• Title/Summary/Keyword: complementary product

검색결과 98건 처리시간 0.03초

Buyer and Supplier Collaboration Strategy for Development and Production in the Korean Auto Industry

  • Park, Tae-Hoon;Kim, Il-Gwang
    • Journal of Korea Trade
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    • 제23권2호
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    • pp.14-33
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    • 2019
  • Purpose - This paper aims to articulate determinants of inter-organizational cooperation based on to the extent to which inter-organizational tasks are related to product development and production processes. Design/Methodology - This research conducted OLS regression analysis based on the data acquired from questionnaire survey in Korean auto industry. Findings - Our analysis has verified that complementary and compatible resources, as well as physical and human asset specificities, positively affect inter-organizational product development cooperation. Conversely, in the production process, only complementary resources positively affect inter-organizational cooperation, whereas compatible resources and physical asset specificity have a negative influence. The changing characteristics of compatible resources (with IT innovations and AI), and physical asset specificity (influenced by a rising need to reduce production costs), cause inter-organizational cooperation in production to decrease. Originality/value - This research attempts to expound upon these determining factors of inter-organizational cooperation by considering both complementary-compatible resources and asset specificity in product development and production simultaneously. The reason why the impact of complementary-compatible resources and asset specificity on inter-organizational cooperation is critical in understanding the determinants of inter-organizational cooperation is that the attributes of complementary-compatible resources and asset specificity in production have changed drastically due to the continuing diffusion of IT innovations and AI (Artificial Intelligence).

하이브리드 IT신제품의 범주화에 따른 보완재 번들링의 효과성에 관한 연구 (A Study on the Effect of Complementary Bundling Based on the Categorization of the New Hybrid IT Product)

  • 박윤서;김용식
    • 한국IT서비스학회지
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    • 제13권4호
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    • pp.19-43
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    • 2014
  • Categorization means the process labeling or identifying an object based on what people already know or its similarity for people to be easily perceptible in external environment. If it is categorized, it is schematically conjectured from typical characteristic of the category. In this sense, the categorization of new products has an important effect upon the market performance. Nevertheless, the categorization of innovative new products is not easy and occasionally very ambiguous. In this study, we discuss how to strengthen the categorization strategy of new hybrid IT products through complementary bundling. The model of this study is based on Technology Acceptance Model (TAM) with resistance variable and verifies the statistical significance by undertaking a survey on consumers' awareness. In addition, we review the moderating effects of prior knowledge in the adoption process of complementary bundling. Through this analysis, we find out the structural relationship among the factors affecting adoption of complementary bundling. Also, it show that the influence of prior knowledge in respect of the adoption process is greater than others in case that there exists significant heterogeneity among strategic categories and complements. In conclusion, these findings suggest the following managerial implication. The categorization strategy of new hybrid IT product can be enhanced by complementary bundling, but the suitability among strategic category and complements should be evaluated exhaustively.

MULTI-ITEM SHELF-SPACE ALLOCATION OF BREAKABLE ITEMS VIA GENETIC ALGORITHM

  • MAITI MANAS KUMAR;MAITI MANORANJAN
    • Journal of applied mathematics & informatics
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    • 제20권1_2호
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    • pp.327-343
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    • 2006
  • A general methodology is suggested to solve shelf-space allocation problem of retailers. A multi-item inventory model of breakable items is developed, where items are either complementary or substitute. Demands of the items depend on the amount of stock on the showroom and unit price of the respective items. Also demand of one item decreases (increases) due to the presence of others in case of substitute (complementary) product. For such a model, a Contractive Mapping Genetic Algorithm (CMGA) has been developed and implemented to find the values of different decision variables. These are evaluated to have maximum possible profit out of the proposed system. The system has been illustrated numerically and results for some particular cases are derived. The results are compared with some other heuristic approaches- Simulated Annealing (SA), simple Genetic Algorithm (GA) and Greedy Search Approach (GSA) developed for the present model.

의류제품별 점포호나합애고 행동에 근거한 패션점포유형간 경쟁구조분석 (Competitve Structure Analysis among Fashion Stores by Consumers` Patronage Mix Behavior)

  • 정현숙;이은영
    • 한국의류학회지
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    • 제26권9호
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    • pp.1354-1365
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    • 2002
  • With the appearance of many new types of fashion stores in Korea, competitions among fashion store types art fiercer than ever before. As consumers alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type, and analyzing competitive structures among fashion stores are important to retailers and marketers for building a successful merchandising and marketing strategies. An empirical study was conducted to analyze the competitive structure among the store types by consumers' patronage mix behavior. A questionnaire was developed and data were collected from 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVL Duncan test, and discriminant analysis were employed to analyze the data. Data regarding patronage mix behavior by product type proved that certain store types had ‘natural dominance’ in a particular product type as Hirschman(l978) pointed out. Also, a new analytic method of the competitive structures among fashion store types was suggested in the study, by which a specific store type retailer can analyze his/her own customers' patronage mix behavior by product type. The analysis will enable retailers to distinguish which of their competitors are substitutive, selling same product types, and which are complementary, selling different product types. Retailers have to concentrate on the strategies for the substitutive competitors rather than complementary competitors because their marketing abilities and resources are limited.

