• Title/Summary/Keyword: context in use

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Factors Influencing Acceptance and Use of New Technologies in the Metaverse Era : Focusing on the Difference between B2C Context and B2B Context (Metaverse 시대의 신기술 사용 의도에 영향을 미치는 요인: B2C 맥락과 B2B 맥락의 차이를 중심으로)

  • Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.125-139
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    • 2021
  • As the 4th industrial revolution progresses, new technologies and services are being born, growing, and maturing. Now, beyond the mobile era, the metaverse is being discussed as a new paradigm. Therefore, in this study, in preparation for the metaverse era, we tried to analyze what factors have an important influence when consumers want to use new technologies. In particular, the research was conducted focusing on how the context in which consumers use the technology changes depending on whether they are B2C or B2B. For this, augmented reality (AR) was selected in the B2C context by linking the research subject with the metaverse era, and the smart factory was selected in the B2B context. The research model for the analysis was established by deriving and setting common influence variables by reflecting the characteristics of the research target technology based on the modified extended unified theory of acceptance and use of technology. A survey was conducted for empirical analysis, and 150 AR and 150 smart factory subjects were analyzed. The empirical study results are as follows. The relationship between performance expectancy and intention to use, technology readiness and intention to use was found to have a significant positive (+) effect on both AR and smart factory. On the other hand, it was found that effort expectancy, social influence, and trust had a positive (+) effect on intention to use only in AR. Only in smart factory, facilitating conditions had a significant positive (+) effect on intention to use. It was also found that the perceived risk had a significant negative (-) effect on the intention to use only in the smart factory. The results of this study are academically significant in that we empirically test that influencing factors of technology use varies depending on the context in which it is used by consumers. In practice, it provided an implication of what to focus on first is being implemented.

Applying Gamification and Assessing its Effectiveness in a Tourism Context: Behavioural and Psychological Outcomes of the TripAdvisor's Gamification Users

  • Sigala, Marianna
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.179-210
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    • 2015
  • Despite the increasing adoption of gamification and its huge potential in tourism, research in gamification is still limited. As preliminary findings show that the effectiveness of gamification depends on the context of its application and the players' use of the gamified app, this paper fills in these gaps: by exploring and analysing the application of gamification in a specific e-commerce tourism context; and assessing the gamification's effectiveness by measuring the players' gamification usage and the latter's behavioural and psychological outcomes. The gamified TripAdvisor website and its Facebook enabled gamification app are used as the specific context of the study. Findings from a survey conducted on TripAdvisor users provide useful practical and theoretical implications to gamification designers and researchers alike on how game mechanics can be designed for enhancing the users' motivation, flow, task involvement and engagement with the 'play' tasks, and so, increasing the gamification's effectiveness.

Design and Implementation of a Component and Context based Business Message for Creating a Single Global Electronic Market (단일 글로벌 전자상거래 시장을 만들기 위한 컴포넌트와 컨텍스트 기탄의 전자문서 설계 및 구현)

  • 김완평
    • Journal of Information Technology Applications and Management
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    • v.9 no.3
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    • pp.13-30
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    • 2002
  • ebXML (Electronic Business using extensible Markup language), sponsored by UN/CEFACT and OASIS, is a modular suite of specifications that enables enterprises of any size and in any geographical location to conduct business over the Internet. Using ebXML, companies now have a standard method to exchange business messages, conduct trading relationships, communicate data In common terms and define and resistor business processes. It is the mission of ebXML that provides an open XML-based infrastructure enabling the global use of electronic business information in an interoperable, secure and consistent manner by all parties for creating a single e1ectronic electronic market. This paper briefly overviews the concept of core component, context, assembly rule and context rule. Then, It designs by standard specifications of ebXML core component commonly used in an industry and among industries, and assembles business messages by using XML schema. Therefore, it suggests the mechanism which effectively exchanges business messages among the trading partners. This paper designs core component by using only three business messages of retail industry : orders, dispatch report, sales report.

