• Title/Summary/Keyword: consumption promotion

검색결과 511건 처리시간 0.032초

일부 식품영양 전공 및 비전공 대학생의 콩고기 인식과 섭취실태 및 콩고기 미트볼 관능평가 (The Consumption, Perception, and Sensory Evaluation of Soy Meat by University Students Majoring in Food and Nutrition)

  • 최설이;김지은;공유빈;박정희;이홍미
    • 대한영양사협회학술지
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    • 제28권4호
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    • pp.267-280
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    • 2022
  • The purpose of this study was to investigate the consumption status and perception of soy meat among university students and to compare their sensory evaluations of commercial meatballs and soy meatballs. The subjects were students at a university who were grouped into those majoring in food and nutrition and those not majoring in the subject. The results of the two groups were compared. The main sources through which the students became aware of meat analogs were examined. The food and nutrition major students were about three times more likely to learn about meat analogs through 'education', and those not majoring in the subject were about four times more likely to learn about them from the social media (P<0.01). The most common reason for having tried soy meat was 'curiosity' and that for not eating it was 'no opportunity'. Without significant differences between groups, the most common answer for questions relating to the product that they had eaten was 'Ramen flakes' (30.5%) and the most common answer for the routes for eating the product was in the order of: 'restaurants' (36.6%)>school lunches (24.9%)>large and medium-sized supermarkets (22.8%). The most common answer to the question inviting suggestions on 'improvement points to promote the consumption of soy meat' was 'taste'(19.2%), followed by 'product promotion' and 'reasonable price'. About half of the subjects failed to differentiate the soy meatballs from regular meatballs before the sensory test and 21.3% after that. The difference in the sensory test scores of the two types of meatballs with respect to 'texture' was significantly higher for the major students than for the non-major students (P<0.05). These results could provide basic information that could enable the promotion of soy meat.

우리 나라 공연예술의 산업적 진흥 방안 (A New Strategy for Industrial Promotion of Korea's Performing Arts)

  • 임상오
    • 한국산업정보학회논문지
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    • 제5권1호
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    • pp.61-68
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    • 2000
  • 이 논문에서는 우리 나라의 공연예술부문을 산업적으로 진흥시키기 위한 정책과제를 제시한다. 선진국의 연구 결과에 입각하여 공연예술의 산업적 특성을 파악하고, 선진제국의 공연예술을 진흥시키기 위한 정책 방향을 추출한다. 우리 나라의 공연예술을 산업적으로 진흥시키기 위한 과제와 해결 방안을 생산, 유통, 소비, 데이터 베이스의 구축, 정부와 민간의 역할 분담 등으로 나누어 제시한다.

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회원제 도매클럽의 연회비부과에 대한 이론적 연구 (Theoretical Analysis on Membership Fee of Wholesale Club)

  • 김상훈
    • 한국유통학회지:유통연구
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    • 제5권2호
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    • pp.91-105
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    • 2001
  • Wholesale club is one of the fastest expanding retailer formats. Given its key features such as limited assortment and no promotion policy, the current paper provides a theory on why the wholesale clubs charge their members fixed annual fees. In a competitive setting with supermarkets, the proposed model demonstrates that the membership fee is the optimal reaction of wholesale clubs to supermarkets" sales promotion. More specifically, the positive amount of annual fee is only justified under the condition that there exists consumer heterogeneity in consumption rate and when the supermarket exercises price promotion on the product that the wholesale club carries. This paper describes the competition in a stylized fashion and derives the optimal membership fee under a scenario where retail promotion is present. This study is valuable in that it offers a different explanation on wholesale club membership fee than conventional wisdoms such as cost sharing and that it provides insights to the managers who consider no-fee format.

