• 문화기술의 융합
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• 제10권5호
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• pp.445-452
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• 2024

팬데믹을 거치며 음식배달시장 고도화에 따른 외식문화의 지형도가 급변하고 있다. 최근 쿠팡이츠가 요기요를 제치고 2위로 도약하면서 경쟁이 심화되고 있으며, 업계 1위 배달의민족(배민) 역시 구독제 도입을 준비 중이다. 시장의 성장세가 주춤한 가운데, 배달비와 음식가격 상승으로 인해 포장과 픽업 서비스 이용률이 높아지고 있다. 요컨대 젊은 세대가 앱 서비스를 활발히 사용하는데 영향을 미치는 요인으로 유용성 및 사용편의성, 비용민감성, 쾌락적 동기가 중요함이 선행연구를 통해 밝혀졌다. 실제로 최근 Z세대의 경우, 구독제 선택 대신 '징검다리형 소비'와 배달팟 과정을 거쳐 지출을 최소화하는 트렌드를 주도하고 있다. 이에 Z세대의 특성을 반영한 신규 배달앱의 기능개선과 활성화 방안을 제안함으로써 고객들에게 더 나은 경험을 선사하여 경쟁력 강화를 돕고자 한다. 전문가 델파이 조사결과, 누적할인 바로보기, 가족혜택 추가, 쿠폰강화 기능, SNS홍보, 픽업산책, 매장 내 홍보, 할인율 진열의 순서대로 영향도 평가점수를 받아 실무에 적용 검토할 것이다. 푸드테크 시장에 관한 학술적, 정책적 시사점을 함께 제시한다.

• 보건교육건강증진학회지
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• 제32권2호
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• pp.53-63
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• 2015

Objectives: The purpose of this study was to investigate association of depressive symptom, fatalism with selected health behaviors among people aged 50-69 with no physical limitation in Seoul. Methods: In 2012, data were collected using a household based interview survey in Seoul. One person in each selected household aged between 50 and 69 was selected and responded. Data analysis was based on 1,190 subjects who answered they do not have any physical activity limitation. Results: Multiple logistic regression analysis showed significant association among variables including perceived health, depressive symptom and fatalism scores on some health behaviors. Multiple regression analysis showed that selected health risk behaviors(current smoking, monthly alcohol consumption, no regular health exam in two years) were significantly associated with depressive symptom and fatality scores in addition to demographic variables. The final regression model's adjusted R square was about 0.235. Conclusion: Demographic variables such as gender, age and socioeconomic status were significant variables in health behaviors and these behavioral factors were associated with perceived health, depressive symptom and fatalistic views. As a conclusion, depressive symptom and fatalism should be monitored and intervened in health education practice.

• 보건교육건강증진학회지
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• 제27권3호
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• pp.13-22
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• 2010

Objectives: The aims of this study were to provide basic information on health behaviors of diabetics by age groups, compared to non-diabetics group. Methods: 2007 National Health Nutrition and Examination Survey Data were used to compare health behaviors between the diabetics group (191 diabetics who had been diagnosed by a doctor) and the non-diabetics group (382 general population) according to age groups. For the purpose of analysis, $x^2$-test (Fischer's exact test) and conditional logistic regression were used. Results: There were significant differences in health behaviors between the diabetics group and the non-diabetics group according to the history of health screening, BMI and alcohol consumption, and there were different pattern of health behaviors by age group. Conclusion: When developing and implementing health education and specific intervention programs for the correction of health behaviors among diabetics, one should consider age, age-adjusted health behavior patterns and priority.

