• Journal of Distribution Science
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• v.10 no.11
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• pp.5-10
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• 2012

Purpose - The purpose of this study is to investigate the impact of awareness on the characteristics of a consumers' social commerce. This study examines whether the characteristics of social commerce influence the purchase intentions in accommodating these types of social commerce. Research design, data, methodology - The data for the study were collected and analyzed from a sample of 126 adult customers, comprising both males and females, using social commerce. The survey was conducted and the results aggregated through distributing a copy to each participant. For statistical analysis of the data collected, SPSS 18.0 statistical package was used. Results - The results can be summarized as follows. First, the perceptions about the characteristics of Social Commerce demonstrated a significant effect for attitudes. Second, the attitudes demonstrated positive effects on purchase intention. Third, the subjective norm affected the purchase intention. Fourth, perceived behavioral control influenced the purchase intentions. Conclusions - As a result, perceptions about the characteristics of Social Commerce may be seen in the positive effects on purchase intention. Using social commerce in the future, retailers would need to increase the scope of the study, through applying more diverse characteristics of Social Commerce.

• Journal of Distribution Science
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• v.17 no.9
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• pp.25-33
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• 2019

Purpose - The purpose of the study was to seek to find out what factors having differences between paid membership customers (Costco membership) and general customers in retail industry. Since Costco operates differently from other conventional retailers, which is expected to have a substantial impact on consumers' preference of retail stores. Research design, data, and methodology - The survey conducted covered 1,000 adults in their 30s~50s living in Goyang and Gwangmyeong where Costco runs stores to determine the effects of Costco's local market-entry from consumer perspectives. 500 respondents were surveyed in each region and those working in the retail sector were excluded to ensure the objectivity of the answers. Results - Costco members in Goyang considered the price, bulk purchasing, and membership benefits as important criteria when choosing their retail store. On the other hand, as for Gwangmyeong, the non-member group's prominent characteristic was that they considered accessibility including travel distance and location and in-store amenities including food court services as important criteria for decision-making. Conclusion - Unique business model of Costco shows a statistically significant difference in terms of consumer awareness. the feature of Costco served as an critical criteria for consumers in their purchasing decision. Moreover, Bulk packaging purchases at Costco results in a strong supplementary relationship with neighborhood supermarkets.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.115-135
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• 2012

Currently, smart signage as a new kind of advertisement media has been widely used and has had a significant effect on consumers. In this study, we examine the impact on the attitude towards smart signage advertisement based on the Ducoffe's Web advertisement model. In particular, we investigate how the advertising factors (interaction, informativeness, irritation, and entertainment) as well as the contextual factors (localization, immediacy, and personalization) have effects on the value and attitude towards smart signage advertisement. Furthermore, we examine the moderating effect of individual defensive propensity on the relationship between affecting factors and the advertising value. By analyzing 192 samples from undergraduates, we found that four out of seven factors have significant effects on the value towards smart signage. More specifically, for advertising factors, informativeness and irritation have positive effects on the advertising value. For contextual factors, on the other hand, localization and entertainment have positive effects on the value towards smart signage. Besides, we discovered that the defensive propensity moderate the relationship between localization and the advertising value.

• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.3
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• pp.1-11
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• 2019

Purposes - This study discusses various aspects of familiarity with the sea and how familiarity with the sea is perceived. This study also summarizes the literature on the factors of previous researches that affect the formation or decision of national image. Research design and methodology - Sea familiarity index was derived from the results of recognition of free association with the sea, friendliness with the sea, association of the sea with life, interest to the sea, Korea's representative marine regions, and sea related emotionalism. The familiarity with the sea (ocean) perceived by foreign visitors or foreigners in the future will be helpful in deriving a comparative research. Results - This study has identified the marine tourism resources, marine ecology, and the cognitive and emotional situations consumers feel that should be developed practically. If a continuous time series research is conducted in the future through these, it will be a chance to provide a basis for consumers' dynamic awareness. Conclusions - Through this study, it is pointed out that the research utilizing the sea and ocean to form national image highly suggested an opportunity to add and utilize new variables academically. This study on the perspective of the formation of national image suggests a new approach to add and utilize new variables to future research using the sea and ocean.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.429-437
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• 2020

The paper investigates the antecedents of Organic Food (OF) produce in Vietnam and the intentions and behavior of OF purchasers. A theoretical framework is developed and evaluated by simulation of the structural model. Data was collected from a convenient sample of 222 consumers from Ho Chi Minh City in Vietnam. The selection included 159 (72%) women, who were identified as being the primary buyers of organic food for their family (73%). Findings suggest food hygiene issues and conscientious self-identity as the much beneficial determinants of organic production perceptions. Because of the results in this report, the consideration for food security has gained little research consideration throughout the field of organic produce. Food safety concerns are also related to academics exploring consumer confidence as they might be regarded as one of their aspects in selecting standard, natural or health food products. Findings suggest food security as one of the essential determinants of motivation, while health awareness purports to become the least significant motivation, contrary to observations from certain previous studies. However, it is observed that moral personality-identity influences both perceptions and willingness to buy organic food, stressing that the association of participants with ethical concerns influences their perceptions and eventual choices of consumption.

