• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.87-104
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• 2016

Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.107-135
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• 2017

Purpose Along with the growth of smart phones and social networking service (SNS), social commerce continues to expand. Although online reviews have become an important source of the information that consumers use to make purchasing decisions, theoretical development and empirical testing in this area are still limited. Thus, there is a need to develop further understanding about the influence of electronic word-of-mouth (eWOM). Drawing upon the heuristic - systematic model (HSM) which is one of the dual-process theories, this study develops a research model that explains key factors influencing consumers' eWOM credibility. Furthermore, this study verifies that consumer's eWOM credibility is a key determinant of eWOM and purchase intentions. Design/methodology/approach The proposed model is empirically tested with 493 users who have experience in WeChat-based social commerce. The structural equation model (SEM) analysis is used to evaluate the research model and hypotheses. Findings The major findings are as follows. First, argument quality of eWOM (a systematic factor) has a positive effect on eWOM credibility. Second, source credibility and recommendation consistency of eWOM (heuristic factors) are positively associated with eWOM credibility. Finally, purchase and eWOM intentions greatly depend on eWOM credibility. These results confirm the effectiveness of HSM in explaining eWOM mechanisms in SNS-based social commerce. The details of findings and implications are presented.

• 한국임상약학회지
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• 제21권4호
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• pp.311-318
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• 2011

Misinformation and inappropriate use of medication has become one of the most pressing concerns in drug safety. The purpose of this study was to survey public perception on drug safety as well as the channels most relied upon providing such information. The survey was performed for patients or their families visiting pharmacies in a local city in Korea. Analysis was performed from 367 respondents to the survey. The contents of this survey revealed that consumers were aware of the fact that medications should not be taken at any higher dosage or more often than directed by their prescriptions. The survey revealed a general awareness that symptoms might not be relieved immediately by their medications. However, the perception that there could be adverse drug reaction (ADR) at therapeutic dose was low except among the young or highly educated members. Respondents recognized that skin rashes were the most whereas drowsiness was the least common ADR symptom. There was a high awareness of drug-food or drug-drug interactions except in the case of certain nutraceuticals. Doctors and pharmacists were ranked as the most reliable resources to the consumer for providing drug related information. However, public relations or education programs were in need since there were still not negligible numbers of consumers depending on personal experience rather than health professionals.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.315-328
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• 2021

본 연구는 최근 1년 이내 생명보험을 가입한 경험이 있는 25-54세 성인소비자 1,500명을 보험 필요성 인식 수준에 따라 필요성 인식 상위, 중위, 하위의 3개 집단으로 유형화하고, 유형별로 보험 및 금융에 대한 인식 및 사회경제적 가치 인식에 차이가 있는지를 실증하였다. 특히 본 연구에서는 보험 및 금융관련 전반적 인식 요인, 보유 보험 개수, 보험 만족도 이외에 사회경제적 가치인식 요인의 영향력을 확인하고자 하였다. 보험 및 금융관련 전반적 인식 요인은 '보험을 전문관리 및 재테크 수단으로 인식', '자기주도적 보험 설계 및 가입', '보험에 대한 경제적 부담 인식'으로 구분되었고 사회경제적 가치 인식 요인은 '사회경제적 자족감', '워라밸 가치추구', '경제적 가치추구'로 구분되었다. 보험 필요성 인식 상위집단을 준거집단으로 필요성을 보다 높게 인식하는데 영향을 미치는 요인을 확인하였다. 특히 중위집단에 가장 영향을 미치는 요인은 보험을 전문관리 재테크 상품으로 인식하는 것이었으며, 상위집단은 워라밸 가치추구 요인인 것으로 나타났다. 두 번째로 영향을 미치는 요인은 두 집단 모두 자기주도적 보험 설계 및 가입 요인이었다. 향후 보험 가입율 증진을 위해 워라밸 가치 추구를 위해 보험이 필수적인 상품으로 인식될 수 있도록 교육, 소통해야 하며 소비자들이 스스로 정보를 탐색하고 상품을 비교할 수 있는 정보탐색 여건의 지속적인 개선이 보험시장 활성화를 위해 중요한 요소일 것이다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권4호
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• pp.1493-1515
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• 2015

A smart meter is one of the core components in Advanced Metering Infrastructure (AMI) that is responsible for providing effective control and monitor of electrical energy consumptions. The multifunction tasks that a smart meter carries out such as facilitating two-way communication between utility providers and consumers, managing metering data, delivering anomalies reports, analyzing fault and power quality, simply show that there are huge amount of data exchange in smart metering networks (SMNs). These data are prone to security threats due to high dependability of SMNs on Internet-based communication, which is highly insecure. Therefore, there is a need to identify all possible security threats over this network and propose suitable countermeasures for securing the communication between smart meters and utility provider office. This paper studies the architecture of the smart grid communication networks, focuses on smart metering networks and discusses how such networks can be vulnerable to security attacks. This paper also presents current mechanisms that have been used to secure the smart metering networks from specific type of attacks in SMNs. Moreover, we highlight several open issues related to the security and privacy of SMNs which we anticipate could serve as baseline for future research directions.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2013년도 춘계학술대회
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• pp.305-306
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• 2013

현재 시장의 구매활동은 소비자가 직접 물건을 보고 구입하거나 인터넷을 통해 물품의 이미지를 보고 구입을 하는 형태이다. 특히 침구류, 가구, 조명 등과 같은 물품들은 실제로 배치할 곳에 놓아 보고 싶은 요구가 있다. 이에 따라 대중화된 스마트기기에서 물품을 미리 배치하고 해당 정보를 볼 수 있도록 함으로써 구매자의 요구를 충족시키고 삶의 질을 향상시킬 필요가 있다. 따라서 본 연구에서는 증강현실을 이용하여 공간배치 애플리케이션을 개발하고 이를 통해 변화하는 스마트사회에서 새로운 구매방식을 제안한다.

