• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.604-609
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• 2020

There are various methods of finishing concrete surfaces, and when considering workability, the spray method is effective, but rebound occurs. The allocation of rebound occurrence control should be adjusted according to the materials used. Thus, a basic study was conducted on multiple techniques for reducing the rebound incidence that are suitable for surface finishing materials containing a photocatalyst. A prior study derived the reduction effect and optimal mix ratio for photocatalytic performance. Based on that study, the rebound reduction was verified according to the specifications of the content and the mechanical durability characteristics of the mixed materials. Rebound, compressive strength, flexural rigidity, and table flow tests were done. The flow was fixed at 170±10 mm considering the workability of the mortar spray equipment. For the experimental variables, the rebound number was adjusted to the silica sand variables relative to the cement weight, and silica sands No. 5 and No. 7 were used. The results show the highest compression strength in the final S-1 variable, and the amount of rebound was minimized. These results were sufficiently filled with the bindings of the silica pores, which increased the binding force between the aggregates, resulting in a lower amount of rebound.

• Journal of the Korean Recycled Construction Resources Institute
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• v.8 no.2
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• pp.190-197
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• 2020

This paper evaluates the mechanical properties and durability of cement matrix blended with mineral admixtures and ferronickel slag(FNS) powder which is an industrial b y-product during ferronickel smelting process. The hydration heat, pore structure, compressive strength, length change, rapid chloride penetration test(RCPT), and freezing and thawing resistance of ternary blended cement matrix were investigated and compared with ordinary portland cement matrix. The result showed that the compressive strength of ternary blended cement matrix using ferronickel slag powder and mineral mixture was low in strength compared to the reference concrete, but recovered to a certain extent by using alkali activator. Length change of cement mortar using FNS powder have shown less shrinkage occurs than the reference specimen. In addition, irrespective of using the alkali-activators, all ternary mix are indicative of the 'very low' range for chloride ion penetrability according to the ASTM C 1202, and the freeze-thaw resistance also showed excellent results.

• International Journal of Highway Engineering
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• v.4 no.4 s.14
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• pp.23-39
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• 2002

This study dealt with developing a new approach for finding properties which might represent rut resistance characteristics of asphalt mixture under static loading. Two aggregates, a normal asphalt (pen 60-80) and 5 polymer-modified asphalts were used in preparation of 12 dense-graded mixtures. Marshall mix design was used in determination of OAC and each mixture at the OAC was prepared for a newly-developed Kim test on Marshall specimen (S=10cm) and gyratory specimen (S=15cm), and for wheel tracking test. Kim test used Marshall loading frame and specimens were conditioned for 30min at $60^{\circ}C$ before loading through Kim tester an apparatus consisting of a loading column and a specimen and column holder Diameter (D) of column was 3cm and 4cm with each column having different radius (r) of round cut at the bottom. The static load was applied at 50mm/min in axial direction of the specimen, not in diametral direction. The maximum load ($P_{max}$) and vertical deformation (y) at $P_{max}$ point were obtained from the test. A strength value was calculated based on the $P_{max}$ r, D and y by using the equation $K_D = 4P_{max}/{\pi}(D-2(r-\sqrt{2ry-y^2}))^2$ and is defined as the deformation strength ($kgf/cm^2$). The values of $P_{max}$/y and $K_I=K_D/y$ were also calculated. In general the leading column diameter and radius of round cut were significant factors affecting $K_D$ and $P_{max}$ values while specimen diameter was not. The statistical analyses showed the $K_D$ had the best correlation with rut depth and dynamic stability. The next best correlation was found from $P_{max}$ which was followed by $P_{max}$/y and $K_I$ in order.

• Journal of the Korean Geosynthetics Society
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• v.20 no.4
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• pp.1-7
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• 2021

In response to the carbon emission reduction trends and the depletion of natural sand caused by the use of cement in construction works, graphene oxide and porous feldspar were applied as countermeasures in this study. By using (3-aminopropyl)trimethoxysilane-functionalized graphene oxide with enhanced bond characteristics, a concrete specimen was prepared with 5% less cement content than that in a standard mortar mix, and the compressive strengths of the specimens were examined. The compressive strengths of the specimen with (3-aminopropyl)trimethoxysilane-functionalized graphene oxide and porous feldspar and the specimen with standard mixing were 26MPa and 28MPa, respectively, showing only a small difference. In addition, both specimens met the compressive strength of cement mortar required for geotechnical structures. It is believed that a reasonable level of compressive strength was maintained in spite of the lower cement content because the high content of pozzolans, namely SiO₂ and Al₂O₃, in the porous feldspar enhanced the reactions with Ca(OH)₂ during hydration, the nano-sized graphene surface acted as a reactive surface for the hydration products to react actively, and the strong covalent bonding of the carboxyl functional group increased the bonding strength of the hydration products.

