relationship between perceived conversation quality, information, privacy, security, and continuous intention to use. Based on the study's results, it is recommended that chatbot designers enhance usability to promote long-term adoption and usage.

Effects of YouTube Users' Mindfulness factors on the Continued Use Intention (유튜브 이용자의 마음챙김 요인이 지속이용의도에 미치는 영향)

  • Choi, Kyung Woong;Byeon, Benja min;Kwon, Do soon
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.17 no.3
    • /
    • pp.39-61
    • /
    • 2021
  • This study aims to examine the effect of the Mindfulness for YouTube users. Recently, video sharing platforms have grown rapidly with YouTube, and YouTube has grown rapidly despite the emergence of various video sharing platforms. Which YouTube represents these changes, provides an environment where anyone can make and distribute videos. And through these advantages, many viewers are coming in and more creators are making videos. The purpose of this study is to understand the influence factors of YouTube service in Korea and to clarify the causal relationship between the factors that affect the continued use intention through usefulness, confirmation, and satisfaction. For this reason, presented a research model that applied key variables of the Mindfulness theory, which emphasized that users should be aware of their emotions. In order to empirical verification the research model of this study, a questionnaire was conducted for university students and general office workers who had experience using YouTube. As a result, first decentered attention has been shown that has no positive effect on perceived usefulness and confirmation. Second, non-judgmental acceptance has benn shown that has a postitive effect on perceived usefulness and confirmation. Third, current self-perception has been shown that has no positive effect on perceived usefulness and confirmation. Fourth, concentration has been shown that has no positive effect on perceived usefulness and confirmation. And Mindfulness has been shown that has a positive effect on satisfaction and perceived usefulness. Through this, it is important to use YouTube to use what users feel is important, and it is important to determine whether the video is helpful to them when accepting content and make them expect the next video.

AI Chatbot Users' Satisfaction and Intention for Continued Use : Moderating Effects of Chatbot Type and Motivations (AI 챗봇 타입과 이용동기에 따른 사용만족도 및 지속사용의도 :자기결정이론을 중심으로)

  • Chu, Ruotzu;Lim, Sohye
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.10
    • /
    • pp.630-640
    • /
    • 2020
  • With a recent rise of various chatbot services, this study attempts to explore the role of chatbot users'' psychological characteristics by applying the self-determination theory. In particular,this study investigates (a) the relationship between chatbot users' psychological needs(perceived autonomy, perceived competence, perceived relatedness) and user satisfaction, continuous intention to use, and (b) the moderating effect of chatbot type and user motivations. Based upon a survey, the results revealed that perceived autonomy, competence, and relatedness had significant positive effects on user satisfaction and continuous intention to use. The results also confirmed that the user satisfaction had a significant positive effect on the continuous intention to use. The moderating effect of social and relational motivation was found between perceived autonomy, competence, relatedness and user satisfaction. The implications are discussed for furthering the development of chatbot services.

The Effects of Attributes of Web Novel content on Users' Flow, Satisfaction, and continued Usage Intention (웹소설 이용자 속성이 몰입(Flow)과 만족도, 그리고 지속적 이용의도에 미치는 효과)

  • Woo, Junghwa;Joo, Chungmin
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.11
    • /
    • pp.609-620
    • /
    • 2017
  • This study set out to examine the effects of usage characteristics of web novels, which have recently gained popularity in the Internet and mobile platforms, on the satisfaction and continued usage intention of users. For that purpose, the investigator conducted a survey with 333 web novel users. The survey results show that web novel users recorded a high level of flow when they had a challenging spirit and proficiency in the process of using the content. Their high level of flow in web novels had positive impacts on their satisfaction and continued usage intention for web novels. When they were highly satisfied with web novels, they intended to use the content continuously. Those findings indicate that web novel users should be encouraged to have a challenging spirit and proficiency in the content consumption process so that they can develop flow in the content. In addition, it is suggested that there should be efforts to increase their flow and satisfaction to promote their continued usage of web novels.

Influence of Service Quality at a Serving Robot on Customer Satisfaction & Intention to re-Use : for Consumers (서빙로봇의 서비스품질, 고객만족, 지속적인 사용의도에 미치는 영향 : 소비자들을 대상으로)

  • Song Keehyun
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.20 no.1
    • /
    • pp.47-58
    • /
    • 2024
  • The serving robot is defined as a robot that carries cooked food to a customer table or collects and carries bowls after eating. This study presented a research model to find out the causal relationship between customer satisfaction and continuous use intention through the three factors of serving robot service quality. In addition, in order to empirically verify the above research model, a survey was conducted on customers using serving robots within the last 5 months. 300 copies were analyzed using SPSS 20 as the final analysis, excluding unfaithful responses. The main findings of this study are as follows. First, serving robot service quality (typical) found to have significant effect on customer satisfaction and continuous use intention. Second, it was found that serving robot service quality (reliability) had a significant effect on customer satisfaction and continuous use intention. Third, it was found that serving robot service quality (ease) did not significantly affect customer satisfaction and continuous use intention.

