• 제목/요약/키워드: constructs

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브랜드 인식, 브랜드 충성 및 구매의도에 대한 소비자의 독특성 욕구와 의복관심의 영향 - 최적모형 구축을 중심으로 - (Consumers' Need for Uniqueness and Clothing Interest's Effects on Brand Consciousness, Brand Loyalty and Purchase Intention - To Select the Best Model of Constructs -)

  • 김지영
    • 한국의상디자인학회지
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    • 제10권1호
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    • pp.125-134
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    • 2008
  • Consumers' need for uniqueness reflects individual differences in counterconformity and related to the attitude toward brands as well as purchase behavior. To understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' need for uniqueness and clothing interest on the brand consciousness, loyalty and purchase intention. Survey was utilized to collect the data and subjects were 271 college students. Measures consisted of five main constructs: Consumer's need for uniqueness, clothing interest, brand consciousness, brand loyalty, and purchase intention. The measurement and structural models were evaluated using PRELIS 2 and LISREL 8.53. Consumer's need for uniqueness was confirmed to have three constructs: creative, unpopular, and avoidance. The researcher tested Model 1 and developed five other models-Models 2 through 6-based on the results from Model 1 evaluation. The additional Models 2 through 6 were nested in Model 1. To select a best model, the researcher compared the value of chi-square, RMSEA, GFI, AIC, and ECVI. Since Model 6 also illustrated conceptually or theoretically reasonable relationships among constructs as well, it was finally selected as a best model. In the Model 6, the creative dimension of consumer's need for uniqueness had a negative relationship with brand loyalty, while the avoidance dimension of consumer's need for uniqueness had positive relationship. The unpopular dimension of consumer's need for uniqueness and clothing interest had significant positive effects on the brand consciousness. The brand consciousness was significantly related to brand loyalty and brand loyalty to purchase intention.

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유비쿼터스 서비스 평가를 위한 u-서비스 체험성의 분석 (The Analysis of U-service Experienceability for Ubiquitous Service Evaluation)

  • 김성후;박창호;김청택
    • 한국조사연구학회지:조사연구
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    • 제7권1호
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    • pp.1-28
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    • 2006
  • IT 산업의 발전과 더불어 사회 및 산업 환경에서 컴퓨터와 컴퓨터 망을 이용한 새로운 환경을 구축하고자 하는 유비쿼터스 혁명이 도래하고 있다. 특히 일반 사용자 측면에서 볼 때 유비쿼터스 환경이 제공하는 양방향적이고 능동적인 지원 서비스는, 기존의 일방향적 서비스와 질적으로 구별되는 새로운 서비스 패러다임이 될 것이며, 따라서 기존의 제품 사용성이나 서비스 체험 양상과는 다른 차원의 서비스 평가 문제를 불러일으킬 것이다. 본 연구는 유비쿼터스 서비스에 대한 여러 차원의 경험을 종합적으로 u-서비스 체험성이라 정의하고, 이 u-서비스 체험성을 평가하는 요인과 문항에 대한 타당화를 위하여, u-서비스에 대한 체험성 모형을 제안하고자 하였다. u-서비스 관련 시나리오와 미리 개발된 서비스 체험 평가문항들을 이용하여, u-서비스 체험성에 대한 요인분석을 실시하였다. 그 결과, 나-중심성, 주권성, 멋, 사용성, 신뢰성, 접속성 등의 6 개의 하위 요인으로 구조화된 유비쿼터스 서비스의 체험성 모형을 확인하였다.

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건강신념모델을 적용한 AIDS 예방의 건강신념, 태도 및 건강행동 (Health Belief Model Approach to Health Beliefs, Attitude, and Health Behaviors Concerning HIV / AIDS.)

