• Title/Summary/Keyword: consumption culture

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A Study on Marketing Methods According to Roblox Main User Characteristics: Focused on Nike and Gucci (로블록스 주 이용자 특징에 따른 마케팅 방식 연구 : 나이키, 구찌를 중심으로)

  • Baek Kyounghwa;Ha Euna
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.229-238
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    • 2023
  • This study is to identify marketing methods that are different from the existing ones on the Metaverse platform, where new business models and industrial ecosystems are being formed. The purpose of this study is to identify how brand marketing methods are differentiated according to the type of metaverse and the characteristics of the main users who use metaverse. The research method was a case analysis method, and Roblox, which currently has the largest number of active users, was selected. We closely analyzed how Nike and Gucci brands market by reflecting the characteristics and consumption patterns of Alpha Generation and Generation Z, the main users of Roblox. The results of the analysis are as follows. First, it is approaching with enjoyable content, including games, rather than direct marketing. Second, the content provided contains the brand's story and philosophy. Third, it takes a method of linking virtual and reality. Lastly, through Metaverse, Brands are identifying the tastes of future potential customers and collecting data for customized services.

Social Capital and Cross-Cultural Effect of Korean Wave (Hallyu): Genre-specific Hallyu, Social Trust, and Network Heterogeneity in Europe (한류의 사회자본 효과와 문화간 커뮤니케이션 영향: 유럽 사회 한류 문화소비와 사회 연계망의 관계를 중심으로)

  • Na, Eunkyung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.367-375
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    • 2022
  • Given the growing changes in media environment and cultural consumption, globally popular contents of Korean Wave(Hallyu) has also been transformed in its forms and genres. Moreover, extant research on Hallyu has focused on any single respective genre, mostly on East-Asian countries, or studied from Korea-centered perspective. This study examined the social capital effect of Korean Wave in users' own counties, especially in non-English European societies. Survey analysis results reveal that both narrative and non-narrative contents in Hallyu had negative impact on social trust and trust toward people of their own country, whereas positive effect on trust toward Koreans. In contrast, K-pop Hallyu showed positive effect on all types of social trust toward their own country and Koreans, as well as on social participation and bridging/bonding social networks.

Comparison of Dietary Behavior between Atopic Dermatitis Patients and Controls in Elementary School Students Living in the Sung-nam Area (성남시 소재 초등학교 저학년에서 아토피 피부염 환자군과 대조군의 식생활 비교)

  • Shin, You-Kyung;Kim, Myung-Hee;Chung, Ja-Yong
    • Journal of the Korean Society of Food Culture
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    • v.23 no.5
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    • pp.655-661
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    • 2008
  • The prevalence of atopic dermatitis (AD) in children has increased dramatically in recent years. Although AD has genetic determinants, this rapid increase is most likely due to changes in environmental influences--for example, dietary changes. The purpose of this case-control study was to assess the relationship between the risk of developing AD and dietary factors, including eating habits, food intake, and the consumption of various functional foods in children at ages of 7 or 8 years. 143 AD patients and 335 healthy children participated in this study. A mini-dietary assessment was utilized to evaluate the food intake and dietary patterns of the children, and other information, including demographic and socioeconomic characteristics, eating habits, and the frequency of functional food use was collected using a questionnaire. The results demonstrated that, among the demographic and socioeconomic factors assessed in this study, female gender, mother's employment, and the family history of AD significantly increased the risk of AD. However, no differences in dietary habits and specific food intake between AD patients and healthy controls were identified. On the other hand, the frequencies of taking multivitamin supplements, Spirulina, or gamma-linoleic acid were significantly higher in AD patients than in the controls. These data indicate that alterations in eating habits and the intake of certain foods may not be a critical cause associated with the risk of AD in school-age children, and caution should be taken in recommending food elimination diets for the purpose of preventing AD. Further studies are required in order to determine whether the intake of specific nutrients could contribute to the increase or prevention of the development of AD in school-age children.

