• Management & Information Systems Review
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• v.38 no.4
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• pp.95-111
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• 2019

This study aims to measure effects of cause-related marketing by using consumer's preference of cause-related marketing product as a dependent variable. One of main factors influence on preference of cause-related marketing product is a product type. Previous research has shown that hedonic product is more effective for cause-related marketing than utilitarian product. The result was largely explained by the logic of guilt. However, there were conflicting results. In addition, the level of guilt may vary depending on the consumer characteristics or the market environment. Therefore, this study focuses on the impact of product type on the effect of cause-related marketing. For the Korean and Chinese markets, this study examines the effect of interactions between countries and product type. The result was significant. Specifically, there was a difference in preference of cause-related marketing product between Korean and Chinese consumers by product type. Based on the findings, implications and limitations of this study and future research directions were presented.

• Journal of Families and Better Life
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• v.35 no.1
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• pp.71-81
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• 2017

This study examined the effects of personal values on the levels of life satisfaction among three Northeast Asian countries: Korea, China, and Japan. For this, it used data from the World Values Survey and adopted the value categories framed by Schwartz(2012). The mains findings are as follows. First, the Korean respondents showed the lowest levels of life satisfaction and the Japanese respondents showed the lowest levels of importance on each value. Second, the Korean and Chinese respondents who put more importance on the value of 'self-direction' showed higher levels of life satisfaction. Third, the Chinese and Japanese respondents who put more importance on the value of 'benevolence' showed higher levels of life satisfaction. Fourth, while the Chinese and Japanese respondents with a higher level of importance on the value of 'universalism' and 'tradition', respectively, showed higher levels of life satisfaction, the Korean respondents with a higher level of importance on the value of 'power' showed lower levels of life satisfaction. Based on the findings, it suggested the directions for future research.

• Journal of Society of Preventive Korean Medicine
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• v.22 no.3
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• pp.73-81
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• 2018

Objectives : 'Geumnaeng method'' is a well-known folk remedy, but It has not been studied in academia. This study was conducted to review the chinese published articles on Geumnaeg method (Jinleng method) of Chinese traditional medicine. Methods : The author searched Chinese published papers from 2000 to 2018 via CNKI(China National Knowledge Infrastructure) database by using keyword 'Jinleng', 'Jinleng method', and analyzed the papers covered Jinleng method health preservation, and classified them including periods, type of study, target symptoms, and comparison between countries. Results : 17 studies were reviewed. The study of Jinleng method in China began in 2005. 8 articles (47.1%) were review articles, 4 articles (23.5%) of the case report and case series, and 5 articles (29.4%) were clinical studies. Clinical studies have increased since 2008. Most of the studies related to genital disorders and sexual function were mainly performed. There were differences between Japan, Korea and China in Jinleng method. Conclusions : Various disease and symptoms was researched with Jinleng method in China. Research in China is more active than other country. We need to increase the level of evidence of Jinleng method's effectiveness through additional studies in the future.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.69-91
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• 2012

The purpose of the study is to investigate the effects of direction of comments about online reviews and the credibility of web sites on brand attitudes toward restaurants. Also, the study compared two study results using Korean and Chinese on-line users to assess the feasibility of the application of on-line marketing developed in Korea to Chinese internet user contexts. The results show that the credibility of web sites and the direction of comments influence the brand attitude as hypothesized. Overall, the results from two country consumer groups are similar. However, there are unique results including the significant interaction effects between the direction of comments and the credibility of web sites only for Chinese on-line users on the brand evaluation tasks and for Korean on-line users on the purchase intention. The cultural value might cause these different results across the nations.

• Women's Health Nursing
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• v.25 no.1
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• pp.19-30
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• 2019

Purpose: To identify needs for pregnancy and postpartum adaptation of Chinese immigrant women and Vietnamese immigrant women in South Korea. Methods: A descriptive research design was employed. Data were collected from 244 Chinese immigrant women and Vietnamese immigrant women from 3 provinces, 20 health care centers, and multi-cultural family support centers. Data were analyzed with descriptive statistics, t-test and ANOVA. Results: An average score for needs perceived by Chinese immigrant women was significantly higher than that perceived by Vietnamese immigrant women. There were significantly differences in physical and emotional adaptation after childbirth, nutrition during pregnancy, cross cultural understanding and personal respect, and adaptation daily activity during pregnancy between the 2 groups. The highest score of needs in Chinese immigrant women was for nutrition during pregnancy and that in Vietnamese immigrant women was for baby rearing and family support. Conclusion: Based on needs of pregnancy and postpartum adaption, nursing intervention program in consideration of cultural characteristics of Chinese immigrant women and Vietnam immigrant women need to be developed for their pregnancy and postpartum health care.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.103-104
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• 2011

