• 마케팅과학연구
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• 제20권2호
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• pp.110-122
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• 2010

20世纪60年代中期, 随着1967年 ${\ll}$产业购买和创造营销${\gg}$的出版, 组织购买行为这一领域的兴起为企业如何在市场中运作提供了新的思维方式, 而不只是为最终用户服务. 无论是 "工业营销" 或 "企业营销"(B-to-B),组织的购买行为仍然是这个领域的核心. 本文探讨了动态因素的影响,影响了几个组织彼此相关的迅速增长的相互依存,反过来会影响组织的购买行为. 文章还提出了一个问题,组织购买行为的概念模型,在一个相互依存的世界是否仍然会在这个充满活力的经营环境中引导研究和管理的思想,. 本文提出并探索三个关于组织相互依存的问题: 1.哪些因素和趋势驱动了组织的相互依存的兴起? 2.在过去半个世纪中发展起来的组织购买行为的主要概念模型仍然适用于今天这个相互依存的组织的世界吗? 3.研究中组织的相互依存的启示是什么? 组织购买行为的实践活动是什么? 考虑到组织关系中驱动组织的相互依存的因素和趋势和5个关键驱动因素有关并影响他们的购买行为:加速全球化, 平整的网络组织, 破坏价值链, 强化政府的介入, 不断细分客户需求. 这五个相通的相互依存和潜在的技术上的优势可以改变组织购买产品和服务的市场中保持竞争力的关系. 在一个客户驱动的营销策略背景下, 这些力量影响三个层次的战略发展: (1)进化的客户需求, (2)产生的产品/服务和解决方案以满足这些需求, 和(3)的组织能力和工艺制定和实施了以满足需求. 组织中相互依存的五个驱动因素在他们影响组织如何购买时不需要独立的操作. 他们可以相互作用和更加有效的影响组织购买行为. 例如,加速了全球化的影响,出现了新的网络进一步破坏传统价值链之间的关系, 从而改变机构购买的产品和服务. 提高政府参与可能会增加成本,因此在其它国家的新兴市场开公司做生意寻求低成本的来源. 这可以减少一国的就业机会增加另一个国家的就业机会, 在另一方面, 从而进一步加速全球化. 第二个主要的问题是相互依存的五个驱动因素对组织购买行为的核心概念模型有什么影响. 考虑三个在 ${\ll}$产业购买和创造营销${\gg}$ 和 ${\ll}$组织购买行为${\gg}$ 书籍中发展的概念模型:组织购买过程, 购买中心,以及购买的情况. 回顾这些核心模型, 作为最初的概念,他们仍然是有效的, 而且不可能改变. 在买家和卖家相互依赖的情况下, 什么会改变买卖双方相互作用的方式. 例如,增加了相互依赖的机会可能导致增加协作以及组织之间的冲突的买卖,从而改变购买过程. 此外,组织中的沟通过程的重要性作为一个成功的购买关系的判断依据将增加. 第三个问题对这些组织购买行为的关系的影响和意义进行了探讨. 以下是本文所考虑到的: 为了增进对网络对组织购买行为的影响的理解,需要增加了解所扮演的角色之间的信任, 增强在网络环境中如何管理组织购买的理解的需要, 需要增加了解在价值网络中的客户需要,并且需要增加了解新兴的商业模式对组织购买行为的影响. 在许多方面,这些从增加的组织的相互依存派生出来的需要是组织购买行为传统概念的扩展. 在1977年,Nicosia 和Wind建议把焦点集中在组织间而不是组织内部观点,自1990年以来, 这个趋势的势头很强. 对于管理者来说,也想在越来越相互依存的世界中生存,他们将需要更好地了解组织如何与另一组织相关的复杂性. 从组织的相互依存的观点已经开始,必须不断地发展提出一种对这些重要的关系改进的理解. 互相依赖的网络观点的转变需要很多学术界人士和实践者从根本上挑战和改变他们商业中的心智模型和组织购买行为模型. 不再只关注购买组织和销售组织之间的关系而应该是网络中所有的相关成员, 包括消费者, 发展者, 供应商和中间者. 我们来看这个例子. 由SAP创造的有众多合作伙伴的网络包含了超过9000个公司和超过一百万的参与者. 互相依赖的进展, 复杂性和不确定的现实和多变的网络需要重新考虑如何做出购买决定. 结果是他们应该关注学术中下一阶段的研究和理论建设并关注有实践者构建的实践模型和实验. 我们希望这样的研究能够展开, 不是孤立在象牙塔里, 也不是限制在商业世界中, 而是学术和实践的结合. 总而言之, 组织之间相互依赖的提高的考虑揭示了组织购买行为的基础模型的持续关联性. 然而在相互依存的世界中来提高这些模型的价值, 学术界和实践者应该提高他们对一下内容的理解 (1)网络的影响; (2)如何更好地管理这些影响的作用; (3)组织之间信任和价值的作用, (4)价值网络中客户需求的演变; (5)组织购买行为的新兴的新商业模型的影响. 为了实现这一目标, 我们需要产业界和学习界更好的合作从而提高我们对在相互依赖的世界中的组织购买行为的理解.