  • 김명혜
    • 보건교육건강증진학회지
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    • 제14권2호
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    • pp.125-147
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    • 1997
  • This study was conducted in order to identify the extent to which Health Belief Model (HBM) constructs explain the likelihood of taking preventive behaviors for AIDS among the young adolescents in Korea. HBM was applied as the theoretical framework for developing questionnaire items in this study. The survey instrument included all of the constructs of Health Belief Model, namely, perceived susceptibility, perceived severity, perceived benefit, perceived barriers, cue to actions for preventive behaviors concerning AIDS. Additionally, demographic characteristics of the respondents, their sexual experiences, and AIDS Knowledge Test were included in the study. Each of HBM constructs were developed with a 5-point Likert type scale from l(never agree) to 5 (absolutely agree). The survey was conducted with a total of 247 military men in a city on September 18, 1996, using self-reported questionnaire. The results of the study were summarized as follows: 1. Because the subjects for this study were military soldiers, their demographic characteristics were limited to all men, young age, and ummarried. Educational status was evenly distributed between high school graduates and university students. 2. On the average, the respondents started their first sexual relationship at 18 years old and 82.6% of them did not use condom when having their first sexual experience. Thirty-one percent of the subjects had sexual contact with prostitutes and the average number of sexual contact with prostitutes was 5 times during the past 2 years. 3. The results of AIDS Knowledge Test scores demonstrated that the respondents had a high level of knowledge about AIDS. However, some misconceptions about transmission of AIDS through casual contact were still prevailed. Sixty-six percent of the respondents expressed that people infected with HIV should be isolated from the society in order to protect the general public. 4. All the respondents expressed that they had heard about AIDS before. TV was found to be the source which provided information on AIDS most frequently. 5. Among fundamental constructs of Health Belief Model, scores of perceived benefit of taking preventive action against AIDS marked the highest score, while scores of perceived susceptibility were the lowest. As a result of Multiple Stepwise Regression analysis, 13 variable groups were found to predict the preventive action by 25%. Among them, only perceived benefit variables was the most significant factor to explain preventive behaviors by 17%.

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환자중심성의 개념적 구성 요소: 환자와 가족구성원의 관점 (Conceptual Constructs of Patient Centeredness: Perspective of Patients and Family Members)

  • 김은나;옥민수;신유경;조민우;이진용;도영경
    • 한국의료질향상학회지
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    • 제25권2호
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    • pp.26-43
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    • 2019
  • Purpose:The objective of this study was to identify the conceptual constructs of patient centeredness from the perspective of patients and family members in Korea, and to compare them with those included in the Picker Institute framework. Methods: Two focus group discussions were conducted. Each focus group consisted of six participants who had experienced being either a patient or a caregiver. We carried out a thematic analysis, and then compared the contents of our focus group discussions with the components of patient-centered care outlined by the Picker Institute. Results: Six conceptual constructs of patient centeredness emerged from the focus group discussions. Five of these overlapped with those outlined by the Picker Institute: 1)respect for patients' values, preferences, and needs, 2) coordination and integration of care, 3) information, communication, and education, 4) physical comfort, and 5) emotional support and alleviation for fear and anxiety. A new component that was not mentioned in the Picker Institute framework emerged from this study: "ease of making a complaint." Currently, "involvement of family and friends" and "continuity and transition" were not prominent components of patient centeredness according to our focus group discussions. Conclusions: This study presents the conceptual constructs of patient centeredness, five of which overlap with those outlined by the Picker Institute, and provides a qualitative basis of the patient experience survey currently being implemented by the Health Insurance Review & Assessment Service in Korea.

Factors Associated with Attendance in a Nutrition Education Program for Hyperlipidemic Patients

  • Yim, Kyeong-Sook;Kim, Young-Joo;Cho, Young-Yun;Rha, Mi-Yong;Kim, Duk-Kyoung
    • Journal of Community Nutrition
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    • 제3권1호
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    • pp.21-29
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    • 2001
  • This study was conducted to examine factors with attendance in hyperlipidemia nutrition eduction program among 101 hyperlipidemic outpatients (38 males 63 females) at Samsung Medical Center We employed the Health Belief Model (HBM) as the theoretical framework The individual nutrition education and counseling program was scheduled with 4- half hour session sin 2 to 4 weeks intervals. Upon initiation of the program a trained dietitian surveyed HBM constructs and psychosocial factors. The following were included perceived susceptibility to cardiovascular disease(CVD) perceived severity to CVD percieved benefits to diet modification perceived barriers to persistence in maintaining therapy and self efficicacy and social support from family Sociodemographic data health factors stress level nutrition knowledge, and 24-hour dietary recall behavior were also surveyed All these data was analyzed according to the number of nutrition sessions attended The subjects were 55.9$\pm$9.4 year old and 24.6$\pm$kg/㎡ Sociodemographic factors were not associated with the number of nutrition sessions attended HBM constructs and psychosocial factors were significantly associated with the number of nutrition sessions attended. According to Spearman correlation coefficients. From stepwis regression analyses using HBM constructs as independent variables perceive barriers to persistence in maintaining diet therapy (negative) proved to be the strongest predictors for the number of nutrition sessions attended (partial R$^2$= 72.3%) followed by perceived severity to CVD and self efficacy (model R$^2$=76.6% The findings indicate that HBM constructs and psychosocial factors were closely associated with patient attendance It suggests that information and guidance to minimize patients perceived barriers to diet therapy might help to improve patients to scheduled appointments in nutrition education programs.

