• Human Ecology Research
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• v.56 no.6
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• pp.507-525
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• 2018

This study examines the consumer empowerment index for Chinese elderly consumers, the impact of socio-demographic variables, exposure to mass media, and communication about consumption on consumer empowerment. The consumer empowerment index is composed of three factors: consumer knowledge, consumer attitude, and consumer skill. Data were collected from 301 Chinese elderly consumers aged 60 to 80 years old via a professional online survey firm. The findings of the analysis were described using frequency, t-test, ANOVA, and multiple regression analysis. The results are as follows. First, the average of consumer knowledge was 35.69 points out of 100, consumer skill was 65.71 points, and consumer attitude was 68.87 points. Second, socio-demographic variables indicated that education level, previous occupation, type of residence and communication about consumption impact consumer empowerment. Elderly consumers with higher education had higher consumer attitudes and better overall consumer empowerment than those with lower education. Consumers who were self-employed workers had higher consumer skills than those of technical or service workers. Elderly consumers who live alone had higher consumer skills than those who live in a nursing home. Third, according to communication about consumption, family communication is positively associated with consumer attitudes, skills and overall empowerment, while friend communication is positively associated with consumer attitudes and overall empowerment. The findings of this study are useful in developing guidelines that help the government make consumer education systems for the elderly who want to improve consumer empowerment levels evenly among these factors.

• Journal of Radiation Protection and Research
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• v.12 no.2
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• pp.37-50
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• 1987

The exposure of the population in the United States to ionizing radiation has recently been evaluated by the National Council on Radiation Protection and Measurements (NCRP). This was done by constituting six organizational groups to address various phases of the work and the results of this work are summarized in this article. The article is based on the report, by the same title, which is scheduled for publication by the NCRP in September, 1987. The six organizational groups are titled Radiation Exposure from Consumer Products, Natural Background Radiation, Radiation Associated with Medical Examinations, Radiation Received by Radiation Employees, Public Exposure from Nuclear Power, and Exposure from Miscellaneous Environmental Sources. These titles are descriptive of the subject areas covered by each of these separate groups. The data evaluated are for the years 1977-1984 with the majority of the data being for the period 1980-1982. Summary information is presented and discussed for the number of people exposed to given sources, the effective dose equivalent, the average effective dose equivalent to the U.S. population, and the genetically significant dose equivalent. The average annual effective dose equivalent from all sources to the U.S. population is approximately 3.6 mSv (360 mrem). Exposures to natural sources make the largest contribution to this total. Radon and radon decay products contribute 2.0 mSv (200 mrem) whereas the other naturally occurring radionuclides contribute 1.0 mSv (100 mrem). Among man-made or enhanced sources, medical exposures make the largest additional contributions, namely 0.39 mSv (39 mrem) for diagnosis and 0.14 mSv (14 mrem) for nuclear medicine. It was not possible to evaluate exposures for therapy. Most of the other sources of population exposure, including nuclear power and consumer products, are minor. A possible exception would be the use of tobacco products. These exposures are discussed in relation to a negligible individual risk level of $10{\mu}Sv/y$ (1 mrem/y). The NCRP considers exposures below the negligible individual risk level as trivial and as such should be dismissed.

• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Journal of the Korean Home Economics Association
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• v.42 no.11
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• pp.137-150
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• 2004

The purpose of this study was to examine the effect of clothing color and exposure on stereotype formation of female appearance. The subjects for the research survey were 418 male and female university students in Taejon, Korea. The measuring instruments were a self-administered questionnaire and six written scripts which described a woman wearing clothing manipulated by clothing color and exposure variables. The collected data were analyzed using content analysis, T-test, crosstabs analysis, ANOVA, and Duncan's multiple range test. The results of this study were as follows. First, three dimensions (global image, appearance inference, and appearance evaluation) emerged from the subject responses. Clothing exposure had the greatest impact upon the stereotype formation of female appearance. The woman wearing exposed clothing was rated as 'sexy', 'confident', and 'glamorous' whereas the same woman wearing unexposed clothing was rated as 'slim', 'humdrum', 'ladylike', and 'neat'. Second, the gender of the subject played a role in forming stereotypes of women's appearance. The male subjects rated the woman wearing exposed clothing as 'sexy' and 'glamorous' whereas the 1em81e subjects rated the same woman as 'slim' and 'pretty'. Third, the male subjects evaluated the woman wearing expend clothing in much more negative terms than the female subjects did, indicating that men tended to use 'modesty' to evaluate the woman whereas women tended to use 'fashion trend' in addition to 'modesty' as the important criteria when assessing women dressed in exposed clothing. Fourth, the subjects judged the woman wearing exposed clothing to be an entertainer or prostitute in her early 20s. On the other hand, the subjects judged the woman wearing unexposed clothing to be either a university student or a professional business women in her mid 20s.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.881-889
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• 2022

