• 제목/요약/키워드: consumer's information need

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실버의류 기성복업체의 실태조사 연구 (A Research on the Actual Condition of Silver Apparel Brands)

  • 정삼호;김수아
    • 복식
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    • 제56권4호
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    • pp.15-32
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    • 2006
  • The purpose of this study is to research on the actual condition of production and selling in silver apparel market. For the questionnaire, 19 women's wear brands which were in higher ranking of sales in boutiques and madame-zone of department stores were selected. Pattern makers of each brand were questioned about 40 items for this research. The results of the questionnaire were as follows: 1) According to the result of the survey on the made-to-wear production of 19 ready-to-wear manufacturers, there was the gap was in ages between the target and the real consumer. Consumers of these brands were older and aged more broadly than their target ages. 2) Most of the consumers of silver-zone has thick waists, common heights, fat shapes. Custom-made clothes are ordered in many cases because of the big abdomen(50.0%) and H-shape(58.3%) of a somatotype. The body size variation of user population is needed for a good fit. 3) All brands(100%) of this research are using KS standards in the label of clothing, but they don't use these data in their production by reason of unawareness and distrust about these data. These inconsistency between the label and the real size of products may cause a confusion when consumers buy ready-to-wear. 4) Silver apparel manufacturers have need of anthropometry information and dummy(78.6%) suitable for their target consumers to increase their satisfaction about their apparel fit.

신세대 지향적 제품개발과 전략에 관한 연구 (A Study on the Product Development and Strategy of New Generation Oriented)

  • 곽희준
    • 디자인학연구
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    • 제15권4호
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    • pp.25-32
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    • 2002
  • 개인주의와 개방주의 가치관으로 무장한 21세기형 신세대이며 정보화의 선도계층인 Y세대, N세대, N세대 등이 X세대에 이어 새롭게 등장하였다. 이 신세대들은 그 어느 때보다 자신들만의 감성을 중요시하며, 자신의 개성적인 이미지 창출과 욕구해소를 위한 방편으로 감성을 만족시켜주는 제품만을 선호하는 구매행동이 나타나고 있다. 이들 신세대의 디지털제품에 대한 선호는 과거의 획일적, 규격적인 제품으로부터 관심이 멀어지고 좀 더 새롭고, 자신들만이 가질 수 있는 다종다양한 상품의 요구로 인해 그들의 감성에 대응할 수 있는 신 개념의 제품차별화가 필요하게 되었다. 과거에는 부모님의 취향이나 제품의 가격에 의해서 구매가 결정되었지만, 21세기에는 거의 모든 제품들은 이들 세대에 의하여 구매되거나 주 사용대상이 되므로 디자인 전반이 그들의 소비감성에 맞추는 방향으로 될 것이다. 그러므로 제품을 개발하는데 있어 대상 소비자의 의식적 상태, 즉 욕망(Wants)과 욕구(Needs)를 충족시킬 수 있는 소비자 지향적이고 인간의 감성에 중점을 둔, 새 천년의 소비와 유행의 주역이 될 신세대에게 만족을 줄 수 있는 디자인개발과 전략연구가 절실하다.

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온라인 쇼핑몰 데이터를 활용한 판매동향 분석 시스템 (Open Market Sales Trend Analysis System Using Online Shopping Mall Data)

  • 차승연;김강렬;러비나스레스터;김영주;최종명
    • 사물인터넷융복합논문지
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    • 제5권2호
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    • pp.7-13
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    • 2019
  • 인터넷의 발전으로 온라인 쇼핑이 활성화 되면서 소비자들의 구매 형태가 기존의 대면 구매방식에서 온라인 구매방식으로 변하고 있다. 이에 수많은 판매자가 쇼핑몰로 유입되었고, 판매자들 간의 경쟁이 매우 치열한 실정이다. 따라서 쇼핑몰 내 판매자들은 소비자의 구매 패턴 및 제품 판매동향을 분석하여 합리적인 마케팅 전략을 세울 필요가 있다. 본 논문에서는 오픈 쇼핑몰에서 판매업자가 동일 제품을 판매하는 경쟁사의 제품 가격, 평점, 판매수량을 시간대별로 분석하여 소비자의 구매 패턴을 파악했다. 또한 수집된 정보들을 차트로 가시화하여 자사와 경쟁사의 판매동향을 쉽게 비교할 수 있도록 하였다. 위 시스템을 사용하면 분석된 구매패턴을 통해 판매수량을 예측할 수 있고 판매동향을 파악하여 상품의 합리적인 가격 선정이 가능하다.