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Ontology Knowledge-Driven Context-awere U-Healthcare Service Application Service Framework using Secure Health Information Exchange (보안 헬스 정보 교환을 이용한 온톨로지 지식기반 상황인식 U-헬스케어 어플리케이션 서비스 프레임워크 설계)

  • Kim, Donghyun;Kim, Seoksoo;Choi, E-Jung
    • Convergence Security Journal
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    • v.14 no.7
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    • pp.75-84
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    • 2014
  • The advancement in ubiquitous healthcare specifically in preventive healthcare can lead to longer life expectancy especially for the elderly patients. To aid in preventing premature loss of lives as well as lengthening life span, this research aims to implement the use of mobile and wireless sensor technology to improve the quality of life and lengthen life expectancy. The threats to privacy and security have received increasing attention as ubiquitous healthcare applications over the Internet become more prevalent, mobile and universal. Therefore, we propose Context-aware Service of U-Healthcare Application based Knowledge using Ontology in secure health information exchange. This research also applies ontology in secure information exchange to support knowledge base, context modeling, and context reasoning by applying the general application areas for ontologies to the domain of context in ubiquitous computing environments. This paper also demonstrates how knowledge base, context technologies, and mobile web services can help enhance the quality of services in preventive ubiquitous healthcare to elderly patients.

Context-based Service Reasoning Model Based on User Environment Information (사용자환경정보 기반 Context-based Service 추론모델)

  • Ko, Kwang-Eun;Jang, In-Hun;Sim, Kwee-Bo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.17 no.7
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    • pp.907-912
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    • 2007
  • The present level of ubiquitous computing technology have developed to the point where Home-server provides services that user require directly for user in the intelligent space. But it will need intelligent system to provides more active services for user in the near future. In this paper, we define the environment information about situation that user is in as Context, and collect the Context that stereotype as 4W1H form for construct the system that can decision service will be provide from information about a situation that user is in, without user's involvement. Additionally we collect information about user's emotional state, use these informations as nodes of Bayesian network for probabilistic reasoning. From that, we materialize Context Awareness system about it that what kind of situation user is in. And, we propose the Context-based Service reasoning model using Bayesian Network from the result of Context Awareness.

An MDA-Based Adaptive Context-Aware Service Using PARLAY X in Ubiquitous Computing Environments (유비쿼터스 컴퓨팅 환경에서 PARLAY X를 이용하는 MDA기반의 적응성 있는 문맥인식 서비스)

  • Hong Sung June
    • The KIPS Transactions:PartC
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    • v.12C no.3 s.99
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    • pp.457-464
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    • 2005
  • This paper describes an Adaptive Context-aware Service (ACS) using Model Driven Architecture (MDA)-based Service Creation Environment (SCE) on PARLAY X based service delivery platform in ubiquitous computing environments. It can be expected that both the context-awareness and adaptation in ubiquitous computing environments will be deployed. But the existing context-aware middleware lacks in considering adaptation. Therefore, the object of this paper is to support the architecture and the Application Programming Interface (API) of the network service for both the context-awareness and adaptation in ubiquitous computing environment. ACS is to provide users with the adaptive network service to the changing context constraints as well as detecting the changing context. For instance, ACS can provide users with QoS in network according to the detected context, after detecting the context such as location and speed. The architecture of ACS is comprised of a Service Creation Environment (SCE), Adaptive Context Broker and PARLAY gateway. SCE is to use Context-based Constraint Language (CCL) for an expression of context-awareness and adaptation. Adaptive Context Broker is to make a role of the broker between SCE and PARLAY G/W. PARLAY G/W is to support API for PARLAY X-based service delivery platform.

A Study on the Transperancy expressed in Current Fashion(I) - In the Context of Ideal Effect- (복식에 표현된 '투명성'에 관한 연구(I) -관념적 효과를 중심으로-)

