• 한국의류학회지
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• 제33권11호
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• pp.1828-1838
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• 2009

This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

• 한국의류학회지
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• 제37권1호
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• pp.27-38
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• 2013

Word-of-mouth (WOM) communication (traditionally important in consumption) is expanding its influence into cyber space and is playing an important role in online shopping. Consumers who use online shopping might not readily make purchasing decisions due to information overload, lack of accurate product recognition, and the distrust of commercial information. Subsequently, people use WOM communication for a mutual interchange with others who share common concerns, interests, and purposes. This study examines the consumer characteristics, perceived risk on online shopping and benefits of online shopping according to WOM behavior that may significantly affect consumer actions. Factor analysis, t-test, one-way ANOVA, cluster analysis, and Chi-square analysis were used for statistical analysis to identify the differences in consumer characteristics. Online WOM behavior consumers purchased more various items than offline WOM behavior consumers; however, the most influential purchasing factor was price regardless of WOM behavior. Offline WOM behavior consumers have shown higher perceived online shopping risks and benefits.

• 한국의류학회지
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• 제48권2호
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• pp.282-299
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• 2024

This study aimed to examine the impact of virtual influencers' characteristics on purchase intentions through attitudes toward the influencer and the brand, and to identify which factors are important depending on involvement. We used a scenario-based online survey of 320 female consumers in their twenties and thirties, and analyzed their responses through structural equation modeling using AMOS 21.0. Virtual influencers' attractiveness, reliability, familiarity, and virtuality had significant effects on consumers' attitudes toward those influencers, while their attractiveness, familiarity, and virtuality had significant effects on consumers' brand attitudes. Notably, in contrast to the other variables, virtuality had a negative effect. In addition, consumers' attitudes toward the virtual influencer significantly affected their brand attitudes and purchase intentions. We also analyzed which characteristics had significant impacts on high- and low-involvement groups. We found that reliability had the greatest influence on purchase intentions in the high-involvement group and that familiarity had the greatest influence on purchase intentions in the low-involvement group, which confirmed that the variables affecting purchase intentions differ depending on the level of involvement.

• Journal of Information Technology Applications and Management
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• 제27권3호
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• pp.77-92
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• 2020

As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.

• 한국정보시스템학회지:정보시스템연구
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• 제30권1호
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• pp.179-204
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• 2021

Purpose The purpose of this study is to suggest a research model that shows how Youtube influencers affect consumers' Youtube information adoption and purchase intention. Generally, a communicator's character has a significant effect on the persuasiveness of the message. This study segments influencer characteristics into five dimensions and explores the effect of five characteristics on perceived usefulness of information, perceived enjoyment, information adoption, and purchase intention. Design/methodology/approach This study suggests a structural equation model that explains the casual relationship between the five dimensions of Youtuber characteristics and perceived usefulness of information, perceived enjoyment, information adoption, and purchase intention. Findings There are little research on what and how the characteristics of a Youtube influencer can affect consumers' information adoption and purchase intention of the product. This study is significant in that it provides a research model that examines the effect of Youtuber characteristics on consumers' information adoption and purchase intention. This research discovered that the dimensions of trustworthiness and attractiveness of influencer affect information adoption and purchase intention through the mediate variables.

• ETRI Journal
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• 제32권2호
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• pp.302-311
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• 2010

In this study, we analyzed consumers' choices of various broadcasting and telecommunication convergence services and time consumption for chosen services by using survey data. A multivariate probit model was used to model consumers' choices of various broadcasting and telecommunication convergence services, and an ordered probit model was used to model consumers' time consumption for chosen services. Factors affecting consumers' choices and time-consumption behavior were identified, and simulation results of market competition and substitution were obtained. Based on these results, it was found that for the time being, consumers are highly locked into existing broadcasting services and are likely to become more price-sensitive to the new broadcasting and telecommunication convergence services. Also, the ways in which individual characteristics affect choices and time consumption were found to be very diverse service by service.

• 한국의류학회지
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• 제38권4호
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• pp.598-609
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• 2014

The increased use of online shopping by older consumers means that online retailers need to consider older consumers when designing websites. We investigated the specific characteristics of commercial websites (i.e., perceptual fluency) through an online experiment. Guided by perceptual fluency and affect optimization literature, hypotheses highlighting older consumers' responses to websites were proposed and tested. Results confirmed that older consumers (in their 50s) are more generous in evaluating online retailers' websites than younger consumers (in their 20s) and that responses to websites are dependent on perceptual fluency. The findings are consistent with previous research and provide additional support for theories that deal with an online apparel shopping context. Practical implications and limitations are discussed.

• 가정과삶의질연구
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• 제27권2호
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• pp.45-61
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• 2009

The purpose of this study was to develop an understanding of older consumers' lifestyle, and to provide the basic information for developing silver commodities and, in turn, to stimulate the silver industry which has received attention as a next-generation industry. The study divided elderly consumers into four lifestyle categories and analyzed the difference in demographic characteristics among these categories as well as differences in demand for silver products. Data were collected with questionnaire and analyzed with frequency analysis, factor analysis, K-means cluster analysis, one-way ANOVA, and a $x^2$ test using SPSS 15.0. Four different lifestyles categories were identified among elderly consumers : conservative and stability oriented (22 persons, 33.3% of the sample), progressive and relation oriented (22 persons, 15.0%), reality adapted (52 persons, 35.4%), and traditional (24 persons, 16.4%). The demand for silver products demands was significantly different among elderly consumers in the four different lifestyle groups.

• Agribusiness and Information Management
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• 제7권1호
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• pp.21-36
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• 2015

This study aims to analyze the differences of ginseng product consumers and segment Korean fresh ginseng and red ginseng root markets based on attributes for the purchase. As a result of analyzing survey data, the red ginseng root consumers had different aspects from fresh ginseng consumers. According to the result of cluster analysis, the fresh ginseng consumers were subdivided into three segments (safety-oriented consumption cluster, label centered consumption cluster, and high involvement consumption cluster), while the red ginseng root consumers were subdivided into four segments (convenience-oriented consumption cluster, high involvement consumption cluster, raw material's safety-oriented cluster, and raw material's information importance cluster). ANOVA and Crosstab were conducted to investigate characteristics of each cluster.

• 한국생활과학회지
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• 제13권6호
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• pp.997-1005
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• 2004

The purpose of this research is to measure the sensibility and preference of American consumers for domestically-manufactured cotton fabrics through 7-points scale questionnaires and the 4-dimensions and 8-axes system. The key words included such images as masculine-feminine, new-old, casual-classic, and ambiguous-orderly. The images of cotton fabrics were classified through a cluster analysis. This research also included an investigation of relationship between sensibilities for cotton fabrics and their physical characteristics. The sensibilities of cotton fabrics were classified into 4 groups: 'feminine sensibility,' 'masculine sensibility,' 'new sensibility,' and 'casual sensibility.' This result represents that American consumers' sensibility is simpler than Koreans'. The order of preference was 'feminine sensibility', 'masculine sensibility', 'new sensibility', and 'casual sensibility.' The sensibilities of cotton fabrics were explained significantly by stiffness, weight, weft density, value, and chroma. Specifically, those were more influenced by color characteristics such as value, chroma, and hue than by physical characteristics. We should be able to tell a difference in the reaction of a trading country's consumers and domestic consumers to domestically-manufactured cotton fabrics through comparing this research with the previous work(Shin & Lee, 2002). Additionally, we will be able to establish a basic strategy for successfully advancing Korean fabrics into the American domestic textile industry. In this way we can expect to increase the competitive power of our domestic clothes brands.