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한국 대학생의 음주행위 예측모형의 성별 비교분석 (A Predictive Model Comparison by Sex for Alcohol Consumption Behavior among Korea University Students)

  • 최명숙;임미영;윤영미
    • 대한간호학회지
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    • 제32권1호
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    • pp.77-88
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    • 2002
  • The purpose of this study was designed to develope and test the structural model that explains alcohol consumption behaviors among university students in Republic of Korea. The hypothetical model was constructed on the basis of the literature review and Pender's Health promotion model. Data was collected from questionnaires from 512 university students in Republic of Korea, from August to September, 2000. The reliability of instruments was adequate (Cronbach's alpha= .69-.90). Data analysis was done with SAS 6.12 for descriptive statistics and LISREL 8.13 program for covariance structural analysis. The results are as follows; 1. The overall fit of the hypothetical model to the data was moderate. Thus it was modified by male and female models. 2. The revised model has become parsimonious and had a better fit to the empirical data (male: χ2=87.21 p=.00, GFI=.97, AGFI= .94, NFI=.99, NNFI=1.0, CN=619.17, female: χ2=49.29 p=.31, GFI=.45, AGFI= .95, NFI=.99, NNFI=1.0, CN=370.02). 3. Self-efficacy was most significant factor and personality of novelty seeking, reward compensation, alcohol expectancy and drinking attitude have significant effects on male alcohol consumption behavior. 4. Personality of novelty seeking was most significant factor and personality of harm avoidance, friend influence, self-efficacies, alcohol expectancy and drinking attitude have significant effects on female alcohol consumption behavior.

국내 여성결혼이민자의 출신국별 건강행위와 관련 요인 (Health Behaviors and Related Factors among Asian Immigrant Women in Korea by Ethnicity)

  • 양숙자
    • 지역사회간호학회지
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    • 제22권1호
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    • pp.66-74
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    • 2011
  • Purpose: This study aimed to assess the prevalence of smoking, alcohol consumption, physical activity and diet and to identify sociodemographic factors related with health behaviors among Asian immigrant women in Korea by ethnicity. Methods: A cross-sectional study using structured questionnaires was conducted in 396 immigrant women from China, Vietnam, and the Philippines to Korea through international marriage. The associations between health behaviors and sociodemographic characteristics were assessed using multivariate logistic regression analyses. Results: The prevalence of current smoking, alcohol consumption, physical inactivity, and abnormal diet were 4.2%, 7.6%, 49.3%, and 31.9%, respectively. The prevalence of current smoking (7.6%) and physical inactivity (56.7%) was highest in Chinese immigrant women. However, the prevalence of current smoking (2.7%) and alcohol consumption (3.8%) were lowest in Vietnamese immigrant women. Immigrant women who had been living in Korea for a long time since immigration (${\geq}$ 5 years) had a higher prevalence of alcohol consumption compared to those of who had been living in Korea for a short time since immigration (< 5 years) (OR=2.95, 95% CI=1.74-5.01). Conclusion: Health promotion programs for immigrant women should be differentiated based on health behaviors and their related factors by ethnicity.

남성 소비자의 점포 선호유형에 따른 의복소비가치와 점포속성중요도 (Male Consumers' Clothing Consumption Values and Perceived Importance of Store Attributes by Store Type Preferences)

  • 석세미;이윤정
    • 패션비즈니스
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    • 제22권5호
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    • pp.15-31
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    • 2018
  • The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

경기북부지역 대학생의 건강기능식품 인식 및 섭취 실태 조사 (Recognition and Consumption for the Health Functional Food of College Students in the Northern Gyeonggi-do Area)

  • 김영순;최병범
    • 한국식품영양학회지
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    • 제29권2호
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    • pp.206-217
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    • 2016
  • This study was conducted to assess the recognition and consumption of health functional food (HFF) of the college students in the Northern Gyeonggi-do area (Republic of Korea). To accomplish this, a survey was conducted to investigate 360 college students (183 males and 177 females) regarding their general characteristics, as well as the recognition, knowledge, considerations, purchases and consumption of HFF. Most male and female students (68.9% and 61.6%, respectively) were unaware of the HFF certification mark, however, more females(58.8%) were aware of the legal HFF definition compared to males (36.6%). The HFF advertising routes for males and females were 'TV radio' (43.2% and 43.5%, respectively) and 'internet smart phones' (19.7% and 27.1%, respectively). The main factor considered for selection and the most serious problem concerning HFF by males and females were 'effectiveness' (36.1% and 43.6%, respectively) and 'hype (exaggerated advertisement)' (35.0% and 55.9%, respectively). The main purchase route by males and females was 'pharmacy' (35.2% and 27.8%, respectively). The main reason for HFF product purchase by males and females was 'health promotion' (38.8% and 29.4%, respectively) and the main reason for not purchasing an HFF product was 'no health problem'(34.8% and 36.7%, respectively). The percentage of HFF consumption was 46.0% in males and 69.8% in females. The main HFF product consumed by males and females was 'vitamin mineral' (36.9% and 43.5%, respectively). The main reason for HFF consumption by males was 'health promotion' (31.0%) and females was 'recovery from fatigue' (21.8%). The main reason for not consuming HFF by males and females was 'no health problem' (38.4% and 41.5%, respectively). These results suggest the need to provide correct information concerning HFF to college students. Based on these results, greater efforts should be made to provide meaningful information regarding factors affecting purchase and consumption patterns for college students related to the research and development of HFF in the Northern Gyeonggi-do area.

