• Journal of Information Technology Services
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• v.12 no.4
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• pp.267-287
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• 2013

As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.

• Journal of the Korea Society of Computer and Information
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• v.27 no.6
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• pp.53-63
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• 2022

Recently, as digital transformation due to the COVID-19 pandemic accelerates, data to improve individual quality of life is being used in large quantities, and more reinforced non-identification processing procedures are required to utilize the most valuable personal information among data. In Korea, procedures for de-identification measures are presented through amendments to laws and guidelines, but there is no methodology to measure the level of de-identification in the field due to ambiguous processing standards and subjective risk measurement methods. This paper compares and analyzes the current status of policy and guidelines related to de-identification measures proposed at home and abroad to derive complementary points, suggests a data context-based risk measurement method centered on pseudonymized information processing, and verifies its validity. As a result of verification through Delphi survey and focus group interview (FGI), it was confirmed that the need for the proposed methodology and the validity of the indicators were high.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.2
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• pp.781-784
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• 2014

Background: Although the cause in most cases of childhood leukemia is not known, the contribution of environmental risk factors in the context of genetic predisposition has been reported with inconsistent results. The aim of this study was to examine association of childhood leukemia with maternal factors especially during pregnancy, to help in avoiding risk factors. Materials and Methods: This case-control study included children younger than 18 years diagnosed with leukemia from 2008 to 2012. Controls were randomly selected and individually matched to cases with respect to age, sex, and residency. All variables were compared between cases and control to determine any significant association with leukemia. Results: Statistically significant associations between risk of childhood leukemia with mother's education (p=0.001), occupation (p=0.0005) and pesticides exposure (p=0.005) during pregnancy were found. However, there were no significant links with maternal age (p=0.090), history of fetal loss (0.85), history of radiography during pregnancy (p=0.400), history of drug intake (p=0.689) and infection (p=0.696) during pregnancy. Conclusions: The results showed increased risk of leukemia in children whose mothers were working in agriculture and were exposed to pesticides during pregnancy. The further study needs to be investigated to know association of various maternal risk factors with leukemia which remained unknown in this study.

• Journal of the Korean Society of Safety
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• v.22 no.2 s.80
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• pp.41-46
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• 2007

This paper considers the electrical shock risk of the human body due to underwater leakage current in such places of public baths. Many submerged electric facilities in a public bath may create a severe electric shock hazard for the human body, since wet body in an accidentally energized bathtub can result in low electrical resistance through the human body for leakage or fault currents. Therefore a major consideration, in the context of electrical safety underwater, is the shock risk to the bather as a result of electric current flowing through the water in bathtub. To assess the electric shock risk and to analyze the potential distribution in a bathtub, 2 different situation cases are set up, then experimental and simulation methods are adopted. The validity of 2 cases of simulation and experiment data in a bathtub for electric distribution underwater are compared and analyzed. Also electric shock risk assessment underwater in a real public bathtub by simulation program package, Flux 3D, was conducted herein, and the results are presented and discussed.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.450-470
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• 2018

This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.

• Environmental Engineering Research
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• v.23 no.4
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• pp.462-473
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• 2018

The uranium ore residues from the legacies of past uranium mining and milling activities that resulted from the less stringent environmental standards along with the uranium residues from the existing nuclear power plants continue to be a cause of concern as the final uranium residues are not made safe from radiological and general safety point of view. The deposition of uranium in ponds increases the risk of groundwater getting contaminated as these residues essentially leach through the upper unsaturated geological formation. In this context, a numerical model has been developed in order to forecast the $^{238}U$ and its progenies concentration in an unsaturated soil. The developed numerical model is implemented in a hypothetical uranium tailing pond consisting of sandy soil and silty soil types. The numerical results show that the $^{238}U$ and its progenies are migrating up to the depth of 90 m and 800 m after 10 y in silty and sandy soil, respectively. Essentially, silt may reduce the risk of contamination in the groundwater for longer time span and at the deeper depths. In general, a coupled effect of sorption and hydro-geological parameters (soil type, moisture context and hydraulic conductivity) decides the resultant uranium transport in subsurface environment.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.699-709
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• 1997

