• Korean Journal of Human Ecology
• /
• v.15 no.1
• /
• pp.107-128
• /
• 2006

The purposes of this study are to explore the consumption expenditure and consumption-cultural meaning in the process of marriage and to provide consumer education programs for premarital couples. For the purpose, this study uses a qualitative analysis including an in-depth interview and a participant observation. Major findings are as follows: Consumers preparing for their marriage experienced quite a different consumption context, which should be said an exceptional practice from the economic point of view. As the agency businesses for marriage becomes one of the fast growing industries, the marriage of Korea is now under the rule of popular consumption culture. Thus, the exceptional consumption abuse during a marriage process brings about the imbalance in consumers' daily life after wedding ceremony. In this point of view, we can see the importance of consumer education programs for the marriage process. The latter half of this study is devoted to propose the desirable model of the consumer education program for premarital couples.

• The Research Journal of the Costume Culture
• /
• v.27 no.5
• /
• pp.461-478
• /
• 2019

As the concept of "marriage age" gradually disappears, the consumption class of the wedding market includes not only X and Y generations but also Z generations, and each generation has its own characteristics as it is already known, and there are differences in the consumption. So this research analyzed age-related behavior differences in both awareness of and preparation for marriage. Three hundred sixteen unmarried Korean males and females comprised the study population and data was collected from March 5, 2019, to April 3, 2019. The SPSS Statistics 23.0 Package was used for analysis, specifically the functions of frequency, cross tabulation, factor analysis, chi-squared test, Cronbach's alpha, Duncans's new multiple range test (MRT), and analysis of variance (ANOVA). Marriage motivation was analyzed by three factors, and there were significant differences in two types. Marital involvement was analyzed by two factors, and both factors showed significant age-related differences. Concerns relating to marriage preparation were analyzed by four factors, and two varied according to respondent age. Regarding marriage preparation behaviors, the analysis revealed that the marriage preparation method appreciably differed between age groups. Our analysis also found significant age-related differences in "the main media usually used to acquire information" and "the paths preferred for acquiring information in preparing for marriage". We expect that study results will be useful for identifying new research directions, understanding the dimensions of the wedding industry, and developing related marketing strategies.

• The Research Journal of the Costume Culture
• /
• v.8 no.2
• /
• pp.293-304
• /
• 2000

The purpose of this study was to analyze the relationship between materialism and conspicuous consumption, and information sources. Data were administered to 357 women living in Sunchon from June to July 1999. For analysis of the data, factor analysis, t-test, one-way ANOVA, duncan's multiple range test, and multiple regression analysis were employed. The results of this study were summarized as follows. 1) Materialism was shown to have the significant differences according to age, marriage, education, occupation, social stratification groups. The higher the education, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is materialism. The use of information sources were shown to have the significant differences according to age, marriage, education, occupation, income, social stratification groups. The higher the education, income, social stratification groups. The higher the education, income, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is use of information. 2) Materialism was shown to have the significant differences according to the groups of conspicuous consumption. The higher conspicuous consumption is, the higher is materialism. The use of information were shown to have the significant differences according to groups of conspicuous consumption. The higher conspicuous consumption is, the higher is use of information. 3) The use of information were shown to have the significant differences according to materialism. The higher materialism is, the higher is use of information. 4) According to the results of the regression analysis examining the relative influences of variables affecting information, the relative importance of the variables are in order of ; happiness-pursuable materialism, conspicuous consumption and their explanatory power totalled 18.6%.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.20 no.2
• /
• pp.1-16
• /
• 2018

Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

• The Research Journal of the Costume Culture
• /
• v.18 no.4
• /
• pp.670-686
• /
• 2010