• Journal of the Korea institute for structural maintenance and inspection
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• v.26 no.1
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• pp.67-72
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• 2022

Concrete prevents corrosion of reinforcing bars due to its strong alkalinity. However, in the sea, strong alkali components with a pH of 12 to 13 are eluted, which adversely affects the ecological environment and growth of marine organisms. In this study, the mechanical properties and durability of the low alkali mortar were evaluated for the development of a low alkali mortar for the 3D printed artificial reefs. As a result of evaluation of strength characteristics, the α-35 mixture, which were produced with fly ash, silica fume and α-hemihydrate gypsum, satisfied the strength requirement 27 MPa in terms of compressive strength. As a result of pH measurement, it was found that mixing with alpha-type hemihydrate gypsum resulted in minimizing pH due to the the formation of calcium sulfate instead of calcium hydroxide production. As a result of the chloride ion penetration resistance test, the α-35 mixture exhibited the best performance, 3844C. As a result of measuring the length change over time, the α-35 mixture showed the shrinkage 33.5% less compared to the Plain mix.

• Journal of the Korea institute for structural maintenance and inspection
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• v.22 no.3
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• pp.1-7
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• 2018

As part of a research dedicated to the field evaluation of the durability of concrete subjected to freezing-thawing, this study analyzes the relationship between the surface roughness and the relative dynamic elastic modulus through image analysis. Four mix compositions with water-to-binder ratios (W/B) of 40%, 50%, 60% and 70% and without AE agent were considered to provoke early freezing. The basic physical properties of the mixes including the relative dynamic elastic modulus and the compressive strength were first evaluated experimentally according to W/B. Then, tests were performed to measure the surface roughness followed by photographs and SEM image analysis. The measured surface roughness tended to increase with larger number of freezing-thawing cycles regardless of W/B. The relative dynamic elastic modulus appeared to increase gradually with the number of cycles for the relatively denser mixes with W/B of 40% and 50%. Besides, the surface roughness increased only at rupture for the mixes with W/B of 60% and 70%. Moreover, the analysis of the photographs of the surface of the mixes with W/B of 40% and 50% revealed that the degradation progressed gradually from the surface with the freezing-thawing cycles. However, for the mixes with W/B of 60% and 70%, apparent change of the surface remained very insignificant until rupture at which damage like cracking could be observed. Consequently, the analysis of surface photograph or the measurement of the surface roughness presented some limitation in assessing the degree of freezing-thawing-induced degradation in case of relatively porous specimens. On the other hand, the photograph and surface roughness appeared to be sufficient for assessing such degradation for the mixes with W/B of 40% and 50%. Accordingly, the image of the surface and the surface roughness are potentially applicable on site for the assessment of freezing-thawing damages in relatively dense mixes.

• Korean Association of Arts Management
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• no.53
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• pp.5-45
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• 2020

This study aims to deeply analyze the subjective attitude of jazz performance audiences in Korea using Q methodology. In order to establish a population for the research, we decided 'People's mind about jazz performances' as the main topic and finally selected a Q model consist of 38 statements after having a depth interview with corresponding experts. Additionally, from January to February 2019, we implemented a Q-sorting and individual interview to total of 27 people including people majored in music, jazz club members and other citizens. The result were the following. First of all, a musical-interest oriented type. People of this type understood watching jazz performance as a daily leisure activity and went to watch a show more than once a month on overage. Those people obtained information of performances and actors before attending a show using social network such as SNS and jazz clubs. They also had a big desire to have an emotional interaction with jazz musicians while having a fan signing event or performance. Secondly, a general-interest oriented type. This type of people had a tendency of considering watching a jazz performance as a especial experience and not a daily life event. Attending a jazz performance was a novel experience which could be done with their close friends in a special day. Thirdly, people with self-value oriented type. This people were majored in jazz and classic in their universities. As they had a concrete perspective, professional knowledge and experiences, they were more sensitive on the general quality of the performances such as show's sound, light, video, sound system of the theater, player's ability, level of facilities, accessibility, etc. rather than the reputation of an artist. This research did not only revealed jazz audience's subjective tendency using Q methodology but also demonstrated the types of jazz audiences and their characteristics. Therefore, this could be a meaningful study for suggesting a significant implication for the marketing mix of performance planning on each jazz audience type.

• Economic and Environmental Geology
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• v.57 no.2
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• pp.161-175
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• 2024

