• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.365-373
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• 2016

The purpose of this research was made to see how Chinese tourists change their destination according to their travel motivation and what affects on their satisfaction. The result follows as below. First, there is partially difference in choosing destination according to their motivation. Secondly, travel motivation affects their satisfaction partially in positive way. The results of this research can be found in what was the significance empirically analyze the relationship between Chinese tourists in the tourist motivation and choice properties, satisfied. Implications through the study is as follows. First, specialized travel destinations must be developed and constructed to increase number of Chinese tourists. Second, oreover, contents that match with their travel motivation must be developed to improve Chinese tourist's satisfaction.

• The Journal of Economics, Marketing and Management
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• v.10 no.2
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• pp.23-39
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• 2022

Purpose: This study aims to examine the effect of SNS, an important advertising means of airlines, on advertising attitudes and brand change behavior. It is intended to present practical implications by empirically analyzing demographic differences according to the source of SNS information acquisition. Research design, data and methodology: The questionnaire was revised to the contents of this study based on previous studies. It was conducted from June 15 to September 15, 2021. 297 copies were confirmed as valid samples and empirically analyzed. The proposed model was analyzed through path coefficient estimation. Results: SNS advertisement content has a positive effect on advertising attitude and brand change behavior. Advertising attitude has a positive effect on brand change behavior and has a mediating effect between advertising content and brand change behavior. There was a difference according to the source of information acquisition. Conclusions: This study suggested that when airlines engage in advertising using SNS, knowing and utilizing SNS content should be considered very important for airlines because it affects advertising attitudes and brand change behavior differently. This study is meaningful in that it can present the characteristics of SNS contents that can enhance advertising attitudes and brand change behavior when conducting marketing using SNS.

• Journal of the Korean Society of Food Culture
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• v.21 no.2
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• pp.161-165
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• 2006

This study was examined the contents of solid, calcium, phosphorous, magnesium, protein, amino acid and collagen in beef leg and rib bone soup by various boiling time(1, 2, 4, 8, 12 hours). The results were as follows; as the boiling time increased, contents of solid, calcium, phosphorous, magnesium, protein, amino acid and collagen were increased. However, the boiling time increased, cloudiness (T%) was decreased. When we compared beef bone leg with the rib bone soup, rib bone soup was much nutritional contents than leg bone soup. In sensory evaluation of the soup boiled for 12 hours, added with 0.8% salt, rib bone stew was highly evaluated than leg bone soup.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.415-422
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• 2013

The contents development for the Internet and cyber tour has been attempted in a number of areas. 3D topography of the spatial environment, land planning and land information contents as a 3D tour of the future ubiquitous city safe for tourism due to the implementation of information made available major area. Domestic service, and in urban areas of the country where land and precise spatial information in order to shoot satellites and aircraft in the area you want to mount the camera on a variety of photo images taken by conducting 3D spatial that is required is able to obtain the information. Geo spatial information in a variety of direct or indirect acquisition of the initial spatial data into a database for accurate collection, storage, editing, manipulation and application technology changes in the future by establishing a database of 3D spatial by securing content organization ubiquitous tourist to take advantage of new tourism industry was greatly. As a result of this study for future tourism using geo spatial information and analysis of 3D modeling by intelligent land information indirectly, with quite a few stereo site experience and a variety of tourist spatial acquisition and utilization of information could prove.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.249-255
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• 2023

World Heritage is a very important heritage that is worth protecting and handing down to future generations. In Korea, which has a long history and culture of 5,000 years, Seowon is a great advantage in that it can develop tangible and intangible Neo-Confucian ideas shared in China and East Asia, and preserve and experience them as a unique cultural resource of Korea until the present day. In order to encourage the direct experience of this long-standing cultural heritage, the government supports the national treasury and seeks to expand the demand for tourism. Accordingly, in this study, an analysis was conducted on program satisfaction, participation, and activation plans. As a result, it was found that value to see and value to experience must coexist in order for our world heritage, which requires comprehensive and continuous management and operation, and lacks accessibility, to become a tourist attraction. Also, for this purpose, promotion and development of differentiated tourism experience contents should be carried out first.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.243-250
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• 2015