Vegetable Eating Behavior and Preference of Elementary School Students by Stage of Change for Vegetable Intake (채소섭취 변화단계에 따른 초등학생의 채소 식행동과 기호도)

  • Baek, Ji-Young;Kim, Hye-Young
    • Journal of the Korean Society of Food Culture
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    • v.24 no.2
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    • pp.146-154
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    • 2009
  • This study was conducted to investigate the vegetable eating behaviors and preferences of elementary school students by stage of change for vegetable intake. The subjects consisted of 191 fourth and fifth grade elementary school students from Gyeonggi province. The stage of change for vegetable intake was categorized into three groups: precontemplation (PC, 18.4%), preparation (P, 43.5%), and action/maintenance (A&M, 48.2%). The trend to eat a variety of foods was more distinctive as the students went from the PC to the A&M stage. The stage of change for vegetable intake was closely related with the kimchi-eating pattern of the students. The A&M group ate more vegetables than the PC group because they liked vegetables and/or wanted to prevent disease. The PC group had a lower tendency to follow recommendations for vegetable eating than the P and A&M groups. The PC group also had an incorrect notion that low vegetable consumption over an extended time would not have a big impact on their health. The vegetables of high preference for the elementary school students were potato, sweet potato, lettuce, radish, perilla leaf, cucumber, and cabbage. The vegetables of low preference were spinach, onion, balloon flower, and green pepper. The PC group had lower preferences for most vegetables than the P and A&M groups. Therefore, careful nutrition education is necessary especially for students in the PC group in order to explain the positive effects of vegetable intake and negative effects of an unbalanced diet. It is also necessary to survey students' tastes consistently and to develop recipes that encourage them to consume more vegetables agreeably.

Food habit and Nutrient Intake in Preschool Children -Daegu and its Environs- (지방의 일부 학령 전 아동의 식습관 및 영양소 섭취수준 -대구 및 인근 소도시 중심으로-)

  • Seo, Ju-Young;Lee, In-Sook;Choi, Bong-Soon
    • Journal of the Korean Society of Food Culture
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    • v.23 no.6
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    • pp.793-800
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    • 2008
  • This study was conducted to evaluate the food habits and nutrient intake of preschool children by investigating their food and snack consumption. To accomplish this, a food habit questionnaire and dietary intake survey was administered to 148 children between 2 and 6 years of age (average 4.8 years). According to the Kaup index, the underweight, normal, overweight and obesity levels of the subjects were 4.7, 60.1, 26.4, and 8.8%, respectively. In addition, the total energy intake met the EAR ($1433.94{\pm}369.70kcal$), whereas the protein, iron, phosphorus, vitamin B and vitamin C levels exceeded the EAR and the RI. Furthermore, the nutrient intake profile revealed that the mean caloric value of breakfasts consumed by preschool children in Daegu (403 kcal) was significantly (p<0.001) higher than that of preschool children in the Gyeongbuk area (271 kcal). Additionally, preschool children in Daegu ($382.96{\pm}255.79kcal$) usually consumed significantly (p<0.01) less food than those in the Gyeongbuk area ($413.82{\pm}275.43kcal$). The preferred snacks among subjects (in descending order) were milk, bread, fruit, potato or sweet potato and cookies. The mean score of the Food Habit was $3.72{\pm}0.35$ out of 5, although the score of preschool children in Daegu ($3.77{\pm}0.32$) was significantly (p<0.05) higher than that of children in the Gyeongbuk area ($3.65{\pm}0.32$). Taken together, these results indicate that there were significant differences in the Food Habit and nutrient intake level of children in Daegu and the Gyeongbuk area. Therefore, parents and caregivers should be aware of the importance of the nutritional status of preschool children and choose healthy snacks for them.

Current State of Animation Industry and Technology Trends - Focusing on Artificial Intelligence and Real-Time Rendering (애니메이션 산업 현황과 기술 동향 - 인공지능과 실시간 렌더링 중심으로)

  • Jibong Jeon
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.821-830
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    • 2023
  • The advancement of Internet network technology has triggered the emergence of new OTT video content platforms, increasing demand for content and altering consumption patterns. This trend is bringing positive changes to the South Korean animation industry, where diverse and high-quality animation content is becoming increasingly important. As investment in technology grows, video production technology continues to advance. Specifically, 3D animation and VFX production technologies are enabling effects that were previously unthinkable, offering detailed and realistic graphics. The Fourth Industrial Revolution is providing new opportunities for this technological growth. The rise of Artificial Intelligence (AI) is automating repetitive tasks, thereby enhancing production efficiency and enabling innovations that go beyond traditional production methods. Cutting-edge technologies like 3D animation and VFX are being continually researched and are expected to be more actively integrated into the production process. Digital technology is also expanding the creative horizons for artists. The future of AI and advanced technologies holds boundless potential, and there is growing anticipation for how these will elevate the video content industry to new heights.