  • 정연자
    • Journal of the Korean Society of Costume
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    • v.43
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    • pp.41-52
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    • 1999
  • This study is to compare and analyze two types of 'transparency' concept expressed in architecture and garment which has not only been an important theme in the post-modern expression of architeture but been shown in various types of concept. This study examined the characteristics of transparency and through theoretical studies divided them into four types; frankness(purity ambiguity comparison exposure and eroticism) Purity building would use the matrial which is transparent glasses for the expprssion of its purity and clothing would use the transparent matrial for the expression of the natural beauty of human body and the purity of human of itself. Ambiguity is expressed in the outer side of architecture by duplicating transparent materials and by phenomenon of optical illusion and inflection. On the contrary in garment it is shown in the outward formation of underclothing. Comparison in architecture is expressed by the use of void but opaque materials as well as solid but transparent materials. Extinction is expressed with the visual effect of context of the surrounding by the use of opaque glass and reflexive glass. In garment the effect of comparison is expressed by the use of mixing transparent materials and opaque materials. Building would express the inside of itself by the way of its exposure and clothing would also express its frankness through the human body is partly opened or clossed at the same thime that arises from eroticism of the way of the expression of human feelings.

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Design and Implementation of a Framework for Context-Aware Preference Queries

  • Roocks, Patrick;Endres, Markus;Huhn, Alfons;KieBling, Werner;Mandl, Stefan
    • Journal of Computing Science and Engineering
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    • v.6 no.4
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    • pp.243-256
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    • 2012
  • In this paper we present a framework for a novel kind of context-aware preference query composition whereby queries for the Preference SQL system are created. We choose a commercial e-business platform for outdoor activities as a use case and develop a context model for this domain within our framework. The suggested model considers explicit user input, domain-specific knowledge, contextual knowledge and location-based sensor data in a comprehensive approach. Aside from the theoretical background of preferences, the optimization of preference queries and our novel generator based model we give special attention to the aspects of the implementation and the practical experiences. We provide a sketch of the implementation and summarize our user studies which have been done in a joint project with an industrial partner.

Applying Ubiquitous Computing Technology to Proactive and Personalized Decision Support System (유비쿼터스 컴퓨팅 기술을 적용한 차세대형 의사결정지원시스템)

  • Kwon, Oh-Byung;Yoo, Kee-Dong;Suh, Eui-Ho
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.195-218
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    • 2005
  • The emergence of ubiquitous computing environment will change the service architecture of business information systems such as Decision Support System(DSS), which will be a new application. Recent mobile DSSs allow the decision makers to be benefited from web and mobile technology. However, they seldom refer to context data, which are useful for proactive decision support. Meanwhile, ubiquitous applications so far provide restricted personalization service using context and preference of the user, that is, they do not fully make use of decision making capabilities. Hence, this paper aims to describe how the decision making capability and context-aware computing are jointly used to establish ubiquitous applications. To do so, an amended DSS paradigm: CKDDM(Context-Knowledge-Dialogue-Data-Model) is proposed in this paper. What will be considered for the future decision support systems when we regard ubiquitous computing technology as an inevitable impact that enforces the change of the way of making decisions are described. Under the CKDDM paradigm, a framework of ubiquitous decision support systems(ubiDSS) is addressed with the description of the subsystems within. To show the feasibility of ubiDSS, a prototype system, CAMA-myOpt(Context-Aware Multi Agent System-My Optimization) has been implemented as an illustrative example system.

The Effects of Use of Instant Messenger on Purchase Intention: The Context of Chinese C2C E-Commerce

  • Kwahk, Kee-Young;Ge, Xi;Lee, Jeong-Min
    • Asia pacific journal of information systems
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    • v.22 no.2
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    • pp.1-20
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    • 2012
  • In recent years, C2C e-commerce has become more and more popular in China. Chinese C2C buyers use an instant messaging more commonly during transactions compared to other countries, which seems to be an interesting phenomenon. Based on the Chinese market, this study aims to examine the role of instant messenger in the C2C e-commerce context and to find how it impacts buyers' purchase intentions. In addition to use of instant messenger, we brought in two antecedents of purchase intention-trust for vendor and customer satisfaction-to establish a theoretical research model. Through an online questionnaire survey, we tested and analyzed the research model and its related hypotheses. Structural equation modeling was used to analyze the data, and the results indicated that use of instant messenger did not directly influence purchase intention but had positive effects both on trust for vendor and customer satisfaction, which in turn influenced purchase intention. In conclusion, we discussed the research findings and suggested some implications for researchers and practitioners.

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