• Journal of Electrical Engineering and Technology
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• 제11권1호
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• pp.38-46
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• 2016

This study analyzes the economic efficiency of the virtual power plant (VPP) model that aims to integrate a number of emergency generators installed at the consumer end and operate them as a single power plant. Several factors such as the demand response benefits from VPP operation and costs incurred for converting emergency generators into VPP are considered to assess the economic efficiency of the proposed VPP model. Scenarios for yearly VPP conversion are prepared based on the installed capacities of the emergency generators distributed in South Korea, while the costs and benefits are calculated from the viewpoints of participants and power companies in accordance with California Test Methods. Furthermore, a sensitivity analysis is conducted on the cost factors among those affecting the economic efficiency of VPP business because these two factors have a great impact on benefits.

• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.84-91
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• 2021

The purpose of this study is to investigate the structural relationship between resort selection attributes, emotional responses, and empirical values of scuba diving participants. The general population who enjoys scuba diving in Korea was selected as the population. Using the convenience sampling method, 553 of the 600 questionnaire samples were extracted as the final valid sample. For data processing, frequency analysis, exploratory factor analysis, and Cronbach's α test were performed using SPSS 23, and confirmatory factor analysis and structural equation model analysis were performed with AMOS 18. The results are as follows: First, among the sub-factors of selection attributes, equipment, facility environment, and diving point showed a positive effect on emotional response, but staff service did not have any significant effect. Second, the emotional response positively affected by the selection attribute showed a positive effect on all factors of service excellence, consumer utility, fun value, and aesthetic value of empirical value. Therefore, scuba diving resort managers must recognize the importance of equipment, facility environment, and diving point among these selection attributes of customers. And to satisfy the customer needs the resort must accurately identify the needs for diving equipment, facility environment and diving point. Various methods for this should be explored through the needs of the identified customers, and efforts should be made to provide safe equipment, comfortable facilities, and various diving points.

• 자원ㆍ환경경제연구
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• 제11권4호
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• pp.525-556
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• 2002

This paper investigates effect of gasoline price liberalization on price elasticity of gasoline demand. By using a model where a consumer optimizes her gasoline consumption and number of visits to gas station, we derive price elasticity of gasoline demand and its response to variation of size and frequency in price changes. It shows that price elasticity is decreased with increase in the size and frequency when the price rises. Since price liberalization increases the frequency but reduces the size, the effect of the liberalization on the price elasticity may not be determined. However, price liberalization can make the elasticity higher when the size reduction effect exceeds the frequency increase effect, which is consistent with empirical evidence provided by existing studies.

• 한국산학기술학회논문지
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• 제15권9호
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• pp.5564-5577
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• 2014

본 연구에서는 Price-Scaling AIDS 모형을 바탕으로 가구별 특성의 차이가 소비지출 구조에 어떠한 영향을 미치는지를 통계청 "가계동향조사" 자료를 이용하여 추정하였다. 추정결과, 서비스 품목들의 소득탄력성은 비서비스 품목들의 소득탄력성에 비해 상대적으로 큰 것으로 나타나 향후 가구소득이 늘어날 경우 서비스 품목들에 대한 더 큰 수요 증가가 예상된다. 또한 품목별 가계의 소비지출행태는 연령별, 소득수준별로 상이한 모습을 띠고 있는 것으로 나타났다. 특히, 비서비스 품목에 대한 지출비중이 높은 전통적인 가계지출구조에서 보건, 교육, 통신 등과 같은 서비스품목에 대한 지출비중이 높은 구조로의 전환이 촉진되고 있음이 확인되었다. 이와 같이 서비스품목에 대한 수요 증가로 인한 가계소비지출 구조의 변화는 관련 서비스 시장의 확대와 더불어 서비스 산업의 성장 잠재력을 더욱 확대시키는 방향으로 작용할 수 있다. 따라서 이들 분야에 대한 잠재수요 및 성장가능성에 대한 정확한 파악과 더불어 해당 서비스 시장의 형성 및 확대와 관련한 공급측의 적절한 대응이 요구된다.

• 디지털융복합연구
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• 제18권1호
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• pp.129-135
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• 2020

본 연구는 현재 O2O서비스의 소비자 반응을 서비스 사업 형태별로 구분하여 살펴보았다. 기존 연구들은 주로 O2O서비스의 품질요인이나 기술수용이론에 초점을 두고 연구를 하였다면, 본 연구에서는 서비스 사업 형태별로 소비자가 중요시 여기는 요인과 소비자 반응에 있어 차이가 있음을 살펴보았다. 또한 O2O 서비스 중에서도 활발하게 이용되고 있는 대표적인 음식배달 서비스와 카셰어링 서비스를 선정, 비교하여 살펴보았다는 점에 의의가 있다. O2O서비스는 소비자의 생활과 밀접한 서비스이므로 개인정보보안에 대한 이슈와 소비자와 플랫폼 업체 간의 발생되는 중개플랫폼의 신뢰성에 대한 소비자의 반응, 마지막으로 O2O서비스에 대해 인지하는 개인과 집단 간의 차이를 살펴보기 위한 사회적 규범을 주요 요인으로 살펴보았다. 301명을 대상으로 자료를 수집하였으며 연구문제를 검증하기 위해 분산분석을 실행하였다. 연구결과 O2O서비스 중 배달 서비스가 카셰어링 서비스보다 상대적으로 개인정보보안, 중개플랫폼의 신뢰, 사회적 규범이 낮은 소비자 집단에서 서비스태도에 더 호의적이었다. 다만 사회적 규범의 경우, 사회적 규범이 높은 소비자 집단에서 카셰어링 서비스가 더 호의적인 태도를 보였는데, 이러한 결과는 제공되는 서비스제품 유형(식품 관련 서비스 vs. 자동차관련 서비스)이 다름에서 나타나는 현상으로 해석된다. 이와 같은 결과를 토대로 시사점과 향후 연구방향을 제시하였다.