• 디지털융복합연구
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• 제9권5호
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• pp.1-9
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• 2011

스마트그리드를 통해 소비자 선택 확대, 전력산업의 미래 변화에 적응과, 신재생에너지원의 사용증가 등의 여러 가지 편익을 도모 할 수 있다. 소비자는 적극적인 수요반응을 통해 시스템의 전반적인 효율성 향상에 기여하며 사업자가 제공하는 더 많은 정보에 기초하여 에너지이용 효율을 제고할 수 있다. 소비자보호를 위한 지능형전력망 정보의 수집, 활용, 보호에 대한 기본적인 법적 조항은 지능형전력망 구축 및 이용 촉진에 관한 법률에 제시되어 있다. 마지막으로 스마트그리드에 대한 소비자의 인식 제고를 위해 스마트그리드 홍보 및 교육 확대가 무엇보다 필요하다. 따라서 스마트그리드 소비자 수용성 제고 방안을 수립해야 한다는 것이다.

• 동아시아경상학회지
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• 제8권3호
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• pp.37-42
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• 2020

Purpose - Research on the mechanism by which tasting affects the purchase of related products and related products is still insufficient. Therefore, it is necessary to make good use of marketing practically how tasting affects taste and leads to consumption behavior. Research design, data, and methodology - First, we provide tasting sampling for people with different impulsive purchasing tendencies and check whether this leads to purchasing behavior in the future. Second, it is necessary to measure 'face (or notion of courtesy)', which is a characteristic of Koreans, as a moderating variable for the effect of sampling. Third, it is proposed to look at how the effect of sampling appears differently over time. Results - First, it is necessary to pay attention to the factors influencing the sampling effect in the product group that cannot produce a tasting situation such as general food or beverage. Second, research results may not apply to all actual marketing. Conclusions - This study is judged to have contributed to resolving the question of whether the distribution store's tasting promotion is more effective and lasts longer than other promotions. It also suggested the possibility that the effect of tasting could be changed depending on whether the amount of tasting was limited or the subjects of tasting.

• 보건교육건강증진학회지
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• 제21권2호
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• pp.199-214
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• 2004

This study was aimed to assess the social functions of rural residents and to identify factors related with social function. This study conducted a survey using interview-type questionnaires with the Rand social health battery, and measured social function and the related factors between August 21th and August 23th, at 2001. The study subjects were 546 people (158 males, 388 females) living in Chungju-City. The social functions of the subjects were very weak. 20.7 % of respondents said they had no family in their neighbors and they were not well enough acquainted with neighborhood to visit each other. The 24.2 % of respondents said they had no mend that they felt at ease with and could talk frankly. Social function scores were significantly associated with economic status (p＝0.0494), having a vehicle (p＝0.0019), daily living activity (p＝0.0092) in multiple analysis. However, there was no association with age, education, smoking, alcohol consumption, and chronic disease. Our finding showed that social function was not associated with health behaviors definitely. However, It may be important to change existing social network and social function in order to change health behaviors.

• 한국건강관리협회지
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• 제2권2호
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• pp.137-148
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• 2004

Objective : To identify the risk factors for postmenopausal osteoporosis in Korea Materials and methods : Bone mineral density (BMD) at the lumbar spine and femoral neck was measured by dual energy X-ray absorptiometry in 808 apparently normal postmenopausal Korean women. Questions about life style, demographic parameters, medical history and social habits etc. were asked on these women; 2ll women with normal bone mineral density, and 597 women with osteopenia or osteoporosis. Results 'Age of >50 years, low body mass index (BMI; <18.5 kg/m2), long duration of menopause(>10 years), and previous history of fracture were associated with increased prevalence of osteopenia or osteoporosis. Women without the outside activity also showed a higher frequency of low bone mass, Risk for osteopenia or osteoporosis was low in women with high BMI (>23 kg/m2) and women with job. The prevalence of low bone mass appeared to be independent of the following parameters: socioeconomic status, familial history, smoking, drinking, exercise, previous use of oral contraceptive, coffee or milk consumption, and degree of sunlight exposure. Conclusion 'Age, BMI, duration of menopause, previous history of fracture and degree of outside activity are the risk factors for postmenopausal osteoporosis in Korea.

