• Journal of the Korean Society of Costume
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• v.67 no.3
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• pp.1-14
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• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

• Journal of the Korea Convergence Society
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• v.7 no.6
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• pp.177-184
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• 2016

The age of digital content mainstream consumers in the era of smart technology is expanding compared to the past. Consumers are taking a leading role in the production and distribution of contents in various forms. At the center of this is a post-modern social structure and space that break down the boundaries among Personal Digital Device, contents, production and consumption as a medium. Content rejects the existence of the same thing in the world. The tendency of the main consumer segment and the provision of post modern storytelling that penetrates it creates a huge industry group with various forms of contents. In order to carry out this study, with analyzing examples of movies, games, and advertisements, we found the fact that the center of content creation for individuals made their unique style, excluding generality. As a result of this research, the relationship between the user-driven digital contents and post modern storytelling have been revised the awareness about the possibility of various convergence in the field of contents production.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.263-276
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• 1997

The objectives of this study were to examine the differences in brand selection motives according to the domestic and foreign brand selection with shirts and jeans and to disclose the relationships between the brand selection and consumers' charcteristics; like their demographic variables sociability and superiority. Samples were 262 college women in Seoul Korea. The data were analyzed using t-test paired t-test χ2-test and discriminant analysis. The results of the study were the followings. 1. Purchasers of foreign brand were influenced by 'quality' 'wearing of others', 'reputation of brand', 'possibility of credit card use' more than those of domestic while purchasers of domestic brand were influenced by price. 2. Purchasers of foreign brand had more tendency to decide which brand to buy in advance than those of domestic. 3. 6 brand selection motives consumers' income and sociability contributed to discriminating the group of domestic and foreign brand purchase with shirts. The accuracy of the predicting the groups by the 8 variables was 75.95% Consumers high in sociability and income belonged to the group of foreign brand purchase. 4,6 brand selection motives consumers' age and superiority contributed to discriminating the group of domestic and foreign brand purchase with jeans. The accuracy of the predicting the groups by the 8 variables was 72.52% Consumers high in sociability and income belonged to the group of foreign brand purchase. 4. 6 brand selection motives consumer's age and superiority contributed to discriminating the group of domestic and foreign brand purchase with jeans. The accuracy of the predicting the groups by the 8 variables was 72.52% Consumers high in superiority and youngers belonged to the group of foreign brand purchase.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.1-16
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• 2018

Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

• Journal of Korea Spatial Information System Society
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• v.11 no.1
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• pp.1-8
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• 2009

The u-GIS national land information providing technology is the technology which maximizes the application of u- GIS data through the national land information platform technique of the next generation web and provides a user with the on-demand national land information in the ubiquitous environment. Recently, as the environment emphasizing the web as a platform 'Web 2.0' emerges, the where 2.0 which is paradigm is diffused in the spatial information area. And the Geo-spatial Web technology develops in a center. Moreover, it is changed to the open platform of the user participation trend. And the consumer of the geo-spatial information is changed to the end-user center from the public institution. The geo-spatial technique is technologically faced with the new challenge. In this paper, we analyze the technical tendency about a paradigm, And we present the u-GIS national land information platform technique, the u-GIS national land information visualization technology, the u-GIS national land information GeoDRM integrative technique, and the u-GIS national land information mobile application technology as the essential elemental technology for overcoming this.

• The KIPS Transactions:PartA
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• v.17A no.3
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• pp.137-144
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• 2010

Recently, as the consumer market of the mobile device is explosively getting bigger and bigger, both of the usability and applicability of the mobile device are also growing rapidly. The customers prefer to transfer data between the different mobile devices and download multimedia data via the wireless connection even wherever they are. The trend of mobile devices also shows the tendency of employing the various connectivity technologies such as Bluetooth, Wi-Fi, W-USB, NFC, and so on in a single mobile device. With this market trend, the importance of the technology associating different devices is getting increased gradually. In this paper, we present how to support the NFC association of the W-USB technology by extending the existing NFC's handover protocol. We also explain the differences between the NFC association and the handover protocol, and propose the method to resolve the differences by extending the handover protocol of the NFC technology. Finally, we describe how to implement the NFC system supporting the W-USB handover protocol.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.774-789
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• 1995

