• 제목/요약/키워드: complementary color scheme

검색결과 7건 처리시간 0.017초

패션제품 광고의 색채 배색에 대한 광고 회상 연구 (A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising)

  • 박은희;이원자
    • 한국염색가공학회지
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    • 제25권4호
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    • pp.337-344
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    • 2013
  • This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.

Complementary Color Scheme Which Appeared in Women's Fashion Collections of New York, Milan, Paris, and London

  • Kwon, Hae-Sook
    • 패션비즈니스
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    • 제13권6호
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    • pp.125-136
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    • 2009
  • The main objective of this research was to understand the characteristics of complementary color scheme through the analysis of contemporary women's fashion color coordination as they appear in the 'Collections'. Data collection of 115 was done through review of 'pr$\hat{e}$t-$\grave{a}$-porter Collections' of four cities; Milan, London, New York, Paris. Statistical analysis of frequency and also qualitative interpretation of characteristics of complementary color harmony characteristics which appeared in four collections were completed. The main findings were as followed; (1) Only 115 complementary color schemes out of 4968 two color combinations appeared. Compared the comparative ratios of appearance frequency between the two color combination and the complementary color harmony, London showed the highest, and followed by New York, and Milan and Paris. (2)The combined color type of 'red+green' was the most frequently appeared, and followed by 'violet+yellow' and 'orange+blue'. For the type of tone harmony, the contrast tone showed the most, and followed by the similarity and identity. According to the type of complementary color combination, the type of tone harmony used differently. Some differences showed in the types of color harmony and tone harmony between collections. (3) The complementary color scheme which shown in four collections harmonized two opposite colors mainly through the strong tone contrast and this could cause tension along with interest in the image. The complementary colors intensified and brought out the attributes each other. More details, high contrast of two complementary colors of yellow and violet created a vibrant look especially when used at higher saturation. Sometimes, however, some tone variations of two hues neutralized the strong effect and sometimes enhanced each other. When they used in similarity tones or identity tones in light colors, the tension was reduced and became softened but still presented nice harmony. In the type of 'red+green' color harmony, the various color combinations were demonstrated, mostly through tone manipulation of green color. The similarity tone harmony, which used the most, could effect a better sense of harmony and present more sophisticated looks. When used in contrast tone harmony, some changes in its own color which have only one color of two the excessive intensity led a good harmony. The 'orange+blue' color harmony was shown the least and used three tone harmony almost the same ratio. In this color harmony, blue amplified its energy and brilliance of orange and seemed to work better when one color was at a lower intensity than the other. In harmony with a similarity and an identity tone, this color harmony produces a stable and calm image. (4) The complementary scheme appeared more frequently in the S/S collections than in A/W collections and showed some differences in the types of color harmony and tone harmony between seasons, however, no big differences between collections.

연령에 따른 선호색채와 선호배색특성 비교 연구 - 청년과 노인을 대상으로 - (The Color Preference and Preferred Color Scheme by age groups - With the Youth and the Elderly -)

  • 조성희;이은주
    • 한국실내디자인학회논문집
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    • 제17권3호
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    • pp.102-110
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    • 2008
  • The purpose of this study is to find out the characteristics of color preference(interior color preference and general. color preference) and preferred color scheme of the youth and the elderly. This is to proffer basic data for the color planning of the youth and the elderly. The color preference study was carried out with 50 color chips and preferred color scheme study was carried out with 25 interior color scheme. The research was conducted with the youth 50 sample and the elderly 51 sample. The analysis used spss program. The results of this study are as follows;1) In general color perference, most of the youth preferred PB and GY, and the elderly preferred RP. According to tone, two groups preferred pale, bright and vivid tone. 2) In interior color perference, most of the youth preferred GY and Y, and the elderly preferred PB and YR. According to tone, two groups preferred pale tone. Compared with general color perference and interior color perference, the youth had the similarity in preference profile, but the elderly didn', there was the outstanding difference in the perference of B, PB, P and RP. 3) In the preference of interior scheme, two groups preferred GY-analogous harmony1, G-analogous harmony1 and RP-analogous harmony1. According to age, the youth preferred Y-analogous harmony2 and PB-analogous harmony1, and the elderly preferred YR-analogous harmony1 and RP-complementary harmony1. On the whole, two groups more preferred analogous harmony than complementary harmony, and preferred type1(tone difference is slight). But there was the significant difference in analogous harmony of cool color.

