• 한국의류학회지
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• 제47권4호
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• pp.625-645
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• 2023

This study examined newspaper articles from 2012 to the first quarter of 2021 to explore how interest in and response to veganism have evolved in the fashion and beauty industries over the past decade. By analyzing keywords and word correlations, we discovered a steady increase in veganism-related articles in both English- and Korean-language newspapers published in Korea, especially since 2019. Since 2012, consumer interest in vegan fashion materials has grown, with fashion and beauty emerging in 2018 as significant vegan-related keywords. As a result, brands have adopted vegan certification systems and introduced vegan product lines, and new vegan brands have emerged. Since 2020, companies have been promoting environmental, social, and governance (ESG) management practices and working toward eco-management that reflects vegan trends in all areas, such as cruelty-free product/packaging materials, brands, policies, and services. It is also notable that fashion/beauty consumers have been more actively starting to adopt eco-friendly lifestyles and participate in vegan-related movements since that time. Our findings offer important insights into the evolution of veganism in Korea and can help researchers and industry practitioners to develop future business strategies in the vegan fashion and beauty industries.

• Journal of Korea Trade
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• 제27권4호
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• pp.77-100
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• 2023

Purpose - Using the Model of Goal-Directed Behavior (MGB), this study identifies the critical factors that influence consumer intention to purchase an electric vehicle (EV). This study also provides differentiated policy implications to the Korean and Chinese governments and EV-related companies for the expansion of the EV market in both countries by comparing consumers' perceptions of EV purchase intentions. Design/methodology - Our extended MGB model adds to the standard model consideration of financial incentives, perceived risks, and environmental concerns. An online survey was conducted of Korean and Chinese consumers. Based on the collected responses, all tested hypotheses were verified using PLS-SEM (Partial Least Squares-Structural Equation Modeling). Differences in the path analysis results between Korea and China were compared and verified using Henseler's MGA (multi-group analysis), the parametric test, and the Welch-Satterthwaite test. Findings - The most critical factor that influences the intent to purchase an EV in consumers from both countries is personal desire. PBC and SN were identified as the critical factors that respectively increase personal desire in Korea and China. In addition, in Korea, among the three factors EC, FIP, and PR, environmental concerns were found to have the most significant impact on attitudes and purchase intention. In contrast, in China, economic factors (specifically financial incentives) had greater importance than environmental issues. Originality/value - This study has academic contributions in that it presents a new research model that includes financial incentive policies, environmental concerns, and perceived risk variables based on the MGB to explore consumers' purchase intentions. This study can also make a practical contribution in that it provides some meaningful implications to the governments and EV-related companies of both countries based on the differences in the analysis results of the Korean and Chinese markets.

• Journal of Hospice and Palliative Care
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• 제26권2호
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• pp.42-50
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• 2023

Purpose: The purpose of this study was to identify barriers to effective conversations about advance care planning (ACP) and palliative care reported by health care and community-based service providers in Massachusetts, USA. Methods: This qualitative research analyzed open-ended responses to two survey questions, inquiring about perceived barriers to having conversations about ACP and palliative care with patients and consumers. Data were collected between November 2017 and June 2019 from nine organizations in Massachusetts, including health care provider organizations, health insurers, community-based organizations, and a nursing education institution. Two researchers reviewed and coded the responses and identified common themes inductively. Results: Across 142 responses, primary barriers to ACP included hesitation and lack of understanding and knowledge, discomfort and resistance among service providers, lack of staff knowledge, difficulties with followup, and differences in ACP policies across regions. Common barriers to palliative care were misconceptions about palliative care and lack of knowledge, service providers' lack of preparedness, and limited policy support and availability. Challenges relevant to both ACP and palliative care were fear and discomfort around serious illness discussions, lack of knowledge and awareness, discussions that occur too late, and cultural and language barriers. Conclusion: Health care practitioners and community-based professionals reported consumer-, service provider-, and system-level barriers to facilitating conversations about ACP and palliative care with patients experiencing serious illness. There is a need for more tools and support to strengthen service providers' ACP and palliative care competencies and to promote a structured approach to health care planning conversations.

