• 한국유통학회지:유통연구
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• 제17권2호
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• pp.29-62
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• 2012

최근 유통환경과 소비자 라이프스타일의 변화 속에서 단순히 제품을 판매하고 유통시키는 것에 그치는 것이 아닌 소매점자산을 증대시켜 고객을 획득하고 유지할 수 있는 차별화된 경쟁우위가 필요하게 되었으며, 이러한 대안으로 소매점 이미지의 중요성이 날로 커지고 있다. 이에 따라, 본 연구는 소매점의 이미지와 자아이미지 일치성이라는 요인과 고객기반 소매점자산과의 구조적관계를 조사하여 소비자들의 재이용의도에 어떠한 영향을 미치는지를 알아보고자 하였다. 본 연구의 가장 큰 학문적 기여점은 소매점자산에 영향을 주는 자아이미지일치성이라는 선행 요인을 찾아내는데 있으며, 또한 소매점자산이 재이용의도에 강력한 선행요인임을 확인하는데 있어서 기존의 연구들이 보여준 Second-order Construct 유형의 소매점자산척도와 결과 변수간의 단일차원 인과관계가 아닌, 소매점자산을 구성하는 각각의 요인들과 재이용의도의 좀 더 구체적인 변수간의 구조적관계를 실증할 수 있게 되었다. 본 연구는 소매점과 자아의 이미지일치성을 두 가지 차원(실제 자아이미지일치성, 이상적 자아이미지일치성)으로 나누고 소매점자산의 구성요소인 소매점인지, 소매점연상, 지각된 소매점 품질, 소매점충성도에 어떠한 영향을 미치는가를 분석하고 자아이미지일치성을 토대로 평가된 소매점자산 요인들이 소매점의 재이용의도에 미치는 영향을 분석하여 소매점의 이미지의 관리와 투자에 대한 마케팅 측면의 중요성을 제시하고 있다. 연구모델에 대한 분석결과 소매점-실제 자아이미지일치성과 소매점-이상적 자아이미지일치성 모두 모두 소매점자산 요인들에 긍정적인 영향을 미쳤으며, 그 중 이상적 자아이미지일치성이 소매점자산 요인들에 미치는 상대적인 영향력이 더 크게 나타났다. 또한 소매점자산을 구성하는 각각의 요인들은 소비자의 소매점 재이용의도에 긍정적인 영향을 주는 것으로 나타났다. 이는 타겟 소비자들의 자아 이미지와 소매점의 상징적 이미지를 일치시키는 마케팅 노력을 통해 소비자들과 소매점 사이의 강력한 감정적 결속이 형성되어 해당 소매점의 자산을 높게 평가하고 지속적인 이용의도를 가져올 수 있음을 시사한다.

• 한국학교수학회논문집
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• 제10권3호
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• pp.341-351
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• 2007

중학수학 7-나에서 삼각형의 결정조건은 '세 변이 주어질 때', '두 변과 끼인 각이 주어질 때', '한 변과 그 양끝 각이 주어질 때'로 기술하고 있다. 합동 닮음조건도 세 조건으로 기술하고 있다. 이 논문에서는 '두 선분과 긴 선분의 대각이 주어질 때'도 삼각형의 결정조건에, 대응하는 두 변과 긴 변의 대각이 같을 때'는 합동조건과 닮음조건에 포함될 수 있음을 밝히며, 최소필수성은 삼각형의 결정조건에 있다고 보기 어렵고 합동조건에만 존재한다는 것, 유클리드 기하를 통한 삼각형 결정 합동조건의 명제탐구 및 결정 합동조건을 동일시하는 개념 혼동에 의한 문제점, 삼각형 결정을 위한 작도학습에 있어서 각과 길이의 수치화로 인한 부정적 영향에 관하여 논의한다. 마지막으로 미국과 일본 등의 교과서에서는 다루지 않으며, 유클리드 기하에도 없는 결정조건의 학습 효과에 대한 논의와 중학 수학 7-나의 삼각형의 결정 합동부분에 있어 학생들의 탐구력과 창의성 향상을 위한 학습 방향을 제안하는 바이다.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.113-128
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• 2022

This research emphasizes on the role of congruence between the sponsor and the sponsored unit that effect sponsor's brand image, attitudes towards it and the memorization of the sponsor's name. The contribution of this research is highlighted especially during the sponsorship of national football team during the 2018 football World Cup. Because of the increasing cost of sponsorship, it has become essential for sponsors to understand how the direct and indirect audience responds to their congruence with the sponsored sports team; and which of the two types of audiences is more and more receptive to their actions. Specifically researchers were not conscious about the level of congruence that optimizes the effects on the sponsor. Therefore, this research aims to characterize the congruence between the marks of the sponsors and the football team through a survey administered face to face. Then, we test the global model to determine if the sponsorship operation has more impact on the sponsor in case of high, low or average congruence? To respond to our research questions we selected two samples from customers that were exposed to the sponsoring actions two ascertain the exploratory and confirmatory steps. The first sample consists of 200 interviewees and the second 400 are considered as an acceptable representation guarantee for our research. In addition, we propose to validate the research model and test the inherent hypotheses that analysis the relationship between the chosen constructs.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.45-55
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• 2022