The Effect of Chinese Adolescents' Motivation to Use Tiktok on Satisfaction and Continuous Use Intention (중국 청소년의 틱톡(Tiktok) 이용동기가 이용만족도와 지속사용의도에 미치는 영향)

  • Shao, JinHua;Lee, SangKhee
    • The Journal of the Convergence on Culture Technology
    • /
    • v.6 no.2
    • /
    • pp.107-115
    • /
    • 2020
  • This study verified the motivation to use Tiktok for Chinese teenagers. This paper investigated the influence of adolescents'use motivation on use satisfaction and continuous use intention. In addition, this study was to grasp the relationship between use motivation and sustained use intention as a mediating effect of use satisfaction. The survey was conducted online and offline, 315 adolescents were selected for analysis. For the data, factor analysis, multiple regression analysis, and effect analysis of parameters were conducted using the SPSS 25 program. As a result of the study, information/entertainment pursuit, communication, and self-expression were derived as motivation for use. Among these motivations, information/enterprise pursuit and communication were found to have a significant effect on use satisfaction and continued use intention. In addition, it was confirmed that use satisfaction has a mediating effect on intention to use continuously. But it is found that the self-expression factor handled as reuse intention have no significant influence on the use satisfaction and continuous use intention of Tiktok.

Behavioral Intention to Use Wellness Wearables: A Conceptual Model Development

  • Niknejad, Naghmeh;Hussin, Ab Razak Che;Ghani, Imran
    • International Journal of Internet, Broadcasting and Communication
    • /
    • v.10 no.3
    • /
    • pp.1-10
    • /
    • 2018
  • Wearable Technology is going to be the biggest buzzword and the next generation of digital revolution in the near future. Wearables have changed the focus of the healthcare industry to prevention programs in order to encourage individuals to be more active and to take the responsibility of their own health. Although, the intention of consumers to use wellness wearables has been growing rapidly, the number of individuals who refuses continued use of such devices increases day-by-day. Diffusion and innovation of new technology could be more efficiently gained by consumer's adoption. So, it is extremely important for providers and designers to understand the impact of positive and negative factors on consumers' intention to use wellness wearables. Moreover, a unified framework is required for better understanding of individuals' behavioral intention for using wellness wearables. Thus, the goal of this study is to identify the potential factors that influence consumers' willingness to use wellness wearables as well as proposing a unified framework based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Value-based Adoption Model (VAM) with two extra factors, perceived trust and perceived health increase. The findings of this article improves the theoretical understanding of the engaged factors in the proposed research model of the study.

The Impact of Perceived Value and Information Quality on Continued Usage of Delivery Apps (배달앱에 대한 지각된 가치와 제공하는 정보의 품질이 지속적 이용의도에 미치는 영향)

  • Cheng, Ao;Koo, Chulmo
    • The Journal of Information Systems
    • /
    • v.27 no.4
    • /
    • pp.129-147
    • /
    • 2018
  • Purpose The purpose of this study is to identify the effects of users' perceived value of food delivery Apps and information quality on acceptance and intention to reuse of food delivery Apps. Design/methodology/approach This study made a design of the research model by integrating the factors of perceived value and information quality with the acceptance and continued usage of delivery Apps on the basis of the TAM (Technology Acceptance Model). Findings The results of this study suggests that perceived emotional value and monetary value, accuracy and timeliness of information have significant positive effects on usefulness and easiness of food delivery Apps. Meanwhile, both usefulness and easiness of food delivery Apps have significant positive influences on users' continually use intention. Furthermore, implications in terms of the findings of this study are discussed.

An Exploratory Study on Maximizing Tendency and Continuance Intention of Web Sites

  • Lee, Gyu-Dong;Lee, Jae-Eun;Sanford, Clive
    • Asia pacific journal of information systems
    • /
    • v.20 no.3
    • /
    • pp.73-90
    • /
    • 2010
  • Although research on acceptance of information systems provides useful insights in understanding users' behavior, we need to further understand factors that cause long-term or continued use. This article therefore examines the role of users' maximizing tendency (i.e., individual differences in pursuing the best option) in continuance intention of Web sites. By controlling for disconfirmation, ease of use, and product involvement, we empirically investigate the relationships between satisfaction, usefulness, and continuance intention to online bookstore Web sites. As suggested by the information technology continuance model, the effects of satisfaction to and perceived usefulness on continuance intention to Web sites are positive for individuals with low maximizing tendency (i.e., satisficers). Satisfaction and usefulness, however, are not associated with continuance intention for individuals with a high maximizing tendency (i.e., maximizers). The implications for both researchers and practitioners are discussed.