Clustering Patterns and Correlates of Multiple Health Behaviors in Middle-aged Koreans with Metabolic Syndrome

  • Jeon, Janet Ye-Won;Yoo, Seung-Hyun;Kim, Hye-Kyeong
    • 보건교육건강증진학회지
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    • 제29권2호
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    • pp.93-105
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    • 2012
  • Objectives: The objective of the study was to examine the clustering patterns and correlates of multiple health behaviors (MHBs) in middle-aged Koreans with metabolic syndrome (MetS). Methods: Data on sociodemographics, clinical characteristics, health behaviors (vegetable intake, physical activity, cigarette smoking, and alcohol consumption), and psychological characteristics were collected by a self-reported survey and medical examination from 331 individuals with MetS. Clustering of MHBs was examined by measuring 1) the ratios of observed and expected prevalence of MHBs, and 2) the prevalence odds ratios. A binomial logistic regression were conducted. Results: Men were more likely than women to engage in multiple unhealthy behaviors. Clustering of smoking and heavy drinking was exhibited in the participants. Women with high vegetable intake were more likely to be physically inactive, and those with inadequate vegetable intake were more likely to be physically active. Those with lower self-regulation were more likely to engage in unhealthy behaviors. Conclusions: The findings support the multiple health behavior approach as opposed to the individual health behavior approach. Emphasis of self-regulation is necessary in developing multiple behavior intervention for individuals with MetS.

Developing Health Education Programs for Health Promotion: Development of a Training Guide on Prevention of Smoking and Excessive Drinking

  • Bae, Kyung-Hee;Nam, Jung-Ja
    • Korean Journal of Health Education and Promotion
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    • 제3권1호
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    • pp.55-70
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    • 2001
  • Background: Alcohol and tobacco use are two major behavioral risk factors implicated in increased morbidity and mortality. Since both substances are widely used in Korea, a concerted effort is currently underway to reduce the use of tobacco and alcohol in Korea. Objectives: Efforts directed toward preparing health promotion planners and health educators from local health departments to organize and implement community-wide interventions to reduce the proportion of people smoking and reduce the average level of alcohol consumption in the community. Methods: Comprehensive multi-media health promotion materials were developed based on health behavior theories and strategies. The materials were developed to introduce a user-oriented developmental approach by making messages more persuasive and organizing content in a user-friendly manner. Health educators from all local health departments in the country were trained in the use of the materials, to enable them to develop community interventions to reduce smoking and drinking. Implications for Practitioners: The process followed in developing the health intervention materials is described in detail to assist practitioners who need to develop effective programs to reduce the use of tobacco and alcohol. Sections of the report explain health intervention theories, specific program activities to include in an intervention, development, organization, evaluation, choosing a target audience, choosing goals of an intervention, and methods of making program content vivid and persuasive.

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RNN NARX Model Based Demand Management for Smart Grid

  • Lee, Sang-Hyun;Park, Dae-Won;Moon, Kyung-Il
    • International Journal of Advanced Culture Technology
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    • 제2권2호
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    • pp.11-14
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    • 2014
  • In the smart grid, it will be possible to communicate with the consumers for the purposes of monitoring and controlling their power consumption without disturbing their business or comfort. This will bring easier administration capabilities for the utilities. On the other hand, consumers will require more advanced home automation tools which can be implemented by using advanced sensor technologies. For instance, consumers may need to adapt their consumption according to the dynamically varying electricity prices which necessitates home automation tools. This paper tries to combine neural network and nonlinear autoregressive with exogenous variable (NARX) class for next week electric load forecasting. The suitability of the proposed approach is illustrated through an application to electric load consumption data. The suggested system provides a useful and suitable tool especially for the load forecasting.