• 제목/요약/키워드: competitive share

검색결과 261건 처리시간 0.019초

파트너관계관리 성공요인의 중요도 분석 (Analysis on Key Success Factors for Partner Relationship Management)

  • 박철수;장병만;강필성
    • 경영과학
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    • 제32권4호
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    • pp.45-56
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    • 2015
  • Partner relationship management (PRM) refers to processes and methodologies associated with managing the relationship between corporations and their partners. Recently, the importance of PRM has been increasingly emphasized, and it is considered as a core competitive factor for firms whose sales heavily rely on the intermediate distributor. In this paper, we identify key success factors for PRM system based on literature review on CRM system and interviews with domain experts, and prioritize them from two different perspectives, firms and partners, based on analytical hierarchy process. Partners responded that trust-building between firms and partners, quality of system, and satisfaction level for information system have high priorities, while firms responded that quality of system, information share, and trust building between firms and partners. Identified factors and evaluated priorities can provide a strategic guideline when planning the PRM system building.

산업화 과정에서 나타나는 가구디자인 변화 요인 연구 - 1960년대에서 2010년대까지 한국 가구산업을 중심으로 - (A Study of Furniture Design Changes Factors Appearing in the Industrialization Process - Focused on the Korea Furniture Industry, 1960~2010 Year -)

  • 김경수
    • 한국가구학회지
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    • 제27권4호
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    • pp.399-411
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    • 2016
  • Korea Furniture design development process is repeated a number of changes by the change of residence and type of market demand derived from the process of industrialization. The modernization process of industrialization advances by large-scale population moves to the city to urbanization proceeds rapidly. Housing problems are concentrated in cities and sparked the furniture industry, furniture design by changes in marketing concepts that appear in the industrialization phase, growth must necessarily accommodate the needs of consumers. Including kitchen furniture, living room furniture and master bedroom furniture has been sensitively adapted changes in the structure of these houses, particularly structural changes Apartments. Starting in the 1990s, jumping over furniture industry has adapted quickly to the market demand, changes in marketing concepts. Furniture industry is growing market share in most of the country, but the entire industry had to undergo a competitive marketing overheating due to excessive supply in excess of market demand since the mid-1990s. Changes in furniture design in this process was the change in furniture design more than the change of the residential structure. The study industrial development and marketing concepts are changing to construct a model to track the changes varied styles and time changes affect whether the main furniture design.

해운의 다국적 경영 : 편의치적 (Multinational Management in Shipping : Flag of Convenience)

  • 김은주;박명섭;한낙현
    • 무역상무연구
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    • 제24권
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    • pp.51-72
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    • 2004
  • Over the past fifty years, the share of the World's shipping fleet operating under open registry has grown from 4 % to almost half of the total tonnage. While there has been strong opposition based on the costs of maritime disasters and opposition both from the traditional maritime nations, which have suffered erosion of their fleets, and from labour unions, which point to worker exploitation, the shipping companies have found the greater operational and financial flexibility which accompanies open registry to be a considerable attraction The paper consists of seven sections. Section 1 explains the background and of the study. Section 2 reviews the characteristics and definition of FOC. Section 3 is to identify ship register categories and their competitive conditions. Section 4 tackles the emerging forces of globalisation-the advent of FOC. Section 5 deals with legal maritime framework. Section 6 tackles the current structure and characteristics of FOC vessels. Some concluding comments follow in the last section.

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국내기업의 남미공동시장(MERCOSUR) 진출방안에 관한 연구 (A Study on the Korean company's plan for entering into MERCOSUR)

  • 박종석
    • 무역상무연구
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    • 제30권
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    • pp.123-144
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    • 2006
  • MERCOSUR (Southern Cone Common Market, Latin American trade organization established in 1991, full members: Argentina, Brazil, Paraguay, and Uruguay; associate members: Bolivia, Chile, Colombia, Ecuador, Peru, and Venezuela) is the world's third largest economic union. It is a vital region that Korean corporations should enter to preoccupy the Latin American market. Since China and Japan are recently moving strongly to advance into MERCOSUR, Korea needs to work out measures to cope with the situation. In trading with MERCOSUR, it is very important to establish a strategic base in the market from a long-term perspective rather than to approach the market only as an exporting market. From this viewpoint, Korea should regard MERCOSUR as a market with which it should cooperate in terms of resources, beyond a market from which it imports raw materials. Helped by its advancement strategies varying according to regional markets and price competitiveness, China is bolstering its market share in these regions. In addition, China has built production bases focused on electric and electronics products. It is also increasing its investments in MERCOSUR as a stable raw material-providing base. To make inroads into MERCOSUR successfully, therefore, Korean enterprises should not regard it as a market where it disposes of stock goods, but should instead export technologically competitive goods to this region. Likewise, Korean companies should expand their investments in automotive parts and machinery in MERCOSUR. Furthermore, Korea should closely study international trading policies of MERCOSUR to clear away any possible obstacles of exports to this region and to prepare countermeasures so as to avoid possible damage from import regulations of MERCOSUR.

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고객관계관리(CRM)에서 고객정보/고객지식 품질에 영향을 미치는 요인 : 서비스 산업을 중심으로 (Factors Affecting Customer Information/Knowledge Quality in Customer Relationship Management : Focused on Service Industry)

  • 정현주;고준;김영걸
    • 경영과학
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    • 제19권2호
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    • pp.1-23
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    • 2002
  • It has been considered as a means for sustaining a competitive advantage for companies to build and maintain long-term relationships with customers. It is without any doubt that many companies have tried to initiate Customer Relationship Management (CRM). For the effective management of customer relationships, it is critical that they acquire. share and use customer information and knowledge. In this paper, we deduced 9 important factors affecting the qualify of customer information and knowledge from the literature reviews on CRM, and developed the questionnaire to measure these factors. The factors are again categorized into organizational system, employees and IT. We analyzed data collected from 30 companies in service industries such as the finance. distribution and communication industries. The result of data analysis demonstrates that the employees' analytical shills and appraisal and reward systems are closely related to the quality of customer information, and analytical skills and IT support for communications with customers are associated with the quality of customer knowledge. implications of findings and future research directions are discussed.

