• 제목/요약/키워드: competitiveness strategies

검색결과 711건 처리시간 0.027초

교육서비스의 상업성 논쟁과 발전과제 (Some Discussions on the Commercialism of Educational Services)

  • 박문서
    • 통상정보연구
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    • 제8권3호
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    • pp.43-69
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    • 2006
  • All the factors related in education of Korea are very important in the aspect of economic development. The numbers of students being in school from kindergarten through university approximate a quoter of Korean people. Nevertheless paradigm of commercialism in education has been excluded completely in discussion by the reason of 'educational objective' of education fields in Korea. So Korea's educational services have been confronted with various problems which could hardly be solved, and have lost global competitiveness with the development of globalization. The purpose of this paper is to examine the commercialism of educational services by analysing various social phenomena and government policies relating to educational services in Korea, and to find some alternatives which are able to introduce commercialism on educational fields in Korea. Methodology of this paper depends on the theoretical analysis. Major findings of this study can be summarized as follows: First, notwithstanding that the relative importance of education is the same to that of economy in Korea, the providers of educational services in Korea are against their commercialism problems. Second, it is suggested that the stereotyped idea, that is, the commercialism in educational services be excluded, should be removed above all. Third, in order to improve the competitiveness of educational services in Korea, it is recommended that the commercialism be recognized in a part and various strategies such as the s-SCM, educational service marketing, etc. be introduced. Fourth, we have to prepare for globalization of educational services through making the educational industry to exporting services.

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한국 수출의류제품의 품목 특성 -1990년대를 중심으로- (Characteristics of Export Articles in Korean Clothing Trade -Focused on the 1990's-)

  • 지혜경
    • 한국의상디자인학회지
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    • 제9권1호
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    • pp.23-33
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    • 2007
  • Clothing exports of Korea has grown rapidly till the latter half of the 1980's, contributing Korean economic development. However from the 1990's, the amount, the world market share and the international competitiveness of clothing exports have declined. Based on these phenomena, the purpose of this study was to identify the characteristics of export articles in Korean Clothing Trade focused on the 1990's. Statistical data of clothing articles(SITC 84 : Articles of apparel & clothing accessories) were used. The relative importance, trade orientation tendency and unit price of each export clothing articles were analyzed. The results of the study were as follows. On the relative importance, trade orientation tendency and unit price of each export clothing articles, outer garments or products that required complicated production process(e.g., coats, suits, ensembles, jackets, dress) had been decreased in the portion and weakened in the export orientation tendency. But one item in a set or casual wear like trousers, skirts, blouses, shirts, Jerseys, pullovers, T-shirts has been increased in the portion and risen in the unit price. These trends means that clothing exports of Korea were more focused on those category and the international competitiveness on those articles were advanced. From these results, this study can be contributed to establish the concrete clothing export articles strategies of Korean firms.

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전자상거래 관련 한국기업의 신지식재산권 보호방안 (A Study on the Protection of New Intellectual Property Rights Focusing on E-commerce)

  • 이승영;조명자
    • 통상정보연구
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    • 제10권3호
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    • pp.291-313
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    • 2008
  • As digital economy has dramatically evolved, new intellectual property rights protection has emerged as a pivotal issue which companies need to actively restxnid to. At the new digital era, the possession of new intellectual property rights determines the company values, and thus the protection of new intellectual property rights is getting more importance in the dimension of global competitiveness. The paper analyzes the changing aspect of digital economy and e-commerce paradigm, and explores the protection plan of new intellectual property rights focusing on e-commerce and digital goods transaction so that it can help the companies to strengthen their global competitiveness. After various case studies, we can find out that even though the companies have difficulty in settling out the strategies and policy due to the radical change of cycle in internet-centered digital economy, companies need to establish the systemic strategic plan to protect the new intellectual property rights stage by stage. Also, appropriate legal, institutional basis to protect the new intellectual property rights should be rearranged. The unsloved problems which relates with the protection of new intellectual property rights will be left for next research project.