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.239-246
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• 2017

This paper compares the speech signal parameters between Korean and Chinese for Korean pronunciation /ㄹ/, which is caused many errors by Chinese leaners. Allophones of /ㄹ/ in Korean is divided into lateral group and tap group. It has been investigated the reasons for these errors by studying the similarity and the differences between Korean /ㄹ/ pronunciation and its corresponding Chinese pronunciation. In this paper, for the purpose of comparison the speech signal parameters such as energy, waveform in time domain, spectrogram in frequency domain, pitch based on ACF, Formant frequencies are used. From the phonological perspective the speech signal parameters such as signal energy, a waveform in the time domain, a spectrogram in the frequency domain, the pitch (F0) based on autocorrelation function (ACF), Formant frequencies (f1, f2, f3, and f4) are measured and compared. The data, which are composed of the group of Korean words by through a philological investigation, are used and simulated in this paper. According to the simulation results of the energy and spectrogram, there are meaningful differences between Korean native speakers and Chinese leaners for Korean /ㄹ/ pronunciation. The simulation results also show some differences even other parameters. It could be expected that Chinese learners are able to reduce the errors considerably by exploiting the parameters used in this paper.

• Korean Journal of Community Nutrition
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• v.22 no.1
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• pp.22-39
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• 2017

Objectives: This study was conducted to investigate the nutritional status and dietary behavior of Korean and Chinese elementary school children using Nutritional Quotient (NQ). Methods: The survey was conducted by distributing questionnaires to the parents of the child, after selecting four elementary schools located in Pusan city of Korea and three elementary schools located in Luoyang city, Henan Province of China, from Grade 1 to Grade 6 in each school. Results: The NQ scores of Korean children and Chinese children were 64.99 and 66.57, respectively, which did not show a statistically significant difference. Korean children significantly showed higher diversity score (p<0.001) than Chinese, but Chinese children significantly showed higher moderation (p < 0.001), regularity (p < 0.001) and practice score (p < 0.01) than Korean. NQ grades showed a statistically significant difference. According to food security of the household, NQ scores of the Chinese children of secure household were significantly higher than those of food insecurity household (p < 0.01). In particular, it showed a significant difference in the practice (p < 0.001), moderation (p < 0.05) and regularity score (p < 0.05). Korean children's NQ score showed a significant correlation with the score of following the Dietary Guidelines of parents, but Chinese did not show such a correlation. Conclusions: There were differences in children's dietary behaviors and parents' impact to children's dietary attitude between Korean and Chinese. NQ developed for Korean could be successfully applied to Chinese.

• Proceedings of the Korean Environmental Health Society Conference
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• 2003.06a
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• pp.192-195
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• 2003

To identify the difference between Korean-Chinese and Korean children's variation of pulmonary function with personal factors (suck as age, height, and weight), we performed pulmonary function test (PFT) and measured personal factors of 200 Korean-Chinese children participants from two elementary schools of Beijing and Melons city in China. Regression analysis was utilized to determine which personal factors were significantly correlated with PFT measure (FVC and FEV$_1$). We compared the regression model from this study with those of other studies of Korean children. Similar to other studies, we found that the most important variable, influencing PFT measure, was height, whereas addition of either age or weight in the regression virtually did not increase the accuracy. As the result of comparison of the regression model from this study with those of other studies of Korean children, variation in FVC or FEV$_1$ with height were similar.

• Journal of Distribution Science
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• v.18 no.8
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• pp.89-102
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• 2020

Purpose: Our purpose in this study is to compare the SERVQUAL, SERVPERF, and non-difference score measures and to find out which one is better for measuring the service quality of the multiplex cinema service. We also aim to analyze the structural relationships between service quality, customer satisfaction and customer loyalty. Methodology: For the study, we collected data from respondents who have used the multiplex cinema services and conducted an empirical test. SPSS 18.0 was used for descriptive frequency analysis, reliability analysis, and multiple regression analysis, AMOS 18.0 was used for structural equation modeling analysis of causal relationships among variables introduced in research hypotheses. Results: The main results of this study are as follows. First, we found that the non-difference score measure provided a much better model than did other service-measuring models (SERVQUAL, SERVPERF) in Korean and Chinese multiplex cinema. Second, two service-quality factors (Korea-tangibles and assurance vs. China-tangibles and empathy) between the multiplex cinema service quality factors significantly influenced customer satisfaction, which had a significant effect on customer loyalty in Korean and Chinese multiplex cinema. Conclusions: Based on the results, the authors discuss the implications and limitations of this study and future research directions at the end of the paper.