This study is to empirically investigate the impact of product placement on purchase intention. Product placement is growing due to its advantages that it is cheaper than general advertising and free from restrictions from exposure time. Considering that, this study includes variables reflecting high importance and characteristic changes in product placement. The study selects fashion involvement, celebrity involvement, bald exposure, and exposure strength as variables reflecting the unique characteristics of product placement, observance of ethics and consumer deception as ones reflecting ethical aspects, and program popularity and media familiarity as variables reflecting means of using product placement. As a result, celebrity involvement and program popularity have a positive influence on purchase intention, and consumer deception has a negative impact. However, fashion involvement, bald exposure, exposure strength, observance of ethics, and media familiarity do not have a statistically significant impact. This study explains the results through comparison with previous studies and suggests implications based on the association between product placement and purchase intention.

• IEIE Transactions on Smart Processing and Computing
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• v.1 no.1
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• pp.8-16
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• 2012

An image obtained from a low light environment results in a low-exposure problem caused by non-ideal camera settings, i.e. aperture size and shutter speed. Of particular note, the multiple color-filter aperture (MCA) system inherently suffers from low-exposure problems and performance degradation in its image classification and registration processes due to its finite size of the apertures. In this context, this paper presents a novel method for the color enhancement of low-exposure images and its application to color shift model-based MCA system for image refocusing. Although various histogram equalization (HE) approaches have been proposed, they tend to distort the color information of the processed image due to the range limits of the histogram. The proposed color enhancement algorithm enhances the global brightness by analyzing the basic cause of the low-exposure phenomenon, and then compensates for the contrast degradation artifacts by using an adaptive histogram specification. We also apply the proposed algorithm to the preprocessing step of the refocusing technique in the MCA system to enhance the color image. The experimental results confirm that the proposed method can enhance the contrast of any low-exposure color image acquired by a conventional camera, and is suitable for commercial low-cost, high-quality imaging devices, such as consumer-grade camcorders, real-time 3D reconstruction systems, digital, and computational cameras.

• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.18-30
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• 2014

As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.127-138
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• 2020

The purpose of this study is to investigate how Socially Responsible Advertisements and Socially Responsible Fashion Advertisements affect brand attitudes, dependent on the level of consumer recollection. The following is a summary of the main findings. Corporate Socially Responsible Advertisements had a positive effect on the behavioral attitude of consumers. However, Socially Responsible Fashion Advertisements more positively affected the emotive attitude. Considering the consumer's recollection, the influences of Socially Responsible Advertisements and Socially Responsible Fashion Advertisements on Brand Attitude were investigated. In the case of Socially Responsible Advertisement, the cognitive attitude factor, that is the rational aspect of consumers, induced a favorable response, whereas, in Socially Responsible Fashion Advertisements, the emotive attitude factor had the highest level of influence on consumers.

• Safety and Health at Work
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• v.15 no.1
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• pp.114-117
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• 2024

A lithium-ion battery is a rechargeable battery that uses the reversible reduction of lithium ions to store energy and is the predominant battery type in many industrial and consumer electronics. The lithium-ion batteries are essential to ensure they operate safely. We conducted an exposure assessment five days after a fire in a battery-testing facility. We assessed some of the potentially hazardous materials after a lithium-ion battery fire.We sampled total suspended particles, hydrogen fluoride, and lithium with real-time monitoring of particulate matter (PM) 1, 2.5, and 10 micrometers (㎛). The area sampling results indicated that primary potential hazardous materials such as dust, hydrogen fluoride, and lithium were below the recommended limits suggested by the Korean Ministry of Labor and the American Conference of Governmental Industrial Hygienists Threshold Limit Values. Based on our assessment, workers were allowed to return to work.

• Journal of Fashion Business
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• v.24 no.4
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• pp.85-98
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• 2020

The Internet of Things (IoT) shopping environment can provide benefits and risks to consumers, including shopping convenience and invasion of consumer rights, respectively. We experimentally tested whether exposure to information regarding the benefits and risks of IoT shopping would elicit changes to consumer perceptions of the importance of shopping convenience and rights to information, as well as shopping intention among young online shopping consumers. The participants (N=218) were randomly assigned into one of two experimental conditions. The control group was exposed to a news article and a video emphasizing the shopping convenience of the Amazon Dash Button service, while the experimental group was exposed to the same news article and video provided to the control group, along with a news article about the judgment of the Munich court that the Dash Button violates German consumer law. We found an interaction effect of experimental condition and time on changes to the perceived importance of shopping convenience and shopping intention. The changes to the perceived relative importance of shopping convenience to consumer rights to information from pre- to post-manipulation differed significantly between the two experimental groups. The results of this study emphasize the importance of providing information on both the benefits and risks of IoT shopping. This was the first experimental study to examine the possibility of the invasion of consumer rights to information in the IoT shopping environment. This study urges researchers, marketers, and policy makers to focus more on consumer rights to information in the newly coming IoT shopping environment.