• 디지털융복합연구
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• 제20권3호
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• pp.181-189
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• 2022

모바일 기기의 확산과 ICT 기술로 핀테크 혁신이 더욱 가속화 될 것으로 전망되는 가운데, 최근 금융의 화두는 '디지털 전환'이며, 여기에는 빅데이터의 활용이 주요 요소라 할 수 있다. 특히 오픈 뱅킹이라는 인프라가 마이데이터와 마이페이먼트 산업과 연계되어 금융정보의 이종결합, 자산 조회 및 이체 기능이 결합되는 오픈 파이낸스 시대가 도래고 있다. 마이데이터는 데이터 활용을 통한 가치 창출에 주목하여 나타난 개념으로, 데이터의 주체가 능동적인 자기결정권을 갖는데 의의가 있는데 현재 국내에서도 마이데이터가 시행 되며 전략적 활용방안을 모색되고 있다. 이에 본 연구는 마이데이터 관련 비즈니스 사례를 분석하여 향후 금융의 디지털 전환을 위한 전략적 활용방안을 제시하는 것을 목적으로 하였다. 해외 주요국가에서 마이데이터 개념을 적용한 PSD2 및 오픈뱅킹 정책을 적극 추진하고 있는 가운데 성공적인 비즈니스 모델(Mint, Information Bank, Strands)의 분석을 통해 데이터 기반 비즈니스의 타당성을 확인하고 공통점을 모색하기 위한 사례 연구를 수행하였다. 거래의 효율성과 다양성을 향상시키는 사업 모델을 제공한다는 관점에서 마이데이터는 기존의 사업 모델을 개선할 수 있는 잠재력이 있음을 확인할 수 있었다. 마이데이터는 본인 중심의 모든 데이터로부터 개별적인 데이터 생태계를 쉽게 구현하고 관리할 수 있어야 하는데 개인이 스스로 이를 관리, 통제, 활용하는 것은 현실적으로 어렵다. 따라서 마이데이터 오퍼레이터 또는 마이데이터 서비스 제공자 역할을 할 수 있는 비즈니스 모델이 적극적으로 모색될 필요가 있겠다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권5호
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• pp.675-684
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• 2017

유럽에서 지리적 표시제도는 약 100여 년 전부터 도입되었던 것과는 달리 우리나라에서의 지리적 표시제도는 보편적이지 않은 개념이다. 최근 들어서야 지리적 표시제도에 대한 연구가 진행되고 있으나, 국내 도입이나 활성화 방안에 대한 학술적 논의는 부족한 실정이다. 지리적 표시제도는 지역 활성화, 소비자보호, 경제효율성 측면에서 장점이 있다. 더욱이 우리나라의 농수산물이 유럽에 비해 지리적표시를 통해 보호해야할만한 가치가 부족한 것도 아니다. 이에 지리적 표시제도 선진국들의 사례를 면밀히 검토하여 우리나라에도 지리적 표시제도를 정착시켜야 필요가 있다. 본 연구에서는 지리적 표시제도의 현황과 해외의 전통술 보호를 위한 지리적 표시제도 활용 정책에 대해 살펴본다. 프랑스는 와인, 일본은 사케, 독일은 맥주와 같이 한 나라를 대표하는 술이 세계적으로 사랑을 받고 있는 것처럼 우리나라의 막걸리 또한 지리적 표시제도를 활용하여 막걸리산업의 성장을 이룰 수 있는 방안을 제시하고자 한다.

• 패션비즈니스
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• 제27권3호
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• pp.1-18
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• 2023

The online shopping industry in China has experienced rapid growth, particularly in the infant goods sector, which is considered highly promising in terms of its growth potential. This growth can be attributed to the Chinese market's increasing economic power, the implementation of new policies concerning marriage and childbirth, changes in family structure, and evolving and diverse consumer demands for infant products. While the infant clothing industry has emerged as a significant player in the Chinese market, there is still a lack of sufficient academic research on the online shopping environment specific to China's infant clothing industry. The objective of this study was to explore the influence of online experiential marketing on brand loyalty and purchase intention among Chinese consumers of children's wear. The study findings indicated that the emotional experience, action experience, and relationship experience encountered by consumers during online interactions had a positive and significant impact on brand loyalty. Both perceptual experience and cognitive experience had a positive and significant influence on consumers' willingness to make a purchase. The study also revealed that brand loyalty had a positive and significant effect on consumers' purchase intention. The perception of online experiential marketing, brand loyalty, and purchase intention varied based on individual attributes, and gender was found to moderate the relationship between online experiential marketing and brand loyalty.