This study aims at clarifying the action types of skin management which is base on age, marriage or not, family composition, school career, and income which are demographic variables centering around the lifestyle of middleaged and old age women. As for study method, this researcher executed literature study and questionnaire on adult women over 45 years old who dwell in Seoul and Kyounggi area. Survey period was Mar. 1, 2009 to Jun. 30. And, after distributing 1,000 copies of questionnaire, this researcher used effective 869 copies of questionnaire for analysis out of collected questionnaire, 895 copies. As for analysis method, this researcher executed DUNCAN test with factor analysis, reliability analysis, manin component analysis, K-average, multitude analysis, dispersion analysis and post verification by using SPSS 12.0 program. As for demographic feature for middle aged and old age women, 50~59 years old women were most by age as 302 persons(33.7%). It is emerging that spouse existence is very high as 674 persons(75.3%) in the answer for marriage or not, couple family to live with unmarried children is very high as 483 persons(54.0%) in the answer for family composition, leaving high school in mid-course or gradation of high school are very high as 356 persons(39.8%) in the answer for school career, income from 3 million Won under 4 million won is very high as 260 persons(29.1%) in the answer for monthly income of family members, and women to use under 50 thousand won is very high as 510 persons(57.0%) in the monthly average expense to be used for skin management. In this study, this researcher extracted total 5 factors (economic saving, displaying consumption, confidence inclination, centering around family, and leisure application) by executing factor analysis with 12 question items of lifestyle so as to grasp factor structure of lifestyle of middleaged and old age people, and whole explanatory variable quantity was 70.9%. This researcher named as economic saving type, diplaying consumption style, and type centering around leisure and family, after making multitude analysis about 5 factors analyzed by measuring lifestyle feature. As the result of structure analysis of question items of skin management(pursuit of skin management, life of skin management, and inclination of skin management), this researcher extracted total 3 factors, and whole explanatory variable quantity was 71.30%. Thus, it emerged that there is significant difference among groups.

• Journal of Consumption Culture
• /
• v.15 no.1
• /
• pp.93-118
• /
• 2012

The purpose of this study was to examine the effect of a householder's working type on household saving from the perspective of precautionary saving behavior theory and the determinants of household saving by householder's working type. The data for this study was from the 2009 year of the Korea Welfare Panel Survey (KOWEPS), consisting of 2,463 households with householders whose working type was regular or non-regular employment(temporary, daily or public work). OLS regression analyses and Chow-tests were performed. In the regression analyses, the dependent variables for household saving were precautionary saving and precautionary asset. Precautionary saving was operationalized with the amount of average monthly saving and the ratio of average monthly saving to average monthly disposable income, and precautionary asset was operationalized with the amount of financial assets and the ratio of financial assets to net assets. The independent variables were household income, household assets, householder's working type(regular, non-regular), householder's age, sex, education level and marriage status, income level, the number of household members, housing type, debt, and public transfer income. Monthly average total consumption expenditures for household income, and net assets for household assets, the existence of spouse for marriage status, poverty for income level were used. Public transfer income was classified into three, social insurance, basic assistance and government assistance. For the analyses, Stata 11.0 version was used. The results are as follows: Householder's working type was significantly related to the precautionary saving behavior of a household. However, the precautionary saving and the precautionary asset of a household with a householder in non-regular working type was lower than those of a household with a householder in regular working type. This result is not consistent with the expectation from the perspective of precautionary saving behavior that the saving of a household with a householder in non-regular working type is expected to be higher than that of a household with a householder in regular working type. According to the analyses of the determinants for precautionary saving behavior by householder's working type, monthly average total consumption expenditures, debt, net assets, poverty, the number of household members, basic assistance were statistically significant variables. The positive relation of basic assistance to precautionary saving(the amount of average monthly saving and the ratio of average monthly saving)is a noteworthy result in the analyses of the determinants for household saving by householder's working type. The above results suggest the followings. First, it is easy to predict the unstability of economic life of a household with a householder in non-regular working type because of relatively low precautionary saving and precautionary asset. The reason for the low precautionary saving and the low precautionary asset may be a low current income of the household in spite of its willingness to save. If this reasoning is possible, it suggests that policies are needed for households with householders in non-regular working type to save. Second, the relatively low precautionary saving and precautionary asset of a household with a householder in non-regular working type suggest also their long-term economic stability. This suggests they need to try a long-term financial planning even though they have limitations to save for future because of their low current income. It is necessary to develop the financial planning for the households with unstable incomes. Third, the determinants for precautionary saving behavior by householder's working type were mostly the ones which reflect the economic condition of a household. This suggests that the economic condition of a household is a core factor for household saving. Consequently, it emphasizes the efforts for a household to acquire the adequate level of income for saving. Forth, the positive relation of basic assistance to precautionary saving(the amount of average monthly saving and the ratio of average monthly saving) suggests the possibility for a household to accumulate the precautionary saving and the precautionary asset in the channel of basic assistance.

