• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.25-38
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• 2015

This paper focused to classify the consumption stress coping types among married women consumers and to investigate the differences of socio-economic variables, social class, perceived health status, and consumption stress among coping types. Data were collected from 500 married women through online surveys in South Korea. Two factors of consumption stress(consumption stress before purchase, consumption stress after purchase), and three factors of consumption stress coping(Social support coping, problem solving focused coping, Passive avoidance coping) were identified. K-mean cluster analysis classified into 4 coping types with consumption stress coping. 15% of the sample were included to the passive coping type, and 25% were classified into the ambivalent coping type. 26.8% of the sample were identified to the active coping type, and 35.2% were maladaptive coping type. There were significant differences among the consumption stress coping types on education, family income, social class, health status, consumption stress after purchase. Consumer education programs should develop and implement especially for passive coping type and maladaptive coping type to cope effectively with consumption stress.

• Journal of Agricultural Extension & Community Development
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• v.16 no.4
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• pp.1021-1048
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• 2009

Based on Rural living indicator -2005 survey data, in RDA this study attempted to investigate Rural Residents' real life satisfaction or identity model by the types of leisure consumption depending on each generation and explored the relationship between leisure consumption and the enhancement of self-identity/ interpersonal relationship, and that between leisure consumption satisfaction and real life satisfaction. Based on systematic random sampling with constructed questionnaires, 1,870 data were collected and analyzed. Overall, the results of this study showed that there are statistically significant differences between generation in leisure consumption. In detail, the findings of this study are as follows. The types of Rural Residents' leisure consumption can be divided into three styles including Semi-leisure type, Passive leisure type and Total leisure type consumption. The preferred types of leisure consumption of Rural Residents' were Semi-leisure type, Passive leisure type and Total leisure type in order. Except for times-pending leisure culture consumption, Semi-leisure type and Passive leisure type influenced on the enhancement of self-identity and interpersonal relationship, then the enhancement of self-identity and interpersonal relationship influenced on leisure consumption-satisfaction, and finally leisure consumption satisfaction influenced on real life satisfaction.

• Journal of the Korea Society of Computer and Information
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• v.29 no.9
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• pp.237-244
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• 2024

This study attempted to categorize the consumption value of 310 ordinary people with experience purchasing celebrity goods and then analyze product attitude, satisfaction, and repurchase intention toward celebrity goods by type. The data were analyzed with PASW 18.0 program. The results of the study were as follows: First, the consumption value types are 'consumption value indifferent type(11.3%)', 'impulsive consumption value seeking type(25.2%)', 'consumption value sensitive type(20.3%)', and 'self-satisfaction seeking type(43.2%)' were categorized into four groups. Second, the analysis of the socioeconomic characteristics by consumption value type and differences in celebrity goods purchasing behavior revealed significant differences only in the average annual purchase frequency and the average cost per purchase. Third, the analysis of consumers' product attitudes, satisfaction, and repurchase intentions toward celebrity goods by consumption value type showed that the consumption value sensitive type highest in all three areas, while the consumption value indifference type the lowest. In the future, there will be a need to analyze the characteristics and desires of consumers who are likely to repurchase celebrity goods.

• The Research Journal of the Costume Culture
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• v.14 no.5
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• pp.776-789
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• 2006

The purpose of this study was to investigate the relationships between lifestyle types, demographic variables, and clothing consumption orientations of male and female adolescents. The method of this study was a survey research by using questionnaires. Subjects were 393 high school students in Seoul. Four lifestyle types of adolescents were derived by cluster analysis: 'digital orientation type', 'material orientation type', 'positive enterprise type', and 'achievement orientation type'. The material oriented students spent high expense on clothes, had higher preference of imported products, had more sensuous consumption orientations, did more impulsive buying, and were more influenced by advertisements than other types of students. Digital oriented students had mothers with low educational background, low academic records, spent small expense on clothes, and had less sensuous consumption orientation. There were more male students than female students in positive enterprise type and the students of this type had upper middle academic records, had higher sensuous consumption orientation and did less impulsive buying. There were more female students than male students in achievement oriented type and this type had high academic records, had mothers with high educational background, and spent small expense on clothes. They had low level on most of the clothing consumption orientation and were especially less influenced by advertisement. This research confirms that the clothing consumption orientations are associated with the lifestyle of adolescent.

