• 제목/요약/키워드: consumer's information need

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카드체크기를 이용한 효율적인 프랜차이즈 물류관리시스템 (An Efficient Franchise Distribution System Using Card Checker)

  • 서정민;문일환;이창훈;김삼근
    • 한국컴퓨터정보학회논문지
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    • 제12권2호
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    • pp.307-314
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    • 2007
  • 프랜차이즈 물류관리시스템 (FDS)은 SCM (Supply Chaining Management)이나 ECR (Efficient Consumer Response)과 같이 체인점 형식의 원자재의 주문관리를 효율적으로 관리하기 위한 시스템이다. 그러나 기존의 시스템은 PC와 인터넷을 이용한 시스템이나 ARS를 확장한 CTI (Computer Telephony Integration)를 이용하는 시스템이 주를 이루어 별도의 장비가 필요하거나 사용상의 잦은 오류로 영세한 가맹점들에게 많이 보급되지 못하고 있는 실정이다. 이러한 문제를 해결하기 위해 본 논문에서는 모든 가맹점들이 사용하는 카드 체크기를 이용하여 각종 원자재를 주문할 수 있는 웹 카드 체크기를 이용한 물류관리시스템을 개발하였다. 따라서 본 시스템은 별도의 장비나 경제적인 추가 부담 없이 기존 시스템을 이용할 수 있다는 점에서 향후 많은 발전과 사용이 될 것으로 예상된다.

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신사복 재킷디자인의 감성 및 형상 데이터베이스를 이용한 제품검색 시스템 개발에 관한 연구 (The Development of a System for Product Search Using a Sensibility and Configuration Database on Designing Men's Jackets)

  • 박윤아
    • 대한가정학회지
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    • 제44권4호
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    • pp.133-144
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    • 2006
  • The contemporary period is called "the age of sensibility" in which each individual consumer seeks to have her or his own products. Businesses are in need of design developments with an emphasis on customer sensitivity, and at the same time consumers must understand their own sensitivity to acquire information on designs that suit them. This research established a sensitivity and configuration database on designing men's jackets using the sensitivity engineering approach to clothing design information. The user interface was created on the Internet. Sixty-seven sensitivity terms of vocabulary appropriate for the assessment of men's jacket design were selected, and the different designs were classified into six items and 24 categories. Thirty men's jackets with different designs were produced for sensory testing and the results were analyzed in accordance with general linear I statistics. A sensitivity database was established for each category. My-sql, PHP, Java Script, and Html were used for the configuration database work. The configuration of items/categories, with the most appropriate sensitivity database information assigned to the selected sensitivity vocabulary, was programmed for display on the computer screen. The sensitivity vocabulary of a customer's choice for each factor was selected for the program to run, while the category and product configuration of the men's jacket most suitable for the search was displayed based on the user interface.

IT 투자성과의 정량적 평가와 정성적 평가의 상관관계에 관한 연구 (A Case Study on the Correlation between the Quantitative and the Qualitative Evaluation of IT Investment Performance)

