• 산경연구논집
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• 제9권3호
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• pp.69-79
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• 2018

Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

• 농촌계획
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• 제21권4호
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• pp.167-175
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• 2015

The aim of this study is to establish resident-participative primary design of integrated rural development project with master planner by setting principals of open competition and transparent decision-making about village-to-village or business-to-business unit enterprise in Onui area, Hong-seong Gun. For effective processing, software projects such as residents education and rural landscape planning are simultaneously conducted for enhancing project understanding and comprehensive development plan including related post project. Above all, competition teams for individual project were organized to establish the resident-participative primary design using survey tables of residents demand. In 6 months resident-participative processing of primary design, continuous education and visiting to advanced area are conducted in team unit. Strengthened ability of team unit can be used in management and maintenance after project development. To do this, residents with the same opinions gathered as one competition team and identified business plans such as village asset, business location, size, program, and method for land securing. Favorable decision-making process by residents who are audience in project presentation of competition team has conducted. After selecting competition teams, continuos consulting are operated for establishing operation and management for developed or remodeled facilities through repetitive education and visiting advanced area. In this process, unit project suggested by competition team are completed. Preliminary selection was conducted by experts who were entrusted by residents. After residents agreement of project main stream such as major facilities and location, final detailed cost of projects are work out. Suggested process in this study which choose the final project by residents would improve residents' voluntary participation in integrated rural development project through open competition in establishing primary design.

• Journal of Electrical Engineering and information Science
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• 제2권6호
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• pp.183-190
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• 1997

We present competition protocols to speed up the execution of sequential programs on a network of shared workstations in the background by exploiting their wasted computing capacity, without interfering with processes of workstation owners. In order to argue that competition protocols are preferable to migration protocols in this situation, we derive the closed form solutions for the speedup of competition protocols and migration protocols, and simulate both of protocols under comparable overhead assumptions. Based on our analytic results and simulation results, we show that competitive execution is superior to process migration, and that competitive execution can finish sequential programs significantly faster than noncompetitive execution, especially when the foreground load is sufficiently high.

• 교육시설 논문지
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• 제21권6호
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• pp.3-12
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• 2014

After the introduction of the 7th education program, educational facilities have been requested to change to face new curriculums and have been planned. The purpose of this study is to fill up a gap between the study of education facilities, building planning and real educational spot and also find difference of plan composition by analyzing latest middle school floor plans. In this regard, floor plans of 8 middle schools proposed in LH design competition is compared and analyzed in this study. To sum up this analysis, the guide lines suggested from Korean educational development institute(KEDI) has not been followed in many building planning. For subject classrooms, guide lines from KEDI were ignored and support facilities did not planned as necessary space calculated through scale estimation program. To select a planned proposal in the future, demand of scale estimation, various studies, real educational spot and etc. should be reflected.

• 경영과학
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• 제23권1호
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• pp.115-133
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• 2006

From early 1999 years, the mobile telecommunication companies have introduced the mobile telecommunication membership program to attract more customers. However, the severe competition in the mobile telecommunication market has made the mobile telecommunication membership program to be faced with the matured mobile telecommunication market and the mobile number portability. Wain focus of this study is to find what are the core elements of service qualify of the mobile telecommunication membership program. To achieve research objective, we conceptualized the service quality of mobile telecommunication membership program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the mobile telecommunication membership program which can be applied to improve the corporate competitiveness.

• 한국응용과학기술학회지
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• 제39권4호
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• pp.560-567
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• 2022

본 연구는 한국 FK CUP 대회 아이덴티티가 가치와 참가의도에 어떠한 영향력을 미치는지를 규명하여 효율적인 대회 운영방안의 기초자료를 제공하고자 했다. 따라서 한국풋살연맹이 주관하는 FK CUP 대회를 인지하고 있는 사람들 중 풋살대회에 참가했던 경험자를 표본으로 선정했다. 조사는 2022년 4월 1일부터 6월 17일까지 면대면 및 비대면으로 실시했으며, 총 299부의 자료를 최종 분석에 이용했다. 자료처리는 SPSS(ver. 21.0) 프로그램을 활용해 빈도분석, 탐색적 요인분석, 문항내적일관성, 상관분석, 단순 및 다중회귀 분석을 실시했다. 본 연구의 주요 결과, 첫째, 한국 FK CUP 대회 아이덴티티는 조직, 인간, 상징 순으로 가치에 영향을 미치는 것으로 나타났다. 둘째, 한국 FK CUP 대회 가치는 참가의도에 영향을 미치는 것으로 나타났다. 셋째, 한국 FK CUP 대회 아이덴티티는 조직, 인간 순으로 참가의도에 영향을 미치는 것으로 나타났다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2005년도 추계학술대회 및 정기총회
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• pp.371-387
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• 2005

