• Title/Summary/Keyword: consumer confusion

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A Study on the Perception and the Anchoring Effect for the Food Period (식품기한에 대한 인식 및 앵커링 효과에 대한 연구)

  • Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
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    • v.31 no.1
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    • pp.63-77
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    • 2023
  • The purpose of this study is to help operate and manage the new food period, use-by-date by investigating consumer perception of various food periods, and change of purchasing and consumption period by food period label. Compared to the purchasing period of sell-by-date, the ratio of the purchasing period also increased as the proposed period of the use-by-date and the best before date increased. The use-by-date should be set at least 15 days to reduce food waste as the consumption period is the same as the sell-by-date. This can be said to have an anchoring effect that changes the purchasing and consumption period of consumers depending on how much the food period is indicated even for the same product. In order to reduce consumer confusion and food waste due to sell-by-date, it is considered to label the sell-by-date and use-by-date or use-by-date and best before date in parallel.

A Qualitative Study on the Adaptation Process of Multicultural Families (다문화가족의 적응과정에 대한 연구)

  • Kong, Su-Youn;Yang, Sung-Eun
    • Korean Journal of Human Ecology
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    • v.20 no.1
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    • pp.101-117
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    • 2011
  • This research is intended to explore the adaptation process for immigrant women and their Korean spouses through a qualitative method. It is aimed at understanding how immigrant women and their Korean spouses have adjusted to their lives in Korea over the last 10 years and how they have dealt with difficulties in the adaptation process. The participants were 15 intermarried couples consisting of a Southeast Asian wife and a Korean husband. They got married through matchmakers and have children between the ages of 8 and 13. The study carried out in-depth interviews. To analyze the interview data, the qualitative software program Nvivo8 was used. The results showed that immigrant women and their Korean spouses experienced confusion at first. They struggled adapting to each other's lifestyles and made efforts to establish harmony. In the end, they made their own family identity as a multicultural family. The study widens the understanding of multicultural families by focusing on both wives and husbands. Also, the use of the Nvivo8 software strengthens the reliability of the data analysis. The results will contribute to providing interracial couples with the adaptive strategies.

Diffusion or confusion of innovation - Smart clothing potential adopters' perspectives - (혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -)

  • Lee, Kyu-Hye;Ju, Naan
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.157-171
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    • 2018
  • As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.

An Study on the Consumer Perception for Open Shelf-life Dating Method of the Packaged Foods (포장식품의 유통기한 표시기법에 대한 소비자 심리 연구)

  • 하영선;김종경;박인식
    • Food Science and Preservation
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    • v.5 no.4
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    • pp.392-395
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    • 1998
  • This study was to reveal consumer attitudes about open shelf-life dating method of the packaged foods. Consumers consider that open shelf-life dating to the packaged foods gives good information to choose the products to buy, but also confusion with unclear open shelf-life dating marked on the package. For the perishable foods, consumers tended to get more attention to the open shelf-life dates. Consumers prefer the dating method of edible periods better than sellable periods to the packaged foods. The female consumers consider that open shelf-life dating is more important to buy the packaged foods than male consumers do.

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A Study on the Consumers' Perception and the Improvement for the Use-by-Date of Food (식품 소비기한에 대한 소비자 인식 및 개선에 대한 연구)

  • Park, Mi-Sung;Hong, Yeon-A;Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
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    • v.30 no.3
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    • pp.335-350
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    • 2022
  • The purpose of this study is to help operate and manage the new food period system by investigating consumer perception of sell-by-date and use-by-date, and change of purchasing and consumption period by food period label. Although they have opinions that fit the purpose of introducing the system, such as the need to introduce a use by date, extending the food intake period, and reducing food waste, they still lack an accurate understanding of the system, so education or publicity is needed. In addition, no matter what form of use by date is introduced, products with food expiration date are still likely to be returned or discarded. Therefore, it is desirable to adjust the setting criteria or safety factor for each deadline rather than changing the food period labeling method. In order to reduce consumer confusion and food waste, it is judged that the parallel marking of the sell by date and use by date is appropriate.

The Production Conditions and Consumer Satisfaction of Men's Scuba Diving Suits (국내 남성용 스킨스쿠버복 생산실태 및 소비자 만족도)

  • Choi, Jin-Hee;Jeong, Jin-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1683-1695
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    • 2009
  • This study analyzes the production process of eight domestic companies that manufacture scuba diving suits for men with an emphasis on the level of consumer satisfaction in scuba diving suits purchases. One hundred fifty questionnaires were distributed and a total of 140 usable data were coded for further statistical analysis that includes descriptive statistics (frequency and ${\chi}^2$ test) through SPSSWIN 17.0. The results show that a majority of the domestic scuba diving suit companies were either small, manufactured products under original equipment manufacturer (OEM) brands, or were involved in the import business. Many of these companies have developed a local sizing system derived from a company database of customer sizing. As a result, different companies have different sizes that lead to confusion and complication among consumers in selecting the correct size for scuba diving suits. The results indicate that most high-priced diving suits are made of imported fabrics because they had superior quality, fitness, and thickness compared to domestic brands. The degree of consumer satisfaction with scuba diving suits was found to be low in comfort, stuffiness, and activity. Respondents indicated that they felt a little tightness in circumstances such as bust, wrist, and thigh in measurements of circumstances. On the other hand, the respondents showed a high degree of satisfaction with body fitness in scuba diving suits. Further research will clarify a standardized sizing system and develop patterns suitable for Korean men's scuba diving suit body sizes.