  • 이재범;홍유진;장윤희
    • 경영정보학연구
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    • 제9권2호
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    • pp.149-168
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    • 2007
  • IT 투자성과의 정량화에 대한 필요성이 높아짐에 따라 학계와 연구단체에서 IT 투자성과의 화폐가치 전환 및 정량적 평가를 위한 다양한 측정방법들을 개발하여 제시하고 있으며, 이들 기법을 활용하여 IT 투자성과를 정량적으로 평가하는 기업들이 점차 늘고 있다. 그러나 이와 같은 IT 투자성과의 정량적 평가 기법을 도입한 기업의 실무자들은 화폐가치로 전환되어 도출된 결과들이 가시적으로 확인될 수 있는 것이 아니기 때문에 IT가 제공하는 실 효과를 제대로 반영하여 평가되었는지에 대하여 확신하지 못하고 있다. 이에 본 연구는 IT 투자성과의 정량적 평가 결과를 기존의 많은 연구를 통해 IT 투자성과의 정성적인 평가로 입증된 사용자 만족도로써 설명이 가능한지 파악하여 보기 위하여 기업의 사례 분석을 통해 그 상관관계를 분석하였다. 사례 연구 결과, 다음과 같은 시사점을 도출하였다. 첫째, 정보화 효과금액은 사용자 만족도와 상관관계가 있다. 둘째, 합리적인 정보화 효과금액의 도출을 위해서는 조직 내에서 시스템의 효과를 정량화할 수 있는 지표 개발 및 화폐전환 데이터의 관리가 중요하다. 셋째, IT ROI는 시스템 간의 성과를 비교하는 것에는 부적절하며 개별 시스템의 성과 및 효율성 측정 기준으로 사용하는 것이 적절하다. 넷째, 정량적 평가가 여전히 시스템의 전략적인 부분 등에 대한 평가에는 미흡하기 때문에 이를 보완하기 위한 방법으로 사용자 만족도를 함께 사용하는 것이 바람직하다.

포괄수가제 확대시행에 따른 의료기관 종사자의 인지도 조사 (The Study on the Recognition of Diagnosis Related Group in Healthcare Workers)

  • 박지경;이고은
    • 보건의료산업학회지
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    • 제7권4호
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    • pp.243-257
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    • 2013
  • This study was conducted in order to survey in healthcare worker's recognition of diagnosis related group(below; DRG) effect from July 1, 2012, to examine their recognition, expectation of the DRG system, and to provide the basic data necessary for the enforcement of the settlement. The subjects of this study were workers at clinics and hospitals sampled from hospital with DRG applying 7 diseases in Busan and Kyung-nam. A questionnaire of survey was conducted with the subjects working at clinics and hospitals from July, 25, 2012 to September 7, 2012, and the subjects were limited to doctors, officers, nurses, medical technicians and nurse assistants, and a total of 618 subjects were enrolled in this study. In the result of this study, generally, the healthcare workers recognized the DRG system. But their knowledge about that was not clear. Expanding enforcement DRG system at the present time, to provide accurate information to the healthcare consumer, workers need to know about DRG system clearly. To this end, for national health policy and medical institutions, workers should be educated constantly about providing medical service as well as the duty of enough explanation about the healthcare consumer's right to know.

웨어러블 디바이스 소비자의 혁신특성, 소비자특성, 혁신저항, 그리고 수용의도와의 구조적 관계: 혁신저항모형과 인지된 위험이론을 기반으로 (The Structural Relationships among Innovation Characteristics, Consumer Characteristics, Innovation Resistance, and Intention to Acceptance of Wearable Device Customers: Based on Innovation Resistance Model and Theory of Perceived Risk)

  • 배재권
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권4호
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    • pp.87-104
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    • 2016
  • Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

소셜 빅데이터 분석을 통한 소비자 가치 인식 연구: 신규 스마트폰을 중심으로 (A Study on Consumer Value Perception through Social Big Data Analysis: Focus on Smartphone Brands)