• Korean Journal of Human Ecology
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• v.20 no.4
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• pp.801-817
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• 2011

The purpose of this research was to explore the levels of ethical consumption of the college students and classify their types on ethical consumption behaviors. This research was conducted with university students living in Gwangju. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, $X^2$, and Ward' hierarchical cluster analysis with a total of 761 questionnaires. The research results are summarized as follows: First, the overall ethical consumption average mark of college students was 3.14. Second, all surveyed college students were classified into five types based on the means scores of three dimension ethical consumption behaviors. A total 16.7% of students belonged to Type 1 (named as entire region active group) where students scored high points on three dimension ethical consumption behaviors. Type 2 (named as entire region average group) had about 41.6% of students whose scores were the average mark level in three dimension ethical consumption behaviors. Type 3 (named as future-oriented group) occupied 13.9% and this group scored low on the ethical consumption in commercial transaction but high on the ethical consumption for the future generation. Type 4 (named as commercial transaction oriented group) occupied 9.1% and this group scored low on the ethical consumption for contemporary humankind and the ethical consumption for the future generation but high on the ethical consumption in commercial transaction. Type 5 (named as entire region passive group) had 18.7% of students whose scores of three dimension ethical consumption behaviors were low.

• Korean Journal of Human Ecology
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• v.22 no.1
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• pp.99-116
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• 2013

The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, ${\chi}^2$, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the overall luxury-frugality consumption average mark of female consumers was 2.44. Second, all surveyed female consumers were classified into four types based on the means scores of two dimension luxury-frugality consumption behaviors. A total 26.51% of female consumers belonged to Type 1 (named as luxury consumption group) where females scored high points on two dimension luxury consumption behaviors. Type 2 (named as excessive consumption group) occupied 32.78% and this group scored low on the luxurious consumption but high on the overconsumption. Type 3 (named as prefer prestige group) occupied 28.39% and this group scored low on the overconsumption but high on the luxurious consumption. Type 4 (named as frugal consumption group) had 12.32% of females whose scores of two dimension luxury-frugality consumption behaviors were low.

• Journal of the Korean Dietetic Association
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• v.7 no.2
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• pp.144-152
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• 2001

This research reviews the characteristics of consumption oriented culture of post modern society and describes the food consumption culture based on the evaluative criteria pattern in eating in Ulsan Metropolitan City. The subjects consisted in 217 full-time housewives and 129 cooks. The evaluative criteria of eating scale with 4 components - the eating atmosphere factor, the preference factor, the quality factor and the table factor- is described and interpreted in the context of consumption oriented culture. 4 clusters were decided through cluster analysis; preference and quality pursuing type, high involvement type, consumerism culture pursuing type and low involvement type. Among socio-economic variables, the evaluative criteria pattern of eating was significantly associated with occupation. The results of factor analysis and cluster analysis proved that the full-time house wives and cooks in Ulsan Metropolitan city showed the propensity to consumption oriented culture in food consumption culture.

• Journal of Environmental Impact Assessment
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• v.20 no.2
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• pp.175-185
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• 2011

It is usual for energy consumption in accordance with facing and sitting direction of tower-type apartments to be calculated by the official statistics or computer simulation. Previous studies for energy consumption appear to be very limited due to the dependence on flat type of apartment. Acknowledging these constraints, an empirical study for a tower type apartment was conducted to demonstrate how a on-site indoor temperature measurement in spring can be used to assist in estimating the total energy consumption in terms of facing and sitting orientation specific settings. The results indicate that maximum temperature difference in spring was identified as $1.16^{\circ}C$ between south and eastern direction. It is known that raising $1^{\circ}C$ indoor temperature require 7% more energy consumption than normal. The $1.16^{\circ}C$ difference means that sitting direction of tower type apartment is a crucial explanatory variable as unit of analysis for energy consumption. It was demonstrated that the indoor temperature could be used effectively as an indicator to estimate energy consumption among various sitting direction of tower type apartments. It is anticipated that this research output could be used as a valuable reference to support more scientific and objective decision-making for facing and sitting orientation of tower type apartments.

• Journal of the Korean Solar Energy Society
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• v.34 no.4
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• pp.75-81
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• 2014

In this paper we made energy consumption units of glass curtain wall type apartment and general apartment in Busan metropolitan city and compared energy consumption characteristics by building envelope. The monthly electricity consumption units of general apartment were shown in the range of $1.16{\sim}1.51kWh/m^2{\cdot}mon$ which were indicated higher value in January, February, August and September with little variation. On the other hand, in case of glass curtain wall type apartment, monthly electricity consumption units were represented in the range of $1.91{\sim}7.07kWh/m^2{\cdot}mon$ with significant fluctuations monthly, which were outstandingly high in July, August and September. The monthly city gas consumption units of general apartment were found to be in the range of $1.79{\sim}18.07MJ/m^2{\cdot}mon$, while glass curtain wall type apartment were within $0.94{\sim}19.91MJ/m^2{\cdot}mon$. City gas consumption units from December to March were shown highly in both type apartments. The monthly energy consumption units of general apartment were found to be within $14.23{\sim}30.69MJ/m^2{\cdot}mon$, while glass curtain wall type apartment were within $24.49{\sim}68.9MJ/m^2{\cdot}mon$. Energy consumption units of glass curtain wall type apartment were suggested 4.84 times higher than those of general apartment.

• Asia Marketing Journal
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• v.20 no.3
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• pp.39-62
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• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.