• Title/Summary/Keyword: contextual matching

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Analysis of the Empirical Effects of Contextual Matching Advertising for Online News

  • Oh, Hyo-Jung;Lee, Chang-Ki;Lee, Chung-Hee
    • ETRI Journal
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    • v.34 no.2
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    • pp.292-295
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    • 2012
  • Beyond the simple keyword matching methods in contextual advertising, we propose a rich contextual matching (CM) model adopting a classification method for topic targeting and a query expansion method for semantic ad matching. This letter reports on an investigation into the empirical effects of the CM model by comparing the click-through rates (CTRs) of two practical online news advertising systems. Based on the evaluation results from over 100 million impressions, we prove that the average CTR of our proposed model outperforms that of a traditional model.

A Bottom-up and Top-down Based Disparity Computation

  • Kim, Jung-Gu;hong Jeong
    • Journal of Electrical Engineering and information Science
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    • v.3 no.2
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    • pp.211-221
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    • 1998
  • It is becoming apparent that stereo matching algorithms need much information from high level cognitive processes. Otherwise, conventional algorithms based on bottom-up control alone are susceptible to local minima. We introduce a system that consists of two levels. A lower level, using a usual matching method, is based upon the local neighborhood and a second level, that can integrate the partial information, is aimed at contextual matching. Conceptually, the introduction of bottom-up and top-down feedback loop to the usual matching algorithm improves the overall performance. For this purpose, we model the image attributes using a Markov random field (MRF) and thereupon derive a maximum a posteriori (MAP) estimate. The energy equation, corresponding to the estimate, efficiently represents the natural constraints such as occlusion and the partial informations from the other levels. In addition to recognition, we derive a training method that can determine the system informations from the other levels. In addition to recognition, we derive a training method that can determine the system parameters automatically. As an experiment, we test the algorithms using random dot stereograms (RDS) as well as natural scenes. It is proven that the overall recognition error is drastically reduced by the introduction of contextual matching.

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Fuzzy rule-based boundary enhancement algorithm for noisy images (노이즈가 포함된 화상에서 경계 추출을 위한 훠지 룰 베이스드 알고리즘)

  • 김재선;조형석
    • 제어로봇시스템학회:학술대회논문집
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    • 1991.10a
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    • pp.1186-1191
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    • 1991
  • This paper represents a new edge relaxation algorithm that enhances the noisy boundary informations in images. The proposed algorithm employes relaxation process that reduces or eliminates ambiguities of derivative operator response via contextual informations. The contextual informations are the neighborhood patterns of a central edge which are estimated using fuzzy pattern matching technique. The algorithm is developed on crack edges. Experimental results show that the proposed scheme is effective even for noisy images or low contrast images.

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A Knowledge-based Model for Semantic Oriented Contextual Advertising

  • Maree, Mohammed;Hodrob, Rami;Belkhatir, Mohammed;Alhashmi, Saadat M.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.5
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    • pp.2122-2140
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    • 2020
  • Proper and precise embedding of commercial ads within Webpages requires Ad-hoc analysis and understanding of their content. By the successful implementation of this step, both publishers and advertisers gain mutual benefits through increasing their revenues on the one hand, and improving user experience on the other. In this research work, we propose a novel multi-level context-based ads serving approach through which ads will be served at generic publisher websites based on their contextual relevance. In the proposed approach, knowledge encoded in domain-specific and generic semantic repositories is exploited in order to analyze and segment Webpages into sets of contextually-relevant segments. Semantically-enhanced indexes are also constructed to index ads based on their textual descriptions provided by advertisers. A modified cosine similarity matching algorithm is employed to embed each ad from the Ads repository into one or more contextually-relevant segments. In order to validate our proposal, we have implemented a prototype of an ad serving system with two datasets that consist of (11429 ads and 93 documents) and (11000 documents and 15 ads), respectively. To demonstrate the effectiveness of the proposed techniques, we experimentally tested the proposed method and compared the produced results against five baseline metrics that can be used in the context of ad serving systems. In addition, we compared the results produced by our system with other state-of-the-art models. Findings demonstrate that the accuracy of conventional ad matching techniques has improved by exploiting the proposed semantically-enhanced context-based ad serving model.

Development of the comprehension of complex sentences in Korean Children (아동의 복문(複文) 이해의 발달 - 시간 절부사어의 '전'과 '후'를 중심으로 -)

  • Park, Hee Sook;Choi, Kyoung Sook
    • Korean Journal of Child Studies
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    • v.19 no.2
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    • pp.185-200
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    • 1998
  • This research examined the development in Korean children of the comprehension of complex sentences. The relative difficulty in comprehension of the temporal conjunctions "before" and "after" was investigated. The order of mention, contextual support, and syntactic appearance was controlled. The role of cognitive strategies and developmental changes in the comprehension of these conjunction was included in this study. Subjects were 90 preschool children between 3 and 5 years of age. The task was a sentence-picture matching problem having 3 types of sentences combining temporally with "before" or "after". The results were that developmental changes in comprehension of the temporal conjunctions "before' and "after" in Korean children depended on the order of mention, contextual support, and such syntactic factors as the position of the subject of the sentence. The importance of the consistency in the occurrence of events and the order of mention in the acquisition of complex sentences among Korean children is similar to the acquisition of complex sentences in other languages.

