• Korean Institute of Interior Design Journal
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• v.13 no.4
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• pp.172-179
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• 2004

As the properties of living space and objects change in the digital era, furniture is also expected to change. This study starts from the question of such inclination that the digital innovation drives territories among products into the ambiguous, then tries to trace the variation of meaning against the furniture. Based on this possibility these functions, this research aims, to find out the digital functions which is preferred to be integrated with the furniture for the users of the residential space and the interface design aspects, which are considered important. preliminary survey using university students was done to extract the possible digital functions for convergence. The respondents were married women in their 20s and 30s who filled out the surveys on the internet. As a result, the specific digital convergence functions for both living and kitchen space were Identified. As major important expects for them were found functionality and controllability. Thus furniture design will expand to a concept which designs a new way of life.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.5 no.2
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• pp.39-46
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• 2002

Recently, housing consumers are demanding new types of residential housing and environmentally friendly housing. I think that the related issues and problems can be solved by introducing various types of independent housing. Garden is an important space for single family housing, providing calmness and restfulness etc. Furthermore, it provides a green space for our city. According to the result of this paper, I would like to suggest some important conclusions. 1) Residents in single family housing want sufficiently large garden space and they need good design of planting. 2) They are interested in gardening. They also want to have various ideas and information for gardening and need useful skills to prevent their garden from insects and diseases from the garden maintenance companies. 3) Generally, they want to design their garden for the usage of their relaxation and ornamental enjoyment.

• Proceedings of the Technology Innovation Conference
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• 2003.06a
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• pp.75-89
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• 2003

In recent, internal IT industries are suffering a severe pain due to stagnancy of business activities. Particularly, internal software industries are losing international competitiveness. As to solve this problems, the paper is studied about political plans for supporting internal software industries. The paper has two important topics which are enlarged plan of domestic demand and supplement of the expert personnel in internal software industries. The paper consists of three parts: one is plan which prevents for using illegal softwares, another is problems which is related to publication of expert programming books, and the other is If educations of governmental leading. The paper suggests realistic price of softwares, powerful inspection about illegal softwares as governmental leading, and continuous public relations for changing consumers'awareness.

• Industrial Engineering and Management Systems
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• v.12 no.3
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• pp.234-243
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• 2013

In order to point out the best utility of a product (or a service), marketers need to clearly understand and measure the preference of the consumers. Among numerous marketing analysis techniques, the conjoint analysis is one of the popular tools for market research. One of the issues with this tool is the lack of feedback for the respondents. This paper proposes personal stepwise conjoint analysis based on an interactive Web-questionnaire allowing respondents to receive a diagnosis of their evaluation and giving the possibility to reconsider their evaluation. To validate our proposal, experimentation with forty-two respondents is also demonstrated. Experimental results, potential modifications and improvements are detailed in this paper.

• Journal of Korean Society for Quality Management
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• v.38 no.3
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• pp.322-332
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• 2010

In this study, the effectiveness of the warning signs was investigated. n order to survey, adult men and women surveyed 131 peoples. Findings are as follows. Warning level, warning statements, warning size, warning location, warning color is influenced consumers' perception level. However, the location of warning labels, the number of alerts, warnings, symbol type, fonts had no impact on the level of perception. In addition, Awareness have a positive impact on repurchase intention and recommend intention.

• Korean Journal of Organic Agriculture
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• v.18 no.4
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• The International Journal of Costume Culture
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• v.12 no.1
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• pp.101-105
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• 2009

With the acceleration of globalization, China accounts for a larger part in the world economy. The Korea fashion brands that have entered into China are becoming more diverse and various and China has become a major market of Korea fashion brands. More than 100 Korea fashion brands rushed into Shanghai, gaining a lot of attention. Korea fashion brands have market strategies such as differentiation strategy, high price and diversification. Korea fashion brands have gained a large market share in China owing to their diversity of products and successful marketing strategy. In order to get more profit, they should make more efforts to increase their brands' awareness, getting more potential consumers.

• Asia Marketing Journal
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• v.18 no.1
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• pp.55-73
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• 2016

With continuous news headlines related to patents in the public media, awareness of patents' value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism of the effects of patent infringement litigation (PIL) on customers. More specifically, this study examines the influence of PIL on customer-based brand equity (CBBE) and brand innovation image (BII). Based on this study's findings, PIL's outcomes directly affect BII, which in turn indirectly affects CBBE. That is, people will evaluate a winning brand as a highly innovative brand, which contributes to higher brand equity. However, in regards to PIL's direct effect on CBBE, there are some differences between Apple and Samsung. In the case of Apple, the winner image positively affects only one dimension of CBBE, brand loyalty, while for Samsung, the plaintiff's image negatively affects brand loyalty.

• Journal of Food Hygiene and Safety
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• v.18 no.3
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• pp.139-145
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• 2003

The purpose of this study was to investigate the awareness and practice of Korean consumer on food safety. A telephone survey was conducted from 1,040 adults randomly selected from each province and large city of Korea. Therefore, 12.4% of the subjects experienced foodborne illness at least once a year and 0.3% was hospitalized due to the illness. General restaurant (37.2%) and home (21.2%) were the main causative place of foodborne illness, and the most frequently associated foods were meat and meat products (41.7%) and fish and fish products (18.7%). Regarding the causative agent of foodborne illness, the respsondents were aware of Cholera (75.5%), Vibrio gastroenteritis (73%), Shigellosis (65.5%), Bacillary dysentery (65.5%) and Salmonellosis (47.5%) very well; however very few were aware of Listeriosis (9.9%) and brucellosis (8.3%) and ever believed they were not food-related illness. When the survey data were analyzed based on 3 models (Model 1: Knowledge about the pathogens associated food and water, Model 2: The awareness of food safety, Model 3: Attitudes and behavior about foodborne disease prevention and measure) by Multiple regression analysis. The results showed that the awareness of the causative agent of foodborne illness was significantly related with the previous experience of foodborne illness (OR: 1.714) followed by education level (OR: 0.536) and married status (OR: 0.527). The awareness of food safety was significatly related with education level (OR: 0.702). Education (OR: 0.816) and gender (OR:0.650) were the main factors affecting the awareness of the practice to prevent foodborne illness. However, the previous experience of foodborne illness and food safety education, and the awareness of food safety did not show any correlation, suggesting that the experience and awareness of foodborne illness do not affect the real practice of food safety.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.298-306
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• 2014

This study aims to investigate the awareness and needs of patients as consumers and therapists as providers on the introduction of home physical therapy in the long-term care insurance. The survey participants were 96 patients and 132 physical therapists to a questionnaires, we analyzed for frequency of each questionnaire about awareness and necessity. As a result of the test, they considered that physical activity support services provided by nurse and nurses aid ware not specialized enough(pt 60,4%, PT 75,4%) and quality therapy should be available through a home physical therapy(pt 47.9%, PT 59.2%). Also, patients responded that the priorities to improve long-term care insurance were given to lowering expenses(35,4%) and expanding coverage of subjects(32.3%) while the physical therapists responded that professionals should be expanded(73.8%) and diverse rehabilitation services(20.2%) and a rehabilitation team should be introduced. They responded that the reasons of home physical therapy were needed that it was hard for patients to visit medical centers(PT 30.0%) themselves and it would be improvable for them to get physical function in elderly(pt 47.1%) through the service. In conclusion, as most patients as well as physical therapists responded that home visit therapy services should be introduced and their awareness of it was very high, it is suggested that the service should be quickly introduced as soon as possible.