  • 김형중;김진화
    • 한국전자거래학회지
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    • 제22권1호
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    • pp.123-146
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    • 2017
  • 소비자들이 SNS에 공유하는 정보는 소비자들의 구매나 선택에 대한 결정에 많은 영향을 미친다. 이에 소셜 빅데이터를 활용하여 소비자 가치를 분석한 새로운 연구방법론에 주목할 필요가 있다. 이러한 맥락에서 본 연구의 목적은 소셜 빅데이터 분석을 통해 소비자의 가치 인식을 계량적으로 분석해 보고자한다. 이러한 분석 결과를 토대로 광고전략 개발에 적용할 수 있는지를 규명하고자 하였다. 본 연구에서는 3가지 스마트폰 브랜드에 대해 텍스트 마이닝과 긍 부정 이미지 분석을 활용함으로써 소비자 가치 구조를 파악하였다. 분석결과 브랜드별 소비자의 가치 인식에 대한 감성적인 측면과 이성적인 측면에서 차별적인 내용을 선별할 수 있었다. 갤럭시 S7과 아이폰 6S의 경우 출시일 이전에는 감성적인 측면이 중요한 것으로 나타났지만 출시일 이후에는 이성적인 측면이 중요한 것으로 나타났다. 그러나 LG G5의 경우 출시일 이전이나 이후 모두 감성적인 측면이 중요한 것으로 나타났다. 또한 소비자 가치 인식의 분석 결과를 바탕으로 핵심적인 광고전략 2가지 안을 제안할 수 있다. 갤럭시 S7의 경우 광고전략 개발 시 제품속성에 대한 성능이나 차별화된 기능 등 이성적 측면을 강조해야 할 필요성이 있다. LG G5의 경우 광고전략에서 제품을 사용함으로써 느껴지는 행복감, 설레임, 즐거움, 재미 등의 감성적 측면을 광고전략 개발에 중요하게 고려할 필요가 있다. 결과적으로 본 연구는 소비자 가치 분석을 통해 실제 광고전략에 좋은 기준을 제시할 것으로 판단된다. 광고전략은 주로 직감이나 경험에 의해 이루어진다. 이에 소셜 빅데이터 분석을 통한 소비자의 가치 인식 분석으로 광고전략을 개발하는 것은 중요한 시사점을 안겨 줄 것으로 판단한다.

소비자들의 인터넷 쇼핑가치에 따른 관계품질 및 구매행동특성 - 의류제품 구매를 중심으로 - (The Characteristics of Relational Quality and Buying Behavior Depending on Consumer's Internet Shopping Value - Focused on Clothing Purchase -)

  • 지혜경
    • 한국의상디자인학회지
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    • 제11권1호
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    • pp.63-75
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    • 2009
  • This study aims to find out the dimension of consumers' shopping values in internet clothing purchase, and the relation of their relational quality with shopping malls and their shopping behavior depending on the type of their shopping values. For this purpose, this study surveyed 343 male and female consumers in their 20s or 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in July 2008. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and $X^2$-test are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' shopping value dimensions in internet shopping for clothes are found 4 factors of fun, economic utility, information, and shopping convenience. Second, based on shopping value dimensions, consumers are categorized into an practicality-seeking, an economic utility/fun-seeking, a fun-seeking, and an information/fun-seeking group. Third, there are significant differences in relational quality, customer loyalty, favorable word of mouth, and repurchase intention depending on shopping value-based consumer types. In particular, the economic utility/fun-seeking and information/fun-seeking group have higher values on relational quality and shopping behavior variables than other groups. Thus internet shopping mall businesses need to recognize these group of consumers as their core customers and develop programs to maintain a long-term relationship with them.

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일 대학 학생들의 기상정보 이용실태와 만족도 및 건강정보 요구도 (Students' Actual Use and Satisfaction of Meteorological Information and Demands on Health Forecasting at a University)

  • 오진아;박종길
    • 한국간호교육학회지
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    • 제15권2호
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    • pp.251-259
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    • 2009
  • Purpose: Climate change affects human health and calls for a health forecasting service. The purpose of this study was to explore the students' actual use and their satisfaction with meteorological information and the demands on health forecasting at a university in South Kyungsang Province. Method: This study used a descriptive design through structured self-report questionnaires including frequency, contents, purpose, perception, satisfaction of meterological information and need and demand of health forecasting. Data were collected from June 1 to 5, 2009 and analyzed using the SPSS 17.0 program. Descriptive statistics, t-test, ANOVA, $\chi^2$ test and Person's correlation coefficient were used to analyze the data. Result: The majority of the students watched the daily weather information to decide about daily work, outdoor activity or habitually. The mean score of need for health forecasting was $3.44{\pm}.81$, and the demand for health forecasting was $2.93{\pm}1.05$. Significant differences were found in the need for health forecasting according to sex, major, and environmental disease. In addition, the higher the satisfaction of health forecasting, the higher the demand for it. Conclusion: I suggest improving the meteorological information system technically and developing a health forecasting service resulting in a healthier and more comfortable life.