• 보건교육건강증진학회지
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• 제22권3호
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• pp.1-12
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• 2005

Objectives: The purpose of this study was to investigate the factors contributing to intentions of quitting smoking, and use of smoking cessation services for daily smokers, and willingness of using smoking cessation services by the public health centers. Method: A total of 1,403 cases of male smokers were collected by a telephone survey. The age of smokers in the study ranged from 20 to 59. Socio-demographic variables, cigarette consumption behaviors, quit attempts and intentions of quitting smoking, and use of clinical services provided by the local public health centers were analysed using SPSS program. Result: About 77.8% of the smokers consumed a pack of cigarettes or less per day. About 20% of the smokers have used quit aides such as nicotine patch, gum, quit cigarettes, and acupuncture. These variables were associated with prior quit attempts in the past 1 year. Older age, degree of addiction(less time spent without smoking after a smoker gets up in the morning), prior quit attempts, panning to quit in one month, doctor's advice to quit were the major predictors of using the smoking cessation services provided by the public health centers. Conclusion: Health educators have to entice physicians to give smoking cessation advice to smokers, and have to provide many different types of educational programs to help quitting smoking.

• 벤처창업연구
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• 제1권2호
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• pp.193-224
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• 2006

본 연구는 판매시장의 변화에 따른 증정 판촉 전략의 방향을 제시하고자 증정상품에 대한 소비자 만족과 신뢰도를 연구 분석하고자 하였다. 또한, 증정상품에 대한 인식, 소비자의 만족도, 신뢰성이 재구매에 어떠한 영향을 미치는가를 파악하고자 하였다. 본 연구는 다음과 같은 연구의 의의와 시사점을 유추할 수 있었다. 첫째, 극심한 경쟁시장에서 기업들은 살아남기 위해 단순한 상품 증정을 통한 판매촉진 전략을 구사하기 보다는 다양한 이벤트를 겸한 상품 증정을 실시해야 한다. 둘째, 불황기가 계속되는 지금 특별한 행사 기간과 이유로 인한 행사를 통해 소비자들에게 무료의 기회를 제공함으로써 제품의 선전효과와 고객 유치 및 고객의 재구매에도 영향을 미칠 것으로 사료된다. 셋째, 인터넷 시대의 도래로 인해 마케팅 전략도 단순히 오프라인만을 겨냥한 전략이 아닌 인터넷에서 쇼핑을 하는 소비자들이 늘어나는 추세에 있는 관계로 이들을 위한 증정상품 전략도 구축하여야 한다. 넷째, 지나친 증정상품 판매촉진 전략은 앞서 언급한 바와 같이 제품의 가치와 소비자의 태도에 오히려 역효과를 줄 수 있다.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2007년도 춘계학술대회
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• pp.375-404
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• 2007

본 연구는 판매시장의 변화에 따른 증정 판촉 전략의 방향을 제시하고자 증정상품에 대한 소비자 만족과 신뢰도를 연구 분석하고자 하였다. 또한, 증정상품에 대한 인식, 소비자의 만족도, 신뢰성이 재구매에 어떠한 영향을 미치는가를 파악하고자 하였다. 본 연구는 다음과 같은 연구의 의의와 시사점을 유추할 수 있었다. 첫째, 극심한 경쟁시장에서 기업들은 살아남기 위해 단순한 상품 증정을 통한 판매촉진 전략을 구사하기 보다는 다양한 이벤트를 겸한 상품 증정을 실시해야 한다. 둘째, 불황기가 계속되는 지금 특별한 행사 기간과 이유로 인한 행사를 통해 소비자들에게 무료의 기회를 제공함으로써 제품의 선전효과와 고객 유치 및 고객의 재구매에도 영향을 미칠 것으로 사료된다. 셋째, 인터넷 시대의 도래로 인해 마케팅 전략도 단순히 오프라인만을 겨냥한 전략이 아닌 인터넷에서 쇼핑을 하는 소비자들이 늘어나는 추세에 있는 관계로 이들을 위한 증정상품 전략도 구축하여야 한다. 넷째, 지나친 증정상품 판매촉진 전략은 앞서 언급한 바와 같이 제품의 가치와 소비자의 태도에 오히려 역효과를 줄 수 있다.