• 디지털융복합연구
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• 제8권3호
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• pp.95-113
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• 2010

모바일 커머스는 최근 매우 거대한 시장을 자치하고 있으며 사용자들한테 무한한 가능성을 보이고 있는 분야 중 하나이다. 이러한 상황은 휴대폰으로 모든 것을 해결하는 컨버전스 기술이 많은 주목을 받고 있어 모바일 커머스에 관한 연구가 끊임없이 요구되고 있다. 이와 관련하여 본 연구는 모바일 커머스에 대한 관심이 고조되고 있는 시점에서 모바일 커머스 서비스에 대한 정확한 평가와 사용자의 품질만족에 대한 분석 결과를 제시하여 모바일 커머스 서비스의 품질 향상에 필요한 정보를 제시하고, 소비자의 만족도를 고려할 수 있는 콘텐츠의 개발 방향을 제시하고자 하는 것이 주요 동기이다. 본 연구에서는 기존 연구에서 발췌한 품질모형을 바탕으로 하여 모바일 서비스를 주로 많이 이용하고 있는 사용자층을 20대의 젊은 층으로 판단하여 이를 대상으로 설문조사를 실시하였으며, 수집된 자료를 토대로 여러 분석방법을 통하여 모바일 커머스의 성장 동향과 활성화 방향을 분석하였다. 본 연구의 시사점으로 인터넷의 비용만족을 높이기 위해서는 제공된 콘텐츠의 분야별 종류와 제공범위에 관심을 갖는 정보가치 평가 요인 중 적시성과 신뢰성에 관심을 높여야 하고, 서비스 품질 만족을 높이기 위해서는 찾고자 하는 정보에 대한 정확도를 높이는 전략이 필요할 것이다.

• 대한가정학회지
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• 제35권4호
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• pp.125-138
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• 1997

The purpose of this study was to explore the types of mother's language and literacy information as they collaborated to write a letter during a 10-minute session. Subjects of the study consisted of 60 mothers and their children 10 boys and 10 girls each at the age of 3,4 and 5 The mothers' teaching language was analyzed on the basis of hoffman(1987)'s study and the types of information thant mothers and children exchanged during writing letters was analyzed by Burns and Casbergue (1992)'s categories. Frequency percentages and χ2 tests were used to analyze the data. The resuls of this study were as follows. 1. The types of the mothers' teaching language from the most to the least were mother-initiated statements mother-initiated questions and mother's responses to child's efforts. There were significant differences according to children's age in mothers' language. In the mother-initiated questions request questions were used most frequently and followed by interrogation questions and invitation questions next. The statements initiated by mothers were directive comments informative comments supportive comments insistence comments and invitation comments in order. Mothers' responses to child's efforts were corrects/controls additional cues confirmation promotion and praise in order. In all three types of the teaching language significant promotion and praise in order. In all three types of the teaching language significant differences were found according to children's age. 2. The types of information about writing were spelling content off task/preparation mechanical conventions and conceptual meaning of writing in order. Significant differences were found according to children's age. In the age group of 4-and 5-year-olds the mothers exchanged more information about spelling than the mothers of 3-years-olds who frequently used information about content and off task or preparation of writing the letter.

