• 제목/요약/키워드: consumer socialization

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어머니의 양육태도가 소비자사회화와 아동용 캐릭터 패션제품의 평가에 미치는 영향 (The Effects of Mothers' Childrearing Attitudes on Consumer Socialization and the Evaluation of Children's Character Fashion Products)

  • 강경영;진현정
    • 한국의류학회지
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    • 제37권5호
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    • pp.704-714
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    • 2013
  • Diverse characters have been recently used in fashion products for children. The degree to which parents accept children's opinions or attitudes when they engage in dialogue may be connected with consumer socialization and affect the criteria for the evaluation of character fashion products. This study examined the effects of mothers' childrearing attitudes on consumer socialization and the evaluation criteria for character fashion products for children. A questionnaire was conducted via the Internet on 310 mothers with children aged between four and twelve. The results of the study showed: First, childrearing attitudes were divided into four dimensions: hostility, autonomy, acceptance, and control. Consumer socialization was divided into communication in regards to consumption, consumption control, and the awareness of social relations. The evaluation criteria for character fashion products for children were divided into educational/utilitarian values, emotional values, and social values. Second, mothers were divided into an acceptance group, a moderation group, and a hostility group based on childrearing attitudes. The group with hostile childrearing attitudes had control over their children's consumption and were conscious of others in the process of consumption. The group with accepting childrearing attitudes considered educational/utilitarian values and emotional values when they purchased character fashion products for children. The group with hostile childrearing attitudes considered social values. Third, autonomous childrearing attitudes had the largest influence on communication in regards to consumption. Controlling childrearing attitudes had the largest influence on consumption control and the awareness of social relations. Controlling childrearing attitudes had the largest influence on social/utilitarian and emotional values; however hostile childrearing attitudes had the largest influence on social values.

Linking Consumer Needs and Engagement Dimensions with Social Media Brand Pages to Brand Attachment Formation Process

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권3호
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    • pp.30-39
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    • 2022
  • This study investigates the influence of consumer needs pertaining to brand social media pages on the consumer brand attachment formation process. We collected 278 valid responses from females who have experienced the food brands' social media pages. Following the data analysis, we developed the results as follows. First, we examined the significant influence of attachment to brand social media page needs and socialization needs on consumer content consumption engagement and content contribution engagement on brand social media pages. Then we determined that consumer engagement significantly influenced consumer brand attachment. Finally, we found consumer consumption engagement exerted a significant mediation effect on the relationship between consumer needs and brand attachment. Based on the results, we outlined the potential theoretical and marketing strategy implications of this research.

학교와 부모를 통한 소비자사회화가 청소년 및 대학생소비자의 충동구매행동에 미치는 영향: 랜덤효과 모형 (Consumer Socialization on Adolescent Impulsive Buying Behavior through School and Parents: A Random Effects Model)

  • 김정은;김지하
    • Human Ecology Research
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    • 제54권4호
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    • pp.385-395
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    • 2016
  • This study examines the effects of consumer socialization on Korean adolescent impulsive buying behavior. The current study used the third and sixth waves from the Korean Education and Employment Panel (KEEP) survey that has been administered by the Korea Research Institute for Vocational Education and Training since 2004. The subjects were high school juniors and university sophomores in 2006 and 2009, respectively. The final sample for panel regression analysis included 1,718 individuals. Two major agents of socialization (school and parents) were utilized in our model. Parent financial behavior (if the parents had savings) and the effectiveness/helpfulness of economics education in middle or high school were included in our estimation model. Two categories were included as individual factors: (1) psychological aspects and personal traits covering variables such as stress from self-image, academic stress, self-regulation, and a tendency of risky behavior and (2) financial behavior and attitudes, which include work experience, amount of money in hand, shopping habits, and if parental financial support is expected after high school graduation. The results from a random effects model revealed that the effects of consumer socialization through school was marginally significant, while through parents was not. Stress from self-image and the level of self-regulation were found to be significant. Neither risky behavior nor academic stress were a significant factor for impulsive buying behavior. The amount of money available in hand and shopping habits showed a significant influence. Implications for educators, parents and policy makers are identified.