The purposes of this study was to demonstrate the influence of fashion life-style, self-image and situational factors on consumer's apparel store choice for satisfaction of varied needs and high efficiency of marketing activity. A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 270 women aged between 20 and 30 in Seoul. The results analyzed by factor analysis, cluster analysis, x2-test and oneway-anova. The results of empirical studies were summarized as follows: 1. Segmented groups of fashion life-style were classified practical/planning group, fashion- leader group, and shopping-oriented group. And store types which were prefered by those groups were department store/shopping center. 2. Segmented groups of self-image were classified actual-seeking group, modernity group and confidence group. And store types which were prefered by those groups were department store/shopping center. The Forecast of store choice on the base of self.image was showed that customers choose the store incongruous with self-image. But when it was analyzed each actual store choice. The Choice of high frequancy was congruous with self-image except for a specialty store/brand named outlet. 3. The significant differences could be found in choice of the store under particular purchase situations and especially at department stores and specialty store, their preference tended to be stronger as the degree of the store's involvement was hightened, but in the case of the generalization stores and the permanent discount stores, even though the degree of that involvement was low, their preference showed the same tendency.

• Journal of The Korean Society of Agricultural Engineers
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• v.56 no.3
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• pp.65-74
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• 2014

Water footprint is defined as the total volume of direct and indirect water used to produce a good and service by consumer or producer, and measured at the point of production based on virtual water concept. The green and blue water footprint refers to the volume of the rainwater and the irrigation water consumed, respectively. Crop water footprint is expected to be used as the basic data for agricultural water resources policies at production, consumption and trade aspect. Thus, it is necessary to estimate suitable green and blue water footprint for South Korea. The objective of this paper is to quantify the green and blue water footprint and usage of upland crops during the period 2001-2010. To estimate the water footprint, 43 upland crop production quantity and harvested area data were collected for 10 years and FAO Penman-Monteith equation was adopted for calculating crop water requirement. As the results, the water footprint of cereals, vegetables, fruits and oil crops accounted for 1,994, 165, 605, and 4,226 $m^3/ton$, respectively. The usage of water footprint for crop production has been estimated at 3,499 (green water) and 216 (blue water) $Mm^3/yr$ on average showing a tendency to decrease. Fruits and vegetables have the largest share in the green water usage, consuming about 1,200 and 1,060 $Mm^3/yr$ which are about 65 % of gross usage. The results of this study are expected to be understood by the agricultural water footprint as well as by the total water footprint from both a production and consumption perspective in Korea.

• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.186-193
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• 2013

In the commercial space, the modern consumers want to consume not only product but also culture. Thus, the modern commercial space tries to induce the customer's concern and purchase to the differentiated design. The introduction of this 'the natural element' delivers the pleasure and stability to the consumer buying process and availability is enlarged. Therefore, the purpose of study is gain that expression and characteristic method of the natural element in the commercial space. The detailed study method are as follows. First, the study looks into the natural element expression tendency in the modern space. Second, the expression type of the natural element was classified as 'Reappearance', 'Transformation', and 'Fuse' based on the preceding research. And according to the content of the expression type, subdivided method of 'Inclusion' and 'Replication' of 'Reappearance' and method of 'Imitation' and 'Association' of 'Transformation' and method of 'Juxtaposition' and 'Combine' of 'Fuse'. Third, the result of analyze the characteristic of expression of the natural element of the besides the commercial space case 20 place is as follows. First, 'Inclusion' of 'Reappearance' introduced the external scenery or planned garden as the inside through the opening. 'Replication' is used for decorative purposes or functional purposes as the natural element. 'Imitation' of 'Transformation' imitated the form, pattern, and color of the natural element and was mainly expressed in the wall and objet. The method of 'Association' expressed the concept of the natural element for the whole of the space and a portion of the wall and objet repetitively. As for 'Juxtaposition', mixture of 'Reappearance' had a good visual effect, because it can be obtained the external-internal nature. As for 'Combine', mixture of 'Replication' and 'Imitation' was the most common method. Thus, the study results are expected to be utilized as base date in designing the commercial with development of the natural element application method.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.409-420
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• 2018

The decision to actively reveal oneself as a consumer on social media depends on whether the focus is more on positive rewards than negative threats associated with self-presentation, that is, who the other party is in that relationship. The audience of self-presentation could also be divided into expressive and instrumental ties: work partners can be classified as an audience of instrumental ties, whereas school friends can be regarded as an audience of expressive ties. This study accordingly predicted that people would focus more on prevention of negative threats than positive reward, exhibiting defensive self-presentation in relationships with strong instrumental ties because the fallout from negative threats due to failed self-presentation have a more detrimental effect than a positive reward from successful self-presentation. The empirical findings thereby indicated that as the proportion of coworkers increased among Facebook friends, the mediation effect through defensive self-presentation increased, whereas such effect through acquisitive self-presentation decreased.