• Journal of Fashion Business
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• v.21 no.6
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• pp.1-15
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• 2017

This study examines the various responses of Chinese consumers, depending on the nationality of the fashion advertising model featured in an advertisement; it explores the effects of a congruence between self-image and advertising image (CSIAI) on consumer attitudes. This study was conducted by collecting data online; 200 samples selecting a Korean model and 200 samples selecting a Chinese model with a fashion brand were analyzed. A structural equation model confirms the conceptual framework for the influence of CSIAI on consumer attitudes and purchase intentions. The results show that the perceived CSIAI of consumers positively influences their attitude toward the advertising and the brand, and further, that advertising and brand attitudes significantly affect the purchase intention of consumers. This positive relationship is moderated by the nationality of the model. These findings suggest that the nationality of the model can serve as an important retail mix for global marketers. Other results and management implications are also discussed.

• Structural Engineering and Mechanics
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• v.17 no.6
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• pp.829-862
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• 2004

This paper presents a method for the nonlinear analysis of beam elements subjected to the cyclical combined actions of torsion, biaxial flexure and axial forces based on an extension of the disturbed compression field (DSFM). The theoretical model is based on a hybrid formulation between the full rotation of the cracks model and the fixed direction of the cracking model. The described formulation, which treats cracked concrete as an orthotropic material, includes a new approach for the evaluation of the re-orientation of both the compression field and the deformation field by removing the restriction of their coincidence. A new equation of congruence permits evaluating the deformation of the middle line. The problem consists in the solution of coupled nonlinear simultaneous equations expressing equilibrium, congruence and the constitutive laws. The proposed method makes it possible to determine the deformations of the beam element according to the external stresses applied.

• Communications of the Korean Mathematical Society
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• v.34 no.1
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• pp.333-349
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• 2019

The paper study the curvature theory of a line-trajectory of constant Disteli-axis, according to the invariants of the axodes of moving body in spatial motion. A necessary and sufficient condition for a line-trajectory to be a constant Disteli-axis is derived. From which new proofs of the Disteli's formulae and concise explicit expressions of the inflection line congruence are directly obtained. The obtained explicit equations degenerate into a quadratic form, which can easily give a clear insight into the geometric properties of a line-trajectory of constant Disteli-axis with the theory of line congruence. The degenerated cases of the Burmester lines are discussed according to dual points having specific trajectories.

• Honam Mathematical Journal
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• v.44 no.2
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• pp.165-178
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• 2022

In this paper, Sheffer stroke BL-algebra and its properties are investigated. It is shown that a Cartesian product of two Sheffer stroke BL-algebras is a Sheffer stroke BL-algebra. After describing a filter of Sheffer stroke BL-algebra, a congruence relation on a Sheffer stroke BL-algebra is defined via its filter, and quotient of a Sheffer stroke BL-algebra is constructed via a congruence relation. Also, it is defined a homomorphism between Sheffer stroke BL-algebras and is presented its properties. Thus, it is stated that the class of Sheffer stroke BL-algebras forms a variety.

• Asia Marketing Journal
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• v.20 no.3
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• pp.17-38
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• 2018

Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm's brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality. While previous research has mainly focused on behavioral traits of employees, this research examines the employee's physical appearance in association with the brand personality trait across two studies. Study 1 shows that salesperson look-brand personality congruence enhances brand affect by inducing positive affect. Specifically, a brand-congruent look of a salesperson increases positive affect among customers by confirming their prior expectations about what a salesperson of a certain brand should look like as a brand representative. Study 2 reveals that the positive impact of salesperson look-brand personality congruence on brand affect is significant only for customers with high social anxiety whereas this effect disappears for those with low social anxiety. These findings extend previous research on branded service encounters by showing why and when frontline employees' physical appearance shapes customers' affective responses toward the brand.

• International journal of advanced smart convergence
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• v.11 no.1
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• pp.76-86
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• 2022

The purpose of this study is to provide insights into live streaming consumer purchase intention by drawing on congruence between consumer and influencer factors and live shopping contents factors during the spread of COVID-19. We surveyed 348 individuals who have watched Fresh Hema's live streaming. SPSS and AMOS were used for data analysis. We determined that only actual congruity between influencer and consumer significantly influenced the consumer social experience. On the other hand, both the informativeness and entertainment value of live shopping contents positively impacted the consumer social experience. Additionally, social experience was significantly related to consumer co-experience and purchase intention. Moreover, the significant mediation effect of social experience was found amongst congruence between consumer and influencers, live shopping contents, co-experience, and purchase intention.

• Journal of the Korean Arthroscopy Society
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• v.10 no.1
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• pp.33-38
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• 2006

Purpose: This study seeks to address the results of percutaneous lateral release and medial reefing for patients with recurrent patellar dislocation. Materials and Methods: This paper focuses on 27 cases from 25 patients who had a surgical operation at our hospital in a span of eight years and six months from the time of December 1996 to May 2005. The subjects consist of 11 males and 14 females, and their average age was 22.2 years old. All the patients had their trauma history, and the average frequency of dislocation before surgery was 11.5 times. Results: The congruence angle before operation was 23.3 degree on the average, while the lateral patellofemoral angle was -5.7 degree on average. However, the congruence angle after surgery came to -2.4 degree, while the lateral patellofemoral angle recovered to the normal range of within 11.5 degrees. Four cases showed the recurrent dislocation, and two out of those four cases had -35, -12 degrees of their lateral patellofemoral angle respectively and 59, 14 degrees of their congruence angle respectively. Conclusion: Using percutaneous lateral release with medial reefing can be considered as an effective treatment for recurrent patellar dislocation

• The Korean Journal of Franchise Management
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• v.13 no.2
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• pp.53-66
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• 2022

Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

• Honam Mathematical Journal
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• v.28 no.1
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• pp.1-22
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• 2006

First, we obtain some results of intuitionistic fuzzy congruences on a regular semigroups contained in ($XH,\;XH^c$). Secondly, we introduce the concept of intuitionistic fuzzy idempotent separating congruences on a semigroup and investigate some of it's properties.

• Journal of the Chungcheong Mathematical Society
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• v.27 no.1
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• pp.57-64
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• 2014

It is known that the class of CI-algebras is a generalization of the class of BE-algebras [5]. Recently, K. H. Kim introduced the notion of a CS-algebra [4]. In this paper we discuss a closed deductive system of a CS-algebra, and we find some fundamental properties. Moreover, we study a CS-algebra homomorphism and a congruence relation.