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Architecture Support for Context-aware Adaptation of Rich Sensing Smartphone Applications

  • Meng, Zhaozong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.1
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    • pp.248-268
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    • 2018
  • The performance of smartphone applications are usually constrained in user interactions due to resource limitation and it promises great opportunities to improve the performance by exploring the smartphone built-in and embedded sensing techniques. However, heterogeneity in techniques, semantic gap between sensor data and usable context, and complexity of contextual situations keep the techniques from seamless integration. Relevant studies mainly focus on feasibility demonstration of emerging sensing techniques, which rarely address both general architectures and comprehensive technical solutions. Based on a proposed functional model, this investigation provides a general architecture to deal with the dynamic context for context-aware automation and decision support. In order to take advantage of the built-in sensors to improve the performance of mobile applications, an ontology-based method is employed for context modelling, linguistic variables are used for heterogeneous context presentation, and semantic distance-based rule matching is employed to customise functions to the contextual situations. A case study on mobile application authentication is conducted with smartphone built-in hardware modules. The results demonstrate the feasibility of the proposed solutions and their effectiveness in improving operational efficiency.

ORMN: A Deep Neural Network Model for Referring Expression Comprehension (ORMN: 참조 표현 이해를 위한 심층 신경망 모델)

  • Shin, Donghyeop;Kim, Incheol
    • KIPS Transactions on Software and Data Engineering
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    • v.7 no.2
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    • pp.69-76
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    • 2018
  • Referring expressions are natural language constructions used to identify particular objects within a scene. In this paper, we propose a new deep neural network model for referring expression comprehension. The proposed model finds out the region of the referred object in the given image by making use of the rich information about the referred object itself, the context object, and the relationship with the context object mentioned in the referring expression. In the proposed model, the object matching score and the relationship matching score are combined to compute the fitness score of each candidate region according to the structure of the referring expression sentence. Therefore, the proposed model consists of four different sub-networks: Language Representation Network(LRN), Object Matching Network (OMN), Relationship Matching Network(RMN), and Weighted Composition Network(WCN). We demonstrate that our model achieves state-of-the-art results for comprehension on three referring expression datasets.

A study on integration of XML application schema for MGIS (해양GIS XML 응용스키마 결합방법 연구)

  • Oh, Se-Woong;Park, Gyei-Kark;Park, Jong-Min;Suh, Sang-Hyun
    • Journal of the Korean Institute of Intelligent Systems
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    • v.19 no.2
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    • pp.236-241
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    • 2009
  • Information integration for distributed and heterogeneous data sources is still an open challenging, and schema matching is critical in this process. This paper presents and approach to automatic elements matching between XML application schemas using similarity measure and relaxation labeling. The semantic modeling of XML application schema has also been presented. The similarity measure method considers element categories and their properties. In an effort to achieve an optimal matching, contextual constraints are used in the relaxation labeling method. Based on the semantic modeling of XML application schemas, the compatible constraint coefficients are devised in terms of the structures and semantic relationships as defined in the semantic model. To examine the effectiveness of the proposed methods, an algorithm for XML schema matching has been developed, and corresponding computational experiments show changes of calculated values.

P-wave Detection Using Wavelet Transform (Wavelet Transform을 이용한 P파 검출에 관한 연구)

  • 윤영로;장원석
    • Journal of Biomedical Engineering Research
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    • v.17 no.4
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    • pp.507-514
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    • 1996
  • The automated ECG diagnostic systems in hospital have a low P-wave detection capacity in case of some diseases like conduction block. The purpose of this study is to improve the P-wave detection ca- pacity using wavelet transform. The first procedure is to remove baseline drift by subtracting the median filtered signal from the original signal. The second procedure is to cancel ECG's QRS-T complex from median filtered signal to get P-wave candidate. Before we subtracted the templete from QRS-T complex, we estimated the best matching between templete and QRS-T complex to minimize the error. Then, wavelet transform was applied to confirm P-wave. In particular, haiti wavelet was used to magnify P-wave that consisted of low frequency components and to reject high frequency noise of QRS-T complex cancelled signal. Finally, p-wave was discriminated and confirmed by threshold value. By using this method, We can got the around 95.1% P-wave detection. It was compared with contextual information.

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Music Retrieval Using the Geometric Hashing Technique (기하학적 해싱 기법을 이용한 음악 검색)

  • Jung, Hyosook;Park, Seongbin
    • The Journal of Korean Association of Computer Education
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    • v.8 no.5
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    • pp.109-118
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    • 2005
  • In this paper, we present a music retrieval system that compares the geometric structure of a melody specified by a user with those in a music database. The system finds matches between a query melody and melodies in the database by analyzing both structural and contextual features. The retrieval method is based on the geometric hashing algorithm which consists of two steps; the preprocessing step and the recognition step. During the preprocessing step, we divide a melody into several fragments and analyze the pitch and duration of each note of the fragments to find a structural feature. To find a contextual feature, we find a main chord for each fragment. During the recognition step, we divide the query melody specified by a user into several fragments and search through all fragments in the database that are structurally and contextually similar to the melody. A vote is cast for each of the fragments and the music whose total votes are the maximum is the music that contains a matching melody against the query melody. Using our approach, we can find similar melodies in a music database quickly. We can also apply the method to detect plagiarism in music.

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