아동기 소비자의환경보존의식 및 행동에 관한 연구 (Study on children's consciousness and behavior for the environmental conservation)

  • 계선자
    • 대한가정학회지
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    • 제35권2호
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    • pp.1-17
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    • 1997
  • The purpose of this study is to identify the level of children's consciousness and behavior for the environmental conservation, so that provides some fundamental information for the overcome of environmental crisis and reinforces a consumer education for the childrens at home. The subjects were randomly selected form the 4th, 5th, and 6th grade of elementary school students, in April, 1996, Seoul, Korea. The 1342 data obtained were analyzed by Mean, t-test, ANOVA, duncan's Multiple Rang Test, Pearson correlation, and Regression. The major findings were as follows: 1) The average level of children's consciousness for the environmental conservation was relatively low, which was 1.79. There were significantly differences on the children's consciousness for the environmental conservation, according to student's grade level, housing type, parent's education, household income, and the level of consumer socialization. 2) The average level of children's behavior for the environmental conservation was low, which was 2.36. There significant differences on children's behavior of environmental conservation, according to student's sex, grade level, housing type, parent's education and occupation, household income, and consumer socialization. 3) There were significant relationships between children's consciousness and behavior for the environmental conservation. 4) The most influential variable for children's consciousness and behavior of the environmental conservation was consumer socialization. As we see above, this study concludes that consumer environmental education should be reinforced for the children in the home, so that they involved in the environmental activities and have an early experience.

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Money Makes the World go Around: European Youth and Financial Socialization

  • Fauth, Julia
    • International Journal of Human Ecology
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    • 제5권1호
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    • pp.23-34
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    • 2004
  • This paper outlines the findings of a consumer survey conducted in 1996 and 2001 by the University of Bonn, Germany, across 15 European countries. The survey involved a sample of 3,300 respondents in 1996 and around 11,000 respondents in 2001, throughout all 15 EU countries. Children and adolescents between the ages of 10 and 17 were surveyed on their consumption habits and their attitudes towards the environment. The paper outlines the key findings on "the process of socialization with money". Children come to appreciate the importance of money even before their first day at school. Even young children know you sometimes need cash to fulfil dreams. But the chance to experiment with money for real only comes when children first receive pocket money, usually from their parents. Later, in adolescence, consumer pressure starts to make an impact and it becomes more difficult to make ends meet. Spare time or holiday jobs help top up pocket money and enable adolescents to keep out of debt. This paper reports on a long term comparative study throughout the European Union among children and adolescents, analysed by country, age group and gender. The paper discusses the places young consumers can turn to in trying to fulfil their growing consumer needs. It also examines how much money is at their disposal. It then concludes by considering the influence of "financial socialization" on how young people deal with money.

남·여 유아의 친사회적 행동에 대한 아버지와 어머니의 사회화 양육신념 (Fathers' and Mothers' Socialization Beliefs Regarding Prosocial Behaviors of Boys and Girls)

  • 김예빈;박성연
    • 아동학회지
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    • 제26권6호
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    • pp.145-160
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    • 2005
  • The purpose of this study was to examine mother's and father's socialization beliefs regarding prosocial behaviors of boys and girls. The subjects were mothers and fathers of 60 children in Seoul. Data were gathered through questionnaires; both mothers and fathers responded to the Social Skills Questionnaire. Results showed that: 1) There are no differences in parents' socialization beliefs regarding children's prosocial behaviors: the importance of prosocial behavior, reasons for the importance of prasocial behaviors, attribution, and socialization strategy. 2)There are a few sex differences between boys and girls in parents' socialization beliefs.

