• 복식
• /
• 제51권7호
• /
• pp.49-62
• /
• 2001

The purposes of this study were to find out the catalogue and online-order apparel shoppers' impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan's Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive Purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighbor, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.

• 수산경영론집
• /
• 제44권1호
• /
• pp.91-103
• /
• 2013

When it comes to the development of a retail market, it has not only influenced the supply and sales of seafood, but it has also led to considerable changes in consumers' purchasing behavior and purchasing purposes. As consumers' incomes and lifestyles have improved, the tendency to purchase seafood has rapidly changed. In addition, the increase in two-income family incomes that resulted from women's active participation in society has increased the number of consumers purchasing home meal replacements (HMR) or convenience food rather than original food. With these changes in social-economic background and in consumers' needs, the purchase of seafood is gradually changing. As a result, companies are constructing diverse marketing strategies to satisfy their needs. Companies' marketing strategies have an immediate and vital effect on consumers' purchases of seafood. The most important and fundamental role is providing an opportunity for consumers to choose what to buy by being giving information and knowledge. In this paper, the purchasing behavior of consumers buying seafood will be examined with respect to their knowledge. First, which factors among a diverse range of marketing strategies exerted a significant impact on consumers' objectives and subjective knowledge was examined. Second, the study investigated which knowledge factors were important in influencing attitudes and purchasing purposes based on knowledge level. By comparing and analyzing factors related to consumers' knowledge with respect to seafood purchases, information is provided to inform companies about efficient strategies for marketing tactics.

• 대한가정학회지
• /
• 제26권4호
• /
• pp.113-127
• /
• 1988

This paper attempts to investigate and analyze the change of the proportion of discretionary consumption expenditure (DCE) of main consumer goods among total household expenditure from 1964 to 1986 in Korea by reorganizing various data, particularly "Annual Report of Citizen's Household Experditure in Sooul".The result of the author's analysis can be summarized as follows. 1. The analysis shows that while the proportion of DCE in food has been increased during this period as the Korean economy developed, the value of income elasticity for beverages, liguor, out-door eating and processed food products which consist of major part of food, has been successively decreased. And also, though the absolute value of income elasticity for grain products has been increased, its proportion among total expenditure has been successively decreased. From these trends, we can conclude that general consumption pattern has a tendency to change from dependence on main grain products to the more utilization of out-door eating or processed food products. 2. The ratio of DEC of furnitures to housing expenditure has played a role of indicator of business cycle, reflecting the consumers' psychological expectation fro general economic trend. 3. In case of the proportion of DCE of clothes, there has been no great change. 4. As for as DCE of sundry expenditure is concerned, there has been no-great change in The proportion itself/ However. as the ratio of sundry expenditure to total household expenditure has been greatly increased, expenditure for leisure disproportionately increased. 5. The proportion of total DCE in total consumption expenditure, as in the case of housing, has been increased, which coincided exactly with business cyele appeared during this period. In fact, when Korea economy experienced a severe recession in 193 and 1980, that proportion deeply went down respectively, and again went up after those years. Accordingly, we can generalize that the size of DCE deperds on the formation of consumer's psychological expectation toward economy, which confirms George Katona's early proposition.

• Human Ecology Research
• /
• 제55권2호
• /
• pp.141-152
• /
• 2017

Recently, one-person households have surpassed nuclear families. One-person households are expected to have many problems with health due to an irregular life style and a tendency to be more isolated from society. In addition, we need to divide the generations and survey each generation due to differences in one-person household factors and characteristics as well as the unique physical conditions of each generation. Therefore, based on the sixth Korea National Health and Nutrition Examination Survey, this survey examined health behavior differences between one-person households and non-one-person households according to generation (respectively) as well as studied how one-person households and health behavior influence subjective health conditions. The major result of this survey is as follows. First, one-person households reveal a higher rate in the negative health behavior than non-one-person households. Second, the physical activity of all households reveals a high rate of non-activity. Third, health scores of one-person households are lower than that of non-one-person households; consequently, the analysis of health scores for one-person households and non-one-person households indicated that the middle age health scores for one-person households have been lowest in generations. Fourth, the factors that influence subjective health conditions indicated that one-person household and health behavior has meaningful influence; in addition, the subjective health condition of one-person households are lower than non-one-person households under controlled health behavior.

• 한국유기농업학회지
• /
• 제23권3호
• /
• pp.423-453
• /
• 2015

This study started with two questions. The first question is 'Why does organic agriculture want to be linked with cooperative?' The second is 'What is the characteristics of the mutual relationship between organic agriculture and cooperative?', especially in Wonju. Up to now, there have been various kinds of discussion about cooperation between organic agricultural campaign and cooperative in Wonju. But there are few concrete data showing what role cooperative plays in the cyclical process of production-distribution-consumption of organic agriculture. Thus, we conducted a survey applying the Delphi technique to the 35 organic agricultural specialists active in Wonju. First, small-scale family farm producers established a social economic cooperative network in around 2003 to perform 'the activities of innovators' through forming an organization. Producers moved from the stage in which they were supported one-sidedly by consumers to the stage where they could 'lead' cooperation. Each farm organization built a vertical integration, and horizontal cooperative systems with other farm organizations. But, practical cooperative activities have remained in the doldrums. They tend to show trends deviating from the principles of organic agriculture and cooperative. Second, the relationship between producers and consumers in Wonju can be described as 'producer-consumer cooperative type'. In Wonju, the producers' organization is not a sub-contractor which simply deliver organic agricultural products to producers' cooperative, but is an equal subject which creates its own value chain. The cooperative (cooperative organization) leads distribution and consumption of organic agricultural products and mutual communication. But, the closeness between producers and consumers has got loosened. And, it is problematic that the proportion of local food consumption in Wonju is very low. There is a very strong tendency to ride the central distribution system of producers' cooperative coalition. Consequently, it is necessary for producers' cooperatives in Wonju to run a local food distribution system based on the 'cooperative system among cooperatives'.