Aggregate typically refers to sand and gravel formed by the transportation of rocks in rivers or artificially crushed, constituting a core resource in the construction industry. Gyeongsangbuk-do, the largest administrative area in South Korea, produces various sources of gravel, including forest, land (excluding other sources), river, and crushed stone. As of 2022, it has extracted approximately 6.96 million cubic meters of aggregate, with permitted production totaling around 4.07 million cubic meters and reported production of about 2.88 million cubic meters. The aggregate demand in Gyeongsangbuk-do is estimated to be 12.39 million cubic meters according to the estimation method in Ready-Mix Concrete. From the supply perspective, about 120 extraction sites are operational, with most municipalities maintaining an appropriate balance between aggregate demand and supply. However, in some areas, there is inbound and outbound transportation of aggregate to neighboring regions. Regions with significant inbound and outbound aggregate transportation in Gyeongsangbuk-do are areas connected to Daegu Metropolitan City and Pohang City along the Gyeongbu rail line, showing a high correlation with population distribution. Gyeongsangbuk-do faces challenges such as population decline, aging rural areas, and insufficient balanced regional development. Analysis using GIS reveals these trends in gravel demand and supply. Currently in this study, Gyeongsangbuk-do meets its demand for aggregate through the supply of various aggregate sources, maintaining stable aggregate procurement. River and terrestrial aggregates may be sustained as short-term supply strategies due to the difficulty of longterm development. Considering the reliance on raw material supply for selective crushing, it suggests the need for raw material management to maintain stability. Gyeongsangbuk-do highlights quarries in the forest as an important resource for sustainable aggregate supply, advocating for the development of large-scale aggregate quarries as a long-term alternative. These research findings are expected to provide valuable insights for formulating strategies for sustainable management and stable utilization of aggregate resources.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.35-48
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• 2010

Today, the fashion market challenged by a maturing retail market needs a new paradigm in the "evolution of brand" to improve their comparative advantages. An important issue in fashion marketing is lifestyle brand extension with a specific aim to meet consumers' specific needs for their changing lifestyle. For fashion brand extensions into lifestyle product categories, Gen Y and Baby Boomer are emerging as "prospects"-Baby Boomers who are renovating their lifestyle, and generation Y experiencing changes in their life stage-with demands for buying new products. Therefore, it is imperative that apparel companies pay special attention to the consumer cohort for brand extension to create and manage their brand equity in a new product category. The purposes of this study are to (a) evaluate brand equity between parent and extension brands; (b) identify consumers' perceived marketing elements for brand extension; and (c) estimate a structural equation model for examining causative relationship between marketing elements and brand equity for brand extensions in lifestyle product category including home fashion items for the selected two groups (e.g., Gen Y, and Baby boomer). For theoretical frameworks, this study focused on the traditional marketing 4P's mix to identify what marketing element is more importantly related to brand extension equity for this study. It is assumed that comparable marketing capability can be critical to establish "brand extension equity", leads to successfully entering the new categories. Drawing from the relevant literature, this study developed research hypotheses incorporating brand equity factors and marketing elements by focusing on the selected consumers (e.g., Gen Y, Baby Boomer). In the context of brand extension in the lifestyle products, constructs of brand equity consist of brand awareness/association, brand perceptions (e.g., perceived quality, emotional value) and brand resonance adapted from CBBE factors (Keller, 2001). It is postulated that the marketing elements create brand extension equity in terms of brand awareness/association, brand perceptions by the brand extension into lifestyle products, which in turn influence brand resonance. For data collection, the sample was comprised of Korean female consumers in Gen Y and Baby Boomer consumer categories who have a high demand for lifestyle products due to changing their lifecycles. A total of 651 usable questionnaires were obtained from female consumers of Gen Y (n=326) and Baby Boomer (n=325) in South Korea. Structural and measurement models using a correlation matrix was estimated using LISREL 8.8. Findings indicated that perceived marketing elements for brand extension consisted of three factors: price/store image, product, and advertising. In the model of Gen Y consumers, price/store image had a positive effect on brand equity factors (e.g., brand awareness/association, perceived quality), while product had positive effect on emotional value in the brand extensions; and the brand awareness/association was likely to increase the perceived quality and emotional value, leading to brand resonance for brand extensions in the lifestyle products. In the model of Baby Boomer consumers, price/store image had a positive effect on perceived quality, which created brand resonance of brand extension; and product had a positive effect on perceived quality and emotional value, which leads to brand resonance for brand extension in the lifestyle products. However, advertising was negatively related to brand equity for both groups. This study provides an insight for fashion marketers in developing a successful brand extension strategy, leading to a sustainable competitive advantage. This study complements and extends prior works in the brand extension through critical factors of marketing efforts that affect brand extension success. Findings support a synergy effect on leveraging of fashion brand extensions (Aaker and Keller, 1990; Tauber, 1988; Shine et al., 2007; Pitta and Katsanis, 1995) in conjunction with marketing actions for entering into the new product category. Thus, it is recommended that marketers targeting both Gen Y and Baby Boomer can reduce marketing cost for entering the new product category (e.g., home furnishings) by standardized marketing efforts; fashion marketers can (a) offer extension lines with premium ranges of price; (b) place an emphasis on upscale features of store image positioning by a retail channel (e.g., specialty department store) in Korea, and (c) combine apparel with lifestyle product assortments including innovative style and designer’s limited editions. With respect to brand equity, a key to successful brand extension is consumers’ brand awareness or association that ensures brand identity with new product category. It is imperative for marketers to have knowledge of what contributes to more concrete associations in a market entry into new product categories. For fashion brands, a second key of brand extension can be a "luxury" lifestyle approach into new product categories, in that higher price or store image had impact on perceived quality that established brand resonance. More importantly, this study increases the theoretical understanding of brand extension and suggests directions for marketers as they establish marketing program at Gen Y and Baby Boomers.