• 제목/요약/키워드: competitive superiority

검색결과 62건 처리시간 0.016초

물류기업의 거래특성요인이 성과 및 장기거래의도에 미치는 영향 (Effect of transaction characteristic factors of logistics companies on performance and long-term transaction intention)

  • 정연주
    • 한국항만경제학회지
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    • 제38권1호
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    • pp.1-14
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    • 2022
  • 글로벌 경쟁시대의 물류산업의 경영환경 변화는 고객이 기업을 선택하는 시대가 되어가고 있다. 고객에게 적합한 제품과 서비스의 제공을 통한 경쟁기업과의 차별화 우위에 따라 고객의 선택은 달라지기 때문에, 기업은 지속적으로 고객에게 선택을 받거나 유지하는데 노력하고 있다. 결국 이러한 경쟁구도는 장기적 관계구축의 중요성으로 부각된다고 볼 수 있다. 이에 본 연구에서는 류기업과 화주기업간의 거래관계에 있어 물류기업이 고객만족을 위해 수행하는 거래특성과 관련된 요인들이 성과와 장기거래의 도에 어떠한 영향을 미치는가를 살펴보았다. 첫째, 물류기업 간 거래에서 고객의 만족을 위해 구체적으로 실현해야 할 물류기업의 거래특성요인인 물류서비스, 비용, 물류인프라 및 기업역량요인을 도출하였다. 둘째, 물류기업의 거래특성요인이 기업의 성과에 어떠한 영향을 미치는 가를 분석해보고, 마지막으로 기업의 성과요인이 장기거래의도에 어떠한 영향을 미치는가를 분석해보았다. 실증분석결과 물류기업의 거래특성요인과 성과 간의 관계에는 통계적으로 유의한 결과가 나오지 않았는데, 이는 표본이었던 물류업체의 영세성에 기인한다고 볼 수 있다. 즉, 저가격으로 서비스를 제공할 충분한 역량이 없는 물류기업들의 경우 끊임없는 출혈경쟁을 벌일 수밖에 없으며, 이는 곧 서비스 산업에서의 대표적 특성인 차별화가 어렵다는 단점을 고스란히 안고 있는 동시에, 치열한 가격경쟁을 벌이고 있는 산업의 특성을 반영하고 있다고 볼 수 있다. 한편 기업성과요인과 장기거래의도 간의 관계는 정(+)의 관계가 있는 것으로 나타났다. 즉, 물류기업과의 파트너십과 가시적인 재무적 성과차원이 높으면 높을수록 앞으로도 지속적으로 거래를 유지하고, 점차 거래물량을 늘려나가기도 하며, 오히려 비용이 좀 더 들게된다 하더라도 거래를 지속적으로 거래하려는 의도가 크게 나타난다는 것을 알 수 있었다.

빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로 (An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework)

  • 가회광;김진수
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.443-472
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    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.