• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.23 no.2
• /
• pp.40-50
• /
• 2015

This study deals with transfer passengers in hub airports. The research objective is to derive measures for transfer passenger quantity enhancement at Incheon International Airport by applying Analytic Hierarchy Process. In pursuing the above objective, this study conducted a survey to evaluate various selection criteria for choosing transfer airports and ranked attributes in weight order with Analytic Hierarchy Process. Furthermore, based on the trend analysis of Incheon International Airport's transfer passenger movement, this paper analysed main transit routes of Incheon International Airports against competitor airports among the region. The main result found from the study is flight frequency, ticket price and connecting hour were the most important 3 factors when people choose transit airports. Therefore, it is recommended government, airport authority and airlines to cooperate closely to meet the transfer passengers' needs on frequency, price and transit hour of flights.

• The Journal of the Korea Contents Association
• /
• v.10 no.11
• /
• pp.363-370
• /
• 2010

This paper provides a review of the research on the relationship between consumer rumor and marketing management in general, and rumor's effects on brand in particular. Also corporations' efforts for managing negative rumor were discussed. In the subsequential article, this study analyzes the consumer's perception of the origin of rumors through contents analysis method, and performs ANOVA study in addition to identify if brand assets such as brand loyalty and brand involvement can affect rumor credibility perception significantly. Based on these results, this study considers some implications for brand crisis management and communications. According to the results, a brand rumor can affect both the corresponding brands and competitor's brands at a time and the relationships between existing favorable brand attitude of consumer and rumor credibility are not significant enough.

• Animal cells and systems
• /
• v.2 no.4
• /
• pp.463-469
• /
• 1998

Hyla japonica males were observed to produce two distinctively different types of mating calls: advertisement call to attract conspecific females and encounter call to keep off potential competitor males. Whereas advertisement calls were organized in bouts of calls or notes, encounter calls were usually produced as separate calls. Encounter calls were much longer and had more pulses per call than advertisement calls. However dominant frequencies or pitches of the two calls did not differ significantly. Hyla Japonica males exhibited considerable plasticity in their calling behavior. They altered both qualitative and quantitative properties of their calls in response to other calling males. Sometimes, they even switched from producing advertisement calls to encounter calls. Advertisement calls produced by chorusing males were shorter in duration and thus move calls per bout than those produced by lone males. Males also produced much lower-pitched calls when calling together with other males. Considering that low pitch calls are often Highly correlated with body size, it is possible that H. japonica males may try to generate deceptive calls to indicate the size greater than the actual.

• Industrial Engineering and Management Systems
• /
• v.12 no.3
• /
• pp.207-223
• /
• 2013

Revenue management (RM) has been widely used to model products characterized as perishable. Classical RM model assumed that price is the sole factor in the model. Thus price adjustment becomes a crucial and costly factor in business. In this paper, an optimal pricing model is developed based on minimization of soft customer cost, one kind of price adjustment cost and is solved by Lagrange multiplier method. It is formed by expected discounted revenue/bid price integrating quantity-based RM and pricing-based RM. Quantity-based RM consists of two capacity models, namely, booking limit and overbooking. Booking limit, built by assuming uncertain customer arrival, decides the optimal capacity allocation for two market segments. Overbooking determines the level of accepted order exceeding capacity to anticipate probability of cancellation. Furthermore, pricing-based RM models occupancy/demand rate influenced by internal and competitor price changes. In this paper, a mathematical model based on game theoretic approach is developed for two conditions of deterministic and stochastic demand. Based on the equilibrium point, the best strategy for both hotels can be determined.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2002.11a
• /
• pp.411-422
• /
• 2002

비교구매는 e-Marketplace의 매출에 큰 영향력을 미치고 있으나 운영 수익은 대부분 광고에 의존한다. 하지만 인터넷 광고의 수익률은 열악한 상태이며, 종량제 기반 광고 방법의 확대로 소비자에게 덜 알려진 판매자의 제품 정보 노출 기회는 더욱 줄어들고 있다. 따라서 비교구매 사업자의 광고 수익을 높이면서 판매자 입장에서는 예산 및 제약 조건 범위 내에서 광고 노출의 효율성을 최적화하는 방법 및 시스템에 대한 연구가 필요하다. 본 연구에서는 비교도전을 이용한 비교광고 방법을 제안하고 그 실행 방법으로 판매자의 비교 도전 계획 모델을 사용하는 e-Marketplace기반 비교구매 사업자의 비교광고 시스템을 설계하고 구현하였다. 비교도전 계획 모델은 경쟁사(Competitor), 경쟁 제품(Product) 그리고 제품의 사양(Specification)에 대한 수준별 도전 정책을 적용하며, 양 사의 제품 사양 속성값들 간의 기능적 거리를 양적 수치화하여 판매자 제품이 경쟁사 제품에 가장 유사하지만 우세한(Similar but Superior) 쌍들에 대한 비교광고 포트폴리오를 구성함을 목적으로 한다. 비교도전 계획 시스템은 비교가치의 생성과 최적화의 단계로 이뤄진다 주요 5개 PC제조사의 데스크탑 제품자료를 사용하여 프로토타입을 구축하였으며, 타 비교광고 방법과 대비한 성능 평가를 수행하였다. 또한 e-Marketplace기반 비교구매 사업자의 비교도전에 의한 비교광고 표시 방법을 예시하였다.