신제품의 확산 결정요인 : 연립방정식 접근법 (The Determinants of New Product Diffusion : A Simultaneous Equation Approach)

  • 윤충한;이지훈
    • 산업경영시스템학회지
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    • 제38권3호
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    • pp.149-158
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    • 2015
  • The purpose of this paper is to investigate the determinants of new product diffusion. We seek to document and explain systematic features of product diffusion. In this essay, we examine the well-documented empirical regularity that the speed of diffusion has accelerated during the twentieth century. The empirical results show that the main source of acceleration are faster declines in prices. Faster price declines make the product affordable to more consumers within a given period of time. Based on theories of intertemporal price discrimination and learning-by-doing, the association between the speed of adoption and the speed of price decline was explained. Faster price declines are attributed to several product characteristics as well as changes in income distribution. Above all, the introduction of consumer electronic products in more recent years can be regarded as the most important factor in accelerating price declines. Consumer electronic products are technologically different from non-electronic goods, in that semiconductors are important components. As the price of semiconductors has dropped rapidly, the falling production costs can be rapidly incorporated to the price of consumer electronic goods. Furthermore, most of the recently introduced consumer electronic products have network externalities, and many products with network externalities require complementary products. A complementary product becomes more readily or cheaply available as more people have the main product. One major difference between previous studies and this study is that the former focuses only on the factors that operate directly on the speed of adoption, while this study incorporated factors that work through price changes as well as the factors that work directly on the speed of adoption.

네트워크 외부성이 첨단기술제품에 대한 가치와 채택의도에 미치는 영향: 컨버전스제품을 중심으로 (Effects of Network Externality on Perceived Value and Adoption of High-tech Products : Focusing on Convergence Products)

  • 박경자
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권4호
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    • pp.21-42
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    • 2015
  • Purpose The high-technology market shows characteristics of a highly interdependent network market in both supply-side and demand-side, compared to other markets. Particularly, for convergence products, connectivity with related elements, as well as characteristics of innovation itself, is relatively important to the extent that they combine functions provided by several devices into a single device. Therefore, this study aims to identify whether network externality exists in value and adoption of a convergence product and discover a source of network externality, if any. Design/methodology/approach: Through a preceding research analysis and a literature review, 'social influence' and 'network size' have been drawn as direct network elements. On the other hand, general (comprehensive) concept compatibilities including 'intra-technology compatibility', 'inter-technology compatibility' and 'complementary-technology compatibility' are regarded as indirect network elements. Findings: Major findings are as followed;- First, it is shown that the factors influencing on perceived value of a convergence products are 'social influence' and 'network size' as the direct network elements and 'complementary-compatibility' among indirect network elements. Second, it is also found that 'intra-technology compatibility', 'inter-technology compatibility', 'complementary-compatibility' and 'perceived value' have significant effects on adoption of a convergence product. Particularly, it is known that 'complementary-compatibility' is an important source of network externality as it plays a decisive role in value judgment and has significant effects on perceived value. It is worthwhile to notice that this study comprehensively explains effects of network on high-tech products by structuring comparability as a multi-dimensional concept, as well as direct network elements.

신제품 개발과정의 디지털화와 현실반영 정확도 관리에 대한 탐색적 연구 (Exploratory Research on the Fidelity Management and the Digitalization of New Product Development Process)

  • 임채성;김우봉
    • 기술혁신연구
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    • 제16권2호
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    • pp.65-94
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    • 2008
  • There has been rapid diffusion of digital innovation technology(DIT) such as 3 D CAD, CAE, simulation software which enable firms to see the future results of intended product designs through 3 D diagram and simulated results. This technology helps firms to reduce trial and error process by solving later stage problems in earlier stages. The DIT being the technology reflecting the real world, as a tool representing the simplified form of the real world, the degree of reflecting the real world(fidelity) is important in utilizing the DIT. This study is an exploratory research examining the process of reviewing the fidelity of the DITs and developing the complementary process necessary for utilizing the DIT with 'not good enough' fidelity. This study could draw out, from its case study, an exploratory hypothesis about the process of developing the complementary process. In the process, there is an analysis of the corresponding relationship between the actual data and the output data of the DIT, e.g. simulated result. Then the input data or output data are adjusted on the basis of the analysis of the corresponding relationship so that the discrepancy between the actual data and the expected interpretation of the output data, through the adjustment, of the DIT, can be reduced. This process is sometimes accompanied by the process of generating experimental data, which reflect the unique situation of the product development process of a company, to be put to the data base of DIT. The complementary process is the process requiring knowledge sharing and adjustment activities across different divisions. This study draw outs implications for effective management of the fidelity of DIT tools.

