• Title/Summary/Keyword: complaint level

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Cosmetic Customers' Complaint Behaviors -Focused on the Changes of Complaint Behaviors before and after the Complaint Management Experiences- (화장품 구매고객 불평행동 연구 -불평처리 경험전과 후 불평행동 변화를 중심으로-)

  • Lee, Soo-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.2
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    • pp.288-298
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    • 2009
  • This article deals with the customers' complaint behaviors and complaint management for cosmetic customers. The general aim is to analyze the changes of complaint behavioral responses before and after the complaint management experiences, describing customers' response patterns in terms of how they are influenced by the service justice and satisfaction of complaint management. The most relevant contributions from the related theoretical work indicate that the better the customer complaints are managed, the higher the level of possibility for customers to complaint, especially for public and direct responses(complaint behaviors). The only exception, although the statistical significant support was not found, is the private response, as the chance gets lower than before experiencing the complaint management.

A Study on Consumer Complaint Behavior Caused by Dissatisfaction with the Service of Smartphone Applications: The Moderating Effect of a Complaint Handling Process and Consumer's Attribution (스마트폰 애플리케이션 불만족 수준에 따른 소비자 불평행동의도에 관한 연구: 불만처리과정 및 귀인성향의 조절효과를 중점으로)

  • Bae, Yoon Shin;Lee, Seung Sin
    • Human Ecology Research
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    • v.52 no.4
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    • pp.429-441
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    • 2014
  • The use of smartphones has grown rapidly over a short period of time, particularly for commuting news search, smart banking, and social networking services, and has had a significant impact on the pattern of contemporary life. Further, a wide range of applications are downloaded on to smartphones. This has also led a considerable number of complaints regarding these applications. In this study, we focus on the levels of dissatisfaction that users experience with smartphone applications and their effects on consumer complaint behavior along with the moderating effects of the complaint handling process and attribution. The aim of this study is to verify whether the following hypothesis--2 (low/high dissatisfaction level of smartphone applications)${\times}2$ (poor/excellent complaint handling process)${\times}2$ (internal/external consumer attribution)--is in accordance with the betweengroup design to build a factorial design experiment. The results of this study are as follows. First, the consumer's tendency to complain significantly influenced their dissatisfaction level. Second, consumer complaint behavior is modulated by the complaint handling process. Third, the external-attribution tendency of consumers was found to lead to more dissatisfaction than the tendency for internal attribution.

The Effect of Perception and Attitude Toward Consumer Complaint Behavior

  • Halim, Rizal Edy;Christian, Filipus
    • Journal of Distribution Science
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    • v.11 no.9
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    • pp.17-24
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    • 2013
  • Purpose - The objective of the paper is to describe the relationship between consumer perceptions and attitudes of complaints against the behavior of their complaint. Research design, data, methodology - The study explore the process of complain intention which mediated by perceptual process and attitudinal behavior. Structural equation modeling used in this study is aim to describe the relationship simultaneously. The two samples failure (high vs. low level services) will be compared using analysis of variance. Results - The study found that the higher the alienation, the lower the perceived value of consumer complaint and the higher likelihood of successful perceived consumer complaint. The study also found the more positive the prior complaint experience, the more positive attitude toward complaining, the higher the perceived value of complaint and the higher the likelihood of successful perceived complaint. Furthermore, the perceived value of customer's complaint affect positive intention and perceived consumer likelihood of successful complaint increases intention complaint. Conclusions - The findings of this study show that the effect of a number of personal antecedents such as alienation; prior complaint experience and controllability will vary toward the complaint intention. Furthermore, the attitudinal and perceptual factors play a partial mediation role for that relationship.