Mobile learning content implementing is IT tourism convergence study that IT convergence IT and tourism. Learning to increase the effectiveness of mobile learning content for each learning module, It proposed u-smart tourist information 2.0 systems. Mobile learning content, implementation is u-smart tourist information 2.0 can use the system. Convergence/integration of design patterns and XML is so interesting to students. This is the maximum benefit which is taught classes for each learning module divided into learning the Design Pattern NCS. As a result, the learner. In particular, attendance has come out better the effect of learning and improved. Another advantage is tourism, information content information quality mobile learning content for and construct a tourist information content that you can do in real time. Also, mobile learning content, implementation in the next NCS expected to use a lot of help in learning. This study is the result of increased learning the analysis of the lessons learned. Implement mobile learning content gives fun and interesting to the learner to ten design process using the u-Smart Tourist Information class 2.0.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.438-447
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• 2012

The objectives of this research are: to provide fundamental data for tourism policy and investigate medical tourism attributes by IPA(Importance-Performance Analysis) to attract Japanese medical tourists to Korea. Utilizing Japanese medical tourists as subjects of inquiry, this study evaluated the importance of medical tourism selection attributes and the rate at which these attributes were performed. Consequently, this study deduced 'convenience, service quality, differentiation, approximation' factors by factor analysis as well as the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. The results show that "Concentrate Here" part in quadrant I is reservation procedure rapidity and information system simplicity. This means that these attributes are very important but they indicate low performance. Thus, concentration among tourism managers should be focused along these attributes. The study, then, suggests that employee who speaks Japanese fluently should be arranged during reservation procedure. Furthermore, Japanese class should become mandatory during basic employee training to improve reservation procedure rapidity. Moreover, clinic websites should concentrate on accessibility of Japanese users in such a way that they can consult their needs on line. Finally, managers should find diverse ways to bring about good service rapidly and conveniently.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.407-416
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• 2009

This study examines the competitiveness of Korean golf industry and forecasts the demand for golf tourism to diminish the deficit of tourism revenue through revitalizing domestic market for golf. A comparative investigation of the golf expenses shows that the price competitiveness of golf fee and equipments is significantly lower than the competing destinations. For instance, a price of golf tourism package in South east Asian countries, that includes accommodation for three nights and a round-trip airfare, is even lower than the price of three sets of rounding during the weekend in Korea. Plus, the economic impacts analysis shows that if the current regulations regarding domestic golf industry are to be maintained, the competitiveness of Korean golf industry is likely to get worse due to an excessive tax burden, which may result in the increased deficit of tourism revenue. It is expected that the enhanced competitiveness of Korean golf industry will help overcome the current economic crisis of Korea.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.748-756
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• 2021

In this study, as the first attempt to develop an experiential game tourism program using Korean classical literature, the primary research was conducted on Kim Soo-Jang and his anthology "Hae Dong Ga Yo". To this end, a theoretical review of the value of hands-on games and Korean classical literature as tourism content was conducted first. Afterwards, the consumers for the program were set up into three categories: family unit, MZ generation including lovers, and foreigners. A survey was conducted to confirm the program preference of each group. According to the analysis framework, the main value of each historical and cultural resource in "Hae Dong Ga Yo" and seven sijo pieces created by Kim Soo-Jang was discovered and, based on the survey, the preferences of the consumer related to the target were analyzed. Accordingly, the narrative structures were organized differently for each group. An adventure plot was designed for the family unit, a love plot for MZ generation and lovers, and a mixture of adventure and love for foreigners. Utilizing stories from Kim Soo-Jang and his works, which are rarely used despite their value, this study attempted to develop them into hands-on game tourism programs to create new outlets in terms of both Korean classical literature and the tourism area. In the future, if various Joseon literati are discovered and their storytelling is continued, we can expect the vitalization of the travel product line with the concept of classical literature travel.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.118-128
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• 2007

The world is interested and actively investing in culture and its cultural contents industry has grown very much. Cultural contents industry is the concentration of human creation and knowledge and the Internet and digital technology have greatly impacted such creation and knowledge. This paper presented a method of digitalization of regional cultural resources, voluntary digitalization strategies, and a method of building an innovative cluster of cultural contents industry. The proposed plan would become the future growth engine of cultural tourism industry.