• Asia Marketing Journal
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• 제14권3호
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• 한국유기농업학회지
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• 제31권3호
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• pp.167-189
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• 2023

Korea has become the highest nitrogen balance (228 kg/ha) among 34 OECD member countries, and has the stigma of being a 'Nutrient overload country' as of 2019. Accordingly, research on the derivation and utilization of nutrient balance indicators and the 'regional nutrient management system' are being promoted to improve Korea's nutrient balance. It is necessary to support these policies and studies, form a public consensus on improving the nutrient balance, and evaluate the function of the public benefit. This paper aims to estimate the public benefit value of improving the nutrient balance based on an analysis of consumers' willingness to pay and recognition of Korea's nutrient excess for 600 consumers nationwide. As results, 21.2% of the respondents said they were aware of excessive nutrients in Korea, and 76.7% of the respondents said they were aware of the need for nutrient management. The average amount of intention to pay for the improvement of three pollution (soil, water quality, and air) that can occur due to a nutrient overload was ￦2,321.1 for soil pollution improvement, ￦2,391.2 for water pollution improvement, and ￦2,377.9 for air pollution improvement. The average willingness to pay for the three pollution reduction was ￦6,002.3. These results are expected to be used to form a public consensus on the balance of payments and to establish measures to enhance public interest values in the future.

• 한국작물학회:학술대회논문집
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• 한국작물학회 2022년도 추계학술대회
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• pp.23-23
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• 2022

Recently, soybean production and market price are unstable, even if demand of soybean is maintained. Diverse conditions such as climate change, a decrease in rural population, and consuming affect food industry. In this situation, food security is soaring as important key-word again, and MAFRA is promoting policies for improving soybean self-sufficiency with the goal of 40% until 2030. The point of policy is to extend a production and stabilize a demand for soybean with supporting large-scale soybean paddy-field complex. According to the background, soybean breeding and production research in NICS are proceeded with three parts. First, production improvement with soybean cultivation land enlargement and high-yield cultivar development. Various growth period soybean cultivars for double cropping, irrigation management technologies in paddy field, and hyper-yield and specific-region adaptable cultivar development. Second, reduction of production expense with mechanized cultivation and digital-based field management technologies. Third, consumer-friendly and high quality soybeans with high protein cultivar for alternative protein usage and high food process-ability for soy milk, tofu, soybean sprouts, and grain usage. Each part need to be combined and advanced to improve soybean industry and soybean self-sufficiency.

• 한국IT서비스학회지
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• 제22권5호
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• pp.31-49
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• 2023

Due to the outbreak of the COVID-19, self-service technology is widely used in Korea, and demand for disposable cups is increasing significantly. Waste and recycling of disposable cups have become a social concern for Koreans and Korea implemented the "Disposable Cup Deposit Systems" again in December 2022. Whether the emergence of this system can change the way people behave in environmental protection is a question to be examined in this study. Companies participating in the disposable cup deposit system are hoping that customers will actively recover cups through self-service in the process of collecting disposable cups. The government, along with businesses, transfers recovery work to customers through self-service technologies and schemes. Due to the increase in Shadow Work and the strengthening of consumer environmental protection consciousness, this paper focuses on how unmanned service types such as self-service technology can affect people's environmental protection behavior. An empirical analysis with 477 samples examined how the characteristics of shadow work, perceived efficacy, environmental awareness, and ecological guilt affect user's environmental protection behavior. Perceived efficacy that acts as a mediator and ecological guilt that plays as a moderator are investigated. Although there have been many studies on the effects of shadow work on customer behavioral intentions before, it has been very rare to study the effects of shadow work perceived by people on environmental behavioral intentions from an environmental protection perspective. This study shows that the higher the perceived efficacy of consumers, the more people prefer self-service technology and the stronger the environmental protection behavior. Also, consumers' ecological guilt significantly moderates the relationship between environmental consciousness and eco-friendly behavior. It is expected that companies and governments will be able to understand the impact of shadow work on consumers' environmental protection behavior and further promote environmental protection by appropriate policies and marketing strategies.