The Effect of Consumer Value and Unethicality on the Type of Consumer Complaint Behaviors (소비자 가치와 비윤리성에 따른 소비자 불평행동 유형)

  • Lee, Youngae;Lim, Su-Ji
    • Korean Journal of Human Ecology
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    • v.22 no.2
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    • pp.267-282
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    • 2013
  • This study analyzed the effect of consumer value and unethicality on the type of consumer complaint behaviors. Despite the obvious importance of the research on consumer complaint behaviors focused on consumer's inherent personality, there is relatively little work done. The purpose of this study is to analyze the determinants of consumer complaint behaviors in order to improve consumers' well-being and develop the market condition. The 1,050 respondents are finally analyzed using the descriptive statistics, factor analysis, and multinominal logit model. Consumer value and unethicality are significant effect on the type of consumer complaint behaviors such as no action, private action only, public action only, and both private and action. The orientation of achievement and pleasure among consumers' value is associated with the higher level of complaint behaviors compared with no action. In terms of consumers' unethicality, no harm unethicality is associated with the types of each consumer complaint behavior except no action. On the other hand, both proactive and passive unethicality increase the possibility of no action. The policy implications of the consumer education are suggested as well as the directions of customer management strategies in the business sector.

Consumer Complaint Behavior over Dissatisfaction with Beauty Salon Services (미용서비스 관련 소비자불만에 대한 대응행동)

  • Ryu Mi-Hyun
    • Journal of Families and Better Life
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    • v.23 no.4 s.76
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    • pp.79-89
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    • 2005
  • This study was conducted to encourage dissatisfied consumers to initiate an active complaining process over beauty salon services as well as to reduce consumer dissatisfaction at the time of using such services. A questionnaire survey was conducted with female consumers over the period between December 1 and December 20, 2004. A total of 753 questionnaires were used for the final analysis. The following findings were obtained: 1. Consumer dissatisfaction index with beauty salon services was 23.02 (65.77/100) and the respondents showed the highest level of dissatisfaction with the price. 2. The level of complaints about beauty salon services was very low, as shown by the index value 7.12 (25.43/100). Most of the respondents simply did not go back to the particular beauty shop, or complained privately to people around them when they felt dissatisfied with beauty service. 3. Benefit awareness and level of dissatisfaction had the greatest effect on the complaint behavior about unsatisfaction beauty salon services.

Consumer Satisfaction and Complaint with medical Services : -In ulsan city- (의료서비스에 관한 소비자만족과 소비자불만호소 : 울산시를 중심으로)

  • 서정희
    • Journal of the Korean Home Economics Association
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    • v.33 no.2
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    • pp.29-41
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    • 1995
  • This research paper investigates the overall level of the consumer's satisfaction and complaint with medical services, relationships of them and the relationships of socio-demographic variables to them. Data were collected from 523 clients in Ulsan city. Results show that socio-demographic variables appear to have a little predictive power and consumer satisfaction variables are related to private consumer complaint.

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College Students' Dissatisfaction, Complaints, Compensation and Repurchase Intentions of Food services (대학생 외식소비자의 불만족, 불평행동, 보상방법 등이 재방문 의도에 미치는 영향에 관한 연구)

  • Yoo, Doo-Ryon
    • Journal of the Korean Home Economics Association
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    • v.46 no.10
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    • pp.119-132
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    • 2008
  • The aim of this study was to analyse the consumer dissatisfaction, complaint and repurchase intentions in foodservices with a particular focus on college students. For this investigation we analysed the responses of 520 college students interviewed from Daegu Gyeongbuk Province. The SPSS/WIN version 12.0 and AMOS version 6.0 were used to analyse collected data. The results were as follows : 1) Factor analysis identified 5 different consumer dissatisfaction factors: facilities, waiter/waitresses behavior, food quality, service, store operating. The level of food quality dissatisfaction was most high. Consumer complaints came in three forms: public, personally and no action. The level of personal complaint was most high. 2) AMOS analysis found that public complaints had the most influence on repurchase intentions. 3) Dissatisfaction was highest with fast food restaurants, which also received the most public complaints. 4) Dissatisfaction, complaints, and compensation strongly influenced eating-out and spending motivation of college students.

Complaints Behavior to Online Shopping Agents for Purchasing Products from Overseas in their 20s and 30s (20-30대 해외 구매대행 인터넷 쇼핑몰 소비자의 대응행동)

  • Lim, Seo-Yul;Ryu, Mi-Hyun;Lee, Seung-Sin
    • Journal of Families and Better Life
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    • v.28 no.3
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    • pp.81-95
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    • 2010
  • The purpose of this study was to examine the dissatisfaction level of consumers buying foreign goods through Internet shopping malls and their complaint behavior. As there is growing demand for foreign brands along with a rapid increase in the Internet user population, a lot of ongoing studies have focused on Internet-based transaction. The dissatisfaction level of selected consumers was checked in terms of system, price, quality, information/hype, shipping and refund/exchange, and it's found that complaint behavior linked to refund/exchange was most prevalent. The most dominant way for them to respond to such situations was talking friends, relatives or neighbors about that. And they had an intention to buy foreign goods through Internet shopping malls again to greater or lesser extents, though they were unsatisfied. It indicates that the consumers didn't have a wide option in the consumer market.