노인 친화적 감성용 욕조 대안에 대한 노인 소비자의 요구 및 평가 (A Survey on the Aged Consumers' Needs for an Elderly Friendly and Sensitive Bathtub Alternative)

  • 최병숙;권대규
    • 한국주거학회논문집
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    • 제24권6호
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    • pp.41-49
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    • 2013
  • This study finds out the aged consumers' needs on the developing elderly friendly and sensitive bathtub. This bathtub focuses on enhancement of multi-senses and enhancement of health, safety & convenience during bath. The enhancing multi-senses would have four functions; therapy with color and aroma, the massage with micro water bubbles, the visual and auditory with TV & cinema, and the auditory with music and radio. Also, enhancing others of bathtub would have seven functions; emergency bell, blood-pressure check system for health condition, water temperature indicator, keeping water warm, reading a book in that, and controlling of house entrance door and a getting the phone during bath. The aged consumers' needs find throughout a questionnaire survey, and 497 data was analyzed. The main results are as follow. They consider a full bath behavior as a healthcare. They have an intention to purchase or use the elderly and friendly bathtub, and they prefer using it in common facilities to using it at home. They highly need health related function of bathtub, which are massage (64.4%), blood-pressure check system (55.1%) and aroma therapy (45.7%). The emergency bell (67.0%), keeping water warm (62.2%), and water temperature indicator (49.7%), related to safety & information function of bathtub, are needed. Also, they think tolerance for error and low physical effort in bathtub design alternative, opening door and inside sitting support, to be important.

패션 및 뷰티 제품의 모바일 쇼핑에 영향을 미치는 마켓 메이븐 및 시간지향특성에 관한 연구 (A Study on the Effects that Personal Characteristics of Market Maven and Time Orientation have on Mobile Shopping - With a Focus on Mobile Shopping -)

  • 남미우
    • 복식
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    • 제64권5호
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    • pp.30-49
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    • 2014
  • Mobile shopping, through the use of the smart phone, has become a very popular shopping method for consumers due to it not being limited by time or place. This research aims do the following:1)find the causes for consumers shifting to mobile shopping with the focus on fashion and beauty items; and in order to so, this research will use the TAM that was found by David et al (1989), and 2) distinguish any behavioral differences between consumer groups divided into purchasing intention of fashion and beauty items through smart phone. Path analysis was performed to verify the cause-and-effect relationship between the variables. Personal characteristics(i.e. market maven, time orientation), perceived usability, ease of use, attitude towards mobile shopping, and purchase intentions were all treated as dependant variables. The results showed that attitude towards mobile shopping was the most important variable on mobile shopping intentions. Time-oriented and Market Maven were thought to affect mobile shopping attitude and the dependent variables of purchase intention. Also, when purchasing smart phones, consumers highly valued smart phone's popularity; people with higher purchasing intention mainly used entertainment and utility apps. The following are the main reasons for not purchasing through mobile shopping: they are slower than computers, inconveniences in viewing due to small size of the screen, and security issues. The consumers used the internet as their main source of acquiring daily information. In this research, factors that affect the purchase intention were studied. However, it is difficult to firmly insist that this research correctly predicts the actual purchase intention-further studies need to be done to investigate the relationship between mobile purchase intention and actual purchase intention.