• 지적과 국토정보
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• 제50권1호
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• pp.47-62
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• 2020

본 논문은 융·복합 공간정보의 수요와 활용에 증가에 따라 요구되는 사용자 관점의 품질 확보를 위한 품질 관리 방안을 제안한다. 융·복합 공간정보의 수요와 활용이 증가함에 따라 품질의 중요성은 강조되고 있으나 생산자 위주의 일방적인 품질관리는 융·복합 활동에 있어 중요한 사용자의 요구는 반영하기 어려웠다. 공간정보의 양적 성장에 따른 품질관리 대상의 폭발적인 증가는 사용자 관점 품질 반영의 시간, 비용적 한계점을 문제점으로 부각시키고 있다. 이런 한계점의 보완을 위해 본 논문은 공간정보의 특징인 관계성 및 계층 구조를 활용하는 방안을 제시한다. 융·복합 공간정보는 관계성에 따라 서로 품질에 영향을 준다. 이를 이용하여 품질핵심 레이어를 선정하고 이 공간정보에 사용자 관점 품질관리를 하여 점진적으로 관계된 공간정보들의 사용자 관점 품질을 확보하는 절차를 제시하였다. 이에 국가공간정보센터의 수집된 융·복합 공간정보를 대상으로 품질핵심 레이어를 선정하고 절차의 진행을 서술하였다.

• 대한인간공학회지
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• 제31권6호
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• pp.793-800
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• 2012

Objective: This study investigated the problems that could be faced with when engineers try to improve the affective quality using the DMAIC model. Background: Affective quality is considered one of the most influential factors for the competitive power of consumer products and many engineers make effort to improve the affective quality. Since the Six Sigma process is effective and wide-used method for quality improvement, it can also be used to improve the affective quality. However six sigma tools cannot be directly used for affective quality because of the subjective and qualitative characteristics of the human affection. Method: Investigate the goals, processes and key factors of DMAIC model and find the difficulties to use six sigma tools for the affective quality. Results: Most of the problems arise from measuring and quantifying the human affective response level and understanding the relationship between the human affective factors. Conclusion: Both the protocol for measuring human affection and the monitoring system to find the affective response change for the product or service are required. Application: The results of this study could be helpful for the engineers not specialized in ergonomics to improve the affective quality in systematic approach.

• 한국정보시스템학회지:정보시스템연구
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• 제30권2호
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• pp.79-103
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• 2021

Purpose Based on consumers' economic, psychological, self-development and conversion costs, this study discusses the relationship between consumers' negative attitude to their shadow work during the course of using self-service in unmanned supermarkets and their behavior. Design/methodology/approach Along with the Hirschman(1970)'s EVLN(Exit, Voice, Loyalty, and Neglect) reviewed, the proposed model of this study is based on the S-O-R model(Mehrabian and Russel, 1974) and mental accounting theory(Thaler, 1999), having empirical validation. Findings In the process of visits and consumption in unmanned supermarkets, increasing economic and psychological benefits can effectively reduce consumers' negative attitudes towards shadow work. In addition, the increase in switching costs will also effectively reduce consumers' negative attitudes towards shadow work. When shadow work holds a negative attitude, all the three kinds of actions will occur. Unmanned supermarket operators use consumers to create value while giving a certain return to them, which is conducive to the sustainable development of unmanned supermarket enterprises.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.229-242
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• 2022

Creating a new retailing environment to meet the seamless experience requirements of consumers is a challenge for Omnichannel-related businesses. Based on the "appraisal-emotion-response" chain, the purpose of this research is to explore the psychological mechanism of omnichannel integration influencing customer retention and the moderating effect of customer showrooming experience. This research uses a structural equation model in partial least square software to analyze a two-stage survey (Study 1: n = 210; Study 2: n = 342) conducted in China. The results show that channel control experience has three dimensions: perceived channel attribute familiarity, channel type matching, and cross-channel access convenience; consistent interactive experience has two dimensions: information cross-channel consistency and cross-channel service support. Furthermore, both channel control experience and consistent interactive experience are favorable for customer retention through increased customer satisfaction (transactional and retailer satisfaction). Finally, customer showrooming experience positively moderates the relationship between consistent interactive experience and customer satisfaction. This research proposes a self-regulation process model to explain how omnichannel integration enhances consumers' experience, finally leading to consumer retention. The findings contribute to the omnichannel retail business literature and provide management implications for Asian retailers to implement an omnichannel business strategy.

• 복식
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• 제66권2호
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• pp.45-60
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• 2016

As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.