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스마트시티의 핵심 가치와 경쟁력 확보방안 (Value Creation and Competitiveness Achievement Strategies of Smart Cities)

  • 이영성
    • 지역연구
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    • 제33권1호
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    • pp.59-68
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    • 2017
  • 최근에 스마트시티가 전세계적인 화두가 되고 있다. 많은 도시들은 도시문제를 해결하기 위해 더욱 스마트한 도시가 되기 위해 노력하고 있다. 그럼에도 아직은 스마트시티에 대한 명료한 개념 규정이 되어 있지 않을 뿐 아니라, 스마트시티가 되기 위한 도시들의 철학과 접근방법은 크게 다르다. 본 연구에서는 특히 스마트시티의 가치창출을 강조하고 있다. 만약에 새로운 시대에 맞는 가치를 창출하지 못하는 도시라면 겉으로만 똑똑한 헛똑똑이 도시로 전락할 가능성이 높다. 스마트시티가 가치를 창출하려면 사례깊게 배려하는 섬세한 감수성, 정확성, 속도가 중요하다. 이 가운데 가장 중요한 것은 사려깊게 배려하는 섬세한 감수성이다. 이를 통해 스마트시티가 새로운 가치를 창출하고, 그러한 과정에서 혁신을 이루어낼 수 있을 때 시민들에게 사랑받을 수 있을 것이다. 또한 스마트시티가 시민들에게 사랑받을 수 있을 때, 그에 따라 스마트시티가 우리나라 전역으로 확산될 때, 스마트시티를 뛰어넘어 스마트지역으로 발전해나갈 수 있을 것이다.

과학기술인의 종합복지 제고 전략: 과학기술인 종합복지타운 건립을 중심으로 (How to Improve the Welfare of Science & Technology Personnel: Based on the Construction of Comprehensive Welfare Town for S&T Personnel)

  • 정선양;이종민
    • 기술혁신연구
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    • 제14권3호
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    • pp.155-182
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    • 2006
  • Science & Technology(S&T) personnel have been Playing a major role to develop our country since S&T is the most important factor in enhancing national competitiveness in the 21st century, As S&T activities are done by S&T personnel, it is essential to improve the welfare of S&T personnel in order to increase the performance of S&T activities. We should motivate them to pour their efforts and energy in S&T activities. However, the issue of S&T personnel's welfare has not been discussed sufficiently not only in academic research, but also in actual S&T policies. It has caused many social problems, for example, avoidance of S&T areas by young generation, low social recognition of S&T community, and so on. Under this background, this paper aims at investigating how to effectively improve S&T personnel's welfare. In this paper, we will suggest the 'Comprehensive Welfare Town for S&T personnel' as an effective instrument for improving of S&T personnel's welfare. In particular, we will discuss the detailed aspects of the comprehensive welfare town : objectives, strategies and budgets.

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패밀리 레스토랑의 서비스 스케이프 및 이미지 포지셔닝 맵에 관한 연구 (A Study on the Servicescape and Image Positioning Map in the Family Restaurant Industry)

  • 정영우;이은용;이수범
    • 한국조리학회지
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    • 제13권2호
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    • pp.275-291
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    • 2007
  • The growth of foodservice industry has caused keen competition in the family restaurant industry. For a differentiation strategy to be competitive, on the preferential basis, it is necessary for each family restaurant business to analyze its position in the market. Therefore, this study is to certify customers' perceived servicescape and image similarity and analyzes positioning of seven family restaurants. For this research, multidimensional scaling(MDS) is performed to determine how they are positioned relative to competitors. According to the result of the positioning map(ALSCAL and PROFIT map), it is found that Outback steakhouse, T.G.I. Friday's, Bennigans' have more strong competitiveness than VIPS, Marche and Sizzler in servicescape factors and restaurant selection attribute except menu diversity. But the preference order does not follow the order of competitiveness. This result from the positioning map means that each business needs various marketing strategies that cannot be copied easily.

