• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.359-367
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• 2019

As a strategy for strengthening local competitiveness, efficient use of regional assets is becoming more and more important. The key to regional identity and competitiveness is local assets. The purpose of this study is to derive the priority region for development by evaluating local assets. The analysis methods used in this study are Geographic Information System analysis, Big Data Trend analysis, and Analytic Hierarchy Process analysis. To assess the potential of local assets, the preference of assets, historical value, cluster of resources, wide-area transport accessibility, and population density were set as analysis indicators and itemized weights were applied using AHP to reflect the importance of each item. As a result of analyzing Yeongju city in Gyeongsangbuk-do, eight major points such as Buseoksa Temple, Sosu Seowon, Huibangsa Temple, Punggi Hot Spring Resort, Punggi Station, National Center for Forest Therapy, Yeongju east region and Museom Village were derived.

• International Commerce and Information Review
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• v.9 no.2
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• pp.3-18
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• 2007

Now the one of problems of digital culture contents industry in korean region is to focus only on small company in the related industry. So a plan for overcoming this is a cultivation of leading company in this industry. Thus, in this paper, we tried to make an importance level between the related industries including this leading company by the AHP analysis. For achieving the objective of this paper, first of all, this study yielded the relative importance between the industries as the quantitative values. As the result of this analysis, the important factor in this leading company is 'creation' factor and this paper proposed the basic results for cultivating the leading companies for the future time.

• Korean Journal of Agricultural Science
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• v.49 no.4
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• pp.833-843
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• 2022

Since the supply and demand of agricultural products are unstable, which causes instability in farm income and consumer prices, the government has sought to mitigate the problems caused by unstable supply and demand by generating and providing agricultural outlook information. However, research should be carried out to increase the quality and utilization of agricultural observation information, because the value of agricultural observation information increases only when more users use this information and apply it to their decisions. In this study, a survey was conducted targeting producers and experts who are users or potential users of agricultural outlook information, and the results were analyzed through quantitative model, specifically importance-performance analysis (IPA) and analytic hierarchy process (AHP). The results show that improvement of promptness was required among the seven items evaluated with regard to agricultural outlook. Also, measures for dissemination of agricultural outlook information and the contents of outlook information should be improved to increase its use. If the quality level and use of agricultural observation information are increased by reflecting the results of the above analysis, decision-making on the supply and demand of agricultural products in Korea will be improved, and it is thought that it will be possible to increase farm household income and stabilize consumer prices through stabilization of supply and demand of agricultural products.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.9
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• pp.1737-1744
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• 2009

This study calculated the relative importance between evaluation factors of websites focused on culture and tourism in J region by 3C_D_T evaluation model of website. That is, this paper was analyzed by AHP (analytic hierarchy process) and calculated the relative weights and preference. In conclusion, this study showed that content was the most important factor and proposed the improvement planning through sensitivity analysis.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.3-16
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• 2018

The emergence of the fourth industrial revolution is rapidly changing the conventional society and the industry, eroding the boundaries among the technology, culture, and finance. In the mobility industry, as the engineering-based industry converges with the information technology, the mobile space is changing from mobility or safety-centric space into space where the passengers can consume infotainment or contents services. The contents evaluation of the future mobility is conducted in terms of usability or technology acceptance aspect, but according to the trend analysis, the mobility industries, such as vehicle OEMs, it is necessary to evaluate the emotional or sensibility factors for the development of their future mobile space design. Herein, this research study evaluates which sensibility factor should be evaluated in priority to develop the contents interaction in the future mobile space. Thus, using Patrick Jordan's Four Pleasure Model, the priority evaluation has been conducted among 116 Korean drivers. As a result of the statistical analysis and AHP (Analytic Hierarchy Process), it has been found that first, it is necessary to evaluate psychological, ideological, social and physical sensibility in the respective order, and second, it is necessary to evaluate based on the contents user type.

• International Journal of Contents
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• v.13 no.1
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• pp.76-85
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• 2017

This paper compares the difference in the degree of advertising avoidance between traditional media and the Internet. The study also examines customers' beliefs, attitudes, and behavior toward advertising to build a theoretical model that explains advertising avoidance. A survey was conducted to identify the influential factors. Findings indicate that on comparison, YouTube advertisements on the Internet were more problematic than TV commercial breaks, leading to high advertising avoidance on the part of consumers. Finally, using path analysis, a general advertising avoidance model based on the belief-attitude-behavior hierarchy is tested. The model shows that certain beliefs about advertising have direct effects on advertising avoidance behavior as well as on the attitude toward advertising.