중소중견 제조기업을 위한 공정 및 품질데이터 통합형 분석 플랫폼 (Process and Quality Data Integrated Analysis Platform for Manufacturing SMEs)

  • 최혜민;안세환;이동형;조용주
    • 산업경영시스템학회지
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    • 제41권3호
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    • pp.176-185
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    • 2018
  • With the recent development of manufacturing technology and the diversification of consumer needs, not only the process and quality control of production have become more complicated but also the kinds of information that manufacturing facilities provide the user about process have been diversified. Therefore the importance of big data analysis also has been raised. However, most small and medium enterprises (SMEs) lack the systematic infrastructure of big data management and analysis. In particular, due to the nature of domestic manufacturing companies that rely on foreign manufacturers for most of their manufacturing facilities, the need for their own data analysis and manufacturing support applications is increasing and research has been conducted in Korea. This study proposes integrated analysis platform for process and quality analysis, considering manufacturing big data database (DB) and data characteristics. The platform is implemented in two versions, Web and C/S, to enhance accessibility which perform template based quality analysis and real-time monitoring. The user can upload data from their local PC or DB and run analysis by combining single analysis module in template in a way they want since the platform is not optimized for a particular manufacturing process. Also Java and R are used as the development language for ease of system supplementation. It is expected that the platform will be available at a low price and evolve the ability of quality analysis in SMEs.

해외직접구매 사이트에 대한 서비스품질 지각이 소비자의 신뢰와 만족도 및 충성도에 미치는 영향 (Effect of Service Quality Perception of Direct Purchase Shopping to Trust, Satisfaction, and Customer Loyalty)

  • 김경민;박민정
    • 복식
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    • 제67권2호
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    • pp.116-130
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    • 2017
  • Consumers who purchase products from foreign countries and deliver them back to Korea are increasing. According to the Korea Fashion & Textile News (2015), overseas direct shopping reported 39% increase compared to 2013. Furthermore, clothes accounted for 19% of product category. Therefore, the service quality of overseas purchase sites is becoming more important, but studies have been limited. this research focuses on investigating the effects of consumers' shopping orientation on service quality and the effects of service quality on trust, satisfaction, and consumer loyalty. The survey was administered to consumers who had experiences in purchasing through overseas direct purchase websites. The results showed that the perception of service quality differed depending on the respondent's shopping orientation. Among the four shopping orientation groups(shopping confidence, shopping enjoyment, trend pursuit, and shopping follower groups), the shopping confidence group showed the highest mean for all service quality factors. All the groups showed the highest scores on product and trust among the factors of service quality. Next, the results revealed that service quality positively influenced consumers' trust on websites that provide overseas direct purchase services, which further improved customer loyalty. Therefore, the study gives managerial suggestions to online retailers that provide oversea shopping service. They need to provide higher site efficiency, security, product reliability, and responsiveness to cultivate international customers' trust and satisfaction. In particular, it will be important for them to offer accurate, reliable product information and various languages for overseas customers.

멀티미디어 응용을 위한 저전력 데이터 캐쉬 구조 및 마이크로 아키텍쳐 수준 관리기법 (Low-Power Data Cache Architecture and Microarchitecture-level Management Policy for Multimedia Application)

  • 양훈모;김정길;박기호;김신덕
    • 정보처리학회논문지A
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    • 제13A권3호
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    • pp.191-198
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    • 2006
  • 최근 디지털 멀티미디어 응용기기는 휴대 편의성은 물론 하나의 기기에서 다양한 멀티미디어 데이터 처리를 가능하게 하는 기능적 집적이 이루어지고 있다. 이와 같은 추세는 기기가 처리해야 하는 데이터 양의 증가와 이를 수행하기 위하여 요구되는 온칩 메모리의 크기 및 연산 유닛의 고성능화를 요구하여 전력 소비량의 증가를 유발시킨다. 연산 엔진에서 사용되는 대표적인 온칩 메모리인 캐쉬는 전력 사용에 있어서 중요한 비율을 차지하는 구조로 저전력 설계를 위한 구조적 개선의 주요 대상이다. 본 논문에서는 멀티미디어 응용을 수행하는 연산 엔진의 데이터 캐쉬에서 소비되는 전력을 감소시키기 위하여 멀티미디어 응용의 데이터 사용 특성을 파악하여 이 특성을 전력소비를 감소시키는 목적으로 활용 가능한 분할된 캐쉬구조를 제안한다. 그리고 각각의 분할된 캐쉬에 대하여 특정 주소 영역의 데이터 참조를 고정시킴으로써 얻을 수 있는 전력 소비면의 성능 향상을 평가한다. 시뮬레이션 결과 제안하는 캐쉬 구조는 같은 크기의 직접사상 캐쉬, 2중연관 캐쉬, 4중연관 캐쉬에 대해 유사한 성능을 나타내면서, 각각의 기존 캐쉬 구조와 비교하였을 경우 33.2%, 53.3% 및 70.4%만큼 감소된 전력으로 동작 가능하다.