Virtual 실행공동체의 진단 방법론 개발 (Developing the Methodology for Diagnosing Virtual Community of Practice)

  • 홍종의
    • 경영과학
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    • 제29권1호
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    • pp.73-88
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    • 2012
  • Much of knowledge that can retain a company's competitive advantage remains within the organization. However, identifying, finding and leveraging knowledge in an organization is still problematic [17]. Although knowledge is the key to success, it is simply too valuable to be left in an organization [59]. The CoP (Community of Practice) within an organization is a practical way to manage knowledge in an organization as systematically as other critical assets in order to deploy and share it [59]. However, research related with CoP, has focused on the value of CoP. Therefore, we developed not only a holistic and systematic method for understanding and assessing the current position of CoP but also a method for extracting the core strategies and CSFs of CoP based on performance evaluation. We developed strategies, CSF (Critical Success Factor) and PM (Performance Measure)s of CoP based on BSC (Balanced Scorecard) process. Specifically, CSFs and strategies of CoP were extracted based on maturity model and type of CoP. According to the procedure from the methodology to evaluate the performance of CoP, three different industrial cases were adopted to validate the evaluation methodology.

인천 경제자유구역의 현황과 발전방향 - 중국 경제특구와의 비교를 통해 - (Status and Development Direction of Incheon Free Economic Zone - Through comparison with the Special Economic Zone of China -)

  • 서영진;박주문
    • 도시과학
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    • 제7권1호
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    • pp.11-21
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    • 2018
  • Abstract: Korea has designated free economic zones to build the foundation for national economic development by setting up special economic zones to be more competitive in cities. On August 5, 2003, the government designated Songdo, Yeongjong and Cheongna districts in Incheon as free economic zones. But while the development should have been completed nearly three years before the end of the development, the development has been slow and the population, foreign direct investment and other business results are far from the initial plan. Therefore, in this study, we will investigate the various problems occurring in the Incheon Free Economic Zone, investigate the causes of the problem, and then compare and analyze the Incheon Free Economic Zone and China's special economic zones. The two institutions share similar characteristics in many areas, but the Incheon Free Economic Zone system has yet to be settled, as the special economic zone has played a significant role in economic development in China. Therefore, the study is expected to find a solution to the problems of the free economic zones in Incheon and provide directions for future development.

디자인 중심 신제품 개발 전략의 성공 요인에 관한 연구 - 초콜릿 폰 개발 사례를 중심으로 -

  • 장성근;류성일;김진우
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.545-559
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    • 2006
  • The function of product design has been an important part for success on new product development We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other parts and to change member's mind from engineer-oriented to market-oriented.

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Determinants of Corporate Anti-Corruption Practice Disclosure: Evidence from Chinese Firms

  • Yin, Hong;Zhang, Ruonan
    • 산경연구논집
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    • 제10권3호
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    • pp.7-16
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    • 2019
  • Purpose - The purpose of this paper is to investigate the determinants of corporate anti-corruption practice disclosure (ACPD) from the perspective of rent-seeking theory. Research design, data, and methodology - Data are hand-collected from corporate social responsibility reports (CSRR) issued by 724 A-share listed firms in China. This paper provides an empirical analysis of the relationship between ownership structure and corporate ACPD as well as its moderating role in the institutional environment. Results - Our findings indicate that rent-seeking is a key factor in influencing corporate ACPD. State-owned enterprises disclose significantly more anti-corruption information than private ones in order to achieve personal promotion of top executives. Monopoly enterprises reported significantly less anti-corruption information than enterprises in competitive industries due to their rent-seeking behavior. The reduction of government intervention and improvement of legal environment are helpful to curb corporate rent-seeking activities and enhance the level of corporate ACPD. Conclusions - Rent-seeking is an important factor in explaining corporate voluntary disclosure in emerging countries. Institutional environment also plays a moderating role in the relationship between ownership structure and corporate voluntary disclosure. Our results are of interest to policy makers, regulators and market participants that are interested in corporate voluntary disclosure and corruption prevention.

노동조합의 임금과 고용효과 (The Impacts of Trade Union on Wages and Employments in Korea)

  • 류재우
    • 노동경제논집
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    • 제28권1호
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    • pp.105-133
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    • 2005
  • 우리나라에서는 대기업을 중심으로 한 노조기업과 대다수 비노조기업 간의 경제적 간극이 매우 크고 그것이 근래에 더욱 확대되었다는 인식이 퍼져있는데, 본 연구는 그 같은 인식이 실제로 경제적인 근거를 갖고 있는지를 검증하고자 하였다. 사업체에 노동조합이 존재하는가의 여부에 따른 임금격차로 측정한 노조의 임금프리미엄은 1990년대에 들어 안정적인 수준을 유지하고 있었으나 외환위기 이후 급증한 것으로 나타난다. 또한 비노조 부문과 비교해서 노조 부문에서는 초과노동의 비중이 크고 근속연수가 길며 그 격차가 꾸준히 증대되어 온 반면, 신규 입직자의 비중은 낮고 상대적인 크기도 계속 감소해 왔다는 점도 확인된다. 이 같은 결과들은 노조가 강제하는 시장균형과 노동조합이 없었을 경우의 '경쟁균형' 간에 존재하는 간격이 최근에 크게 확대되어 왔음을 제시한다.

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