• 융합정보논문지
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• 제11권7호
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• pp.75-83
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• 2021

최근 DIY에 대한 소비자의 관심이 증가하고 관련 산업이 발달하면서, DIY에 대한 이론적 관심도 점차 증가하고 있지만 깊이 있는 연구는 부족한 편이다. 특히 DIY를 마케팅적 관점에서 접근한 연구가 부족하며 더욱이 DIY 참여하는 개인들의 특성이 주는 영향은 거의 연구되지 않았다. 따라서 본 연구는 개인특성이 DIY 체험과 지속의도에 주는 영향을 살펴봄으로써 이러한 기존 연구의 한계점을 보완하는 것을 목적으로 하였다. DIY 체험에 영향을 주는 개인특성으로서 감성강도, 인지욕구, 자기효능감을 제안하고, 이들 변수가 감각, 감정, 인지, 행동, 관계 등의 DIY체험에 주는 영향, DIY체험이 DIY 지속의도에 미치는 영향을 가정하였다. 다양한 분야의 DIY를 체험한 소비자를 대상으로 231부의 데이터를 분석하였으며, 그 결과는 다음과 같다. 예상대로, 감성강도는 감각체험과 감정체험에 인지욕구는 인지체험, 자기효능감은 행동체험, 관계체험에 긍정적 영향을 주는 것으로 나타났으며, 모든 DIY 체험은 지속의도에 긍정적 영향을 주는 것으로 나타났다. 본 연구는 DIY 소비자 개인특성의 영향을 확인하고 포괄적인 체험의 관점에서 DIY에 접근함으로써 기존 연구의 한계점을 보완하고, 전략적 시사점을 제공하고 있다.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.357-365
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• 2016

본 연구에서는, 기업 문화측면에서 비슷한 동양적 사고를 지니고 있으며, 세계적으로 기업 신뢰도가 높은 일본 기업의 CSR 현황 및 실태를 분석함으로써, 향후 국내 기업의 CSR이 나아가야할 방향에 대한 시사점 제시하고자 하였다. 먼저, 일본 기업의 CSR 현황 및 실태를 살펴본 결과, 일본 기업의 경우 CSR 활동이 기업의 브랜드 및 이미지 향상으로 이어질 수 있도록 CSR 활동에 관련한 정보제공 및 의견수렴에 적극적으로 참여하고 있다는 특성이 나타났다. 이러한 일본 기업의 CSR 현황 및 실태분석을 바탕으로, 다음과 같은 시사점을 제시하였다. 첫째, CSR 전담부서 및 전담 시스템의 구축이 필요할 것이다. 둘째, 윤리적 경영에 대한 정비가 필요할 것이다. 셋째, CSR 활동에 대한 정보제공 및 인식개선이 필요할 것이다. 넷째, 소비자와의 대화 및 소비자 대응에 적극적으로 노력해야 할 것이다.

• 대한지역사회영양학회지
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• 제28권4호
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• pp.269-281
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• 2023

Objectives: This study aimed to examine the frequency of convenience food consumption at convenience stores (CVS) and the CVS usage patterns of middle and high school students as well as to understand students' attitude toward sodium and sugar reduction. Methods: We used an online questionnaire for data collection. The questionnaire comprised five distinct categories: general characteristics, CVS usage, frequency of consumption according to convenience food menus at CVS, attitude toward sodium and sugar reduction, and adherence to dietary guidelines. Results: A total of 75 students from Seoul (14 middle school students and 61 high school students) participated in the study. Most respondents visit CVS 3-5 times a week. CVS are predominantly used during weekdays, mostly during lunch, and dinner. The students mostly checked the caloric content and expiration date as food labeling information. The participants were aware of the need to reduce their sugar and sodium intake. Among frequent CVS convenience food consumers, there was an increased consideration of the need to reduce their sugar and sodium consumption, despite their actual selection of foods with high sugar and sodium content. Additionally, they did not check the sugar and sodium levels indicated in food labeling. Further, the dietary action guide from the Ministry of Health and Welfare were poorly followed by most students. Conclusions: There is a need for nutrition education specifically addressing the sugar and sodium content of the convenience foods predominantly consumed by students. Additionally, educating students with frequent convenience food consumption to actively check the sugar and sodium information on food labels could help promote healthier food choices.

• 보건교육건강증진학회지
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• 제20권1호
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• pp.61-76
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• 2003

As people get broader access to health information through the internet, there is a greater need for measure to maximize the social advantages of the internet and to minimize negative side-effects. With this concern, this paper classifies internet health information services sites into : on-line supply of health information, on-line consultation, on-line diagnosis, and on-line sales. As well this paper analyzes domestic laws supporting and/or regulating these services. The efficient provision of internet health services requires comprehensive laws on individual privacy protection, prevention and handling of medical accidents, an electronic prescription form for internet diagnosis, electronic signing, payment for medical expenses, qualifications for internet medical practitioners. Additional laws are required to establish internet pharmacies and internet health goods stores. These new laws can be prepared either separately or through revision of existing laws governing medical practice, pharmacies, and public health promotion. However, as the legal control by the government on cyber processes and entities has a fairly minimal effect, consumers should be encouraged to improve their own capacity for wisely using internet health services and health-service providers should be encouraged to promote voluntary supervision and control of their own services and practices.