• 한국융합학회논문지
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• 제13권5호
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• pp.129-136
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• 2022

이 연구의 목적은 서퍼의 체험과 러브마크, 몰입, 소비행동의도 간의 구조적 관계를 검증하는데 있다. 설정한 연구모형에서 체험, 러브마크, 몰입, 소비행동의도 간의 관계를 알아보기 위하여 적합도 검증을 진행하였다. 결과는 다음과 같다. 첫째, 연구모형의 적합도 검증 결과 모든 지수가 적합도 기준에 부합하는 것으로 나타나 체험, 러브마크, 몰입, 소비행동의도 간의 관계를 예측하기 적합한 모형으로 나타났다. 둘째, 체험은 러브마크에 통계적으로 유의한 영향력이 있는 것으로 나타났다. 체험은 몰입에 통계적으로 유의한 영향력이 있는 것으로 나타났다. 몰입은 소비행동의도에 정적인 영향을 미치는 것으로 나타났다. 러브마크는 소비행동의도에 통계적으로 유의한 영향력이 있는 것으로 나타났다. 체험은 소비행동의도에 통계적으로 유의한 영향력이 없는 것으로 나타났다.

• 디지털융복합연구
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• 제12권2호
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• pp.483-493
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• 2014

본 연구는 다양한 문화가 공존하는 현대사회 속에서 성인의 문화에 유쾌하고 재미있는 것을 추구하는 키덜트 문화가 나타나기 시작한 것을 예술사조로서 팝아트가 현대 키덜트 문화에 영향을 준 것으로 보고 팝아트의 특성의 맥을 이어온 키덜트 문화가 소비시장에 밝은 미래를 기약하고 키덜트 문화상품의 세계화 확대를 통한 키덜트 마케팅에 도움이 되고자 하는데 그 목적이 있다. 연구방법은 팝아트의 특성과 문화현상을 분석하기 위해 논문과 학술지 등 선행 문헌을 통한 이론적 연구 자료를 참고하였고 현시점의 키덜트 문화현상을 느낄 수 있도록 최근 이슈가 되는 키덜트적 언론보도, TV프로그램, 영화, 광고, 생활용품 등을 뉴스, 미디어자료, 인터넷 자료 등을 중심으로 자료를 분석하였다. 그 결과 팝아트적 표현특성 중 대중성, 생동감, 유머와 위트가 특히 키덜트 문화에 영향을 준 것으로 보고 있다. 이를 통해 다음과 같은 결론을 얻었다. 첫째, 키덜트 소비문화의 질적 양적 향상을 통해 밝은 소비시장의 활성화를 기대해 볼 수 있다. 둘째, 연령에 맞는 다양한 아이템의 문화상품개발을 통한 키덜트 소비문화 확대의 노력이 필요하다. 셋째, 국내기업은 자체 개발한 캐릭터로 성인 소비시장을 개척해야 한다. 넷째, 세계시장에 한류를 이용한 키덜트 문화상품의 적극적인 마케팅이 필요하다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2004년도 춘계학술대회
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• pp.303-307
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• 2004

Is not used by consistency transport at transport of freight nothing but is using Pallet only by pedestal when work palletized unit load or materials handling when keep simplicity receptacle which fill raw material or product in factory in our country. Therefore, pallet that is most important function of Pallet is not empled circulation to end consumer from manufacturing plant which is circulation process whole path being done and factory. It is real condition stopping only in extremely determinate part process use of warehouse back. Additionally, it is possible to figure out the flow of all the materials loaded on the RFID pallet; product, material, raw material immediately, so that epoch-making management is possible and it contributes to the reduction of logistics cost because there are little loss or outflow of pallet. The materials flow is getting speedy and inventory is decreasing in the logistics process, and also bad inventory and loss problems are prevented. As a result, not only logistics cost of company but also national logistics cost is decreased. Thus it contributes to the strength of national competitiveness.

• 한국유체기계학회 논문집
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• 제17권2호
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• pp.24-29
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• 2014

In general, a large-capacity axial flow fan is used for industrial processes or ventilation in a social overhead capital infrastructure. The main characteristics of the large axial-flow fan need a lot of electrical power consumption and operate 24 hours a day, 365 days a year. Since the large axial flow fan consumes several hundreds to thousands kW per hour, both manufacturer and consumer are struggling to select high efficiency products for saving energy and reducing operation cost. Therefore, the performance testing should be accurately conducted in experimental equipments. The performance estimation and uncertainty of measurement of the axial-flow fan gathered from the result from nozzle shaped testing equipments certified with ANSI/AMCA standard and duct shaped testing equipment under the same experimental condition. The experimental results from both facilities have maximum 17% differences in performance evaluation and uncertainty of measurement. As considering that the differences, it is doubt about the reliability of testing result. The test was repeated with the specific term during 12 months because it is important to fully reflect the real conditions and to decide the repeatability of data. The evaluation of duct type testing facilities was failed to get an uncertainty measure. Testing results were previously published. As a series of previous paper, axial fan (∅1690 mm) and duct type testing facilities were fabricated. The purpose of fabricating testing equipment was testing an uncertainty measurement under the controlled environments.