Study on the Complaint ratio of Respiratory Symptoms of Dental Laboratory Technician in Small Cities in Jullabuk-do (전라북도(全羅北道) 중소도시(中小都市) 치과기공사(齒科技工士)의 호흡기장애(呼吸器障碍) 호소율(呼訴率)에 대한 조사(調査))

  • Lee, In-Kye
    • Journal of Technologic Dentistry
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    • v.17 no.1
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    • pp.26-40
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    • 1995
  • A survey has been performed for the dental technicians and office workers in small cities of Julla buk-do on theis problem of cough, phlegm, wheezing, nasal cattarrh & cold, and breathlessness by using SUN-81-AL survey form which is a guletionaire on respiratory symptons The results of the analysis are as follaus. 1. The complaint on cough was made by 15 dental technicians(21.4% and by 10 office workerr(16.7%). Dental technicians showed higher complaint on cough than office workers. The predietor variable for cough was the working hours for dental technicians and the period of smoking for the office sorkess. 2. The complaints on phelgm was made by 34 dental technicians(48.6%) and by 9 office workers(15.0%). The predictor variable on phelgm was the working hour for dental techniume and the period of smoking for the office workers. There was no statistically significant difference between two group on their complaint level. 3. The complaint on the breathlessnesr was made by 24 dental technicians(34.3%) and by 22 office workers(36.7%). The predictor variable on breathlessness was the period of smoking for dental technicians and the working hour for office workers. 4. The wmplaing on nasal catarrh & cold wax made by 29 dental technicians(41.4%) and 22 office workers(36.7%). The predictr variable on nasal catarrh & cold was the working hour for dental workerr, and the perird of smoking for the office workers. 5. The complaint on wheezing was made by 9 dental technicians(12.9%) and 8 office workers(13.3%). The primary predictor variable on wheezing was the working hour for both groups, and the secondary predictor variable was the period of smoking. 6. The complaint on the chest and lung dislase was made by 12 dental technicians(17.1%) and 4 office workers(6.7%) dental technicians showed bigher complaint. on chest and lung disease than the office workers. Bronchitis was the higher frequency illuess reported from both of the groups among chest and lung disease. 7. In conclusion, the predictor variable on respiratory illness was the working hour for dental techniciane, and the period of smoking for the office workers 8. 25 dental technicians(35.7%) and 9 office workers(15.0%) selected air pllution as the most urgent problem that working environment, has had. There was statistically significant difference between two groups(P<0.001)

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The Structural Relationships among the Related Variables of University Students' Satisfaction (대학생의 만족도와 관련된 변인들 간의 구조적 관계)

  • Son, Kyung-Ae;Lee, Deog-Ro
    • Management & Information Systems Review
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    • v.32 no.4
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    • pp.1-25
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    • 2013
  • The purpose of this study was to test the structural relationships among the related variables of university students' satisfaction. This study utilized nation-wide survey data previously collected from 1400 students distributed across 32 universities in Korea. NCSI model was used as a theoretical framework. Using the AMOS 17.0, the structural relationships among six variables were tested, including students' expectancy level, perceived quality, perceived value, satisfaction, complaint rate, and loyalty. The major findings of the study are as follows: First, students' expectancy level had a positive effect on perceived quality; but had no significant effect either on perceived value or on satisfaction. Second, perceived quality had positive effects on perceived value and satisfaction; and perceived value also had a positive effect on satisfaction. Third, students' satisfaction had a negative effect on complaint rate; but had a positive effect on loyalty. Fourth, students' complaint rate had a negative effect on loyalty. The study results imply that among the related variables of students' satisfaction, perceived quality and value of the products work as critical variables, and complaint rate and loyalty directly relate to students' satisfaction. The study suggested that in order to enhance students' satisfaction, universities employ the total quality system and the students' complaints resolution system.

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