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Efficiency Analysis for Major Ports in Korea and China using Boston Consulting Group and Data Envelopment Analysis Model

  • PHAM, Thi Quynh Mai;Choi, Kyoung-Hoon;Park, Gyei-Kark
    • 한국항해항만학회지
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    • 제42권2호
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    • pp.107-116
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    • 2018
  • Planning strategies to achieve higher competitiveness of ports are becoming increasingly important in business environment. Therefore, strategic competitive position and efficiency analysis needs to be performed to increase ports' effectiveness and competitiveness. This matches with one of targets of new concept e-Navigation to increase the agility and efficiency of ports. The purpose of this study was to apply Boston Consulting Group matrix to analyze competitive positioning of major ports in Korea and China in term of several main cargo types and then use a combination of Data Envelopment Analysis and Principal Component Analysis model to calculate efficiencies. Results show that, at the moment, Chinese ports are still on the top with high position and efficiency score for the representative-Shanghai port. However, result also points out that except container type, Korean ports have chance to compete in other cargo types. Moreover, Gwangyang port is regarded as efficient. It has better position time. It is believed that Gwangyang port together with Busan port can compete with Chinese port in the near future.

국제관문의 경관요소 분석을 통한 도시브랜드 제고방안에 관한 연구 - 김해국제공항을 대상으로 - (A Study on the Ways of Improving City Brand through Analysing Landscape Elements of International Entrance)

  • 신은호;김종구;반시현
    • 대한토목학회논문집
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    • 제41권2호
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    • pp.173-180
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    • 2021
  • 최근 경쟁력 있는 도시의 중요성이 대두되고 있으며, 전 세계 많은 도시들이 경쟁력을 확보하기 위해 노력하고 있다. 국내의 도시들도 타 도시들과 차별화된 전략으로 도시의 고유성 및 지역성을 살려 경쟁력을 제고하고 있으며, 이에 도시브랜드에 대한 관심이 증가하고 있다. 본 연구는 대표적인 국제관문인 공항의 경관요소 개선을 통해 도시브랜드를 제고하는 방안을 모색하고자 한다. 인스타그램의 해시태그 기능을 통해 공항 이용객들이 선호하는 경관의 요소를 도출하고, 이를 바탕으로 부산의 도시브랜드를 제고할 수 있는 방안을 모색하고자 한다.

국내 치위생(학)과의 경쟁력과 유튜브 플랫폼을 이용한 학과홍보의 효용성 (Relative competitiveness of department of dental hygiene and the effectiveness of admission promotion using the YouTube platform)

  • 전세정
    • 한국치위생학회지
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    • 제21권4호
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    • pp.393-402
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    • 2021
  • Objectives: As the school-age population continues to decline in Korea, the consolidation and abolition of departments continues with the economic logic. This study aimed to analyze the relative competitiveness of the department of dental hygiene and to investigate the effectiveness of the YouTube platform being used to promote admission. Methods: Using the admission result data provided by the Korea council for university education, the new student competition rate and recruitment rate of the department of dental hygiene were compared with those of the departments of natural sciences and all other departments. Also, the effect of YouTube channel operation on them was analyzed. Results: The department of dental hygiene showed a slight advantage but it was not particularly the case compared to other departments of natural sciences. The promotion using YouTube did not have any significant effects. Conclusions: Considering that the school-age population will rapidly decrease in the future, more active strategies are needed.

베리-허핀달 지수를 활용한 해외건설의 다각화 전략 (Diversification Strategies of Overseas Construction using the Berry-Herfindahl Index)

  • 박환표
    • 한국건축시공학회지
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    • 제21권4호
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    • pp.319-331
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    • 2021
  • 본 연구는 베리-허핀달 지수를 활용한 글로벌 주요 국가의 해외건설 지역별 및 공종별 다각화 및 다변화 지수를 분석하였다. 분석결과, 글로벌 설계 및 시공기업의 해외비중이 높고, 공종별 및 지역별 다각화 정도가 높은 국가들은 유럽 선진 국가들이 대부분을 차지하고 있다. 한국은 시공기업의 공종별 전문화를 통한 다각화를 추진하고 있고, 설계기업은 공종별 및 지역별로 전문화 및 일부 지역에 편중되어 있다. 향후에는 한국의 글로벌 건설기업은 선진국과 같이 해외사업 지역 다변화 및 공종 다각화로 해외경쟁력을 강화할 필요가 있다.