• 디자인학연구
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• 제13권3호
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• pp.69-80
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• 2000

Body has been high-lightened as one of the most important theme since the philosophy and the arts are focused on it in the late 20 century. Resurgence of interests in human body has been based on the skepticism on rapid digitalization and do-materialization currently undergoing in electronic media environments. Artists have been endeavoring more and more to find a synthesis which links the conceptual and the sensuous in their works as digitalization gets faster and faster. The Bodily-oriented art uses its visceral qualities, either literally or metaphorically, to engage our total being, not just our mental consciousness, in building a sensuous, evocative statement. Its transcendent ideas are inter- mixed with the fabric of the world. We are touched by this art not only because we understand it cognitively, but because we "feel"it. These characteristics of textile arts caused gradual increase of soft-sculpture works using textiles and implies possibilities of inter-grade of physical and mental world. Ann Hamilton, Magdalena Abakanowiz, Folly Apfelbaum and Pallid Dougherty are, for example, related to the fiber arts. It would be of worth to study the characteristics of contemporary faber-art works, especially done by Abakanowiz who has been regarded as a dominant pioneer in the contemporary fiber arts from the viewpoint of inter-grade of the physicals and the mental. This paper, therefore, deals with the Abaknowiz′works in the context of human body and body-signs. Life and works might be classified into 5 stages; first, learning period since her birth in 1930, second, creation period of Abakan, third, remodelling period of Abakan, fourth, composition and dissolution period of Abakan and the last and fifth, new transformation period of Abakan. ′Abakan′through her whole life as an artist has been a plastic language and based ultimately on external human body but in various materials and forms.

• 한국과학교육학회지
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• 제17권1호
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• pp.31-44
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• 1997

One class of grade 7 was chosen as a control group, and the other as an experimental group. The control group watched only a film of motion in weightless situation, but the experimental group had a contrastive discussion before watching the film. In pretest, pupils were given contrasted views between the pre-Galilean and post-Galilean about falling and horizontal motion of bodies, and asked to choose one from two points of view and to write the reason why they choose it. After the pretest, control group students watched the same film as the experimental group did. On the falling problem, the control group ignored the contents of the film or regarded related contents as not related contents. However, through the contrastive discussion, experimental group pupils reconstructed their past vague ideas and noticed the cause of falling which was not perceived by the control group. On the horizontal motion, some in the control group agreed with post-Galilean view points after watching the film. Some of the pupils in the experimental group agreed with the post-Galilean viewpoint after performing the contrastive discussion. However, most of them agreed after watching the film. So we can conclude that the contrastive discussion which helped students to reconstruct their ideas made the difference between the two groups.

• 한국실내디자인학회논문집
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• 제13권3호
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• pp.84-92
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• 2004

This study concentrates on a new idea that is formulated as a creative spatialization in contemporary architecture and painting. It is stimulated from the classical baroque, which is expressed with the conceptual instruments, 'excessive', 'decorative', 'accidential' Suggested from that, this study tries to open the actual sense area of 'the baroque' by analysing the architectural ideas of wrenching and folding by Frank O. Gehry and in the same context by elucidating the dynamic deformalising of the figures by Francis Bacon. The redefined 'new baroque' operates in the chain of the transformable and flexible images that must be recognized as 'the real' in the sense of 'the most empirical' and are vulnerable to dispersal. The typical instrument of Gehry's 'new baroque architecture' is the enclosing of the space and its folding, and Bacon, whose painting can be called as the modern baroque, takes as the expressing methods a wrenching of the figures, a relieving of the colored background against the figure and a disappearing of figures into the background. These different ideas meet in the theoretical gravitation field of the philosophy of Deleuze, in which the reconstituted baroque conception means the tension between the folds, on expansion and contraction of which the variable space is dependent, Through the general principle of 'the new baroque', a free dispersal of power, to architect and painter is offered the possibility, not only to make the real world intimate to the real life, but also to produce from there a vivid new space. Finally it brings to enjoyer and viewer the possibility, to perceive the operating power in and around oneself.

• 한국산업정보학회논문지
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• 제17권7호
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• pp.149-158
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• 2012

소셜미디어(Social Media)는 최근 집단지성 형성의 새로운 매체로 주목을 받고 있다. 이에 본 연구는 소셜미디어의 사회적 함의를 규명하고 그에 근거하여 지식 창조 플랫폼(Knowledge Creation Platform)으로서의 소셜미디어 관리를 위한 개념적 틀을 탐색 차원에서 제시하고자 하였다. 소셜미디어를 통한 정보 소통은 문자 그대로 범사회적 영향을 끼치는 공공성이 강하기 때문에 민간 기업뿐만 아니라 정부를 비롯한 각급 공공기관에서도 홍보, 크라우드 소싱(Crowd Sourcing) 등 다양한 용도로 그 활용방안을 모색하고 있다. 특히 빅데이터(Big Data) 시대와 맞물리면서 소셜미디어가 사회적 지식창조 플랫폼으로서의 가능성을 열고 있다는 측면에서 볼 때 본 연구에서 제시하는 소셜미디어 관리를 위한 개념적 틀은 향후 지식창조 플랫폼으로서의 소셜미디어 관리모델을 구체화하는데 중요한 단서와 기본방향을 제시할 수 있을 것으로 기대된다.