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문화변용과 대인영향력이 민족중심적 소비자 선호도에 미치는 영향에 관한 연구 - 아시아계 미국인을 중심으로 - (Marketing to Asian Americans: The Impact of Acculturation and Interpersonal Influence on Ethnocentric Consumer Preferences)

  • Taylor, Charles R.;Babin, Barry J.;Kim, Kyung-Hoon
    • 마케팅과학연구
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    • 제15권3호
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    • pp.187-210
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    • 2005
  • 소수민족집단의 문화변용은 최근에 매우 중요한 마케팅 연구분야로 각광을 받고 있다. 본 연구는 아시아계 미국인들의 민족중심적 혹은 비 민족중심적인 쇼핑선호도를 개발할 때 영향을 미치는 두 가지 변수인 문화변용과 대인영향력에 대한 민감도의 역할을 파악하는 것을 목적으로 한다. 기존의 연구들은 문화변용의 수준으로서의 민족정체성이 다양한 이민집단간의 소비패턴의 차이를 가장 설득력 있게 설명할 수 있다는 것을 지적한바 있다. 본 연구의 결과는 민족정체성이 단일차원의 변수가 아니라고 제안한다. 민족정체성과 소비자사회화가 '미국인'정체성 보다는 소수민족 자체내의 문화적 배경에 의해 영향을 받는다는 것을 발견했다. 민족정체성과 민족중심적 구매선호도간에는 매우 강한 긍정적인 관계가 있는 것을 발견하였다. 반면에 소비자사회화와 민족중심적 선호도간에는 유의한 직접적 관계를 발견할 수 없었다. 마케터들을 위한 관리적 시사점들이 제안되었다.

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주부의 소비자기능과 관련변수간의 인과관계 (The Causal Relationship of Homemakers' Consumer Function and the Related Variables)

  • 김미라
    • 가정과삶의질연구
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    • 제17권3호
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    • pp.131-144
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    • 1999
  • The purpose of this study was to examine the influences of the consumer's knowledge the consumer's attitude the family characteristics and the variables on consumer socialization to the consumer's functions of homemakers. The samples were selected from 428 homemakers living in Kwangju, Frequncies Perentiles Means Standard Deviations Multiple regression Path analysis were used as statistical analysis The results were sumarized as follows: Resulting from multiple regression analysis the consumer's function had the positive linear relationships with variables such as family life cycles interaction with family consume knowledge and consumer attitude. The most influential variable was consumer attitude.

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소비자사회학 작용인이 청소년소비자의 소비주의 성향에 미치는 영향: 인천광역시 중학생을 대상으로 (The Effect of Consumer Socialization Factors on the Consumptionism Propensity of Adolescent Consumers: With Special Reference to Middle School Adolescent Consumers in Inchon)

  • 조윤희;윤정혜
    • 한국지역사회생활과학회지
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    • 제11권2호
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    • pp.61-76
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    • 2000
  • Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. 'Communication with friend' and 'acceptance of mass media' had significant positive effects on 'ego-identity developing and differentiating by uniqueness' and 'other oriented and appearance pursuing' propensity, whereas had a significant negative effect on 'consumption orientation', 'Communication with mother' had a significant positive effect on 'consumption orientation'. Boys where significantly higher than girls in 'ego-identity developing and differentiating by uniqueness' and girls were significantly higher than boys in 'other oriented and appearance pursuing'. 'Income had significant positive effects on ego-identity developing and differentiating by uniqueness'.

청소년소비자의 소비가치와 관련요인 (Consumption Values of Adolescent Consumers and Related Variables)

  • 권미화;이기춘
    • 대한가정학회지
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    • 제36권8호
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    • pp.141-158
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    • 1998
  • The purpose of this study is to investigate consumption values of adolescent consumers and related variables. The data were collected from self administered questionnaire with 560 students attending 6 middle/5 high schools in Seoul. Sub dimensions of each consumption value were extracted through factor analysis. Differences were found on some sub dimensions of each consumption value according to demographic variables, consumer abilities and the level of mother's consumer socialization practice perceived by students.

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