• Journal of the Korean Society of Costume
• /
• v.65 no.4
• /
• pp.137-153
• /
• 2015

This paper aims at developing an analytic model for examining fashion designer's creativity. This research developed the analytic model of fashion designer's creativity adding the specificity of the fashion area to The Systems Model of Creativity by Csikszentmihalyi & Gardener. The analytic model of fashion designer's creativity is composed of 3 elements: the fashion designer, the fashion domain and the fashion field. The detail factors to be examined by each of the elements are as follows. In the dimension of an individual fashion designer, detail factors influencing the manifestation of creativity contain cognitive and non-cognitive abilities (i.e: personality traits, erotic capital) and socio-psychological factors (i.e: family condition, sexual identity, marital status, health). In the dimension of the fashion domain, creativity factors are composed of socio-cultural contexts and paradigms. In the dimension of the fashion field, detail factors refer to a mentor, supporter, competitor and a follower. Fashion designer's creativity manifests itself when detail factors of an individual fashion designer, fashion domain and field interact with each other dynamically.

• Journal of Distribution Science
• /
• v.11 no.4
• /
• pp.5-11
• /
• 2013

Purpose - The aim of this work is to study the reorientation that the export industrial sectors in Costa Rica have experienced during the last 20 years. Research design, data, methodology - The study employs the Cluster Analysis with the export data (20 years of cut-off period) from Costa Rica to the U.S-market. To make the predictions, the technique of the time series was used, with official data (from 2001 to 2010) from the U.S. Department of Commerce and the U.S. International Trade Commission. Results - The Cluster Analysis, show how the economic sectors of traditional products exports of Costa Rica have progressively become in exporters of non-traditional products, meanwhile,the time series confirms that this trend will continue, at least during the next five years. Conclusions - The industry of traditional products exports of Costa Rica (dressmaking, vegetables, coffee, mate, species, etc.) will progressively become in exporters of non- traditional products with a high-tech component (i.e., mechanical equipment and devices, electronic devices and medical equipment),as a consequence of the Chinese (Costa Rica's main competitor) economy's presence in the Organization for Economic Co-operation and Development (OCDE). This fact has enabled the potential improvement of Costa Rica's international competitiveness in the U.S. market.

• Journal of Distribution Science
• /
• v.17 no.9
• /
• pp.35-45
• /
• 2019

Purpose - This study analyzes the relationship between inter-function coordination variables, competitor, customer and innovation orientation that has been developed by Narver & Slater (1990), also known as Market Orientation Strategy on SME Sutera's marketing performance, through direct and indirect effect relationships. Research design, data, and methodology - This study uses a sample of 168 respondents who are silk SME entrepreneurs in eleven Silk Craftsman sub-districts in Wajo Regency - South Sulawesi Province, Indonesia. Data collection using a questionnaire with a period between January - June 2019. Data analysis use PLS. The stages of testing the results of analysis go through several stages: the first stage, analysis of variable descriptions, the goodness of fit model (AVE, CR, Cronbach Alpha, R²) and hypothesis test. Results and Findings - From the fifteen hypothesis by direct and indirect effect state six hypothesis are rejected and eleven hypothesis are accepted. Overall, the concepts of Resource Based View theory (RBV) and Structure-Conduct- Performance theory (SCP) also provide a strategic picture for businessmen related to product innovation and service innovation and the urgency of regeneration in order to maintain the continuity of superior products in the future.

• Management Science and Financial Engineering
• /
• v.17 no.1
• /
• pp.79-94
• /
• 2011

Team orienteering, an extension of single-competitor orienteering, is the problem of determining multiple paths from a starting node to a finishing node for a given allowed time or distance limit fixed for each of the paths with the objective of maximizing the total collected score. Each path is through a subset of nodes, each of which has an associated score. The team orienteering problem has many applications such as home fuel delivery, college football players recruiting, service technicians scheduling, military operations, etc. Unlike existing optimal and heuristic algorithms often leading to heavy computation, this paper suggests two types of priority rule based heuristics-serial and parallel ones-that are especially suitable for practically large-sized problems. In the proposed heuristics, all nodes are listed in an order using a priority rule and then the paths are constructed according to this order. To show the performances of the heuristics, computational experiments were done on the small-to-medium sized benchmark instances and randomly generated large sized test instances, and the results show that some of the heuristics give reasonable quality solutions within very short computation time.

• The Plant Pathology Journal
• /
• v.28 no.4
• /
• pp.341-356
• /
• 2012

Shiitake (Lentinula edodes) is the most economically important cultivated mushroom, but yields are impacted by its competitor, Trichoderma spp. We previously found two unidentified Trichoderma species growing in bedlogs and sawdust shiitake media in Korea. Here, we identify and re-describe those two species based on molecular sequence data, morphology, and culture characteristics. Well-supported clades based on phylogenetic analyses of internal transcribed spacer, translation elongation factor 1-${\alpha}$, and RNA polymerase subunit II sequences grouped one of the unidentified Trichoderma spp. with Hypocrea pseudogelatinosa and the other with Hypocrea pseudostraminea, and their morphologies matched well with the original descriptions of the two Hypocrea species. This study reports the first phylogenetic analyses of H. pseudogelatinosa and Japanese strains of H. pseudostraminea. Based on the phylogenetic results, we redescribed these two species using modern taxonomic concepts in Hypocrea/Trichoderma.