A Study on the Development of Purchasing Decision Model by Image of Product - A Fuzzy Rule Based Analysis- (퍼지를 이용한 제품 이미지에 따른 구매결정모형에 개발에 관한 연구)
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- Proceedings of the Korean Operations and Management Science Society Conference
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- 2004.05a
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- pp.86-91
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- 2004