The purpose of this study is to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-origin effects and demograpic variables. Prior to this paper, shopping orientation was studied in connection with ethnocentrism and country-of-origin effects. The questionnaire was distributed to 300 female consumers over twenty years old living in Pusan area and finally 213 data serfs were used for statistical analysis. By factor analysis, 6 clothing involvement factors were identified; fashion interest, symbolism, pleasure interest, inclination to harmony, aesthetic expression and perceived risk. A result of canonical correlation analysis about shopping orientation factors and clothing involvement factors is as follows. Two shopping orientation factors (follow to foreign brands and country-of-orion consciousness) positively correlate with three clothing involvement factors (fashion interest, symbolism and pleasure interest) , and two shopping orientation factors (preference to domestics and country-of-orion consciousness) positively correlate with author clohting involvement factor (percived risk). Anocova procedure revealed that five shopping orientation factors were related to clothing involvement factors, groups according to ethnocentric disposition, country-of-origin effects and demograpics respectively, even though there are some differences. Based on the conclusions, marketing strategies were developed.

• Korean Journal of Occupational Health Nursing
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• v.27 no.4
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• pp.235-246
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• 2018

Purpose: This study aimed to comprehend the real context of metabolic syndrome-related factors of Korean male blue-collar workers from small-sized companies based on the health belief model. Methods: A total of 37 workers from three companies were interviewed, and three series of focus group interviews were conducted. Data were analyzed using deductive content analysis. Results: Data were classified into four categories: knowledge, perceived susceptibility and severity, perceived barriers, and beliefs. Knowledge referred to low knowledge level; perceived susceptibility and severity referred to unawareness of susceptibility and severity; perceived barriers referred to shift work, overtime work, and a social context including having no choice but to drink; and beliefs referred to believing that health promotion behaviors do not relate to preventing metabolic syndrome, believing that one cannot prevent metabolic syndrome oneself, and believing that professional help is required. Conclusion: To prevent and reduce the risk of metabolic syndrome among Korean male blue-collar workers, interventions should focus on strategies to increase metabolic syndrome-related knowledge and perceptions, social support, and self-efficacy for practicing health behaviors. In addition, it is necessary to develop policies for establishing a healthy drinking culture in companies.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.1
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• pp.223-232
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• 2023

This study desires to examine the impact of five dimensions of entrepreneurial (EO) orientation (innovation, competitive aggressiveness, proactiveness, risk-taking, autonomy) on the operation of women-owned SMEs; the author conducted a case study in Vietnam. How will each dimension of EO affect women-owned SMEs' performance? This study aims to seek the answer to these questions. A survey research design and a theoretical framework have been developed for all factors in the current context. A simple random sampling technique was applied in 300 SMEs in some provinces of Vietnam through a survey questionnaire, and a total of 258 valid responses were assessed as appropriate. The obtained data was analyzed by using SPSS 20.0. Cronbach's α test and factor analysis have been carried out to test the reliability of data and validate the hypothesis. Research results show that innovation, competitive aggressiveness, proactiveness, and autonomy positively affect business performance, while risk-taking negatively affects business performance. The results suggest that female business owners should know how to improve each dimension of the entrepreneurial in line with its context. Research results are important implications for Government administrative agencies for businesses to consult and introduce effective support policies. It is recommended that similar studies be replicated to confirm this result.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1733-1741
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• 2007

Consumers nowadays spend more time using computers and are getting used to buying products through the Internet(Park, 2002), and therefore, understanding consumers' impulse buying behavior in an online shopping context is also important for retailers. The purpose of this study was to examine the relationship between online apparel impulse buying behavior and the two risk dimensions of apparel involvement(i.e., risk importance, risk probability). The data were collected using an online survey with a structured questionnaire. A total of 339 college students were used in the study. The results of MANOVA showed that the impulse buyer group perceived the risk importance and risk probability of apparel involvement significantly lower. Based on the results, the two hypotheses were supported. From the results of the present study, it is concluded that the two risk dimensions of apparel involvement are negatively related to online impulse buying behavior of apparel products. From the results of the present study, it is concluded that the risk dimensions of apparel involvement are closely related to the online apparel impulse buying behavior.