A Study on the College Student Consumer's Attitude and Purchasing Practice of Free Size Clothes (프리사이즈 의복에 대한 대학생 소비자의 인식 및 구매실태 조사)

  • Lim, Jiyoung
    • Fashion & Textile Research Journal
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    • v.16 no.5
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    • pp.785-790
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    • 2014
  • This study was performed to investigate purchasing practice and size satisfaction in order to establish marketing strategy and produce free-size clothes for the male and female in their 20s. Results were as follows; first, regarding the size selection method, it has been found that 71.5% of subjects answered that they buy clothes as a sales clerk chooses for them without knowing the old size name or notation. Second, 47.5% of subjects answered that free size is the size, which fits well to 55~66 size. Meanwhile, 36.1% answered that free size fits well to any body type; while 4% answered that free size fits well to 77 size. Third, regarding the clothes kind, which consumers buy most as free size, consumers buy shirts and sportswear by free size. Fourth, they were observed to purchase free-size clothes "free-size clothes what I want" and to not purchase clothes "due to the lack of right sizes." The size notation of clothes products is basic information, by which consumers can tell whether the clothes fit to self or not before the consumer would wear the clothes and confirm its fitness. Therefore, it is suggested that all clothes products would be manufactured by having KS clothes size as basic data and they would use standard size notation so that consumers would not have confusion. Standardized size notation by proper education and utilization on new KS notation method and attitude change of companies and consumers on size are suggested.

A System Improvement for the Environment-Friendly Agricultural Policy according to the Abolition of Low-Pesticide Certification - Focused on the Case of Fruits - (저농약인증 폐지에 따른 친환경농업정책의 제도적 개선방안 -과실류의 사례를 중심으로-)

  • Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.23 no.4
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    • pp.735-748
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    • 2015
  • Main aims of environment-friendly agriculture (EFA) are increasing functions for environmental conservation of agriculture and building consumer confidence for agricultural products safety. The low-pesticide certification will be abolished in 2016, and this will give rise to much confusion to low-pesticide certification producers. The non-pesticide agriculture doesn't mean organic farming, and the EFA standards of Korea don't match up to international standards to organic agriculture. The system improvement directions for EFA are to devide into two types of organic farming and EFA, and EFA includes non-pesticide and low-pesticide farming both. These types must have legal grounds respectively.

An Empirical Analysis on the Victims of Sexual Violence (일 지역의 성폭력 피해자 실태분석)

  • Park, Ok-Im;Cho, Yeon-Sook;Song, Min-Sun;Kim, Jeong-Suk
    • Korean Journal of Human Ecology
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    • v.10 no.1
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    • pp.27-35
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    • 2007
  • The purpose of this study was to analysis on the victims of sexual violence. Data was obtained from the interview resources between January 2001 and June 2003. Data were analyzed using SPSS program. The major findings of this study were as follows. The most of sexual violence was female. The sexual violence occurred mainly from victim circumference but, the report was low. Type of sexual violence was many rape and sexual harassment. Therefore, sexual violence victims mainly visited an obstetric & gynecologic clinic. Injuries of sexual violence were physical (rupture of the hymen and vaginal injury), psychological (phobia, anxiety and confusion) and sexual (retire from the world) injuries. The results will be useful to furnish a guideline for prevent sexual violence.

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Food Fraud Monitoring of Commercial Sciaenidae Seafood Product Using DNA Barcode Information (DNA barcode를 이용한 민어과 수산가공품 진위판별 모니터링)

  • Park, Eun-Ji;Jo, Ah-Hyeon;Kang, Ju-Yeong;Lee, Han-Cheol;Park, Min-Ji;Yang, Ji-Young;Shin, Ji-Young;Kim, Gun-Do;Kim, Jong-Oh;Seo, Yong-Bae;Kim, Jung-Beom
    • Journal of Food Hygiene and Safety
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    • v.35 no.6
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    • pp.574-580
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    • 2020
  • In this study we sought to determine the food fraud by discriminating species of commercial seafood product such as Larimichthys polyactis, Larimichthys crocea, Pennahia argentatus, and Miichthys miiuy, which are difficult to morphologically discriminate. After amplifying the mitochondrial cytochrome c oxidase subunit I gene of the reference fish, the DNA sequences of the amplified PCR products were analyzed. As a result, a 655 bp sequence for species identification was selected for use as DNA barcodes. To confirm the DNA data and primer set, the DNA barcode sequence of each fish was compared to that in that in the NCBI. All of the DNA barcode data were matched with the gene sequence of each fish in the NCBI. A total of 32 processed seafood products (8 L. polyactis, 12 L. crocea, 3 Pennahia argentatus, and 9 Miichthys miiuy) were investigated. Homology of 97% or more in DNA sequences was judged as the same species. As a result of the monitoring, there were no discovered cases of forgery or alteration. However, the use of a raw material name having no matching standard name in the Korea Food Code may cause consumer confusion. Therefore, it is suggested that the standard name or scientific name be co-labeled with the raw material name on seafood products to prevent consumer confusion.