Purpose: Consumers' experience of functional attributes is remembered, and the experience lowers the cost of consumers' input from their point of view and reduces uncertainty. It also plays an important role in consumers' positive emotions and responses. Accordingly, if information search costs are reduced in terms of the costs perceived by consumers about restaurants, a strategy differentiated from other companies can be established. Therefore, this study investigated the effect of functional congruence of restaurant stores on information search cost reduction, positive/negative emotions, and loyalty. Research Design, Data, and Methodology: This study investigated functional congruence, information search cost reduction, and positive/negative emotions. The structural relationship between loyalty was analyzed. To verify this, a research hypothesis was established based on previous studies and a research model was constructed. The questionnaire items were modified and used according to the current study, based on previous studies. The data were collected using the questionnaire method from 187 people who had dining out experience. Frequency analysis was performed to confirm demographic characteristics. Reliability, convergent validity, and discriminant validity of the collected data were verified. The research model was analyzed with a structural equation modeling (SmartPLS 4). Results: The findings show that functional congruence had significant positive effects on information search cost reduction and positive emotion, but no significant effect on negative emotion. Information search cost reduction had significant positive effects on positive emotion/negative emotion but did not significantly affect loyalty. Lastly, both positive and negative emotions had significant positive effects on loyalty. Conclusion: Based on transaction cost theory, this study found how functional congruence and information search cost reduction influence consumers' emotions. The functional attributes of restaurants were perceived by customers as information, thus uncertainty was decreased. Finally, appropriate management strategies and implications of functional congruence and information search cost in the restaurant were suggested.

• 대한수학회논문집
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• 제13권2호
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• pp.243-249
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• 1998

In this paper, we introduce a congruence relation on a semiring and a quotient semiring, and prove some homomorphism theorems.

• 복식문화연구
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• 제19권3호
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• pp.622-636
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• 2011

The purpose of this study was to assess the effects of self-image congruence on attitudes toward purchase intentions of children's clothing via the Behavioral Intention Model. The empirical study was conducted via on-line survey and data were collected from mothers with children aged 6 to 10 years. A total of 593 respondents answered the questionnaire and 574 usable data were statistically analyzed. SPSS 18.0 was used to conduct descriptive statistical analysis, factor analysis, reliability analysis, cluster analysis, Chi-square test, ANOVA, and multiple regressions. A K-means cluster analysis was conducted based on three dimensions brand images of children's wear. Respondents were divided into four groups: elegant image group, multiple image group, ordinary image group, and childlike image group. Characteristics of consumers and clothing evaluative criteria that mothers considered important differed significantly across groups. Moreover, based on these groups, each dimension of self-congruence had different effects on brand attitude. Brand attitude and subjective norms had different effects on purchase intentions. In conclusion, levels of self-congruence and factors influencing purchase intention varied according to brand images of children's wear.

• 유통과학연구
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• 제18권10호
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• pp.5-14
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• 2020

Purpose: Early morning delivery markets have grown exponentially in the last few years. This study aims to verify the effects of brand experience factors and brand personality factors of Market Kurly, a representative early morning delivery brand, on brand attachment and brand loyalty. Research design, data, and methodology: For this purpose, 204 ordinary people in their 20s and 40s who have experience in using Market Kurly were surveyed. 7 hypotheses were verified by using hierarchical regression analysis. Results: Affective experience, intellectual experience, and behavioral experience among brand experience factors had a positive effect on brand attachment. Also, brand personality-self-image congruence and brand personality-human brand congruence as brand personality factors had a positive effect on brand attachment. The brand attachment was identified as an important preceding factor to explain the brand loyalty of Market Kurly. Conclusions: When applying brand experience factors to the early morning delivery service context, each brand experience factor affected brand attachment and brand loyalty. The scope of research on brand personality-self-image congruence was expanded in that it considered both brand personality-human brand congruence and brand personality-self-image congruence. This study provides academic and practical implications by revealing that brand experience factors and brand personality factors can positively affect brand attachment and brand loyalty.

• 한국수학교육학회지시리즈A:수학교육
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• 제46권3호
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• pp.273-292
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• 2007

The purpose of this study was to find out how second, fourth and sixth graders understood the main contents related to spatial sense in the Seventh National Mathematics Curriculum. For this purpose, this study examined students' understanding of the main contents of congruence transformation (slide, flip, turn), mirror symmetry, cubes, congruence and symmetry. An investigation was conducted and the subjects included 483 students. The main results are as follows. First, with regards to congruence transformation, whereas students had high percentages of correct answers on questions concerning slide, they had lower percentages on questions concerning turn. Percentages of correct answers on flip questions had significant differences among the three grades. In addition, most students experienced difficulties in describing the changes of shapes. Second, students understood the fact that the right and the left of an image in a mirror are exchanged, but they had poor overall understanding of mirror symmetry. The more complicated the cubes, the lower percentages of correct answers. Third, students had a good understanding of congruences, but they had difficulties in finding out congruent figures. Lastly, they had a poor understanding of symmetry and, in particular, didn't distinguish a symmetric figure of a line from a symmetric figure of a point.

• Journal of applied mathematics & informatics
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• 제34권1_2호
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• pp.1-7
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• 2016

Some properties of filters are studied with respect to a congru-ence of BE-algebras. The notion of θ-filters is introduced and these classes of filters are then characterized in terms of congruence classes. A bijection is obtained between the set of all θ-filters of a BE-algebra and the set of all filters of the respective BE-algebra of congruences classes.

• 대한수학회논문집
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• 제29권1호
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• pp.1-8
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• 2014

In this paper, we give congruences on an abundant semigroup with a quasi-ideal S-adequate transversal $S^{\circ}$ by the congruence pair abstractly which consists of congruences on the structure component parts R and ${\Lambda}$. We prove that the set of all congruences on this kind of semigroups is a complete lattice.