실내색채계획을 위한 노인의 색지각 및 선호배색 특성에 관한 연구 (A Study on the Color Perception and Preferred Color Scheme of the Aged for Interior Color Design)

  • 조성희;장경미
    • 한국실내디자인학회논문집
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    • 제15권1호
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    • pp.147-157
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    • 2006
  • The purpose of this study is to fond out the characteristics of color perception and preferred color scheme of the aged who becomes color weak due to yellowed eye sight. For this, this study was composed of two steps. First, an experimental simulation on aged vision using Spectrophotometer(CM-2600d, Minolta) attached Y-2 filter as a quasi lenses of the aged eye. The color data of 120 color chips of the aged vision was measured and analyzed to grasp the characteristics of color perception of the age. Then, a questionnaire survey was carried out with color chips and 8 interior color schemes. They participated in a questionnaire survey of the level of identification among the color chips of 11 tones of R, G, PB, as well as a survey of the preference color schemes. The result of this study are as follow; 1) The range of color perception on hue narrowed into YR, Y, GY, G. Especially, the aged have failed perception of B${\cdot}$PB${\cdot}$P${\cdot}$RP(short wave length of light) by yellowed eye sight. 2) The level of identification among the color chips of 11 tones of R,G,PB are different by each color. But Very Pale, Pale, Strong, Vivid are fractionated similarly in almost color. 3) In the preference of interior color scheme of the aged, preference color harmony scheme Is the complementary color scheme that is easy for identification, rather than analogous color scheme. The preferred dominant color is warm color rather than cool color.

이미지 세그먼테이션을 이용한 보색 기반의 스마트 의상 코디네이션 (Coordination of Smart Costume based on Complementary Colors using Image Segmentation)

  • 김희숙;김호다
    • 디지털콘텐츠학회 논문지
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    • 제19권8호
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    • pp.1453-1462
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    • 2018
  • 본 논문에서는 의상을 촬영하여 이미지 파일로 구성한 후 배경을 제외한 의상 영역만 추출한 후 대표 색상 값을 산출하고 이에 대응되는 보색을 기반으로 의상 코디네이션 서비스가 이루어지는 시스템을 구현하였다. 의상 영역을 추출할 때 발생하는 과다 세그먼테이션의 문제점을 해결하기 위하여 이방성 확산을 이용하여 이미지의 노이즈를 제거하고, 기울기를 평탄하게 구성하여 의상 영역만 세그먼테이션할 수 있도록 하였다. 사용자들의 다양한 욕구를 충족시키기 위하여 향후 보색 코디네이션 뿐 만 아니라 다양한 배색 기법을 추가할 계획이다.

패션 디자인에서 색채 비례에 의한 배색 연구 (A Study on Color Coordination of Fashion Design by Color Proportion)

  • 문영애
    • 한국의상디자인학회지
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    • 제11권2호
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    • pp.1-10
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    • 2009
  • The purpose of this study is to investigate harmonious color schemes based on a length proportion of upper and lower parts of a body by; understanding of the harmonious length proportion of a square measure of a color in color coordination of fashion design, and presenting a mutual relation of the length proportion of a square measure of a color according to the various way of color schemes and proportions. For this study, monochromatic scheme, analogous scheme and complementary scheme were adapted as the color schemes, and each color scheme was coordinated by analogous tone and contrast tone. Also, 1:1 symmetry proportion, 1:2 harmonic proportion, 1:1.618 golden section, 1:3 and 1:5 contrast proportion were used as the square measure of a color. For the survey, 12 sets of color sample were organized. The survey was conducted 182 of university students majored in fashion design, and 143 responded samples were analyzed using SPSS 12. The result of the study is as follows: 1:5 contrast proportion is most inharmonious in general, and 1:1 symmetry proportion is followed. It is thought that too much or same length of the square measure of colors has less attractive effect of coloring. On the other hand, 1:1.618 golden section and 1:2 harmonic proportion are accepted to be harmonious in all color schemes. The length proportion of the square measure of a color had more influence on harmony of color coordination in fashion design rather than color schemes. Though, on the assumption that people have a similar perception about the color image of fashion design, it will play an important role in strengthening or diminution of color in cloth if the coloring effect of the length proportion of the square measure of a color is used in fashion design and wearing of clothes.

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Photometric and Spectroscopic Morphology Classifications Using SDSS DR7 : Virgo Cluster

  • 김석;이수창;성언창;;;이영대;정지원;박민아;이원형
    • 천문학회보
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    • 제36권2호
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    • pp.69.1-69.1
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    • 2011
  • While the Virgo Cluster Catalog (VCC) is well established catalog from deep photographic plate survey, with available survey data recently released (e.g., SDSS), it can be further updated concerning the membership and morphology of galaxies. While membership and morphology of galaxies included in the VCC are based on the single band imaging data, thanks to the multi-color imaging and spectroscopic observations of SDSS, we are able to revise the membership and morphology of sample galaxies in the fields of the Virgo cluster. We present a new catalog of galaxies in the Virgo cluster using SDSS DR7 data, the extended Virgo cluster catalog. Using SDSS imaging and spectroscopic data, we introduce two kinds of galaxy classifications which are complementary each other. In addition to traditional morphological classification by visual inspection of the images ("Primary Classification"), we also attempt to classify galaxies with the spectroscopic features ("Secondary Classification"). The primary classification is basically based on the scheme of galaxy morphological classification of VCC. The secondary classification relies on the SED shape and presence of emission/absorption lines returned from SDSS. Our morphological classifications allow to study the evolution and associated star formation histories of galaxies in the Virgo cluster.

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