• 한국의류산업학회지
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• 제20권3호
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• pp.293-303
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• 2018

Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

• 한국산업정보학회논문지
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• 제14권5호
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• pp.209-225
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• 2009

본 연구는 모바일광고에 대한 소비자들의 수용의도 영향요인에 대해 연구하였다. 본 연구는 한국뿐 아니라 미국 일본의 모바일 사용자를 대상으로 설문 조사하였다. 본 연구에서는 정보기술수용모델인 TAM과 플로우 이론을 중심으로 오락성, 정보성, 신뢰성, 불편함, 플로우경험, 태도 및 수용의도를 연구변수로 채택하였다. 또한 본 연구는 시장의 규모나 환경이 서로 다른 3개국의 모바일 사용자를 대상으로 비교연구를 시도하고자, 한국, 미국, 일본에서 모바일을 사용하고 있는 일반인 및 학생을 대상으로 데이터를 수집하였다. 본 연구는 아모스 통계패키지를 이용한 구조방정식 모형을 통해 연구모형의 적합도를 검증하였다.

• Asia pacific journal of information systems
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• 제31권4호
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• pp.448-471
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• 2021

Compared to consumers' focus, in the past, on the functional aspect of fashion products, consumers recently tend to place more importance on their impressive and memorable experiences in purchasing process. As consumer's interest changes from functional aspects to individual experience in purchasing process, fashion brands try to convey the identity of the brand through creating favourable consumers' experiences. Therefore, this study explores the effect of individuals' aesthetic experiences with fashion brands' SNS accounts on their attitudes. More specifically, the study evaluates whether consumers enjoy the flow of fashion brands' SNS accounts and form purchase intentions through their aesthetic experiences and product placement. Through a survey, empirical testing was done to investigate the effect of the aesthetic experience on of flow and purchase intentions. The current study tests the interaction effect among perceived aesthetic experience, narrative images, and product placement employing 2×2×2 MANOVA. The findings herein reveal that the aesthetic experience affects flow and purchase intention, and that there is a statistically significant interaction effect between aesthetic experience, narrative images, and product placement.

• 한국의상디자인학회지
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• 제7권2호
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• pp.1-10
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• 2005

This study intends to examine extensively on the current situation where the full capacity of 3D CG is not being highlighted because of the lack of the information and the awareness and to look at how the virtual reality technology is being applied ranging from the design of the clothes to the marketing. A set of processes ranging from the development of the clothing design to the marketing will be performed on the web. Designers will design with 3D CG and make the patterns and will hand this over to the producer together with the virtual swatch. But there are important problems to work out. First, it is the problem of the virtual fitting room. Second, it is the absence of the 3D CG, which is easy and convenient for the clothing design. Third, it is to perfect the visual reconstruction. Fourth, it is the security of the distribution system. Fifth, it also calls for the strengthened internet network that can smooth the flow of the tremendous data. Consumer will be able to produce according to their needs and will become designer and producer at the same time, resulting in the achievement of the consumer-oriented marketing in real sense.

• 전기학회논문지
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• 제57권11호
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• pp.1910-1915
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• 2008

The load analysis for the distribution system and facilities has relied on measurement equipment. Moreover, load monitoring incurs huge costs in terms of installation and maintenance. This paper presents a new model to analyze wherein facilities load under a feeder every 15 minutes using meter reading data that can be obtained from a power consumer every 15 minute or a month even without setting up any measuring equipment. After the data warehouse is constructed by interfacing the legacy system required for the load calculation, the relationship between the distribution system and the power consumer is established. Once the load pattern is forecasted by applying clustering and classification algorithm of temporal data mining techniques for the power customer who is not involved in Automatic Meter Reading(AMR), a single-line diagram per feeder is created, and power flow calculation is executed. The calculation result is analyzed using various temporal and spatial analysis methods such as Internet Geographic Information System(GIS), single-line diagram, and Online Analytical Processing (OLAP).

• Journal of Electrical Engineering and Technology
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• 제4권2호
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• pp.211-218
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• 2009

This paper presents a voltage and frequency controller (VFC) for a 4-wire stand-alone wind energy conversion system (WECS) employing an asynchronous generator. The proposed VF con-troller consists of a three leg IGBT (Insulated Gate Bipolar Junction Transistor) based voltage source converter and a battery at its DC bus. The neutral terminal for the consumer loads is created using a T-connected transformer, which consists of only two single phase transformers. The control algorithm of the VF controller is developed for the bidirectional flow capability of the active power and reactive power control by which it controls the WECS voltage and frequency under different dynamic conditions, such as varying consumer loads and varying wind speeds. The WECS is modeled and simulated in MATLAB using Simulink and PSB toolboxes. Extensive results are presented to demonstrate the capability of the VF controller as a harmonic eliminator, a load balancer, a neutral current compensator as well as a voltage and frequency controller.