• 한국식생활문화학회지
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• 제30권5호
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• pp.682-694
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• 2015

The purpose of this research was to investigate the relationship between white rice consumption and dietary intake, the risk of metabolic syndrome in Korean based on $1^{st}$ (1998), $4^{th}$ (2007~2009), $6^{th}$ (2013) KNHANES. This study included 25,799 subjects who were age 10 or over. Three groups(low, medium, high) were divided according to white rice consumption (per day). In the low group, the meat and oil intake were significantly higher than the high group. In the $1^{st}$ survey year, the BMI, waist circumstances, hypertriglyceridemia and fasting blood glucose in the high group were higher than other groups, however the $4^{th}$ and $6^{th}$ survey year showed no significant results. In the $1^{st}$ survey year the risk of waist circumstances was higher in the high white rice consumption group and also had high risk with hypertriglyceridemia. Since the lower white rice consumption in $4^{th}$ than $1^{st}$ survey year we found no significant results. But in the 6th survey year with the lowest white rice consumption the risk of high diastolic pressure was reduced in high group. Because continuously reduced white rice consumption meantime showed more intake of meat and oil, it can be concluded that defensive effects with the Korean health.

• International Journal of Advanced Culture Technology
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• 제2권2호
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• pp.11-14
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• 2014

In the smart grid, it will be possible to communicate with the consumers for the purposes of monitoring and controlling their power consumption without disturbing their business or comfort. This will bring easier administration capabilities for the utilities. On the other hand, consumers will require more advanced home automation tools which can be implemented by using advanced sensor technologies. For instance, consumers may need to adapt their consumption according to the dynamically varying electricity prices which necessitates home automation tools. This paper tries to combine neural network and nonlinear autoregressive with exogenous variable (NARX) class for next week electric load forecasting. The suitability of the proposed approach is illustrated through an application to electric load consumption data. The suggested system provides a useful and suitable tool especially for the load forecasting.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• International Journal of Advanced Culture Technology
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• 제3권1호
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• pp.78-85
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• 2015

In Thailand, the electricity consumption is very high with the intention of reduce high temperature in the building. Since 2000, a lot of people paying attention to Green-Building concept. A similar concept is natural building, which is usually on a smaller scale and tends to focus on the use of natural materials that are available locally. Therefore, the Earth-Block (EAB) product is appropriated approach to reduce energy consumption in the buildings. The EAB is produced with environmentally friendly process, which does not release harmful pollution and effective cost. The main significant character is durable materials for building construction. This study aims to develop the new thermal insulation by using soil-cement with vetiver grass fibre. Additionally, it describes the innovative systems used in production of EAB materials by mixing the soil-cement with vetiver grass fibre. This paper reveals lowest costs, space configurations changing and greater design flexibility for constructing the building.

• 한국식생활문화학회지
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• 제11권1호
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• pp.131-141
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• 1996

Food consumption patterns are predictors of nutritional status at all age levels and vary among and between different age groups. This study was designed to asses food habits and fast food eating patterns of college students in Ulsan area through questionnaries. Data from 330 useable forms was analyzed for percent differences, frequency of consumption, and statistical significance of differences between male and female students (T-test and chi square methods were utilized). Food habit score of female students was significantly higher than of male students. The reason for using fast food chain was 'convenience' or 'good taste'. The most preferred food by subjects was noodle or dumpling and least preferred food was pizza. In general, they had a higher satisfaction scores in taste and service of fast food and lower scores in amount and price of it. From this results it appears there is a need for developing domestic brand fast food to lower the price of fast food and giving the nutrition education for proper food selections and eating patterns.

• 한국식생활문화학회지
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• 제34권4호
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• pp.424-431
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• 2019

The purpose of this study is to analyze and evaluate the key success factors for the fast food industry in the region of Lahore Pakistan. Fast food concept developed very speedily in the last few years in Lahore region. The success or failure of a fast food industry based on some factors like Physical environment, Brand-name, Food quality, Price, Taste, Promotional activity, Habitual consumption, Health threats, Consumer expectation, and Family meal. To identify which of these factors has a greater influence on consumer satisfaction, four fast food restaurants such as McDonald's, PIZZA HUT, KFC, and subway were targeted randomly. The proposed research is quantitative in nature and for data collection; a random sampling technique was used. A questionnaire survey answered by 273 people was considered in this research. Data have been analyzed through statistical techniques. It is observed that Brand name, Food quality, Physical environment, Health threats, Price, Family meals, Habitual consumption, and Consumer expectation showed significant impacts on Fast food industry compared to other factors evaluated herein.