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A Biomechanical Comparison of Intralaminar C7 Screw Constructs with and without Offset Connector Used for C6-7 Cervical Spine Immobilization : A Finite Element Study

  • Qasim, Muhammad;Hong, Jae Taek;Natarajan, Raghu N.;An, Howard S.
    • Journal of Korean Neurosurgical Society
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    • 제53권6호
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    • pp.331-336
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    • 2013
  • Objective : The offset connector can allow medial and lateral variability and facilitate intralaminar screw incorporation into the construct. The aim of this study was to compare the biomechanical characteristics of C7 intralaminar screw constructs with and without offset connector using a three dimensional finite element model of a C6-7 cervical spine segment. Methods : Finite element models representing C7 intralaminar screw constructs with and without the offset connector were developed. Range of motion (ROM) and maximum von Mises stresses in the vertebra for the two techniques were compared under pure moments in flexion, extension, lateral bending and axial rotation. Results : ROM for intralaminar screw construct with offset connector was less than the construct without the offset connector in the three principal directions. The maximum von Misses stress was observed in the C7 vertebra around the pedicle in both constructs. Maximum von Mises stress in the construct without offset connector was found to be 12-30% higher than the corresponding stresses in the construct with offset connector in the three principal directions. Conclusion : This study demonstrated that the intralaminar screw fixation with offset connector is better than the construct without offset connector in terms of biomechanical stability. Construct with the offset connector reduces the ROM of C6-7 segment more significantly compared to the construct without the offset connector and causes lower stresses around the C7 pedicle-vertebral body complex.

인공지능(AI) 기술 기반의 뉴스 앵커에 대한 수용 의도의 선행요인 연구 (An Evaluation of Determinants to Viewer Acceptance of Artificial Intelligence-based News Anchor)

  • 신하얀;권상희
    • 한국콘텐츠학회논문지
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    • 제21권4호
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    • pp.205-219
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    • 2021
  • 본 연구는 인공지능(AI) 기술을 기반으로 제작된 뉴스 앵커의 시청자 수용에 영향을 미치는 선행 요인 조사를 목적으로 하였다. AI 뉴스 앵커에 대한 지각된 신뢰와 지각된 유용성, 의인화, 사회적 실재감, 그리고 이해도를 포함하는 5개의 선행요인이 사용자 수용에 영향을 미칠 것으로 예상하였다. 그리고 AI 뉴스 앵커로부터 지각하는 능력과 호의, 진실성은 신뢰를 형성하는 선행요인으로 예측하였다. 연구모형과 연구가설을 통계적 유의수준에서 검증하기 위하여 513명의 조사 대상자로부터 설문 데이터를 수집하였다. 데이터의 정규성과 동일방법편의, 내적 일관성 평가와 함께 탐색적 요인분석과 확인적 요인분석을 포함한 척도 순화 프로세스를 수행하였다. 구조방정식 모형 분석을 수행한 결과, AI 뉴스 앵커로부터 지각하는 신뢰와 지각된 유용성, 의인화는 시청자 수용에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그리고 AI 앵커로부터 지각한 능력과 진실성은 신뢰에 유의한 정(+)의 영향을 미치는 것으로 평가되었다.