Effect of Medium Composition on in Vitro Shoot Regeneration from Leaves of Cassava (Manihot esculenta Crantz) Through Somatic Embryogenesis and Callus Induction (카사바 잎 절편 유래 체세포배 배양시 배지조성이 기내 식물체 재분화에 미치는 영향)

  • Young Hee Kwon;Joung Kwan Lee;Hee Kyu Kim;Kyung Ok Kim;Ju Hyoung Kim
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2020.08a
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    • pp.19-19
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    • 2020
  • The Cassava(Manihot esculenta Crantz) is a tropical root crop, originally from Amazonia, that provides the staple food of an estimated 800 million people worldwide. It belongs to the family Euphorbiaceae which also includes rubber (Hevea brasiliensis) and castor bean (Ricinus communis). Among tropical crops, rice, sugarcane, maize and cassava are the most important sources of calories for human consumption. Problems in the propagation of cassava are virus diseases and low rates of seed germination. So we tried to optimize protocols for mass production of somatic embryo amenable to large-scale vegetative propagation of Cassava. After in vitro eight-week culture of leaves of Cassava, the medium which contained the 2,4-D, BAP and IBA showed the highest callus induction rate, embryogenesis callus formation rate and somatic embryo formation in Cassava culture. In the medium with GA3 and myo-inositol, shoots were most vigorously regenerated from somatic embryos of Cassava. Our experiments confirmed that in vitro growth and multiplication of plantlets could depend on its reaction to the different medium composition, and this micropropagation techniques could be a useful system for healthy and vigorous plant production.

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The Impact of Global Content Experiences through OTT on Global Orientation and Global Brand Attitude (OTT를 통한 글로벌 콘텐츠 경험이 글로벌 지향성 및 글로벌 브랜드 태도에 미치는 영향)

  • Kisuk Hong;ByoungJo Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1031-1038
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    • 2023
  • In recent years, the rapid proliferation of domestic and global Over-The-Top (OTT) platforms, in conjunction with the global pandemic, has substantially enhanced the accessibility of global contents. This trend is expected to continue to strengthen. This study examines the extent to which domestic consumers experience global contents through OTT platforms and its impact on individual consumers' global identity and the formation of global brand attitudes. We conducted an empirical analysis based on a survey of university students, who constitute the main consumer group for global contents through OTT platforms. The results show that as exposure to global content s and diversity of those experiences through OTT increase, respondents exhibit higher levels of global consumer orientation and global identity. This, in turn, has a positive influence on the formation of global brand attitudes.

Artificial Neural Network-based Thermal Environment Prediction Model for Energy Saving of Data Center Cooling Systems (데이터센터 냉각 시스템의 에너지 절약을 위한 인공신경망 기반 열환경 예측 모델)

  • Chae-Young Lim;Chae-Eun Yeo;Seong-Yool Ahn;Sang-Hyun Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.883-888
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    • 2023
  • Since data centers are places that provide IT services 24 hours a day, 365 days a year, data center power consumption is expected to increase to approximately 10% by 2030, and the introduction of high-density IT equipment will gradually increase. In order to ensure the stable operation of IT equipment, various types of research are required to conserve energy in cooling and improve energy management. This study proposes the following process for energy saving in data centers. We conducted CFD modeling of the data center, proposed an artificial intelligence-based thermal environment prediction model, compared actual measured data, the predicted model, and the CFD results, and finally evaluated the data center's thermal management performance. It can be seen that the predicted values of RCI, RTI, and PUE are also similar according to the normalization used in the normalization method. Therefore, it is judged that the algorithm proposed in this study can be applied and provided as a thermal environment prediction model applied to data centers.

Dietary Changes among Adults Living Alone during the COVID-19 Pandemic in the Republic of Korea (코로나19 팬데믹 기간의 1인 가구 식생활 변화)

  • Jungmi Kim;Youngmin Nam;Sung Ok Kwon;Cho-il Kim;Jihyun Yoon
    • Journal of the Korean Society of Food Culture
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    • v.38 no.6
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    • pp.392-401
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    • 2023
  • This study aimed to investigate the dietary changes among adults living alone during the COVID-19 pandemic in the Republic of Korea. An online survey was conducted to examine dietary changes before (in 2019) and during (in 2021) the pandemic. The data from 337 adults living alone who responded to the survey were used for analysis. The proportion of the respondents reporting frequent food consumption at convenience stores (≥3 times/week) increased during the pandemic (p=0.024), and the proportion of those frequently eating ready-to-eat and ready-to-cook food (≥3 times/week) was more than doubled (p<0.001). Additionally, the proportion of those frequently consuming delivered food (≥3 times/week) increased by 2.5 times (p<0.001). In conclusion, the dietary habits of adults living alone changed significantly during the COVID-19 pandemic, which may have a negative impact on their health. Therefore, the development of customized nutrition management programs to improve the dietary habits of adults living alone during emergencies like a pandemic is deemed necessary. This study can serve as a foundation for understanding the dietary changes of adults living alone in prolonged crisis.