• 식품과학과 산업
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• 제53권2호
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• pp.166-182
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• 2020

Kimchi industry in Korea has grown rapidly with the increasing domestic and overseas demand of Kimchi. Currently, there is an increase trend of consuming the commercial Kimchi products, although the Kimchi consumption/adult/year is decreasing (36.6 kg in 2018). The amount of commercial Kimchi consumption in 2018 was 757,000 M/T (metric ton), out of 1,892,000 M/T of the estimated total consumption, and the size of Kimchi market was estimated to be 1,398 billion wons. In 2019, 29,628 M/T of Kimchi was exported to 78 countries, and 306,047 M/T was imported, mainly from China. In the future, for the technological upgrading of Kimchi plants, a large capital investment to the production of commercial Kimchi will be required. The accelerated glocalization of Kimchi will bring a steady increase in Kimchi export. Moreover, with the development of global Kimchi culture, the values and images of Korean national brand can be greatly improved.

• International Journal of Advanced Culture Technology
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• 제9권1호
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• pp.40-51
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• 2021

There is a growing interest in ethical consumption, and consumers are demanding high levels of CSR for their companies. Transparent provision of corporate information among various areas of CSR is also an important topic in the recent consumption situation. In the global fashion industry, it is also a type of radical corporate transparency and ethical management, led by several advanced startups such as Everlane. As a result, the production process is being disclosed. This study empirically analyzes the influence of this fashion product process transparency on the consumer evaluation of the company. According to a survey of 200 Korean respondents, the transparency of the presented fashion firms had a positive effect on corporate trust and purchase intention. It was confirmed that it has. On the other hand, consumer involvement, which has been discussed as an important personal attribute in the associated consumption environment, has no significant moderating effect. In other words, consumers' subjective corporate ethics involvement did not have a significant influence on their corporate transparency evaluation.

• International Journal of Internet, Broadcasting and Communication
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• 제12권3호
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• pp.163-170
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• 2020

The purpose of this research is to organize panels centered on professional workers and experts in the sports media industry, identify structures and items of sports media commentators' attributes that conform to the present era through the collective agreement process, and evaluate the derived measures according to the scale development procedure. We would like to shed new light on the nature of commentators due to the rapid development of broadcasting technology and the emergence of new media platforms, the emergence and expansion of smart media receptors and the changing environment of modern sports broadcasting. For this purpose, a panel of experts from academia and industry related to sports management and sports media was organized and the attributes of commentators were analyzed using the Delphi method. Technology development in the sports market has created a new sports consumption environment. In these consumer environments, various environmental factors influence the consumer's consumption culture of sports consumers. For example, professional information, as well as interpretations of sports culture, history and society are becoming their share for sports commentators, and viewers are demanding more diverse characteristics from sports commentators. In this respect, the study of sports commentator attributes can be a deep understanding of the rapidly changing culture of sports consumption.

• 한국콘텐츠학회논문지
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• 제16권2호
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• pp.762-771
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• 2016

본 연구는 20대 문화 예술 소비 다양성 결정 요인을 다양한 변수들을 바탕으로 살펴보기 위한 것이다. 주요 연구 결과는 다음과 같다. 첫째, 20대 문화 소비 다양성을 결정하는 요인을 살펴본 결과, 현재 문화 예술 경험 및 관심 요인을 포함해 방송 콘텐츠 이용 특성(정보 및 오락 장르) 요인이 정적으로 20대 문화 소비 다양성에 유의미한 영향을 미치는 것으로 나타났다. 반면, 소득 요인은 부적으로 20대 문화 소비 다양성에 영향을 미치는 것으로 나타났다. 둘째, 순수 및 대중 문화 소비 다양성 결정 요인을 살펴본 결과, 현재 문화 예술 경험 및 관심 요인 및 방송 콘텐츠 이용 특성(정보 및 오락) 요인은 정적으로, 소득 요인은 부적으로 순수 문화 소비 다양성에 유의미한 영향을 미치는 것으로 나타났다. 대중 문화 소비 다양성의 경우, 현재 문화 예술 경험 및 관심 요인을 포함해 방송 콘텐츠 이용 특성 요인은 정적으로, 성악-합창 등에 대한 교육 기간이 부적으로 다양성에 영향을 미치는 것으로 나타났다.