Variations in Neural Correlates of Human Decision Making - a Case of Book Recommender Systems

  • Naveen Z. Quazilbash;Zaheeruddin Asif;Saman Rizvi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권3호
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    • pp.775-793
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    • 2023
  • Human decision-making is a complex behavior. A replication of human decision making offers a potential to enhance the capacity of intelligent systems by providing additional user assistance in decision making. By reducing the effort and task complexity on behalf of the user, such replication would improve the overall user experience, and affect the degree of intelligence exhibited by the system. This paper explores individuals' decision-making processes when using recommender systems, and its related outcomes. In this study, human decision-making (HDM) refers to the selection of an item from a given set of options that are shown as recommendations to a user. The goal of our study was to identify IS constructs that contribute towards such decision-making, thereby contributing towards creating a mental model of HDM. This was achieved through recording Electroencephalographic (EEG) readings of subjects while they performed a decision-making activity. Readings from 16 righthanded healthy avid readers reflect that reward, theory of mind, risk, calculation, task intention, emotion, sense of touch, ambiguity and decision making are the primary constructs that users employ while deciding from a given set of recommendations in an online bookstore. In all 10 distinct brain areas were identified. These brain areas that lead to their respective constructs were found to be cingulate gyrus, precentral gyrus, inferior parietal lobule, posterior cingulate, medial frontal gyrus, anterior cingulate, postcentral gyrus, superior frontal gyrus, inferior frontal gyrus, and middle frontal gyrus (also referred to as dorsolateral prefrontal gyrus (DLPFC)). The identified constructs would help in developing a design theory for enhancing user assistance, especially in the context of recommender systems.

레퍼토리 그리드 기법을 통한 학교도서관 서비스 특성 분석에 관한 연구 (A Study on the Analysis of Characteristics of School Library Services Using the Repertory Grid Technique)

  • 이병기
    • 한국도서관정보학회지
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    • 제54권3호
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    • pp.249-270
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    • 2023
  • 본 연구는 레퍼토리 그리드 기법을 적용하여 학교도서관 서비스의 특성을 파악하고, 인적자원(사서교사, 교과교사, 사서)간의 학교도서관 서비스에 대한 인식과 내적 경험의 차이를 고찰하는데 목적이 있다. 학교도서관 서비스의 특성을 분석하기 위해서 요소 강도, 구성개념 극단, 불일치 구성개념, 암묵적 딜레마 등의 지표를 활용하였다. 렙그리드의 요소를 9개로 설정하고, 현장 사서교사 3명과 포커스그룹 인터뷰를 전개하여 14개의 구성개념을 설정하였다. 교육대학원 학생, 30명을 대상으로 웹상에서 접근이 가능한 GRIDCOR 6.0을 통해 레퍼토리 그리드를 완성하도록 하고, 그 중 인구통계학적 특성을 고려하여 최종 6개를 선정, 분석하였다. 요소 강도의 관점에서 보면, 학교도서관 서비스 중에서 자료관리, 도서관협력수업, 독서·정보 상담 서비스가 중요하고 영향력이 큰 것으로 나타났다. 구성개념 강도의 관점에서 볼 때, 자기 역할이 분명한 정도, 실제 수행 정도, 자기조절능력이 높게 나타났다.

저수지 모델의 지형정보 엽력자료가 수리결과에 미치는 영향 분석 - 대청호를 대상으로 - (Analysis of the Effects of Bathymetry Data on Hydraulic Results - Daecheong Reservoir -)

  • 이재일;서세덕;하성룡
    • 환경영향평가
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    • 제18권4호
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    • pp.229-234
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    • 2009
  • A lot of research on the application of GIS has been conducted in the field of water quality management. The function of a geometric data acquisition for reservoir and river models, however, is not enough to satisfy multiuser' convenience. CE-QUAL-W2 is a two-dimensional(2D) longitudinal/vertical hydrodynamic and water quality model for surface water bodies, modeling eutrophication processes such as temperature-nutrient-algae and sediment relationships. The purpose of this study is to analyzing which bathymetry information affects hydraulic results. There are consisted of three scenarios under consideration. The first scenario takes into account only tribatary type data such as Heoin and Okchen river. The second scenario, Heoin river constructs to tributary and Okchen river constructs by branch. Last scenario constructs Heoin and Okchen river by branch. The RMSE error results for the first, second and third scenarios are 0.61, 0.36 and 0.28 respectively.