• The Journal of Industrial Distribution & Business
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• v.11 no.8
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• pp.7-19
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• 2020

Purpose: Prior studies rarely investigated the effects of the Word of Mouse (WoM) information on consumers' motivation and willingness to purchase a product. Furthermore, few scholars have studied how word-of-mouth information works and they fail to find consistent results. Research design, data and methodology: This study uses a multivariate regression model to investigate the influence of WoM on consumer attitudes and consumer decision-making. It categorizes the quality of WoM into source level and acceptance level, to analyze its influence from a new perspective. A total of 400 surveys were completed, resulting in 336 usable questionnaires for analysis. It was collected in 14 cities from all regions in China. This study constructs a theoretical model of WoM influence on consumers' purchase willingness based on a systematic review of the related literature on WoM quality, perceived value, customer trust, and consumers' purchase willingness. Results: Empirical results reveal that the Internet WoM (consumer's source level and acceptance level) indirectly affects consumer behavior by influencing consumer attitudes. Conclusions: This study provides practical significance and value for merchants to develop better WoM marketing and to establish the reliability of WoM websites. Companies should consider online WoM from the perspective of consumers, thereby improving existing marketing strategies.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.372-375
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• 1997

Classivication scheme of usability element for the evaluation of consumer electronic product was developed in this study. Using hierachical structuring and clustering methods, usability element of consumer products interface is developed both for the performance perspective and for the image/appeal perspective of a product. Perfoormance element included variables such as simplicity, directness, learn- ability, flexibility, user support and effectiveness. Image/Appeal element included variables such as sensibility, descriptive impression, evaluation of appeal, and attitude towards the product. The classifi- cation scheme developed in this study is found to be comprehensive and robust relative to other existing paradigms. They can be effectively used and applied for the usability evaluation of consumer electronic products.

• Journal of Distribution Science
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• v.13 no.12
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• pp.53-63
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• 2015

Purpose - Recently, creating shared value (CSV) has attracted attention through plan sustainability and the growth of corporate management. Porter and Kramer (2011) defined the core concept of CSV as social value, economic profits, improvements in the economic social condition, and reinforcing competitiveness. The purpose of CSV, which is to pursue economic profits through a social solution to the problem, agrees with managing the objective of a social enterprise that prioritizes the pursuit of profits through the realization of a social purpose. Today, CSV studies focus on CSR and sustainability and reinforce competitiveness. However, few studies focused on the social economy. Precedent studies examined CSV using a company example, and few studies exist from the perspective of consumers and the point of view of a market society. Research design, data, and methodology - Therefore, this study examines CSV in comparison to a background of the social economy. This study also investigates and analyzes the concept of social value from the point of view of consumers, social problems, consumption value, corporate value, and the influence of consumers. This article develops three hypotheses. Hypothesis 1 investigates the correlation with social innovation that consumers thought as being necessary for social innovation by a company. Hypothesis 2 is used to confirm the influence of consumers in CSV. Therefore, this article investigates the influence of consumers on consumption action for companies that are indifferent to social problems. Hypothesis 3 is used to verify the correlation between the value that consumers demand through consumption and the corporate value that companies pursue other than profits. The three hypotheses were adopted and met the standard for suitability. Results - The importance of the CSV study from the consumer perspective was confirmed using the influence of consumers on CSV. Because the objective of company activities is either the consumer or the market, the influence that extends to interactions between the company and consumers to ensure the success of a business is significant. Regarding the CSV study, because it was an initial study, various approaches are subsequently developed. However, conceptual and practical case studies on CSV currently exist that may be used to verify the factors that comprise CSV. Therefore, the company example may enable verification of the factors that influence the composition of CSV through identification from the consumer perspective. In addition, studying CSV as an action result (of consumer satisfaction, of a company's profits and competitiveness, and of society's cancellation of a social problem) may enable the realization of a practice paradigm as opposed to simply thought and faith. Conclusions - First, this study confirms the social value of a business through the feasible and common pursuit of consumers by corporations. Second, customer influence accounts for an important part of CSV. Third, shared value commonly provides a necessary advantage to consumers, corporates, and society, and contributes to the economy and healthy social development. Fourth, corporates can conduct a business, generate profits, and realize value through improvements in social problems and by addressing their competitive strengths and weaknesses.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.217-237
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• 2021

This study analyzed the effect of consumer psychological mechanism through ESG activities based on the importance of ESG in the market environment. With regards to this, 252 copies of survey data were collected subjecting consumers, and the hypothesis of this study was verified using Smart PLS 3.0 and SPSS 25.0. According to the results of data analysis, the results revealed that (1) Society and governance had a positive effect on psychological distance among ESG factors. (2) Psychological distance had a positive effect on purchase intention. (3) There was a difference in the effect of ESG activities and psychological distance according to the level of product involvement, but there was no difference in the effect of psychological distance on purchase intention. ESG is important from a consumer perspective through this study. And it was also confirmed that consumer perspective was different according to the level of involvement. Although previous research has mainly focused on the investor perspective, this study was analysed on ESG activities and consumer behavioral intentions. Therefore, it is expected to lay the foundation from a marketing perspective on ESG for subsequent researchers.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.259-274
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• 1997

This research explores the consumer perspective on several questions relating to product liability. The purpose of this study was (1) to assess consumers' attitudes level toward product liability, and (2) to identify respondents' socio-economic and consumer related variables that influence attitudes toward product liability. Data were collected from questionaires with 319 adults who were residents of Seoul. This paper presents the results of general agreement(2.59-3.58 by 4 point likert) concerning important issues related product liability. The attitudes toward product liability were significant partly according to education level, job, monthly family income, consumer education experience, the experience of reading journals, consumer information contact frequency and product safety orientation.