• International Journal of Advanced Culture Technology
• /
• v.6 no.2
• /
• pp.65-71
• /
• 2018

In the digital era, news consumption is not confined in geological boundaries. Technological advances bring the instant dissemination of news into life and allow news audience to consume events that occur far away almost in real time. The transmission has blurred the boundary between traditional media and new media, and the one between physical and virtual world. That is, what if a journalist applies news framing to the news translation process? This paper aims to investigate the gap between the ST and the TT created when the source news texts undergo a translation process. To achieve this aim, the appraisal theory developed by White (2003) is employed to identify a difference between the ST and the TT. Furthermore, we have attempted to identify differences between soft news stories and hard news stories while the STs from both news stories are translated into the TTs. Two time-sensitive events, Hugh Grant's marriage and a U.S. and North Korea summit, were selected. The former (a soft news story) is extracted from the Telegraph and the latter (a hard news story) is from the Washington post. As a result, it was found that such strategies as attitude, engagement, and judgment were used when the source news texts from the hard news story are translated into the target news texts. Under the appraisal theory, the strategies involve evaluative language which refers to positive or negative language that judges the worth of entities. In general, it is said that a journalist frames the SS (especially from the hard news story) to convey his ideology to news consumers. Hypothetically, we assume that a similar framing process takes place in deriving the TT from the SS of the hard news story. Thus, we could conclude that the TT from the hard news story differs from the TT from the soft news story and that the difference can be explained within the framework of White's appraisal theory.

• Journal of the Korean Society of Costume
• /
• v.57 no.8
• /
• pp.89-98
• /
• 2007

Women are playing an increasing role in the society amid the increase in the age at first marriage, reduced family size, and the weakening solidarity among family members. Gold Miss is a newly coined word which reflects the change in the value of women in the wake of the individualism and pluralism amid the structural change. Gold Miss means a new X generation that is sensitive to the latest fashion and trend with high purchasing power and self-attainment goal. They do not spare any effort to invest in themselves, lead the new culture and set the cultural trend that goes beyond the simple consumption, and come into the spotlight both socially and economically. The outcome of the analysis on the Gold Miss fashion which was revealed in the mass media indicated that the fashion was the instrument to express their own images and personalities. Though they may be some difference depending on the occupation, personality, values, and others, they pursue sophisticated, intellectual, and emotional office-look that takes the trend and personality into account. In addition, they prefer business casual attire, and pursue the total fashion with perfection which uses the gorgeous bright and vivid color, daring color, accent color arrangement and accessories. The Gold Miss fashion implies the self-identity, high-end feature, and embody the symbolism of information, which the analysis on the feature and fashion of Golden Miss indicated.

• Journal of Industrial Convergence
• /
• v.20 no.9
• /
• pp.39-45
• /
• 2022

The new word for person designation is frequently used and spread in daily life. It reflects the new lifestyle or cultural phenomenon of the society. This study compared and analyzed the social and cultural phenomena based on the new words for person designation that emerged in Korea and China in 2017 and 2018. This study divided the words into three areas: personal life, family life, and work life and adopted qualitative analysis and control analysis. In Korea, various lifestyles pursuing happiness have emerged, and lots of consumers have sought reasonable and economical consumption. On the other hand, intemperate shopping has become an issue in China. Many korean single-person households were unmarried. Many chinese single-person households have been divorced. In China, Divorce due to urbanizationn increased rapidly. In Korea, many couples divorced after their children's independence. Young Koreans often relied on their parents even after marriage. Korean elders tended to be poor and marginalized. There was an early study abroad craze in China. Young people in Korea and China suffered from unemployment. After employment, they prepared to change jobs or retire. In future studies, studying Korean class plans on the new words for person designation, after reinforcing the latest word data, will help Chinese learners to understand Korean society and culture.

• CRM연구
• /
• v.4 no.1
• /
• pp.1-18
• /
• 2011

The consumer's expectation of companies' social responsibilities has been continuously getting higher as the consumerism has been matured. So, the company has faced the shift to move forward to the positive social activity such as charity, donation, and sponsorship. In addition, the company which does make a success needs to reach goals not only to maximize profits but also to make justices of social and cultural boundaries. Thus, success of an enterprise aims at the maximization of profits as the economic objective and the creation of competitive, powerful brands. Accordingly, as enterprises consider social responsibility as the concept of effective investment to enhance the asset value of corporation, they seek to extend their brands in order to pursue cause-related marketing, which accomplishes and complements two objectives each other the performance of social responsibility and the pursuit of powerful brand assets. In Korea, there are traditional ritual ceremonies such as ceremonies of coming-of-age, marriage, funeral, and ancestor worship and they consider those ceremony occasions as very important. Moreover, social positional grade of rank like the two upper classes of old Korea made people pretend to be noble and sensitive to other people around themselves. This old custom could influence Korean people's way of life, especially, consumer-action. This deep rooted custom also could influence consumption life considerably. Through this study, we can understand the consumer behaviors of Korean who consider ritual ceremonies and saving face as essential and are influenced by this culture. on another hand, we intend to check the effects on buying luxury brands.