• 복식문화연구
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• 제23권3호
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• pp.498-511
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• 2015

This paper examines advertising images of fashion brands in vertical social network site (SNS) from the viewpoints of message strategies. Vertical social network sites are types of social curation systems applied to social networking, where information is selected, organized, and maintained. Fashion brands communicate with consumers by presenting images on vertical SNSs, anticipating improvements in brand image, popularity, and loyalty. Those images portray content for particular brands and seasonal concepts, thus creating paths for product sales information. Marketing via SNSs corresponds to relationship marketing, which refers to long-term interrelationship and value augmentation between the company and consumer, and viral advertising, which relies on word of mouth distribution via social network platforms. Taylor's six-segment message strategy wheel, often used for analyzing viral ads, was applied to conduct a content analysis of the images. A total of 2,656 images of fashion brands advertised on Instagram were selected and analyzed. Results indicated that brand values were somewhat related to the number of followers. Follower rankings and comment rankings were also correlated. In general, fashion brands projected sensory messages most often. Acute need and rational messages were less common than other messages. Sports brands and luxury brands presented sensory messages, whereas fast fashion brands projected routine images most often. Fashion brands promoted on vertical SNSs should portray advertising images that combine message strategies

• 경영과정보연구
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• 제3권
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• pp.419-438
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• 1999

Following is an idea to utilize the business ethics as one of business administration strategies. Firstly, conversion of perception is needed in the business administration. Neglecting the pursuit of profit, the conventional strategic goal, is not desirable, we need to, however, have a mind that the consumer and environment centered mind is indispensible to the survival and growing of a business ultimately in establishing a strategic goal of diversified environmental changes. Secondly, conversion of the Chief Executive Officer (CEO)'s attitude in business administration is needed. It is necessary for the CEO to have a strong belief that the business ethics is indispensible to the survival and growing of a business by way of fair and logical management. Therefore the business ethics should be improved since the CEO's ethics can be the standard of his business. Thirdly, the business concerned parties should be considered. The realization of business ethics should be done in a certain way so as to protect the benefit of the all concerned parties such as stockholders. employees, consumers, suppliers, competitors, the local community, etc., since a business is an organization that can exists and grows only in the coexistence with its environment and concerned parties. Fourth, the business ethics should be transformed into a business culture through the enlargement of the general principles of and of employees' behavior as a management strategy. Lastly, business ethics should be improved through continuous evaluations to accommodate its environmental change.

• 한국인터넷방송통신학회논문지
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• 제16권2호
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• pp.1-8
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• 2016

정보통신기술의 발달 및 인터넷 이용의 활성화로 간편결제 등 금융과 정보통신기술의 융합된 핀테크 산업이 활성화 되고 있다. 하지만 현재 법규 상 금융사고 발생 시 금융회사, 핀테크 업체와 소비자 간의 책임이 모호하고 금융기관 또는 전자금융업자가 손해배상을 해야 하는 경우 전자금융거래법 제정('06년) 당시 지정된 전자금융사고 책임이행 보험 가입 최저한도와 현재 전자금융거래 규모, 사고 발생 추이, 보안 투자 규모 등을 비교했을 때 현실적으로 적정하다고 보기 어렵다. 이에 본 논문에서는 국내 금융사고의 현황과 사후처리를 파악하고 현재 사이버 배상책임보험의 한계와 변경 필요성을 지적하고자 한다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2017년도 춘계학술대회
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• pp.246-248
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• 2017

자율주행자동차는 자동차 스스로 주변 환경을 인식하여 위험을 판단하고 주행경로를 계획하여 운전자 주행조작을 최소화하며 스스로 안전주행이 가능한 인간 친화형 자동차를 말한다. 자율주행자동차가 필요한 이유는 한정된 도로 상에서의 교통체증을 감소와 탄소 저감을 목적으로 시작되었다. 이러한 관련 자율주행자동차 사업 추진은 자동차 업체의 기존 사업 유지 및 확대와 ICT 기업의 신규사업 창출과 진입효과를 기대 할 수 있다. 관련 인증기관은 자율주행자동차에 대한 법적과 제도적 기반 마련이 시급하다. 그럼으로써 소비자에게 새로운 서비스가 제공될 수 있을 것이다. 따라서 본 논문에서는 자율주행자동차에 대한 기술개발 동향을 소개한다.

• 한국정보통신학회논문지
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• 제11권7호
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• pp.1235-1241
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• 2007

컨버전스는 디지털 기술 기반의 제품과 서비스가 융합되고, 새로운 형태의 제품과 서비스를 창출하는 것으로부터 시작하여, 소비자 요구의 다양화, 사회 트랜드에도 반영되어, 다양하고 빠르게 진행되고 있다. 따라서 본 논문에서 u-Gov가 추구하는 행정의 이념을 달성하기 위하여 컨버전스 진화에 의한 u-Gov의 역할로써 국내의 전자정부 컨버전스 시도로 올 수 있는 영향과 정책 마련의 필요성을 가지고, 컨버전스 사회변화에 따른 활용사례를 제시하고, 여기에서 나타날 수 있는 이점을 고찰하였다. 그리고 컨버전스 이슈의 분석을 통해 향후 컨버전스 정책추진 방향을 제시하였다.