• Journal of Information Technology Applications and Management
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• v.11 no.1
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• pp.1-14
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• 2004

Increasing affectability of high-speed Internet and convenient access devices has made the Internet a major source of information search and sharing. As the provision of information has rapidly becomes an important and viable business model, the objective utility and marketability of information contents have become a focus of interest among many academicians and managers. Researchers have traditionally focused on the design of the interface, availability of resources, network accessibility, the format of web sites and their underlying systems. However, the usefulness of contents has been left as a little explored issue. To correctly diagnose and pursue the viability of contents provision business a shift of perspective is required : a shift from technology-oriented perspective toward user-oriented perspective, and a shift from form and design focus toward content focus. This research attempted to analyze consumer-oriented information quality in a more systematic way by focusing on a limited domain travel-related information contents. We proposed a relationship among consumers'behavior, characteristics of information, and the values of information measured by users. An empirical examination of the model was performed using a survey on Internet users in Korea. Implications are drawn for managers responsible for creating marketable contents.

• Current Photovoltaic Research
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• v.9 no.2
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• pp.59-73
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• 2021

The purpose of this study is to develop a business model that efficiently converts diesel power generation systems to renewable energy microgrids (MG) in large-scale islands. Most of the previous studies on the conversion of renewable energy MG in islands had limitations dealing with efficiency from the perspective of suppliers. However, the microgrid has the characteristic of getting benefits through the interaction between the consumer and the supplier. In addition, the efficient MG business model from the perspective of new institutional economics is a structure in which consumers and suppliers jointly participate. Therefore, this study assumed that the MG business model in which the supplier's MG and the consumer's community solar participated would benefit all participants, and verified the assumptions using domestic island data. In terms of supplier investment, the cost of power supply (LCOE) of assumed model was calculated to be 14.0% lower than that of the diesel model and 3.7% lower than that of the supplier-only MG model. From the perspective of consumer investment, electricity bills are expected to be reduced by more than 200,000 won per household per year through self-generation of solar power. Social benefits are expected to reduce external environmental costs. The CO₂ emissions of the assumed model were calculated to be 39.5% lower than the diesel model and 1.5% lower than the supplier-only MG model. Therefore, the MG business model with consumer participation proposed in this study is expected to be an efficient alternative to renewable energy MG conversion in domestic islands, and is meaningful as an energy plan that improves the benefits of local residents.

• Asian Journal of Innovation and Policy
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• v.8 no.1
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• pp.162-179
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• 2019

Purpose: Companies in haste for higher consumers' preference tend to appear as 'green' and mislead about environmental concerns, which are termed as "Greenwashing." The purpose of the study is to investigate the consumer perception on greenwashing activities and analyze its impact on green brand image, green brand loyalty and green brand trust among Indian consumers. Design/methodology: The study makes use of a written questionnaire method to collect survey data from approximately 500 consumers all over India. The study uses Structural Equation Modeling (SEM) to study the hypothesized relationship between constructs affected by greenwashing based on consumer perspective in the Indian context. Findings: The study shows that Indian consumers are becoming aware of greenwashing activities, which have a negative impact on green brand trust and undermines green brand image and green brand loyalty. Implications: The study results are beneficial to policy-makers, researchers, practitioners, and managers to create awareness among Indian consumers on greenwashing activities.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.715-720
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• 2023

This study aims to select ESG items from a consumer perspective and examine the influence of these factors on corporate image and corporate reputation. ESG-related research tends to be conducted from a corporate or investment perspective. However, based on their evaluation of ESG activities, consumers form corporate image and corporate reputation. Accordingly, the E, S, and G evaluation items were applied from the consumer's perspective to analyze the impact of each item. As a result of the study, the impact on corporate image was found to be in the order of transparent management, support for small and medium-sized businesses, and response to climate change. The results of corporate reputation analysis showed transparent management, response to climate change, and support for small businesses. From the consumer's perspective, activities related to a company's response to climate change are considered a corporate obligation, and demands for coexistence and transparent corporate management of small and medium-sized businesses are growing. The significance of this study is that ESG requires environmental management, symbiotic management, and transparent management from a consumer point of view, suggesting that transparent corporate management is the most important factor. In addition, it suggests that communication with consumers of companies requires communication not only in the environmental area, but also in the social and governance areas.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.41-53
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• 1997

Environmental issues are increasingly important in consumer decision-making. This paper focuses on the consumer's role in consumption process-purchase, use, and disposal, which has significant environmental consequences. And this paper discusses several approaches to motivate consumer's awareness and responsibility for the environment and further his/her lifestyle change. The Green Consumer should be able to consider the implications of his/her lifestyle choices as well as his/her purchase, use, and disposal decisions. Consumer education and various consumer movements for environment preservation should keep the goal in perspective, which is not only to motivate consumer's long-term behavior change but also to consign his/her buying power and political power to help make changes where he/she really counts.