• The Journal of Asian Finance, Economics and Business
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• 제7권3호
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• pp.265-276
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• 2020

The study aims to explore the problems of the existing Shariah Governance Framework (SGF) and its concerned authorities in the context of Bangladesh. Thus, according to responses from 17 respondents, this study outlines that Bangladesh has an absence of a shortage of experts, experienced, knowledgeable, and qualified Shariah people at all levels (i.e., the central bank, Islamic banks, Shariah Supervisory Boards (SSBs), and regulators). Therefore, Bangladesh does not have a separate Islamic banking act, Shariah audit firm, Shariah index institutions, and comprehensive SGF. The existing guideline has a limitation concerning its comprehensiveness, accountability, responsibility, and structure of SSBs. Islamic banks do not follow the instruction of the central bank in the formation of SSBs. As a result, there is an absence of competent and qualified SSB, which also results in the functions of Shariah departments as well as Shariah applications. Usually, the Board of Directors (BOD), management, executives, customers, and the public also have the conceptual gap about Islamic banks, SGF, and banking system compared to the regular prayers, faith, and belief. Concisely, Bangladesh requisites a comprehensive SGF, Islamic banking act, a standard accounting system, and a robust Shariah audit system for the overall development of Islamic banks and SGF.

• 시스템엔지니어링학술지
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• 제12권2호
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• pp.59-67
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• 2016

Recently, the increased complexity of systems has made systems engineering necessary. It is very useful for system designers to understand the whole context of the concerned system based on systems engineering. A system model can be used to describe the outcome of a system design. A system model describes the system from the viewpoint of the stakeholder's needs using the mutually exclusive and collectively exhaustive principle. A system model can be used to smoothly design a large and complicated system based on the systems engineering development process. Many companies and countries are attempting to apply model-based systems engineering, and the significance of the system model quality is increasing as system models are referenced during system development. In this paper, we propose a quality assessment method for ontology which is one of system models by focusing on the system development process. First, in this process, a system developer should explicitly show the relationship between viewpoints. Then, the system developer should select dependent rather than independent viewpoints. With dependent viewpoints, each viewpoint used to describe the system has some logical relationship. The set of viewpoints makes it possible to show, not only tangible and physical system parts, but also conceptual system parts. In this paper, we develop an ontological system model of a Japanese weather observation system. By comparing some ontological system models, we verify the effectiveness of explicitly describing the relationships between viewpoints and select dependent viewpoints.

• 인지과학
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• 제1권2호
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• pp.317-346
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• 1989

물체의 외곽형태로부터 개념적 인식을 도출학기 위하여 사람의 직관과 부합하는 인지적 형태분할 방법을 제안하였다. 의미있는 부분과 그들의 관계로써 형태의 구조를 기술한느 표현은 인지능력을 포함하며 보다 인간적인 방법이다. 일반적으로 인고물은 많은 동직선들과 규칙성을 갖는다. 이러한 인공물의 인지적 분할을 위해서 인지실험에서 의거한 많은 규칙들을 동직선성과 규칙성의 맥락에서 적용하였다. 자연물에 관한 인지적 분할은 하나의 오목점에 대하여 선과 점들의 가능한 배치를 분석하여 이루어졌다. 분할선의 길이, 오목점에서 분할선의 수효, 오목점의 근접성, 오목점의 첨예성, 점들의 대응성과 같은 5가지의 평가기준을 가중합으로 하여 각 배치에 대한 비용함수를 계산한다. 이들 기준은 근접성, 대칭성, 단순성과 같은 사람의 지각속성을 반영한다. 가장 적합한 점은 비용함수를 계산하여 3가지 점들의 집합에서 선택된다. 상이한 종류의 형태에 대하여 수행된 실험은 사람의 직관과 호응하는 결과를 보여 주었다.