• 유통과학연구
• /
• 제8권1호
• /
• pp.35-42
• /
• 2010

본 연구는 종합슈퍼마켓에서 소비자 구매경향별 구매시점광고(POP)에 대한 반응과 POP를 접한 후 최종 구매단계에서의 중요 의사결정 요인과의 관계를 규명하기 위한 연구이다. 본 연구결과를 살펴보면 첫째, 종합슈퍼의 POP광고반응 중 소비자들은 엔드켑(End Cap)에 대한 반응점수가 높은 것으로 나타났으며, 둘째는 성별 충동적 구매경향에 대한 차이는 전반적으로 남성이 여성보다 높았다. 또한, 구매경향 간, 변수들 간의 상관관계를 살펴본 결과 충동적 구매와 비계획적 구매경향(r=.325), 충동적 구매경향과 즉각적 구매경향(r=.249)에서 상관관계가 있는 것으로 나타났다.(p<0.01) 본 연구 결과 소비자의 소비패턴도 점점 합리성 추구하며 계획적 쇼핑과 더불어 소비에 있어 POP 광고가 자신의 합리성 또는 계획성을 촉진시키는 요인이 되었을 때 POP 광고가 비로소 소비로 연결될 수 있다는 연구결과를 도출하였다.

• 국제지역연구
• /
• 제16권3호
• /
• pp.239-266
• /
• 2012

본 논문은 세계적 수준의 양적인 성장에도 불구하고 여러 가지 문제점을 갖고 있는 국내의 장내 파생상품시장에 대한 바람직한 개선방향을 모색하고자 한다. 우리나라의 장내 파생상품시장에서는 외가격 또는 극외가격의 거래비중이 높고, 미결제약정 당 거래량이 많아 포지션을 짧게 보유하는 투기적 거래의 성향이 강한 것으로 보인다. 또한 외국에 비해 개인투자자의 파생상품시장 참여가 높은데 이로 인한 손실이 지속되고 있고 개인투자자들의 부가 기관 및 외국인투자자들에게 이전되고 있다. 이처럼 여러 문제점을 갖고 있는 장내 파생상품시장에 대한 바람직한 정비방향을 모색하기 위해 투자자보호를 위한 행위규제 측면에서 향후 규제체계 개선방향에 대한 여러 가지 방안을 제안한다. 우선 투기성향의 거래를 완화하기 위해서는 현재 외가격 위주로 거래되고 있는 코스피200옵션시장을 등가격 위주의 시장으로 유도할 필요성이 있다. 이를 위해 등가격 거래에 대한 거래수수료 할인 또는 면제, 등가격 종목에 대한 시장조성자제도 도입 등을 고려할 수 있다. 개인투자자 보호를 위해서는 전문투자자와 개인투자자에 대한 차등 규제, 기본예탁금 관리 강화, 위험관리 교육 및 모의거래 기회 확대 등을 시행 가능한 방안으로 제안하고자 한다.

• 한국의류학회지
• /
• 제46권3호
• /
• pp.464-480
• /
• 2022

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service acceptance. Based on the Technology Acceptance Model (TAM), this study investigates the effect of a chatbot's para-social presence on service acceptance intention through consumers' beliefs. The web-based experiment was conducted on adult consumers who experienced chatbot services in an online shopping situation. A total of 247 responses were analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0 and SPSS 23.0. The findings illustrate that the chatbot's intimacy positively influenced consumers' perceived enjoyment, while the chatbot's understanding had a significant effect on perceived usefulness and ease of use. The chatbot's involvement had a positive effect on all consumer beliefs. Moreover, perceived ease of use had a positive influence on usefulness. A greater level of perceived usefulness and enjoyment positively heightened consumers' service acceptance intention. This study also verifies the moderating role of a need for human interaction. Consumers with a high need for human interaction have a relatively low tendency to perceive chatbot services as useful.

• 융합경영연구
• /
• 제11권5호
• /
• pp.69-80
• /
• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• 한국의류학회지
• /
• 제39권6호
• /
• pp.924-937
• /
• 2015

This study surveyed the recognition and credibility of infant's organic cotton apparel and examined the current quality of children's organic cotton clothes available in the market. This study contributes to improve fabric certification programs and safety standards by understanding customer opinions and actual quality. A customer survey revealed that customers believe that organic cotton products should not include chemicals such as pesticides, fluorescent whitening agents and chemical colors; in addition, customers have high expectations for safety as well as worries about the products' validity. Children's underwear was the most purchased item category among organic cotton products. Current organic cotton certification programs are voluntary with multiple organizations that provide various certification standards. A total of 34.2% of children's organic cotton clothes sold at online and offline stores were not certified, and 10.5% had invalid certification information. This may substantially lower the credibility of organic cotton products and requires immediate change. Examination of organic cotton products showed that products do not meet customer expectations for quality and safety: 3 out of 8 products used accessories (buttons and wappens) that include harmful chemicals such as lead, phthalate and formaldehyde, 6 products used fluorescent whitening agents, and 4 products used other fabrics such as rayon, polyurethane and polyester. GOTS mark is the most recognized organic certification, but it still allows the usage of fluorescent whitening agents, which indicates a gap between customer opinions and actual certification standards. Managing national-level mandatory certification programs like food and setting quality standards that meets customer expectations are required to enhance the credibility of organic cotton products.