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베이스 메이크업의 컬러보정을 통한 얼굴이미지 상승효과에 관한 연구 - 보색대비를 중심으로 - (A Study on Assessment of Face Image with Color Correction of Base Makeup - Focussed on the complementary color contrast -)

  • 방기정;김경희;문윤경
    • 패션비즈니스
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    • 제14권1호
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    • pp.43-56
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    • 2010
  • In the modern 21st century society, the personal image is considered to be very important. As a result, the importance of presenting one's personal image through personal color in fashion and beauty related fields are increasing, and is the most realistic and practical field of color. When the color of the wardrobe and the skin color are in disharmony, that disharmony becomes the source of the lines and wrinkles that appear on one's face, resulting in shades. The boundary that is created when the color of the wardrobe and the skin color are in disharmony, it works negatively on one's image. When color arrangements are close or similar (in harmony) or are in complementary color arrangements or in strong contrasting state (contrasting harmony), it is generally believed to be beautifully harmonious. Personal color assessment is finding colors, through systematic and scientific methods, that improve the personal image by reaching harmony with skin colors that each and every individual are uniquely born with. In this study, one was able to learn the improved visual effects of the face image through creating harmony with the wardrobe and color shade make up and complementary colors that were selected based on personal colors. The base make up, through using the contrasting effects of the complementary colors which represents the supplementing, correcting, and complementing of the face image by contrasting with complementary colors, brings positive changes through correcting the base skin color. It is believed that this study finds its importance in that the improved image that is created by the overall harmony of the wardrobe and body can be used as valuable data in marketing and new product development efforts in the related industries.

하이브리드 로직 스타일을 이용한 저전력 ELM 덧셈기 설계 (A Design of Low Power ELM Adder with Hybrid Logic Style)

  • 김문수;유범선;강성현;이중석;조태원
    • 전자공학회논문지C
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    • 제35C권6호
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    • pp.1-8
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    • 1998
  • 본 논문에서는 동일 칩 내부에 static CMOS와 하이브리드 로직 스타일(hybrid logic style)을 이용하여 저전력 8비트 ELM 덧셈기를 설계하였다. 두 개의 로직 스타일로 설계된 8비트 ELM 덧셈기는 0.8㎛ 단일 폴리 이중 금속, LG CMOS 공정으로 설계되어 측정되었다. 하이브리드 로직 스타일은 CCPL(Combinative Complementary Pass-transistor Logic), Wang's XOR 게이트와 ELM 덧셈기의 속도를 결정하는 임계경로(critical path)를 위한 static CMOS 등으로 구성된다. 칩 측정 결과, 전원 전압 5.0V에서 하이브리드로직으로 구현한 ELM 덧셈기가 static CMOS로 구현한 덧셈기에 비해 각각 전력소모 면에서 9.29%, 지연시간 면에서 14.9%, PDP(Power Delay Product)면에서 22.8%의 향상을 얻었다.

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Integration of top-down and bottom-up approaches for a complementary high spatial resolution satellite rainfall product in South Korea

  • Nguyen, Hoang Hai;Han, Byungjoo;Oh, Yeontaek;Jung, Woosung;Shin, Daeyun
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2022년도 학술발표회
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    • pp.153-153
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    • 2022
  • Large-scale and accurate observations at fine spatial resolution through a means of remote sensing offer an effective tool for capturing rainfall variability over the traditional rain gauges and weather radars. Although satellite rainfall products (SRPs) derived using two major estimation approaches were evaluated worldwide, their practical applications suffered from limitations. In particular, the traditional top-down SRPs (e.g., IMERG), which are based on direct estimation of rain rate from microwave satellite observations, are mainly restricted with their coarse spatial resolution, while applications of the bottom-up approach, which allows backward estimation of rainfall from soil moisture signals, to novel high spatial resolution soil moisture satellite sensors over South Korea are not introduced. Thus, this study aims to evaluate the performances of a state-of-the-art bottom-up SRP (the self-calibrated SM2RAIN model) applied to the C-band SAR Sentinel-1, a statistically downscaled version of the conventional top-down IMERG SRP, and their integration for a targeted high spatial resolution of 0.01° (~ 1-km) over central South Korea, where the differences in climate zones (coastal region vs. mainland region) and vegetation covers (croplands vs. mixed forests) are highlighted. The results indicated that each single SRP can provide plus points in distinct climatic and vegetated conditions, while their drawbacks have existed. Superior performance was obtained by merging these individual SRPs, providing preliminary results on a complementary high spatial resolution SRP over central South Korea. This study results shed light on the further development of integration framework and a complementary high spatial resolution rainfall product from multi-satellite sensors as well as multi-observing systems (integrated gauge-radar-satellite) extending for entire South Korea, toward the demands for urban hydrology and microscale agriculture.

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