• The Journal of Fisheries Business Administration
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• v.46 no.1
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• pp.145-155
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• 2015

This study aims to look at the change in consumer awareness and behavior after Japan's 2013 nuclear power plant's radioactive water leakage and draw implications about them. Findings show that 81% of respondents decreased their consumption of fishery products after the nuclear incident, and kept on showing avoidance of imported fishery products including those from Japan. Also it showed that consumers more importantly considered safety when buying imported fishery products after the nuclear incident. The most common channel of receiving radioactivity safety information on fishery products were TV and online. However, the main reason for decreasing the consumption of fishery products was founded to be based on the inaccuracy of the information provided. However, many people said that they will increase their consumption of all fishery products if provided with accurate radioactivity information. Therefore, if accurate radioactivity information were to be spread effectively to the public, positive consumption rates of fishery products can be shown in the future. The inaccuracy of radioactivity safety information caused the rapid decrease of fishery products consumption in 2013 to be amplified. Therefore, this study showed the importance of the delivery of rapid, accurate and consistent information to consumers.

• Journal of Fashion Business
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• v.12 no.5
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• pp.39-53
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• 2008

Today is a 'high concept' era in which consumers make sensible consumption that shares a sensible bond with a brand. Therefore, it is important to analyze consumers' aesthetic awareness; namely, fashion feeling in the fashion industry. This study conducted research into a fashion design planning process according to a fashion feeling focusing on computer graphics suited to the 21st century digital trend. First, the study classified a fashion feeling with eight senses including elegance, classic, modern, mannish, sporty, avant-garde, ethnic, and romantic feelings. Second, the study made an image map, color map, material map, and style map with Adobe Photoshop CS3 by dividing a fashion planning process with a computer graphics program. Also, the study made a flat illustration with Adobe Illustrator CS3. Third, the study proposed the image map, color map, material map, style map, fashion illustration and flat illustration in the design planning process under the theme of the aforementioned eight fashion feelings.

• The Journal of Fisheries Business Administration
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• v.53 no.2
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• pp.58-72
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• 2022

Fishery products play an important role in Korean food culture, and awareness of the safety of fishery products is increasing in the seafood market. Against this backdrop, Japan has announced a plan to release radioactive water to the sea from 2023. In the case of Korea, it is adjacent to the area to be discharged, so there are concerns about securing the safety of marine products. Therefore, it is necessary to analyze the change in perception and impact of marine product consumers due to the discharge of contaminated water and to study appropriate countermeasures when discharging contaminated water from nuclear power plants. In this study, the current status of radioactive contaminated water discharge in Japan was summarized, and a survey was conducted on the change in the consumption perception of marine products according to the discharge of contaminated water to analyze the factors affecting the consumption change of domestic consumers. According to the survey, 85.3% of the respondents said that it will affect the purchase of domestic marine products if Japan starts discharging contaminated water from nuclear power plants. Moreover, 85.5% of the respondents said it will affect the purchase of imported marine products.

• Journal of Korea Multimedia Society
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• v.25 no.3
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• pp.461-467
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• 2022

This research is to raise awareness of food safety by designing and supporting a hazard food information notification platform for consumers. To this end, the design was carried out by dividing the process into a data extraction process, an application screen design process, and a CNN-based food inference process. Data was collected through public data APIs and crawling, and it was sent to each activity screen designed for Android studios so that it could be output. As a result, when the platform is executed, information on hazardous food names, registration dates, food classification, manufacturing dates, recovery grades, recovery reasons, recovery methods, company names, barcode numbers, and packaging units can be intuitively and conveniently checked. In addition, CNN-based food inference processes allowed mobile cameras to infer harmful food and applied various quantization techniques such as Dynamic Range, Integer, and Float16 to compare the degree of improvement in inference performance. As a result, the group that applied basic quantization and treated device resources with GPU showed the greatest improvement in inference performance. Through this platform, it is expected that the reliability of food safety will be improved by making it more convenient for consumers to recognize food risks.

• Nutrition Research and Practice
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• v.15 no.sup1
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• pp.79-93
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• 2021

BACKGROUND/OBJECTIVES: The purpose of this study was to examine the effects of knowledge about coronavirus disease 2019 (COVID-19), attitude, subjective norm, and perceived behavioral control on behavioral intentions to practice COVID-19 preventive behaviors using the theory of planned behavior (TPB). SUBJECTS/METHODS: A total of 519 restaurant customers' responses was collected in this study through an online self-administered questionnaire. Descriptive statistical analysis was performed on socio-demographic factors. One-way analysis of variance and t-test were conducted to determine differences in the constructs from the TPB according to age and sex. The hypotheses were tested using structural equation modeling (SEM). RESULTS: SEM revealed the positive effect of knowledge about COVID-19 on attitude, subjective norm, and perceived behavioral control to prevent the spread of COVID-19 in restaurants. Attitude, subjective norm, behavior intention, and knowledge positively affected COVID-19 preventive behavior intentions in restaurants. CONCLUSIONS: The results of this study confirmed that the TPB is helpful in elucidating the determinants of consumers' intention to practice COVID-19 preventive behavior in restaurants. These findings can help policy makers and professionals provide material for further public health interventions and inform them about awareness-raising, guidelines, and health education programs.