• 한국산학기술학회논문지
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• 제17권1호
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• pp.349-356
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• 2016

본 연구의 목적은 온라인 숙박예약 웹사이트에서 소비자가 추구하는 쇼핑가치의 차이에 따라 이후 소비자의 만족도와 충성도가 어떻게 달라질 수 있는지에 대한 관계를 분석하고자 하는 것이다. 본 연구에서의 소비자 쇼핑가치는 크게 세가지인 실용적 쇼핑가치, 오락적 쇼핑가치, 그리고 사회적 관계추구 쇼핑가치로 구분된다. 이와 같이 3가지 쇼핑가치, 고객만족도, 고객충성도의 5가지 구성개념을 기반으로 연구모형이 제시되었으며, 연구모형은 온라인 숙박예약 웹사이트를 이용한 경험이 있는 182명의 소비자를 대상으로 구조방정식을 이용하여 검증하였다. 검증결과, 쇼핑가치는 고객만족도와 고객충성도에 유의적인 영향을 미쳤으며, 고객만족도와 충성도 간 관계는 유의한 것으로 드러났다. 결론적으로 온라인 숙박예약 업체는 웹사이트를 고객관계관리의 효과적인 수단으로 활용하기 위해서 어떠한 쇼핑가치를 지향하는 고객인지 성향을 파악함과 더불어 온라인 사회적 영향 효과를 함께 관리하는 노력이 필요할 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제9권8호
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• pp.157-167
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• 2022

The global laundry detergents market in 2021 was valued at nearly $121 billion, with consumers being reported as heightening their search for hygienic products capable of fighting viruses. Therefore, the researchers undertook a study to determine how product innovation (PI), product quality (PQ), and product attitude (PA) effects Thai consumers' satisfaction (CS) with their purchase of laundry detergent and fabric softener. After the questionnaire's validity and reliability confirmation, the authors used multi-stage random sampling by region and province in January and February 2022 to collect 520 questionnaires. LISREL 9.10 was used in the CFA and SEM analysis of the six hypotheses, which were determined to be supported. The results showed that all three causal variables positively influenced CS, with a total effect (TE) R² value = 87%. Also, latent variable total effect (TE) values showed that PI was strongest (0.93), then PQ (0.56), and finally, PA (0.54). Therefore, consumer satisfaction is essential in a firm's ongoing development and sustainability in a highly competitive, globalized world. Organizations must develop competitive strategies that adjust to consumer needs. Management must monitor online and social media sources where product reviews are given and adjust their strategies accordingly.

• 복식문화연구
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• 제13권3호
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• pp.469-480
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• 2005

The purpose of this study is to analyze the meaning and the value of the cultural collage expressed in men's fashion. As for the research methodology, literary research was under taken to study psychoanalytical and socioeconomic contexts in which cultural collage has been formed. In addition, demonstrative studies in men's fashion were undertaken through the analysis of pictures. The cultural collage is defined as a phenomena of making creativity by combining cultures which have no relevance. In psychological and sociological aspects, the rise of the cultural collage is caused by multinational corporation, pluralization of identity, information society, consumer oriented production, consumer society and inundation of kitsch. On the basis of the characteristics and social backgrounds of cultural collage, the aesthetic values of men's fashion can be explained by pluralism de-generalization and relativity.

• 한국식품조리과학회지
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• 제32권5호
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• pp.541-548
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• 2016

Purpose: For dissecting the possible benefits and usages of Cheonggukjang, five different beans, soybean, black soybean, red bean, chickpea, and lentil bean, underwent the fermentation process along with Bacillus subtilis. Methods: Resultant Cheonggukjang physicochemical and sensory properties such as pH, amino type nitrogen, slime contents, rheological properties, and sensory strength and consumer acceptance were analyzed. Results: Values of pH were found to be highest in Cheonggukjang made with soybean (SC), followed by Cheonggukjang made with black bean (BSC) and Cheonggukjang made with red bean and soybean mixture (RBSC), and lastly Cheonggukjang made with chickpea (CBC) and lentil bean (LBC). Amino type nitrogen values were shown to be highest in SC with a value of $394.74{\pm}28.80mg%$, subsequently were values taken from RBSC, followed by BSC, CBC, and lastly LBC. Slime contents were the highest in SC with a value of $3.44{\pm}0.36%$, with RBSC, BSC, CBC, and LBC without statistical difference. Total colony count was found to show higher value in BSC, SC, and RBSC, in contrast to the lower values found in CBC and LBC. Color was shown to be lightest in CBC and with darker shades shown that of SC, LBC, RBSC, and BSC in descending order. In rheological properties, hardness, adhesiveness, and viscosity were found to be highest in SC. Sensory strength analysis and sticky appearance were highest in SC, with fermented odor being lowest in CBC and BSC. The strength of sweetness, sourness, and umami taste did not show statistical difference, however, bitterness was shown to be highest in LBC and lowest in CBC, SC, and BSC. In the consumer acceptance test, overall acceptance was highest in SC and CBC. Conclusion: In conclusion, SC was found to be the best bean variety for making Cheonggukjang fermented with Bacillus subtilis, however, CBC may act as an alternative for manufacture of Cheonggukjang resulting in sound consumer acceptance.