• 한국안전학회지
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• 제33권6호
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• pp.128-135
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• 2018

Currently, the government selects products that are likely to cause harm to consumers as safety management targets and classifies them into three types: safety certification, safety confirmation, and supplier conformity verification. In addition, the government conducts safety surveys on products in circulation or accident products, and recalls products that are of great concern to consumer risks. In this paper, we have developed RAP (Risk Assessment method based on Probability), which is a probability based product risk assessment method, for the classification of safety management type of product and safety investigation, and have shown an application example. In this process, information is used for the CISS (Consumer Injury Surveillance System) of the Korean Consumer Agency. In addition, we apply the cluster analysis to classify the current supervised children products into three groups. Then, we confirm the effectiveness of RAP by comparing the result of RAP application, cluster analysis result and current safety management classification type. Also, we recognize the need to review the current safety management classification criteria for classifying products into three types.

• 무역학회지
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• 제44권2호
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• pp.143-157
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• 2019

The purpose of this study is to review domestic and foreign origin labeling system in order to implement origin labeling system in the perspective of protecting the interests of consumers, and to suggest governmental improvements by analyzing problems embedded in current labeling system. The results analysis show complexity of related legal system, lack of expertise at the stage of labeling, and inefficiency of crackdown authority. The improvement could be suggested in two ways: supporting plans for the ones who have duty of labeling and improvement plans in origin management system. As supporting plans, we suggest the need for an automatic origin determination system, appropriate education on origin stakeholders, and introduction of origin certification system. For improvement plans, there are unification of country of origin labeling related laws, utilization of FTA product specific rules, and QR code, expert confirmation system. Since the origin labeling issue has become important, proactive and quick responses must follow with thorough examination the effect of the origin labeling on consumer welfare.

• 한국식품영양학회지
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• 제34권6호
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• pp.650-661
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• 2021

The purpose of this study was to compare and analyze the importance and satisfaction of consumer selective attributes by home meal replacement (HMR) types using local ingredients. This study was conducted from December 4 to December 8, 2020. A total of 380 responses organized according to preferred types of HMR (100 for Ready to Eat (RTE), 92 for Ready to Heat (RTH), 88 for Ready to Cook (RTC), 100 for Ready to Prepared (RTP) were used for the final analysis. Statistical analysis was conducted by descriptive analysis, paired t-test, and importance-satisfaction analysis by HMR type. Findings of this study showed significant differences in consumer selective attributes by HMR type. RTE and RTC need to improve quality while RTH needs to improve quality and packaging. Notable selective attributes were quality, packaging, and information. They were located in different quadrants of each HMR type. All other attributes appeared in the same quadrant. Further research is needed to determine differences in quality, packaging, and information for each HMR type. Results of this study provide basic data for developing products and marketing strategies for each type of HMR products using local ingredients.

• 실천공학교육논문지
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• 제14권2호
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• pp.287-294
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• 2022

COVID-19 팬데믹으로 대면 수업이 어려워지면서 불가피하게 온라인 수업을 진행해오고 있다. 지속적인 온라인 학습에 대한 연구가 한창인 가운데, 교육부는 일상 회복과 함께 단계적 대면 수업 전환 계획을 발표하였다. 대학에서 이처럼 대면 수업을 추진하고자 하는 입장과 온라인 수업을 선호하는 입장, 그리고 수업의 주최인 학생들의 입장이 상이한 가운데 수업에 대한 의견 또한 상이하다. 따라서 본 논문에서는 수업의 주최인 학생의 입장을 중심으로 한 '위드코로나' 시대의 교수법을 고찰하고자 한다. 본 연구는 교수자들의 교수법에 대한 고찰과 수요자인 학습자들의 요구를 분석하고 이를 반영한 혁신적 교수법으로 나아가는 방향을 제시할 수 있을 것으로 기대한다.

• Asia Marketing Journal
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• 제15권2호
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• pp.99-116
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• 2013

This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people in an inferior socioeconomic position show a strong motivation to improve themselves through upward social comparison, whereas people in a superior socioeconomic position maintain a strong sense of superiority in downward social comparison, which suggests strong endowment effects. The findings mainly support the hypotheses, and suggest that sales promotions are more effective for people who currently own an inferior product, but not for people with a superior product, who have a strong motivation to maintain their sense of superiority. The findings also imply that, in order to attract consumers in the superior market, managers for inferior products need to turn to methods other than sales promotions, which may include introducing a new brand or sub-brand, or emphasizing luxury and modern features. In contrast, managers for superior products may emphasize product functions and attributes of superior products in their promotions, as people with inferior products may consider such information as benefits of the superior products.