• International Journal of Contents
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• v.5 no.3
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• pp.57-64
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• 2009

Korea has relied on top down development method, in which companies, research and education institutions move into the industrial complexes established by the government. However, to improve local competitiveness, the paradigm is shifting from the government initiated industrial complex to the clusters based on the cooperative network of the region. Representative case is 'Samcheok-si Fire & Emergency industry cluster construction project' that begun in 2007. AHP technique analysis results on first-stage showed that priority was on policy and network elements, and the results of second-stage analysis show that priority was on Policy incentives to internationalize the cluster and strengthen link,. Cluster branding, Sharing of organizational culture to cope with changes in environment, Creation of group learning culture. The subject of this research is limited to Samcheok-si's the Fire and Emergency Industry cluster formation project. Therefore, the research area and standard should be expanded to increase generality in further researches.

• Journal of Korean Home Economics Education Association
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• v.34 no.1
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• pp.81-96
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• 2022

The purpose of this study was to examine the extent to which the contents of elementary and secondary curricula are connected and overlapped in the 'family life' area of Practical Arts(Technology & Home Economics) subjects. The procedure and results are as were like below. First, the types of criteria for analyzing curriculum contents are developed. The connectivity are classified as 'discontinuous hierarchy' and 'spiral hierarchy' and duplication are classified as 'repetition (high level of overlapping)', 'reproducing', 'deepening (intermediate level of overlapping)', 'substitution', and 'omission (low level of overlapping)'. Second, as a result of analyzing the contents of elementary and secondary curricula, the 'Human Development' area showed higher connectivity with a deepening type of duplication. The 'Safety' and the 'Lifelong Planning' concepts showed lower connectivity. Third, as a result of analyzing the achievement standards of the 2015 Curriculum, the secondary Home Economics curriculum showed a considerable increase in the level of difficulty and the volume compared to the elementary curriculum. There was low connectivity between the contents of elementary and secondary curricula in the core concepts 'Safety' and 'Lifelong Planning', an intermediate level of connectivity in 'Life Culture' and 'Management', and high connectivity in 'Development' and 'Relationship'. Also, there was a high level of duplication in the core concepts 'Safety' and 'Lifelong Planning', being classified as 'reproducing', 'substitution', and 'omission', analyzed to have low connectivity. When structuring the curriculum contents with a spiral hierarchy, one should connect the elementary and secondary school contents organically: the hierarchy with core concepts considering the different characters of constructuring knowledge in each school level, with a moderate volume, with a moderate difficulty level, with a moderate level of duplication of the contents, and with the minimum level of repetition of the same topics within the same school level.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.353-361
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• 2013

In this study, to analyze the factors affecting the purchase of smart device applications, research model based on AHP(Analytic Hierarchy Process) model was employed and derived consumers' priorities of smart device game applications in the framework of contents characteristic factors. Survey was conducted with 10 experts who are involved in the smart game industry. The empirical result showed that the most important purchasing factor was story(0.217). And fame(0.171), graphics(0.134), operability(0.111), information(0.093), difficulty(0.085), speed(0.068), characters(0.053), price(0.042), genre(0.028) are presented in order in terms of the importance. The order of consumers' preferences to smart device game application was RPG, Tycoon, action, simulation, sports/leisure, quiz/puzzle/board, etc. gamble. It suggested that under the environment of smart devices consumers could enjoy not only simple puzzle and board game but also complicated and difficult games such as RPG and tycoon game due to the development of smart devices.

• International Journal of Contents
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• v.13 no.2
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• pp.66-74
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• 2017

Patent classification is becoming more critical as patent filings have been increasing over the years. Despite comprehensive studies in the area, there remain several issues in classifying patents on IPC hierarchical levels. Not only structural complexity but also shortage of patents in the lower level of the hierarchy causes the decline in classification performance. Therefore, we propose a new method of classification based on different criteria that are categories defined by the domain's experts mentioned in trend analysis reports, i.e. Patent Landscape Report (PLR). Several experiments were conducted with the purpose of identifying type of features and weighting methods that lead to the best classification performance using Support Vector Machine (SVM). Two types of features (noun and noun phrases) and five different weighting schemes (TF-idf, TF-rf, TF-icf, TF-icf-based, and TF-idcef-based) were experimented on.