• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.37-46
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• 2015

This study investigates the relationships among product quality, consumer behavior, customer satisfaction, and customer loyalty on environmental viewpoint. For the empirical study it has been attempted to collect data by using a questionnaire including 18 questions. The respondents who had experienced using green or environmental products were 212 college students. In my research 167 valid cases are selected for a data analysis by SPSS based hierarchical regression analysis technique. The results show that green product quality had significant impacts on customer satisfaction and customer loyalty, and cost factor of green consuming behavior had moderating effects between customer satisfaction and customer loyalty. Empirical results imply that green product quality contributes to customer satisfaction and customer loyalty. Additionally, green consumer behavior on customer satisfaction increase customer loyalty.

• Computers and Concrete
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• v.16 no.2
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• pp.311-327
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• 2015

Employing discrete elements for considering bond-slip effects in reinforced concrete structures is very time consuming. In this study, a new modified embedded element method is used to consider the bond-slip phenomenon in structural behavior of reinforced concrete structures. A comprehensive parametric study of RC slabs is performed to determine influence of different variables on structural behavior. The parametric study includes a set of simple models accompanied with complex models such as multi-storey buildings. The procedure includes the decrease in the effective stiffness of steel bar in the layered model. Validation of the proposed model with existing experimental results demonstrates that the model is capable of considering the bond-slip effects in embedded elements. Results demonstrate the significant effect of bond-slip on total behavior of structural members. Concrete characteristic strengths, steel yield stress, bar diameter, concrete coverage and reinforcement ratios are the parameters considered in the parametric study. Results revealed that the overall behavior of slab is significantly affected by bar diameter compared with other parameters. Variation of steel yield stress has insignificant impact in static response of RC slabs; however, its effect in cyclic behavior is important.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.5
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• pp.2491-2508
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• 2019

This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.

• Proceedings of the Earthquake Engineering Society of Korea Conference
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• 2002.03a
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• pp.335-340
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• 2002

In this study procedure for finding out additional viscous damping required to meet a performance target of an asymmetric nonlinear structure is developed based on the design concept of Pauly. The behavior of an asymmetric nonlinear structure after yielding is investigated. Finally the required amount of equivalent damping is obtained using the direct-displacement-based design method without carrying out time-consuming nonlinear dynamic time history analysis.

• Culinary science and hospitality research
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• v.18 no.3
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• pp.90-107
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• 2012

This research has been conducted to discover the consumer's behavior in the purchase and consumption of korean alcoholic beverages. The intent of these works are to contribute to the growth of the traditional alcoholic beverages markets by giving necessary data for the marketing strategies and the development of favorite beverage to meet the consumer's tastes. The surveys have been conducted against a group of people ranging from their 20's to 60's randomly picked from seoul. The duration of the surveys was from August 1st to September 30th, 2010. We also examined the relationship between the selection attributes of traditional liquor and purchase satisfaction by consumer's life-styles. SPSS 18.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA and multiple regression were executed. As a result, through factor analysis and cluster analysis, authors identified 6 factors in the selection attributes of traditional liquor(characteristics, taste & fragrance, popularity, design, harmony, interest), 4 consumer groups(expert, fan, beginner, indifference), 4 consuming lifestyles(social oriented consuming style, maniac consuming style, pursuit of knowledge consuming style, outsider consuming style). Among the selection attributes of traditional liquor, taste & fragrance and popularity had effects on purchase satisfaction.

• The Korean Journal of Food And Nutrition
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• v.29 no.5
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• pp.795-800
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• 2016

The objective of this study was to propose motivation for the analysis of consumer's purchasing behavior and willingness to pay for the new soymilk products in cooperative stores. We surveyed the purchasing behavior, willingness to purchase, willingness to pay, and impact factors on willingness to pay. The results indicated that most consumers drank soymilk more than once per week. The reasons for consuming soymilk were health, nutrition, and taste, in order. When purchasing soymilk, consumers considered environment-friendly, quality, country of origin, brand, and price, consecutively. Taste was also an essential quality factor. Thus, consumers showed some willingness to purchase new soymilk products. In addition, cooperative members considered environmental characteristics of raw material and improvement of preference for final product as more important than functionality or food additives. Differentiation of process and marketing strategies are required for the development of soymilk products for cooperative members.