From early 1999 years, the Mobile Telecommunication Companies have introduced the Mobile Telecommunication Membership Program to attract more customers. However, the severe competition in the Mobile Telecommunication market has made the Mobile Telecommunication Membership Program to be faced with the matured Mobile Telecommunication market and the Mobile Number portability. Main focus of this study is to find what are the core elements of service quality of the Mobile Telecommunication Membership Program. To achieve research objective, we conceptualized the service quality of Mobile Telecommunication Membership Program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the Mobile Telecommunication Membership Program which can be applied to improve the corporate competitiveness.

• 대한전기학회논문지:전력기술부문A
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• 제50권6호
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• pp.259-264
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• 2001

The electric utility industry around the world is undergoing a revolutionary transition from vertically integrated monopoly structures to a competitive structures. Competition in an open transmission access(OTA) makes the market participants access easily the transmission system in a non-discriminatory and equitable manner. The competitions of suppliers and customers make the electric market price change every hour. This paper presents a web program in the internet environment with a function of optimal power flow(OPF) calculation. The Web program gives the nodal marginal cost and the congestion charge using the shadow prices resulted from OPF. This web program is realized by a Perl and JAVA languages, and using the common gateway interface(CGI).

• The Plant Pathology Journal
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• 제38권4호
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• pp.355-365
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• 2022

Erwinia amylovora and E. pyrifoliae are the causative agents of destructive diseases in both apple and pear trees viz. fire blight and black shoot blight, respectively. Since the introduction of fire blight in Korea in 2015, the occurrence of both pathogens has been independently reported. The co-incidence of these diseases is highly probable given the co-existence of their pathogenic bacteria in the same trees or orchards in a city/district. Hence, this study evaluated whether both diseases occurred in neighboring orchards and whether they occurred together in a single orchard. The competition and virulence of the two pathogens was compared using growth rates in vitro and in planta. Importantly, E amylovora showed significantly higher colony numbers than E. pyrifoliae when they were co-cultured in liquid media and co-inoculated into immature apple fruits and seedlings. In a comparison of the usage of major carbon sources, which are abundant in immature apple fruits and seedlings, E. amylovora also showed better growth rates than E. pyrifoliae. In virulence assays, including motility and a hypersensitive response (HR), E. amylovora demonstrated a larger diameter of travel from the inoculation site than E. pyrifoliae in both swarming and swimming motilities. E. amylovora elicited a HR in tobacco leaves when diluted from 1:1 to 1:16 but E. pyrifoliae does not elicit a HR when diluted at 1:16. Therefore, E. amylovora was concluded to have a greater competitive fitness than E. pyrifoliae.

• 한국의류학회지
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• 제27권3_4호
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• pp.384-394
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• 2003

The purpose of this research is to provide the apparel companies with a successful business strategy by analyzing the concept, function and current status of mileage programs; and examining how customer's attitude, recognition, experience, compensation method of the mileage program in apparel companies affect its brand loyalty. In this research simple random sampling was performed. The sample pool was based on 494 people which included college students and employed men and women in their twenties and thirties living in Seoul and in the metropolitan area. The data analysis was completed on the basis of SPSS package, using frequency, percentage, mean, standard deviation, factor analysis, variation, Scheffe test, regression, t-test, and X/sup2/. The following results were found in this research: It is effective to maintain brand loyalty through continuous relationship with consumers as fierce competition increases in apparel companies. A mileage program is a win/win strategy that allows clothing companies to increase its sales and brand loyalty while consumers feel greater satisfaction.