소비자대상 직접 (DTC) 비만유전자 기반 정밀영양 (PNH)의 국내 현황 (Domestic development situation of precision nutrition healthcare (PNH) system based on direct-to-consumer (DTC) obese genes)

  • 김오연;이명숙;이정희;손정민;윤미옥
    • Journal of Nutrition and Health
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    • 제55권6호
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    • pp.601-616
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    • 2022
  • In the era of the fourth industrial revolution technology, the inclusion of personalized nutrition for healthcare (PNH), when establishing a healthcare platform to prevent chronic diseases such as obesity, diabetes, cerebrovascular and cardiovascular disease, pulmonary disease, and inflammatory diseases, enhances the national competitiveness of global healthcare markets. Furthermore, since the government experienced COVID-19 and the population dead cross in 2020, as well as numerous health problems due to an increasing super-aged Korean society, there is an urgent need to secure, develop, and utilize PNH-related technologies. Three conditions are essential for the development of PNH technologies. These include the establishment of causality between obesity genome (genotype) and prevalence (phenotype) in Koreans, validation of clinical intervention research, and securing PNH-utilization technology (i.e., algorithm development, artificial intelligence-based platform, direct-to-customer [DTC]-based PNH, etc.). Therefore, a national control tower is required to establish appropriate PNH infrastructure (basic and clinical research, cultivation of PNH-related experts, etc.). The post-corona era will be aggressive in sharing data knowledge and developing related technologies, and Korea needs to actively participate in the large-scale global healthcare markets. This review provides the importance of scientific evidence based on a huge dataset, which is the primary prerequisite for the DTC obesity gene-based PNH technologies to be competitive in the healthcare market. Furthermore, based on comparing domestic and internationally approved DTC obese genes and the current status of Korean obesity genome-based PNH research, we intend to provide a direction to PNH planners (individuals and industries) for establishing scientific PNH guidelines for the prevention of obesity.

지능형제품의 쾌락적 속성과 실용적 속성이 소비자 수용도에 미치는 영향 (The Effects of Hedonic Versus Utilitarian Attributes on the Consumer Acceptance of Intelligent Products)

  • 곽소나
    • 디자인융복합연구
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    • 제15권2호
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    • pp.333-345
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    • 2016
  • 최근 정보통신 기술 및 로봇 기술이 기존 제품에 접목된 지능형제품들이 개발되고 있다. 사용자에게 보다 수용 가능한 지능형제품을 개발하기 위해, 다양한 인터랙션 방식 또는 지능화 부분을 고려한 지능형제품디자인방법들이 소개되고 있다. 그러나 지능형제품은 모체제품이라고 불리는 기존 제품을 기반으로 하므로, 제품 속성 관점에서의 효과적인 지능형제품디자인방법에 대한 탐색이 필요하다. 이 연구의 목적은 제품 속성에 따른 지능형제품 유형이 소비자 수용도에 미치는 영향을 알아보는 것이다. 이를 위해 유아용 실내화를 사례로 하여, 쾌락적 지능형제품과 실용적 지능형제품을 비교하는 실험을 실시하였다. 실험결과, 제품선호도에 대해 피험자는 실용적 지능형 유아용 실내화를 쾌락적 지능형 유아용 실내화보다 긍정적으로 평가하고, 보다 높은 구매의사와 지불의사 금액을 나타냈다. 이는 유아용 실내화가 유아용 제품이라는 점에서 쾌락적 가치가 요구될 수도 있으나, 층간 소음이라는 사회적 문제와 관련된 제품이므로 실용적 가치가 보다 중요한 가치로 인식된 것으로 해석된다.