기능성 아웃도어 재킷의 행택을 통한 성능정보 제공 현황과 유용성 및 대안연구 (A Survey research on Current Situation and Effectiveness of Performance Information in the Hang-Tag of Functional Outdoor Jacket)

  • 이은별;방기성;유신정
    • 한국의류산업학회지
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    • 제16권5호
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    • pp.800-810
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    • 2014
  • In this study, the current status of product information of functional outdoor jackets in the hang-tags was investigated in perspective of consumer protection. Effectiveness and preferred alternatives to hang-tag information were also investigated. For the market survey, 1560 hang-tags from 676 functional outdoor jackets were investigated. For the effectiveness and preferred alternatives, 472 adults in their 20-60's were surveyed. The average number of hang-tags was 2.3 but 5.9% did not provide any product information. The contents included functional property of fabric; quality guarantee; brand introduction; product characteristics; instructions for care/usage; subsidiary material information, and they were different depending on end-use of jackets. Consumers strongly wanted explanations of the terms used in the hang-tag and could not accurately figure out the functions of the products from hang-tag information regardless of expression methods. The percentage of incorrect answer of 'figure/foreign language' method was extremely high. It is a noticeable feature of graph method that customers perceived that the graph was difficult to understand, but the percentage of correct answers was much higher than other methods, implying that graph method was possibly more useful at delivering accurate information to the customers who pursuit information. Customers strongly agreed to need of alternative methods and preferred an unified performance grade from selected functions based on the end-use of products. Customers also wanted to include the information of performance change after laundering. The results could provide practical insights to the consumers, companies, and the government to prepare proper guideline/policies for consumer protection.

소비자 식품안전 체감도에 따른 식생활만족도에 관한 연구 : 식품안전정보 신뢰의 조절효과 중심으로 (A Study of Korean Consumers on Dietary Satisfaction to Sentiment Index about Food Safety : Focusing on Moderating Effects of Reliance to Food Safety Information)

  • 임해파;이승신
    • 가정과삶의질연구
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    • 제34권3호
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    • pp.15-26
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    • 2016
  • Food is a kind of unconditional element for the health and survival of humanity. Eating is the most principle desire for humans among others, which can make humans feel stability and pleasure when the desire is well satisfied. The attention to food safety is increasing and food safety accidents are happening constantly, which makes the anxiety to food safety become more serious. Especially after the WTO, the floating of food hazards between countries are increasing, which makes the problems of food safety not just limited to inland but has become a matter of common interest internationally in this liberalization era. Therefore, institutional preparation and persistent management and supervision are necessary for increasing dietary life satisfaction as well as securing food safety. Meanwhile, the consumers also need to understand and trust the food safety information, and have the ability of personally pursuing a safe diet. In this study, sentiment index about food safety and dietary satisfaction were centered on Korean consumers and the factors having an effect on dietary satisfaction were analyzed. Moreover, whether the reliance to food safety information had a moderating effect on the sensory level of food safety and satisfaction to dietary food was also confirmed. The main results were different with those concluded by J. Yun and S. Joo (2014). The sensory level of food safety was decided by the reliance to food production distribution provision safety, anxiety to food varieties, and food token. The reliance to food production distribution provision safety was lower than the average level. The anxiety to food varieties was slightly higher than the average level. The reliance to food safety information was generally lower than the medium level which showed the distrust to food safety information. The satisfaction of diet by the consumers showed a slightly lower level than the average level. In addition, the reliance to food safety information had a moderating effect on the sentiment index about food safety and dietary satisfaction. Therefore, the consumer organizations or the government should actively expand various consumer education related to food safety in order to apprehend the concrete variables which can have effects on the satisfaction of diet and transform the precise information into accurate knowledge.