• Journal of the Korean Society of Food Culture
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• v.30 no.1
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• pp.20-28
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• 2015

In this study, the eating out behavior and recognition of salinity in restaurant food in Jecheon area were examined. Demographic characteristics of the subjects, eating out behavior and perception of salinity in food purchased in restaurants were surveyed. Also salinity of the high Na-containing menus were measured using salimeter. Exactly 51.6% of the study subjects usually ate out more than one to two times per week. A large percentage (88.6%) of the subjects mentioned that they ate more than half the amount of liquid in their dishes. The study participants recognized that the salt concentrations of stews, soups and noodles in their orders were high. JJamppong was recognized as the most salty among nine kinds of eating out menus, whereas mulnaengmyeon was the least. Although the recognized salt concentration of mulnaengmyeon was relatively low, this dish had the highest salinity out of nine eating out menus. Relative salinities of eating out menus were higher than absolute salinity mostly except yukgaejang. It is necessary to supply exact nutrition information and widely implement nutrition labeling. Furthermore, consumers should personally be careful to limit consuming food with high sodium levels when dining at restaurants and eat less liquid in dishes.

• Korean Journal of Community Nutrition
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• v.9 no.2
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• pp.204-213
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• 2004

The purpose of this study was to examine the dietary behavior of children according to their preference for fast food. The study was carried out on 470, 6th grade students (boys : 236, girls : 234) in September, 2002. The results are summarized as follows : The mean body mass index was 18.72 kg/$m^2$ for boys and 17.76 kg/$m^2$ $^2$ for girls. The subjective health disorder symptoms for the group preferring fast food was not significantly different than that of the other groups. The group preferring fast food consumed an inadequate volume of food, and they had an irregular and unbalanced diet. Their intake of green vegetables, vegetables, protein foods, and seaweed was significantly lower than that of the other groups. The food habit score for the group preferring fast food was lower than that of the other groups, and they had irregular meal times and had unbalanced diets. The group preferring fast food had a preference for sweet tastes, whilst members of the other group preferred a savory taste. The first choice for fast food by the group preferring fast food was hamburgers, the reason being that it tasted good. Results show that children who have a preference for fast food need to correct their dietary behavior. As a result, proper nutritional education and intervention is required in order to improve the consuming habits of children and their preference for fast food.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.6
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• pp.3023-3036
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• 2019

This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

• Journal of the Korean Society of School Health
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• v.29 no.2
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• pp.71-80
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• 2016

Purpose: The purpose of this study is to examine the association between consuming high-caffeine energy drinks and suicidal ideation in Korean adolescents. Methods: This study used data drawn from the 2015 Korea Youth Risk Behavior Web_Based Survey. The data of 66,068 students in total (33,374 middle school students and 32,694 high school students) were included in the analysis. The $x^2$ test, univariate and multivariate logistic regressions were conducted with the use of SAS 9.3. Results: Adjusted for the variables associated with suicidal ideation, multivariate logistic regression revealed that consuming highly caffeinated energy drinks had a significant effect on suicidal ideation (middle school students, 1~2 times per week: OR=1.24, 3~4 times per week: OR=1.88, 5~6 times per week: OR=2.20, everyday: OR=2.66, high school students, 1~2 times per week: OR=1.26, 3~4 times per week: OR=1.84, 5~6 times per week: OR=2.42, everyday: OR=3.89). Conclusion: This study strongly suggests adolescents be provided with health education and information about consuming an adequate amount of high-caffeine energy drink and the drink's side effects. In addition, regulations and polices on high-caffeine drink intake should be implemented.