• 기술혁신학회지
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• 제10권3호
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• pp.458-485
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• 2007

이 연구는 디지털 컨버전스 제품 구매에 영향을 미치는 소비가치가 무엇인지를 파악하는데 그 목적이 있다. 본 연구에서는 컨버전스 제품을 혁신 정도에 따라 연속적 혁신과 단절적 혁신 컨버전스 제품으로 구분한 후, 제품별로 구매 의도와의 관계를 분석하였다. 분석결과, 디지털 컨버전스 제품의 소비가치는 정서적 가치, 진귀적 가치, 사회적 가치, 기능적 가치의 네 가지 소비가치로 구성되는 것을 알 수 있었다. 네 가지 소비가치와 컨버전스 제품의 구매의도간 인과관계를 분석한 결과, 단절 혁신 컨버전스 제품에는 정서적 가치, 진귀적 가치, 기능적 가치가 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 연속적 혁신 컨버전스 제품에는 기능적 가치만 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 반면, 성별, 소득, 학력등의 주요한 인구통계학적 변수는 구매 의도에 영향을 미치지 않은 것으로 나타났다. 이러한 연구 결과는 디지털 컨버전스의 선택행동은 여러 유형의 소비가치의 함수이고, 여러 유형의 소비가치가 구매의도에 영향을 준다는 것을 시사해 주고 있다. 또한 소비자들에게 익숙하지 않은 혁신적인 컨버전스 제품을 출시할 때는 명확한 가치 중심으로 소구해야 시장에서 성공할 수 있다는 점을 시사해 주고 있다.

• 한국의상디자인학회지
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• 제8권3호
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• pp.87-100
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• 2006

The objectives of this research were to investigate the relationship between purchase behavior and consumer dissatisfaction of cosmetics at internet shopping malls, and to examine how the purchase behavior and consumer values influence the consumer dissatisfaction. Subjects were 212 females in Seoul who had experiences of cosmetic shopping at internet shopping malls. Consumers showed highest dissatisfaction when the purchased cosmetics were different from the products showed at internet shopping malls. The dissatisfaction with consuming system was higher than buying system or transporting system. The higher the expense and frequency of cosmetic purchase, the lower the consumer dissatisfaction of buying system. Females of 18 to 24 years old purchased color cosmetics more than females of 25 to 39 years old did. Females of 25 to 39 years old purchased functional skincare products more than females of 18 to 24 years old did. The cosmetic purchase expense of older groups was higher than that of younger one. The more consumers spent time on the internet, the more frequent they bought the cosmetics at internet showing mall. Consumers were most willing to buy basic skincare products at the internet shopping mall (42.9%). The consumer dissatisfaction with cosmetics at internet shopping malls was influenced the most by the happiness value(-) and the next by the responsible value, the frequency of cosmetic purchase at internet shopping malls(-) in order.

• 한국의류학회지
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• 제25권6호
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• pp.1025-1036
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• 2001

This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

• 한국가구학회지
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• 제23권1호
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• pp.10-25
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• 2012

This article aimed at understanding the characteristics of Swedish furniture design since 1980s in the reference to the major paradigm changes in the contemporary design field. For this, the authors examined the theoretical background of modern and post-modern design paradigms to identify today's design tendencies. And we used this frame in the analysis of the latest examples of Swedish furniture design. The main characteristics of Swedish furniture design since 1980s included 'furniture as art object', 'the succession of the Swedish Modern (neo-modernism)', and 'conscious design for sustainable development'. These could be viewed as the consequences of the choices that the Swedish furniture industry and designers made during the last decade, that was to take plurality and contradiction as the accompanying values of the traditional Swedish modern design.

• The International Journal of Costume Culture
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• 제8권2호
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• pp.85-96
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• 2005

The purposes of this study were to examine young women's fashion and their values in South Korea in the 1970s and to explore the dynamics of how the changes in values affected fashion. Fifteen Korean women who were college students in the 1970s were interviewed. With industrialization and acculturation to Western customs in the 1970s, Korean women's fashion reflected the permeation of new ideas and behaviors into the culture. New ideas of 'pursuing a career' or 'gaining professional success' rooted in the women's movement were most important and were reflected in the prevalence of casual and comfortable styles. However, 'having a good husband and being a good wife' was also important. In addition to the transition in gender roles, Korea was fast moving from a collectivist to an individualistic society and underwent the process of melding traditional and newly-adopted values in their acculturation to the West. This study helps us better understand Korea's acculturation process through dress and the dynamics involved between fashion and value changes.

• 한국식생활문화학회지
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• 제29권6호
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• pp.637-647
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• 2014

This study was conducted to examine the physicochemical properties and consumer acceptability of commercial Gang-jeong. The samples used in this study were nine different Gang-jeong as commercial products. To accomplish this research, the physicochemical properties of nine samples, including moisture, crude lipid, sugar contents, acid value, color values, and texture, were measured. In addition, consumer panels evaluated the overall acceptability, appearance, flavor, sweetness, and texture of samples using a 9-point Likert type scale as well as the perceived intensities of sweetness and rancid odor by a 9-point Just-About-Right (JAR) scale. All data were statistically analyzed using One-way ANOVA, Principle Component Analysis, Hierarchical Cluster Analysis, and Pearson's Correlation Analysis. All physicochemical properties were significantly different among the samples (p<0.001). Analyses of consumer acceptability and JAR ratings of the nine samples showed significant differences (p<0.001).